David Reviews

 It's the work, stupid.

FIVE FAVOURITE... SPOOFS
1 December 2017

Times are tough at the moment, so we've compiled a list of five of our favourite spoof ads from 2017 to lighten the mood.

From parodying industry tropes to poking fun at pop culture, these ads don't take themselves too seriously.... and neither should we.


1. McDonald's - Love Affair




While McDonald's are far from the first to parody the oft-maligned celebrity perfume ad, director Guy Manwaring is spot on here. The result is a highly entertaining send-up which manages to spoof without snarking, and is all the funnier for it.

The lead actress gives it her best Keira Knightley as every note of the glossy luxe ad is hit: the unlikely wind billowing silky skirts and curtains alike; the sharp-suited, sharp-cheekboned suitor; the dramatically shot architecture.


2. Secret - Armpits




This excellent spoof from Terri Timely hits the nail on the head. Every deodorant ad banging on about beautiful armpits flashes before our eyes as we're introduced to pits in all their diversity - small, flat, and even concave.

The absolutely deadpan performance of the models is spot on, making the whole thing a bite-sized triumph.


3. KFC - Honesty




KFC join the trend for lampooning familiar ad tropes with this amusing South African outing.

The vignettes are spot on, replete with beautiful people, exotic locations, and a voiceover spouting buzzwords about 'connecting' with their product. However the brand is presented, they conclude, it all comes back to fried chicken that makes you feel #blessed.


4. Hyundai - N




Hyundai take a unique approach in this spoof, attempting to evoke how it feels to driving something fast and powerful rather than bombard us with statistics. And yes, this film does feature the obligatory car ad horse.

Director Tom Kuntz pitches things just right here, mischievously setting up luxury ad cliches before undercutting them.


5. Warburton's - Pride and Breadjudice




No list of great parodies would be complete without this gem for Warburton's, created by WCRS and directed by Declan Lowney.

It's a three minute tour de force from star Peter Kay in an ad that has an agreeably chaotic feel - creating the impression that every idea they had was crammed in somehow. The highlights are a spoof of a much-parodied scene from Ghost and Kay's indictment of Jonathan Warburton's acting skills: "is he hell?"

Stories

TEEMU NIUKKANEN IS BOOTLEG MATERIAL.

Bootleg Films have tapped Finnish director and comedy writer Teemu Niukkanen to join their TVC roster.


ALL NEW CRAFTWORKS - FEBRUARY 11TH.

Our live show CraftWorks is being relaunched at a new venue and with new sponsors.


STITCH CHAMPION BEN CORFIELD.

Stitch have promoted Homespun editor Ben Corfield to their main roster.


PAPAYA LAUNCH YOUNG DIRECTORS COMPETITION

Papaya Films have launched the sixth edition of their Young Directors Competition.


AYSE ALTINOK HEADS TO IDENTITY

IDENTITY have signed filmmaker Ayse Altinok to their roster for US representation.


ALAN FRIEL JOINS DARK ENERGY.

Dark Energy's ongoing talent search has now led them to seasoned filmmaker Alan Friel.


ELECTRIC THEATRE COLLECTIVE'S PRODUCTIVE NEW TRIO.

Electric Theatre Collective are pleased to announce the hires of Polly Durrance, Elle Lockhart, and Antonia Vlasto.


NINA MEREDITH ARRIVES AT OUTSIDER.

Outsider have signed director Nina Meredith to both their main roster and their sports content wing, Insider.


SONNY LONDON WELCOME IMANOL

Sonny London have added an Iberian twist to their roster by recruiting Spanish director IMANOL.


JUAN PABLO ZARAMELLA JOINS NERD

NERD Productions have signed distinguished animator Juan Pablo Zaramella to their roster.


GREGGS ROLL WITH IT.

Any product launch that riles Piers Morgan is off to a good start, and that's precisely the reaction that has greeted Greggs and their new vegan sausage roll.


EDA 2019

An annual contest in Ireland which aims to identify and nurture new directorial talent has sent a strong signal of intent by renaming itself.


ITV RING IN THE CHANGES.

ITV's idents are to receive a weekly makeover courtesy of a new initiative called ITV Creates.


THE RISE AND RISE OF SEB EDWARDS.

Seb Edward's already high profile received a boost when he directed the most recent John Lewis Christmas ad.


TOMAS JONSGÅRDEN IS INDEPENDENT

Independent Films have signed Swedish director Tomas Jonsgården to their roster.


ACADEMY REWARDS.

2018 was a very good year for Academy Films.


THE VISIONARIES SCORE A BRACE.

Indie director ensemble The Visionaries are pleased to announce the signings of Paul Casey and Toby Meakins.


THE QUIET AMBITION OF COURTNEY PHILLIPS

Courtney Phillips has the perfect blend of youth and experience as he looks to take his career to the next level.


EWAN JONES MORRIS JOINS FRIENDS ELECTRIC

Friends Electric have signed award-winning director Ewan Jones Morris to their roster for representation.


BISCUIT SIGN RACHEL MCDONALD AND THE GLUE SOCIETY.

Biscuit Filmworks have gone on a pre-Christmas signing spree by adding a brace of new directors to their roster.


ARMOURY BRING IN THE BIG GUNS.

Production company Armoury added some serious ammunition to their offer when Matt Hichens and Nicci Clark join the team earlier this year, and they're already feeling the benefits.


TWO THROUGH THE DOOR AT KODE.

Kode have bolstered their roster by signing directors Huse Monfaradi and Locky for representation.


LIEF WELCOME SAVANAH LEAF.

Those who believe in nominative determinism will be pleased to know that director-stroke-photographer Savanah Leaf has joined the roster at Lief.


NERD PRODUCTIONS SIGN BRETT DE VOS

NERD Productions have completed the signing of filmmaker Brett De Vos for representation.


HARVEY PEARSON JOINS MY ACCOMPLICE

Director Harvey Pearson has joined the roster at My Accomplice.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.