David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MINDSEYE'S JUST THE TICKET FOR RIKKE GREGERSEN.
6 October 2024

Rikke Gregersen, one of Norway's standout directors of commercials and short films, has completed her move to MindsEye. After the success of 'Dog Eat Dog' (Special Jury Prize at the 2019 BAFTA Student Film Awards) and 'The Affected' (Best Short at Best Short at Nordisk Panorama 2020), Gregersen made her way to adland.

She soon became a choice pick for brands like the Red Cross, Kongsberg, and Samsung, who dug her fresh, offbeat approach. Her recent spot for the latter is a slapstick treat that says it's alright to be a klutz because smart homes have got us dopey humans covered. Whether viewers trust said technology or not, Gregersen and her lead actor keep them onside with down-to-earth physical comedy.


A fan of this and other films just like it is MindsEye founder and CEO Hughie Phillips, who says: "We are excited to work with Rikke in the UK and to support her as she continues to push creative boundaries.

"What excites us about Rikke's voice is how simultaneously contemporary and timeless it is. Her work is beautifully shot, with a uniquely and intentionally uncomfortable feel, but it's also hilarious and a joy to watch. The moment I saw her work, I knew she was destined for great things, and I'm thrilled that we’ll have the chance to help her achieve them."


Reckon Rikke Gregersen would suit your next project? Then call Emma Horgan (emma@mindseye.london) or Hughie Phillips (hughie@mindseye.london) on 020 3007 3600.

Stories

GABI HAS PRESENCE... AND VICE VERSA

Presence's innovative 9:16 competition has already yielded dividends for the company in the shape of new signing Gabi.


HAIR AND MAKEUP DESIGNER AJ JUTTLA ARRIVES AT VISION ARTISTS.

AJ Juttla has signed to the Hair and Makeup Designers roster at Vision Artists.


JOY TO THE WORLD, DON'T HUG ME I'M SCARED IS BACK ONLINE.

Joy to the world, Don't Hug Me I'm Scared has its own website at last.


CREATORS INC SWOOPS FOR STUDIO BIRTHPLACE.

Creators Inc has signed Studio Birthplace for global representation.


MARIA LAX JOINS ART PRACTICE.

Art Practice, the company founded by James Allen, Dan Tobin Smith, and Mike Skrgatic, has signed Finnish director and photographer Maria Lax for representation.


BLINK SIGNS JOSEPH WILSON.

Blink's global roster now boasts director Joseph Wilson for commercials and music videos.


BLAKE IT TILL YOU MAKE IT.

Sam Gainsborough's favourite artist must be William Blake, right?


NEW—LAND WELCOMES SHARIF ABDEL MAWLA.

Dutch-Egyptian director Sharif Abdel Mawla is now represented by new—land in the UK and Scandinavia.


WAYLON HITS THE BIG TIME THANKS TO IAMS.

Waylon hits the big time thanks to a larger-than-life campaign from IAMS.


BIRTH WELCOMES BEN MIETHKE TO THE UK MARKET.

Ben Miethke is the latest director to call Birth UK home.


PSTH BOARD THE FRIEND SHIP.

French directors PSTH (Léo Sattin and Théo Gottlieb) have joined Friend for UK representation.


ABIGAIL WILSON JOINS PARK PICTURES.

Christmas has come early for Park Pictures in the form of director Abigail Wilson.


IT'S JELLY FOR LUCY HARDCASTLE.

Multidisciplinary director Lucy Hardcastle is now part of Jelly’s global roster.


COMEDY KING TIM BULLOCK BOOSTS ROGUE'S OFFER

Rogue have secured the talents of hugely talented comedy director Tim Bullock by adding him to their roster.


SOMESUCH LANDS SOPHIE JONES.

Somesuch has signed director and photographer Sophie Jones for UK, US, and Dutch representation.


STARS OF 2024: ELLIOTT POWER

Elliott Power ascendancy as a director began last year and has continued with incredible energy to make him one of the hottest talents in the business.


LÉA ESMAILI ARRIVES AT BLINKINK.

Blinkink has added the "insanely talented" Léa Esmaili to its roster.


BARNEY JORDAN IS A COMPANY3 MAN.

VFX doyen Barney Jordan is Company3’s new Senior Finishing Editor in London.


CMN PPL FLMS SIGNS DOROTHY ALLEN-PICKARD.

Dorothy Allen-Pickard, a director who "merges the real with the performative", has joined CMN PPL FLMS for UK commercial representation.


JELLY WELCOMES SAVANTS.

Savants is a lively band of continental directors focused on illustration, design, and animation.


FOUNDATION STORIES - NEVERLAND

Jon Forsyth and Simon Massey share the story of Neverland in the first in a new series of podcasts.


ARMOURY LIKES THE TASTE OF SALSA.

Brazilian directors Salsa (Guto Azevedo and Diego Santana Claudino) have joined Armoury for UK representation.


O2'S SUPERGRAN BAITS THE SCAMMERS

O2 have found a good use for AI... a computer generated gran with a wicked sense of humour and a penchant for playing scammers at their own game.


PRETTYBIRD SWOOP FOR LUCRECIA.

Director, photographer, and nail art whizz Lucrecia is now part of PRETTYBIRD US for commercials and music videos.


STARS OF 2024: EMMA BRANDERHORST

Dutch director Emma Branderhorst has had a stellar year that included a much lauded pop promo spreading an important message about online privacy.


Stories

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.