David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MARIA LAX JOINS ART PRACTICE.
4 December 2024

Art Practice, the company founded by James Allen, Dan Tobin Smith, and Mike Skrgatic, has signed Finnish director and photographer Maria Lax for representation. The move follows the release of 'A Christmas Walk', a Le Chameau commercial set on the east coast of Scotland.

With 'The Song of Wandering Aengus' by W B Yeats as its lyrical backbone, the ad follows a couple on a date that travels further than most. After all, when you lay down serious cash for boots like these, why not use them?

It helps that Lax and DP Annika Summerson's visuals are full of heart and, er, sole. It looks beautiful from start to finish, with a coastal sunset that threatens to steal the show. Maybe ignore the Christmas market and follow in the French brand's footsteps, instead.


Such work leads Art Practice HQ to say: "We've admired Maria's work forever. It's been great to get to know her and collaborate on these projects. We've always assumed she would move into directing, and we’re thrilled that she's chosen to embark on this journey with Art Practice."

Managing director Sam Chitty adds: "We're really excited to see what Maria does in this next chapter of her career, her move into directing was inevitable. Art Practice are incredibly proud to have signed such a brilliantly talented filmmaker."


Reckon Maria Lax is the director and/or photographer for you? Then ring Jo Rudolphy on 07770 986 883 or email jo@artpractice.studio.

Stories

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Art Practice, the company founded by James Allen, Dan Tobin Smith, and Mike Skrgatic, has signed Finnish director and photographer Maria Lax for representation.


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Stories

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