David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MIGUEL CAMPAÑA LANDS AT CAVIAR.
1 June 2023

Caviar have signed Miguel Campaña for representation in the UK, France, Belgium, and the Netherlands. The Spaniard says: "I've been a huge fan of the company's work both in commercials and films for years, and it's an honour to join such a lovely, hard-working and talented bunch."

So what drew Sorcha Shepherd and her team to the Madrid native? For starters, Campaña's reel is chock-full of lively work that blends character, comedy, and commercial savvy–a cocktail that always goes down a treat. His passion for the medium is clear for all to see, and bodes well for UK and European clients.


He impressed Carlsberg with this light-hearted ad for alcohol-free lager – a product that's come a long way from the days of Kaliber and Billy Connolly. Danish actor Mads Mikkelsen jumps on the Dry January trend here, as the long-standing spokesman questions if 0% ABV beer can really enhance a good time like its intoxicating counterpart.

Thorough and dapper as always, Mikkelsen plays tennis, parks a spacecraft, and evaluates modern art to see if the theory holds water (a neat twist on his character in 'Another Round'). The result is a snappy, hangover-proof addition to this campaign, with Campaña on form as the designated director.


For more on what Miguel Campaña can bring to your next project, ring Georgie MacEchern on 020 3219 7960 or email georgie.macechern@caviar.tv.

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