David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

CODY CLOUD JOINS UNTOLD STUDIOS.
19 April 2022

Los Angeles-based director and photographer Cody Cloud is now on the books at Untold Studios. His first for the company, a promo for indie rock band Pedro the Lion, is already in the wild, and is a textbook example of his evocative visual style.

Shot in Lake Havasu City, Arizona, the film matches frontman David Bazan's introspective lyrics to a tee. As Bazan insists, "I had no regrets for trading in my clarinet/To get my first drum set", long-time friend Cloud depicts a girl who sees—you guessed it—a drum kit wherever she goes.



Such work leads Untold Studios to call Cloud "a rare combination of creative artist and technical perfectionist". Suffice it to say, the transatlantic outfit are eager to build on the Arizona native's good start.

Fortunately, Cloud has plenty of admirers in the commercial arena as well. He makes good use of the Adidas colour palette in this 60" spot, as well as some shapely set design. Whatever form his next project takes, it'll be worth a gander.



To discuss Cody Cloud further, ring Untold's Abby Holland on 020 8016 6111 or email abby@untoldstudios.tv.

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