David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LAURE ATANASYAN LANDS AT BIRTH.
18 February 2024

French director Laure Atanasyan is all about deep characters and intimate worlds. She also likes deep worlds and intimate characters, so she has all bases covered—that's why Birth UK have added her to the roster.

Elson adds: "Laure has the rare ability, for a fashion director, to not take herself or her films too seriously, creating an inclusive and playful world which you automatically want to inhabit. I can't wait to introduce Laure to the UK and start this exciting journey with her!"

And what does Atanasyan have to say about all this? "Birth's incredible attention to craft, their unwavering support of talent, in both the commercials arena and their dedication to realising personal projects, instantly made me feel at home! I felt immediately that our journey would be inspiring, creative and impactful. I love their vision and am delighted to be part of such an exciting group of talent."


Managing director and fashion film connoisseur Kate Elson says: "I have been following Laure for the past year and find her work incredibly refreshing, unexpectedly clean, uncluttered and utterly charming. There is a bravery to her framework that stands her apart."


Keen to learn more about Laure Atanasyan? Of course you are. Just email Kate Elson via kate@birth.tv.

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