David Reviews

 Biting the hand that feeds us since 2002.

GIVING BRANDS A BUMP.

ITV's finances may not live or die by its viewing figures at the weekends but they're certainly a barometer of the network's fortunes. It wouldn't be surprising then if there was a degree of tension at their headquarters this weekend as they unveiled their New Year's schedule.

New series of 'The Voice', 'Take Me Out' and 'Dancing On Ice' all kicked off and it wasn't just the broadcaster who will have been waiting to see the numbers with bated breath... the sponsors will also have had their fingers crossed.

There can be little doubt that the programme generating the biggest expectations is 'The Voice'. Poached from the BBC two years ago, the star-studded talent show is a feel-good version of the ailing X Factor behemoth.

Whereas Simon Cowell's jury sneers at contestants hand-picked for humiliation, it's clear that everyone selected for The Voice's stage has a chance of making progress. There are still moments of disappointment for hope-filled singers but they're not contrived by producers eager to accenuate distress.

There's a very warm connection between the judges - Tom Jones, Jennifer Hudson, Will.I.Am and Olly Murs - and the studio audience. Between the auditions, the quartet clown around and perform songs, giving it a genuinely impromptu feel.


For giffgaff's Tom Rainsford and Abi Pearl, the relaxed atmosphere and - even more importantly - the genuinely nurturing relationship between the judges and the contestants creates the perfect fit for the telecom brand. They describe the positive nature of the programme as a huge factor in their decision to become its new sponsors.

The Voice has a high level of social media engagement and this contributes to the natural synergy for a company which has worked hard to build a significant online presence.

The encouraging news for both ITV and giffgaff is that the audience numbers were impressive. The audience peaked at a respectable 6.1m, sightly down on last year's opener but considerably better than the 4.4m who were watching the last few weeks of The X Factor in December.


match.com are an interesting choice as sponsors of 'Take Me Out'. Obviously, it's a dating game show so ostensibly it looks like a good fit but the programme itself is like the entertainment you'd expect to find aboard a cruise liner commandeered by Club18-30.

While this sends an encouraging dog whistle to those who employ dating services to find extremely short-term occupants for the vacancy in their lives, it doesn't entirely fit with match.com's stated ambition to facilitate long-term relationships.


With Phillip Schofield at the centre of their latest advertising campaign, it probably isn't surprising that WeBuyAnyCar decided to sponsor Dancing On Ice as it returned to television after a four year break as the silver-haired presenter is on of its fixtures and fittings.

Comedian Tim Key - who provides the sardonic voiceovers in the marquee work - does the same here and this provides another connection. Unfortunately, the sponsorship bumpers themselves have the look of something thrown together a couple of days before the start of the series.

There has been a shift in the format since its hiatus with a less prominent role for Jayne Torvill and Christopher Dean... something that appears to have contributed to a disappointing response from both critics and the public.

Dancing On Ice's judges are more 'X Factor' than 'The Voice' and their negative comments led many of those commenting on social media to feel a little, er, cold.

Perhaps with everything that's going on in the world at the moment, TV audiences are hoping for a little compassion on a Saturday night, and they're just a bit weary of conflict and argument... if that's the case then perhaps ITV can expect The Voice's audience to grow over the next couple of months. We'll have to see.


Stories

CHRIS LABROOY JOINS NEXUS.

Filmmaker and all-round digital whizz Chris Labrooy is the latest to join the Nexus roster for worldwide representation.


MPC CREATIVE HAVE A TASTE FOR LEMONADE.

MPC Creative are the latest production company to join Corin West's stable at Lemonade.


CHANNEL 4'S DIVERSITY IN ADVERTISING AWARD RETURNS

Channel 4 have launched their annual award for Diversity in Advertising - with a £1 million prize.


HARALD ZWART BRINGS HOLLYWOOD TOUCH TO TANTRUM'S ROSTER.

Acclaimed director Harald Zwart brings a bit of Hollywood glamour to tantrum as the Berwick Street outfit continue with bold recruitment drive.


CAPTAIN'S BLOG: REBRANDING 'THE FIRM'.

The Royal Family is either well-advised or they have a fantastic instinct for marketing their 'product'.


PARTIZAN WELCOME JAMES F COTON.

Filmmaker James F Coton has become the latest addition to Partizan's diverse ensemble.


PODCAST - THE BRITISH ARROWS 2018

On May 16th, the British Arrows presented their annual awards and DAVID editor wandered the venue in search of interviewees.


SKY STALWART JACQUES SALMON JOINS 76.

Jacques Salmon has made quite a name for himself directing promos for Sky... now he's available for TVCs courtesy of 76 Ltd.


TILL NOWAK HEADS TO NEXUS STUDIOS

Nexus Studios have signed director Till Nowak to their roster for commercial representation.


ELLIE JOHNSON MAKES THE CUT AT TENTHREE.

Ellie Johnson says she is taking her career "to the next level" after joining tenthree's editing roster.


JB CARLIN IS BOOTLEG MATERIAL.

Bootleg London are pleased to welcome American filmmaker JB Carlin to their roster.


WATCH STRAIGHT 8'S CANNES SHOW FROM THE COMFORT OF HOME.

We have some great news for Straight 8 fans who aren't attending this year's Cannes Film Festival.


IAIN FORSYTH AND JANE POLLARD JOIN PRETTYBIRD.

Directing duo Iain Forsyth and Jane Pollard have joined Prettybird for UK representation.


QUENTIN JONES SIGNS TO RSA FILMS

RSA Films have signed director, illustrator, and photographer Quentin Jones for UK representation.


JELLY LONDON SIGN CABEZA PATATA.

Jelly London have added animation duo Cabeza Patata to their Futures roster.


PODCAST - THE REAL LIVING WAGE

Our latest podcast examines the issue on everyone's lips through the prism of The Real Living Wage initiative.


ITN PRODUCTIONS'
DEEP ROSTER.

ITN Productions have developed a roster built around their obvious strengths as story-tellers.


DAVIDE PASCOLO ARRIVES AT JOGGER.

Jogger Studios have added Flame artist Davide Pascolo to their talent pool.


YOU WON'T WANT TO MISS OUR MAY CRAFTWORKS.

The headline act at our May CraftWorks will be a reunion of those behind the game-changing 2011 John Lewis Christmas ad.


BARRY KIMBER JOINS FAT LEMON

Barry Kimber - once part of the duo Albert - has joined the roster at Fat Lemon.


CAPTAIN'S BLOG: MERGER MOST FOUL.

As news breaks of Asda's flirtation with Sainsbury's, what are the implications for the advertising industry.


HAYLEY MORRIS JOINS NERD PRODUCTIONS.

Animation director and artist Hayley Morris has joined NERD Productions for commercial representation.


THE ADCAN AWARDS ARE BACK.

Creative body ADCAN have opened the 2018 edition of their filmmaking contest.


SOUNDS OF THE SEA.

Havas London and Sharp's Brewery have launched ‘Keynvor' - a musical venture designed to help keep Cornwall's Atlantic coast in good nick.


ROSE HENDRY JOINS HLA.

Scottish filmmaker Rose Hendry has joined HLA for commercial representation.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.