David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

SCHOLAR HEAD TO FRIENDS ELECTRIC
4 March 2021

Friends electric have added mixed-media and animation experts Scholar to their roster for representation in the UK and the Netherlands.

Helmed by directors William Campbell and Will Johnson, the award-winning studio pride themselves on pushing boundaries - expanding the idea of what animation can achieve while consistently delivering on both style and substance. It's just the kind of dynamic approach Friends Electric are keen to champion.


"I defy anyone not to fall in love with their style, storytelling, craft, and sense of humour," says EP Barney Richard. "The sheer amount of cross-discipline and attention to detail blows my mind every time I watch their work. They bolster our roster perfectly both creatively and culturally and they’re a vibrant bunch for sure – for me it’s a no-brainer and I can’t wait to get started."


I defy anyone not to fall in love with their style, storytelling, craft, and sense of humour.

 ”

Indeed, Scholar have become well-known throughout the industry for their high-profile collaborations with major brands, and currently boast offices in both Los Angeles and New York. Their ability to balance emotionally resonant storytelling with stylish visuals has made them a hot ticket stateside - something they're determined to replicate in the UK.


"To us, Scholar's brand is about people, a reflection of emotion and using technique to amplify voices," Scholar's Will Johnson says, with Campbell adding: "We're proud of our team's unique and quirky perspective on creation. Being able to work with new storytellers and makers is something we always strive for, and couldn’t be more excited to say hello to everyone in the UK through the lovely folk at Friends Electric."

To find out more about Scholar's work, check out their Friends Electric page and contact Barney Richard at barney@friendselectric.tv or on 07557 092 029.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.