David Reviews

 Biting the hand that feeds us since 2002.

THE SWEET SHOP SIGN GUDMUNDUR GUDMUNDSSON.
22 January 2018

The Sweet Shop have signed Icelandic director Gundmundur Arnar Gudmundsson for worldwide representation. Since graduating from the Iceland Academy of the Arts, Gudmundsson has earned global plaudits for his film work.

Thanks to The Sweet Shop's international reach, the ‘Whale Valley' and ‘Heartstone' director is now ready to launch his TVC career.

Gudmundsson says: "I really believe that commercial filmmaking is built on collaboration, and having the opportunity to work alongside creative agencies based in different countries and cultures is incredibly exciting for me."


The Sweet Shop's Paul Prince shares his excitement. Prince says: "Gudmundur is a very real talent, who is known to be among Iceland's next generation of filmmakers."


[Gudmundur] shows a very strong voice in his work – it affects the heart and its vulnerability leaves a lasting impression.

 ”

Prince can't wait to bring advertisers and Gudmundsson together: "[Gudmundur] shows a very strong voice in his work – it affects the heart and its vulnerability leaves a lasting impression. I'm so excited to see what we will create together."



As for Gudmundsson, he can't wait to sample new markets: "The body of work coming out of The Sweet Shop is breathtaking. It's work with real soul. The international nature of the company is a huge draw."

For more on what Gudmundur Gudmundsson can bring to your next project, ring The Sweet Shop's Morgan Whitlock on 020 7636 1449 or email him via morgan@thesweetshop.tv.

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