David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

BITE COLLECTIVE WELCOME JAMES LOVICK.
5 March 2024

BITE Collective new boy James Lovick is all about real food and real people. Co-founder and executive producer Dom Seymour could have signed a director who likes fake food and fake people, but he chose not to.

"James is that rare breed who is as comfortable shooting in the open plains of the American Midwest as in the relative confines of a tabletop studio in west London," Seymour says. "His ability to weave storytelling with a passion for food not only adds authenticity and humanity to his films, but also leaves the audience hungry for more."

Seymour goes on to say: "It's fantastic news that he's joining the BITE line-up, bringing his unique style that will undoubtedly resonate with brands looking to make a beautiful and impactful statement." Work for the likes of Baileys, Mornflake, and Kenwood stand him in good stead, but what does Lovick has to say about all this?

"I'm incredibly excited to be joining the roster at BITE. The collective has some of the finest and most accomplished talent in the food world who have inspired me so much in my film-making. I'm delighted to now be working alongside them and look forward to seeing what we can achieve together."



If you want James Lovick for your next project, email dom@bitecollective.com or call 020 3095 5245.

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