STRENGTH IN NUMBERS FOR LEMONADE REPS AND WEARESEVENTEEN.
12 January 2023
weareseventeen (WA17), a creative/production partner to brands and agencies worldwide, now have Lemonade Reps in their corner. Since they opened in 2005, weareseventeen have focused on "creativity that moves", aided by a crack team of directors, producers, and motion design specialists.
So what does company director and executive producer George Alexander think about this new development? "2023 marks the beginning of a new era for weareseventeen. Becoming independent at the end of 2022, as well as gaining recognition as an established production company in our own right, we decided that it was the perfect time to get Lemonade Reps on board."
"With a number of humbling award wins last year - most notably from D&AD, The One Show and Cannes Lions for our team's stunning work on the typographic identity for 'Hope Grows' for Sheba with AMV BBDO - we plan to continue building on our reputation for craft and creative excellence, while also simply being a lovely bunch of people to work with."
As for why they're called weareseventeen, the company reckon 17's the age when "anything feels possible"—just how they like to approach each project. Shame they'll never get served at the bar though!