Now firmly established in the commercial realm, Cervero is also keen to enhance his promo reel. Partner and EP Barney Richard thinks the man he describes as a "polymath" will do just that.
Richard says: "Luis Cervero is our newest Rogue and we're very proud to have him here. There are so many brilliant ideas in his work - I mean, how many ideas can one fit inside a single human skull?"
Cervero himself says: "When I got approached by the good people at Rogue it was love at first sight. Not only is it a company I've followed and admired for years, but it's also taken a fresh new energy with uber-cool lads that instantly made me feel like it was a natural match.
"I hope this new step in my career brings me the opportunity to dive deeper into the British market and develop beautiful projects and relationships. Give us a shout."
Pleix are Rogue's first ensemble signing. Comprised of digital artists and CG whizzes, their skill set allows them to tackle a variety of briefs and projects - such as Amnesty International's campaign against capital punishment.
The Paris studio's treatment conveys the charity's desire to bring about tangible change. Thus, wax aggressors melt as the charity's signature candle burns.