David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... SPOOFS

Times are tough at the moment, so we've compiled a list of five of our favourite spoof ads from 2017 to lighten the mood.

From parodying industry tropes to poking fun at pop culture, these ads don't take themselves too seriously.... and neither should we.


1. McDonald's - Love Affair




While McDonald's are far from the first to parody the oft-maligned celebrity perfume ad, director Guy Manwaring is spot on here. The result is a highly entertaining send-up which manages to spoof without snarking, and is all the funnier for it.

The lead actress gives it her best Keira Knightley as every note of the glossy luxe ad is hit: the unlikely wind billowing silky skirts and curtains alike; the sharp-suited, sharp-cheekboned suitor; the dramatically shot architecture.


2. Secret - Armpits




This excellent spoof from Terri Timely hits the nail on the head. Every deodorant ad banging on about beautiful armpits flashes before our eyes as we're introduced to pits in all their diversity - small, flat, and even concave.

The absolutely deadpan performance of the models is spot on, making the whole thing a bite-sized triumph.


3. KFC - Honesty




KFC join the trend for lampooning familiar ad tropes with this amusing South African outing.

The vignettes are spot on, replete with beautiful people, exotic locations, and a voiceover spouting buzzwords about 'connecting' with their product. However the brand is presented, they conclude, it all comes back to fried chicken that makes you feel #blessed.


4. Hyundai - N




Hyundai take a unique approach in this spoof, attempting to evoke how it feels to driving something fast and powerful rather than bombard us with statistics. And yes, this film does feature the obligatory car ad horse.

Director Tom Kuntz pitches things just right here, mischievously setting up luxury ad cliches before undercutting them.


5. Warburton's - Pride and Breadjudice




No list of great parodies would be complete without this gem for Warburton's, created by WCRS and directed by Declan Lowney.

It's a three minute tour de force from star Peter Kay in an ad that has an agreeably chaotic feel - creating the impression that every idea they had was crammed in somehow. The highlights are a spoof of a much-parodied scene from Ghost and Kay's indictment of Jonathan Warburton's acting skills: "is he hell?"

Stories

RUPERT RUSSELL IS THE MISSING LINK.

Scholar and documentary filmmaker Rupert Russell has joined Missing Link for representation.


JAMES MARSH JOINS PULSE FILMS

Pulse Films have signed Academy Award winning director James Marsh to their roster.


THE SWEET SHOP SIGN GUDMUNDUR GUDMUNDSSON.

The Sweet Shop have signed Icelandic director Gundmundur Arnar Gudmundsson for worldwide representation.


STITCH'S JACK SINGER IS A CUT ABOVE.

Stitch boost their roster by signing accomplished editor Jack Singer.


LUIS CERVERO AND PLEIX TURN ROGUE.

Spanish filmmaker Luis Cervero and French collective Pleix have joined Rogue for representation.


YOUNG FRENCH DIRECTOR FANNY HOETZENEDER JOINS KNUCKLEHEAD.

Knucklehead have high hopes for their latest signing... young French director Fanny Hoetzeneder.


REMY CAYUELA IS AN AGILE MAN.

Agile Films kick off 2018 by adding French director Remy Cayuela to their roster.


GIVING BRANDS A BUMP.

The New Year means the return of some old favourites to ITV's weekend schedule... and new sponsorship opportunities for brands.


DARK ENERGY'S LENNY DORFMAN'S LOVE AFFAIR WITH ENGLAND.

New Yorker Lenny Dorfman has always had a special affinity with the UK and he's keen to rekindle his own special relationship.


HUNKY DORY STRENGTHEN MARKETING TEAM BY ADDING NEIL LINPOW

Hunky Dory have strengthened their marketing team by adding Neil Linpow to the mix.


ACNE SWOOP FOR LAURA BORGIO.

Acne have bolstered their ambitious roster by signing filmmaker Laura Borgio.


ALEX COURTÈS JOINS NEXUS STUDIOS.

Nexus Studios have signed revered director Alex Courtès for UK and US representation.


MAY THE FORCE BE WITH... YOUR BRAND

We take a look at the good, bad, and ugly of brand tie-ins to the latest Star Wars movie.


NEIL STUBBINGS HEADS TO JELLY LONDON

Jelly London have signed director Neil Stubbings to their roster for UK representation.


HYMNS AND HYRRS

Grey London have re-imagined Christmas carols with a feminist twist to raise money for women in need.


YOU ARE HERE ARE TWO UP.

You Are Here welcome Swedish filmmaker Per-Hampus Stålhandske and US directing duo TwinTaoers to their roster.


MARTIN KREJCI EYES SUCCESS WITH BLINK.

Blink round off 2017 with another high-profile signing: Czech director Martin Krejci.


PODCAST - PARK VILLAGE

Following his appearance at October's CraftWorks, legendary director Roger Woodburn was joined in the String & Tins studio by the equally legendary Peter Webb.


MATTESSONS SERVE FOOD FOR THOUGHT.

Mattessons Fridge Raiders and 'Call of Duty: WWII' release codebreaking app Code Strike.


AHMET ILTAS LANDS AT NERD PRODUCTIONS.

Designer and illustrator Ahmet Iltas has joined NERD Productions for commercial representation.


MATHIEU CAPLANNE MAKES THE GRADE AT ETC.

Electric Theatre Collective have bolstered their ranks by signing French colourist Mathieu Caplanne.


A NEW FRONTIER FOR NEXUS

The opening of Nexus's Los Angeles office represents a bold new step for the London company.


FIVE FAVOURITE... SPOOFS

Times are tough at the moment... so let's laugh at ourselves and take a look at five of our favourite spoof ads.


DAVID REVIEWS AT FOCUS

Next Tuesday and Wednesday, The Location Guide's annual Focus event rolls into Islington and DAVID will be there.


WILL SAMUEL JOINS 1STAVEMACHINE

1stAveMachine have added award winning animation director Will Samuel to their roster.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.