David Reviews

 It's the work, stupid.

HARALD ZWART BRINGS HOLLYWOOD TOUCH TO TANTRUM'S ROSTER.
22 May 2018

The shift in strategy that's led to an impressive recruitment drive at tantrum is continuing with Hollywood director Harald Zwart the latest name added to their roster.

After directing 'The Karate Kid', Zwart travelled to Norway to work on World War II drama 'The 12th Man' which was released last year and currently has a comedy called 'Oil Fund' in post-production. Once that is complete, he's hooking up with Andrew Lloyd Webber to work on a new musical which will be showcased in London.

How Zwart finds time between these projects to direct TVCs is something of a mystery... but he does!

Zwart's excellent showreel includes work from the US, and the UK as well as Norway, and his TVCs often display a mastery of the dry humour which is such a perfect attribute for a TVC.

In this film for Telenor, the guilelessness of the protagonist is brought brilliantly into focus to set up a two-word pay-off.


Broader comedy is employed in this commercial for Dugg and that includes a glorious piece of slapstick involving a frozen pavement.

This film and the Telenor commercial have another quality in common: even though both are essentially comedy sketches, neither neglects the core mission of selling the product in favour of laughs. This is such a win-win in the advertising world and it's surprising how rarely it's seen.


There's more on Harald Zwart at tantrum's website and Stuart Wrigglesworth has all the answers to your questions so call him on 020 7439 9105 or contact him via email at stuart@tantrum.tv.

Stories

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Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.