David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

HAVE YOUR VOICE HEARD BY CONTRIBUTING TO THIS SURVEY OF PRODUCERS.
19 August 2020

There is already some fascinating feedback within the replies submitted in response to a survey set up by Presence's Danny Fleet, but to make it a really meaningful exercise, it's important that as many people as possible take part.

That's why Danny is urging producers from all parts of advertising to elbow aside twenty minutes to provide answers to the survey. Your anonymity is guaranteed so you can let loose with complete candour.

DAVID REVIEWS will then be helping Danny to compile and publish a report based on the answers which are provided. So please jump on it... and get your voice heard.

The picture emerging from the replies we've received so far is one of disillusionment with the increasing demands of an industry that has lost its way. As we all know, everyone is being asked to do more for less reward than ever before, but - from some of the replies - it's clear that many are reaching breaking point.


Clients expectations are not being managed as effectively as they used to be.

 ”

Clients are often in the firing line but there's also a recognition that the demands of scrapping over every penny has led to undercutting and a willingness to produce work on a loss-making basis.


We say yes too often when we should reconsider.

 ”

Some have had to re-evaluate their whole approach to the industry... becoming freelancers or moving to a different part of the industry where income is more secure, even though it means departing wildly from where they hoped to be.


Pitching is so erratic that it becomes more of a hobby than a job.

 ”

The pandemic has made working in the advertising industry more challenging than ever. We all know that the next year is likely to be seriously tough, and that makes it all the more important that we share intelligence about the best approach to take.

So please make time for this survey... you never know, you might find it cathartic to let us know what's really going on behind your bonhomie.

Stories

RAMAN DJAFARI JOINS BLINKINK

Blinkink have added Hamburg-based animator and director Raman Djafari to their roster for representation.


FINAL CUT WELCOME JUSTIN BRUKMAN

Justin Brukman joins Final Cut as US Managing Director and Director of Global New Business.


DOG EAT DOG SIGN MARC BETHKE

Dog Eat Dog have added noted automotive director Marc Bethke to their roster.


MEET FACTORY'S NEW CREATIVE DIRECTORS.

Seasoned sound designers Dan Beckwith and Jon Clarke have been sworn in as Factory’s new creative directors.


REYNALD GRESSET HEADS TO THE SWEETSHOP

The Sweetshop's UK arm have added London-based director Reynald Gresset to their roster.


HOLA FROM 1STAVEMACHINE BUENOS ARIES.

1stAveMachine have expanded into Argentina with the launch of their new Buenos Aries office.


MOLLY BURDETT ARRIVES AT SPINDLE.

Director and photographer Molly Burdett is the latest to join the forward-thinking roster at Spindle.


BELIEVE MEDIA WELCOME FREDRIK BÄCKAR.

Swedish director-cum-cinematographer Fredrik Bäckar is now on the books at Believe Media.


MAX HEMMINGS JOINS RADICALMEDIA

RadicalMedia have expanded their roster with the signing of Max Hemmings for representation in the UK and Germany.


HENRY SCHOLFIELD ENROLS AT ACADEMY.

Academy Films have completed the signing of promo and commercials director Henry Scholfield for UK and Dutch representation.


JASON HEHIR MAKES A STINK

Internationally-renowned sports film and documentary director Jason Hehir has joined Stink for US and UK representation.


VCCP AND JUNGLE UNITE.

VCCP have announced a new branch of sound design studio Jungle at their Francis Street headquarters.


NEW LAND PROMOTE MARCUS IBANEZ.

Anglo-Scandi production company New Land have promoted rising star Marcus Ibañez to their main roster.


MINDSEYE TAP EROS VLAHOS AND SAGE BENNETT.

Multi-talented director Eros Vlahos and Chicago-born filmmaker Sage Bennett have become the latest additions to MindsEye’s lively roster.


ETHOSHEIA HYLTON HAS PRESENCE

Presence have signed American Black Film Festival prize winner Ethosheia Hylton for global representation.


TREVOR UNDI SIGNS TO FRESH FILM.

Fresh Film have completed the signing of director Trevor Undi for representation in the United Kingdom, Europe, and Asia.


ASHLEY ARMITAGE JOINS PRETTYBIRD

Prettybird have signed progressive talent Ashley Armitage to their directing roster.


SAM BOULD IS A FINAL CUT ABOVE.

Editor Sam Bould has joined Final Cut for representation in both the UK and the US.


RACHEL HOUGH AT STRING AND TINS

Former agency producer Rachel Hough has taken her Midas touch to sound studio String and Tins.


GREATCOAT FILMS SIGN SHAN PHEARON.

Greatcoat Films say their new signing, Shan Phearon, brings "an encyclopedic knowledge of film" to 29 Wadeson Street.


FRANCISCO SENDINO ARRIVES AT OBJECT & ANIMAL.

Object & Animal have completed the signing of German filmmaker Francisco Sendino for UK and US representation.


RÉMI LAUDAT JOINS ACADEMY

Academy have signed dancer-turned-director Remi Laudat to their roster for representation.


RIFF RAFF FILMS ENLIST PSYOP.

US animation studio Psyop have joined Riff Raff Films for representation in the UK and the Netherlands.


JOVAN TODOROVIC IS ANONYMOUS.

Anonymous Content have signed director Jovan Todorovic to their roster for representation.


76 LTD WELCOME SIMON HUNTER.

Filmmaker Simon Hunter will now direct commercials and branded content under the 76 Ltd banner.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.