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Why did Nalle Sjöblad become a film director? Well, the Finn's efforts to become a scientist were spotty at best: his school projects looked like "paint-drenched wood sculptures", while a series of homemade traps failed to catch any snakes.
Everything clicked when Sjöblad got his hands on a camera, and helped the Finn find himself at long last: "I'm a film director who likes to tell funny stories. Sometimes I enjoy telling sad stories, if they have a bit of humour to them. I think laughing at one's own (passing) misery is the pinnacle of human experience. This is how I see life."
A quick glance at his reel shows high-profile brands like Burger King, Sennheiser, and Mowi share his distinctive world view. Also on Sjöblad's wavelength is Outsider EP Simon Elborne, who says: "Laughing out loud uncontrollably when you watch something is always a pretty solid measure of comedic prowess, and that happens every time I watch Nalle's films.
"It also happens when I speak to him. He thinks about comedy profoundly and intellectually. He is a uniquely brilliant human and we're so excited to support his mission to help everyone laugh more." Sjöblad may even be prescribed to NHS patients as a result.
To discuss a potential collaboration with Nalle Sjöblad, ring Otis Denison on 020 7636 6666 or email otis@outsider.tv.
Samantha Jayne and Arturo Perez Jr, directors of the recent 'Mean Girls' reboot, have graduated from North Shore High School and enrolled at Park Pictures.