David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE BTS THREAD
11 August 2024

Rather than always include them in the main part of the website, we've decided to create a thread of BTS films so you can check them out as they arise. So, here they are, opening with a spate of the 2023 Christmas BTS films. Watch out for more as they're added.


Do you ever get the feeling the main purpose of a BTS film is to occupy the client while the production team get on with making the actual ad? Client voices suspiciously dominate this look at the Boots 2023 Christmas ad.





These days, the public's eager anticipation of the John Lewis Christmas ad is mainly because it provides a vehicle for the widespread belief that nothing is as good as it used to be. Here, you can find out just what it was all about.





In this BTS, no one loses sight of the importance of bigging up ASDA at every opportunity, but hang in there for an amusing out-take at the end featuring the campaign's expensively acquired star.





This BTS for Apple's 2023 Christmas commercial focuses mainly on the stop-frame animation, and since the commercial itself also shows how stop-frame animation is done, it's all a bit meta (not Meta, but meta).





A glimpse at some of the techniques used by The Mill to bring to life the animals that appeared in this Christmas's T K Maxx commercial.





This isn't an entire BTS of Tiny Bullet's splendid commercial for Gas Networks Ireland but it provides a telling glimpse at the commitment of actor Colman Hayes as he inhabits the role of a puppet badger. Without such heroes, the work would be all the poorer and we salute him.





Uncommon's new safety information film for British Airways has caught the attention of both the public and the national media, and is one of the most talked about pieces of work made by the advertising industry this year. you have to hand it to Bang TV's Sharon Maguire... she absolutely nailed it, and -to judge by this BTS film - everyone had a lot of fun making.




Stories

HYPE EMPIRE WELCOME ANDRAS.

Hype Empire have signed directing duo ANDRAS (Justin Lee and Philip Kim).


STUART MCINTYRE IS A NATURAL PICK FOR CANADA.

Stuart McIntyre has joined CANADA for work in the UK, the US, Spain, and the Netherlands.


BETH SACCA ARRIVES AT MINDSEYE.

Director and photographer Beth Sacca has joined the EyeCandy roster at MindsEye.


CAMILLE SUMMERS-VALLI LANDS AT MJZ.

Director, artist, and photographer Camille Summers-Valli is now on the books at MJZ


RASCAL SWOOP FOR TIM SMITH.

Tim Smith, "one of the best and most sought-after colourists in the industry", now plies his trade at RASCAL.


IT'S KELSEY LARKIN FOR REVOLVER FILMS.

Kelsey Larkin has joined Revolver Films in Canada for commercials and music videos.


EVE ASHWELL JOINS TENTHREE AS A PARTNER

Eve Ashwell, one of the best editors in the world, has added her considerable talent to the roster at tenthree, bolstering an already formidable line-up.


JESSICA BACLESSE SAYS YES TO NOMAD.

Jessica Baclesse, co-editor of 'Creed III', is "thrilled" to call Nomad home.


IT WAS A BIG NIGHT AT THE UK MVAS FOR AUBE PERRIE AND AIDAN ZAMIRI.

Brat summer time (BST) may have elapsed this weekend but its last hurrah at the UK MVAs on Thursday saw Charli XCX's cultural phenomenon land one of the biggest prizes of the night for Glaswegian director Aidan Zamari.


AMROU AL-KADHI JOINS KNUCKLEHEAD

When Knucklehead's Tim Katz describes their new signing Amrou Al-Kadhi as "the quintessential polymath" there is not a word of exaggeration.


JON E PRICE IS BACK ON THE SCENE WITH KODE.

Jon E Price has returned to the director's chair with Kode.


THE BERRY BOYS ARRIVE AT OUTSIDER.

Ryan Burnham and Luke Robson's persistence has paid off as The Berry Boys join Outsider.


CREATORS INC HAVE A NÜESCH DAY.

Sisters Kim and Florine Nüesch are now on the books at Creators Inc.


MAGIC EDIT SUMMON SCARLETT BOVINGDON.

Scarlett Bovingdon, whose long list of credits includes short films like 'Sugar Babies' and 'Scraps', has completed her move to Magic Edit.


ILKA & FRANZ HEAD TO HUNKYDORY.

Ilka Noggler and Franz Thomueller are proud to be in such "illustrious company" as they join HunkyDory for representation.


THE SWEETSHOP WELCOME KID BURRO

André H Saito and Cesar Nery love donkeys, so much so that the Brazilians call themselves Kid Burro.


SPINDLE SIGN BRBR

Spaniards Luis Rojo and Nacho A Villar, also known as BRBR, have signed with Spindle in the UK, Belgium, Luxembourg, and the Netherlands.


RIC CANTOR SIGNS WITH EPOCH IN THE UK, AMSTERDAM, IRELAND, AND ASIA.

Ric Cantor signs with Epoch in the UK, Amsterdam, Ireland, and Asia.


BRIAN DURNIN LANDS AT MTP.

Irish director Brian Durnin is now on the books at Mallinson Television Productions (MTP).


CHARLI XCX ON TRACK FOR A BIG NIGHT AT THE UK MUSIC VIDEO AWARDS

Charli XCX is among a host of artists who'll be hoping for recognition at the UKMVAs on 24 October.


ABSOLUTE WELCOME ELLIS MCGOURLAY AS SENIOR SOUND DESIGNER.

Absolute have a new Senior Sound Designer in the form of Ellis McGourlay.


DAVID WATCHES... 'KENSUKE'S KINGDOM'.

Kirk Hendry made an eighty-year-old man cry not so long ago. Is he proud of himself? You bet he is.


MARYSUE MASSON HOOKS UP WITH JOHNNY FOREIGNER.

Johnny Foreigner call Marysue Masson "an unstoppable comedy force" as she signs for commercial representation.


PARK VILLAGE GAIN NOTHING LOST.

Chas Appeti and Junior Okoli have been friends for close to a decade now, and what better way to celebrate than to join Park Village?


WAVE STUDIOS HIRE ARCHIE PRESLEY AS GLOBAL ENGINEER.

Intrepid sound designer Archie Presley is back at Wave Studios after eighteen months in Australia.


Stories

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