David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

FIONA MCGEE LANDS AT BOLD.
22 May 2019

BOLD's global talent search has led to Australian director Fiona McGee joining their compelling roster.

Regarded as one of Down Under's foremost commercial directors, McGee manages to harness her country's distinctive brand of humour with consistently memorable results. Chuck in a raft of industry accolades and you have a director operating at the peak of her powers.

To see what we mean, check out McGee's bleary-eyed commercial for McDonald's that celebrates the traditional New Year's hangover. McGee's intuitive direction means viewers can laugh at the cast's expense while acknowledging their own past indiscretions.


McGee also knows how to make the most of A-list talent and in this 2015 commercial for ING Direct, she coaxes a winning performance from Isla Fisher as the actor prepares to deliver the bank's spiel. A seamless tracking shot just adds further value to this 60" effort.


Her ability to land a script's punchline is again evident in this ad for New Zealand paint brand Colorsteel that treads familiar romantic ground before deftly wrong-footing viewers. Such work makes BOLD confident their new signing will hit the ground running on these shores.


The rest of Fiona McGee's reel can be found here. To discuss availability, chat to BOLD's Rob Godbold on 020 7908 6060 or email him via rob@boldcompany.co.uk.

Stories

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SNAPPER WELCOME THE HOFFMAN BROS.

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KLIMPA JOIN NOT TO SCALE.

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GREATCOAT FILMS SIGN DYLAN HOLMES WILLIAMS.

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RUBBERBAND PING TO SMUGGLER.

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UNIT9 WELCOME FRANCESCO CALABRESE.

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NICE SHIRT FILMS SUIT HARVEY EATON.

Editor-turned-director Harvey Eaton has joined Nice Shirt Films for commercial representation.


FLOYD RUSS ARRIVES AT KNUCKLEHEAD.

American-born director Floyd Russ says he is "pumped" to join Knucklehead for representation in the UK and the Netherlands.


CAVIAR SIGN SERGI CASTELLÀ.

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IT'S JUST SO FOR ALI ALVAREZ.

Just So have appointed their first Head of Creative in the form of industry veteran Ali Alvarez.


ALLIE AVITAL JOINS SMUGGLER.

Smuggler are pleased to announce the arrival of director Allie Avital to their worldwide roster.


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DAVE LUDLAM BRINGS COLOUR TO JAMVFX.

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BELIEVE MEDIA HAVE FAITH IN JACK WEATHERLEY.

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Experienced sales rep Bec Cunningham has joined the team at Finger Music.


JAVIER SANTAELLA'S ON THE UP AT GRAMERCY PARK STUDIOS.

Gramercy Park Studios are understandably chuffed after appointing Javier Santaella as Head of Motion Graphics.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.