David Reviews

 Biting the hand that feeds us since 2002.

SKY STALWART JACQUES SALMON JOINS 76.
17 May 2018

Over the last few years, Jacques Salmon has been kept extremely busy by Sky Creative as one of their in-house directors. Now he's spreading his wings and making himself available to a broader range of projects after joining the roster at 76 Ltd.

DAVID caught up with Salmon to discuss this development and to find out a little more about how he got to where he is today.

With the fast turnaround of personnel in the modern advertising world, it's unusual to hear an answer like the one given by Jacques Salmon when asked how long he'd been at Sky: "I'll be 36 in August and in July I'll have been with them for eighteen years."

So, having started as a runner at the age of 17, Salmon has been a witness and a participant in the rise of Sky's importance as both a broadcaster and a provider of content.



His ascent was pretty rapid and it speaks volumes for both Jacques Salmon and his employer that he was directing by the time he was 23.

It's not surprising then that after directing Sky promos for twelve years, he feels ready for another challenge and this is one of the key reasons why he's opted to make himself available for TVC work.



That's not to say that working at Sky hasn't provided Salmon with brilliant opportunities. He describes a life of shooting work all around the world and working on a number of exciting projects and often with really talented people on both sides of the camera.

And he's not naive about the cultural shift that's required to work with advertising agencies but the infra-structure at Sky has deliberate echoes of the classic agency/film production company model so he doesn't expect it to hold too many surprises for him.



Although, much of his work is centred around Sky's sports offering, that doesn't mean that his work is limited in scope. The esoteric nature of the broadcaster's promos has provided him with plenty of opportunities to extend his range.

The F1 promo above - for example - was filmed in California with wolves supplied by the same animal handlers who provide them for 'Game of Thrones'. Despite their starry background, the animals were extraordinarily well-behaved:

It's clear that Salmon is really excited by the prospect of making commercials. It's not just an opportunity to expand his range, it's a chance to learn about a whole new area of filmmaking, and having spent very nearly half his life working for Sky, it's perhaps not surprising that he feels so ready for a change.

It's clear from his work that he has the skills to succeed, and it's equally clear from talking to him that he has the right approach too.

Fr more on Jacques Salmon, contact Mark Murrell on 020 7287 1422 or via email on info@76ltd.com.

Stories

TASH BLOOM IS SOLD ON RATTLING STICK.

Rattling Stick have bolstered their ranks with the addition of Tash Bloom as their new Head of Sales while Josie Juneau is on maternity leave.


JO RUDOLPHY STRENGTHENS SKUNK LONDON.

By adding her experience and wisdom to Kate Taylor's at Skunk London, Jo Rudolphy is certain to give the rising company even more momentum.


AMMA ASANTE JOINS PULSE

Pulse Films have signed award-winning director Amma Asante to their roster for global representation.


TOM HAINES IS ON BOARD AT AGILE.

Agile Films are pleased to confirm the addition of director Tom Haines to their talent roster.


DAVID PLAYS.

As gamers pore over E3's announcements, no-shows, and slick press conferences, here's a quick round-up of some of the video game tidbits circulating throughout our industry.


TREASURE HUNT

Sportswear company Vollebak are offering an unusual prize to one of their most intrepid devotee.


MERMAN CELEBRATE FIRST ANNIVERSARY WITH A BRACE OF SIGNINGS.

It's Merman's first birthday and they're celebrating by signing directors Will Clark and Zak Emerson.


DARLING FILMS WELCOME TOM CLARKSON.

Darling's recruitment drive continues at pace with the addition of filmmaker Tom Clarkson to the roster.


MAHANEELA HEADS TO ACADEMY FILMS

Academy Films have signed director and photographer Mahaneela to their roster.


PODCAST - HELEN HADFIELD

Helen Hadfield's new company Snapper promises agility and boutiqueness and, recently, she joined DAVID editor Jason Stone to talk about her new venture and the career which preceded it.


YOUTH HYMNS JOIN DIRTY FILMS.

Dirty Films have added directors-stroke-music producers Youth Hymns to their roster.


LET'S GET CRAFTY.

On Wednesday 13th June, David Reviews editor Jason Stone is curating and presenting a special version of his CraftWorks programme called 'Let's Get Crafty'.


IT'S A HEY WONDERFUL LIFE FOR DARLING.

Darling have brought an American twang to their roster by signing Los Angeles-based production company Hey Wonderful for UK representation.


AMELIA HASHEMI IS INDEPENDENT

Independent Films has signed acclaimed director Amelia Hashemi to their roster.


CAPTAIN'S BLOG: HOW THE 'YES' WAS WON.

In a historic vote last Friday, voters in the Irish Republic opted to scrap the 8th Amendment, effectively legalising abortion. How was this victory for progressiveness achieved?


THREE NEW SIGNINGS AT BLINKINK

BlinkInk have added three new signings to their animation roster: Zombie, Ten Times, and Luca&Sinem.


CHRIS LABROOY JOINS NEXUS.

Filmmaker and all-round digital whizz Chris Labrooy is the latest to join the Nexus roster for worldwide representation.


MPC CREATIVE HAVE A TASTE FOR LEMONADE.

MPC Creative are the latest production company to join Corin West's stable at Lemonade.


CHANNEL 4'S DIVERSITY IN ADVERTISING AWARD RETURNS

Channel 4 have launched their annual award for Diversity in Advertising - with a 1 million prize.


HARALD ZWART BRINGS HOLLYWOOD TOUCH TO TANTRUM'S ROSTER.

Acclaimed director Harald Zwart brings a bit of Hollywood glamour to tantrum as the Berwick Street outfit continue with bold recruitment drive.


CAPTAIN'S BLOG: REBRANDING 'THE FIRM'.

The Royal Family is either well-advised or they have a fantastic instinct for marketing their 'product'.


PARTIZAN WELCOME JAMES F COTON.

Filmmaker James F Coton has become the latest addition to Partizan's diverse ensemble.


PODCAST - THE BRITISH ARROWS 2018

On May 16th, the British Arrows presented their annual awards and DAVID editor wandered the venue in search of interviewees.


SKY STALWART JACQUES SALMON JOINS 76.

Jacques Salmon has made quite a name for himself directing promos for Sky... now he's available for TVCs courtesy of 76 Ltd.


TILL NOWAK HEADS TO NEXUS STUDIOS

Nexus Studios have signed director Till Nowak to their roster for commercial representation.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.