David Reviews

 It's the work, stupid.

TWO NEW ARRIVALS AT MERMAN.
12 September 2018

Directors Michelle Coomber and Jaci Judelson are the latest to join Merman for commercial representation.

The company's ongoing talent trawl soon led them to Coomber and Judelson, with each bringing nuanced reels and an abundance of filmmaking savvy to the table.

Let's take look at Merman's dynamic duo in more detail, starting with Michelle Coomber…


1. Michelle Coomber



Merman HQ say they are "thrilled Michelle is joining the Merman ship and feel her ‘reel-to-reel' style will add another dimension" to their roster. A quick glance at Coomber's portfolio suggests their confidence is justified.

For example, Coomber's knack for engrossing character studies comes to the fore in this Toyota ad starring blind skier Menna Fitzpatrick. What begins as a conventional profile soon evolves into a tactile depiction of visual impairment, with Coomber shrewdly allowing viewers to see the world through Fitzpatrick's eyes.



2. Jaci Judelson



A seasoned commercials director and documentary filmmaker, Jaci Judelson enjoys drawing from both realms when she tackles a project. Whether it's an ode to resilience for Dodge Ram trucks or a sweat-soaked anthem for Gatorade, she places authenticity above artifice wherever possible.

The latter commercial saw Judelson direct tennis great Serena Williams alongside a cast of teenage athletes. As Williams cradles her newborn child, Judelson triggers a compelling montage of sporting triumph, failure, and sisterhood.


For more on Michelle Coomber and Jaci Judelson, get in touch with Siobhan Murphy at siobhan@hellomerman.com or give the team a ring on 020 7846 0650.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.