David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... SPOOFS

Times are tough at the moment, so we've compiled a list of five of our favourite spoof ads from 2017 to lighten the mood.

From parodying industry tropes to poking fun at pop culture, these ads don't take themselves too seriously.... and neither should we.


1. McDonald's - Love Affair




While McDonald's are far from the first to parody the oft-maligned celebrity perfume ad, director Guy Manwaring is spot on here. The result is a highly entertaining send-up which manages to spoof without snarking, and is all the funnier for it.

The lead actress gives it her best Keira Knightley as every note of the glossy luxe ad is hit: the unlikely wind billowing silky skirts and curtains alike; the sharp-suited, sharp-cheekboned suitor; the dramatically shot architecture.


2. Secret - Armpits




This excellent spoof from Terri Timely hits the nail on the head. Every deodorant ad banging on about beautiful armpits flashes before our eyes as we're introduced to pits in all their diversity - small, flat, and even concave.

The absolutely deadpan performance of the models is spot on, making the whole thing a bite-sized triumph.


3. KFC - Honesty




KFC join the trend for lampooning familiar ad tropes with this amusing South African outing.

The vignettes are spot on, replete with beautiful people, exotic locations, and a voiceover spouting buzzwords about 'connecting' with their product. However the brand is presented, they conclude, it all comes back to fried chicken that makes you feel #blessed.


4. Hyundai - N




Hyundai take a unique approach in this spoof, attempting to evoke how it feels to driving something fast and powerful rather than bombard us with statistics. And yes, this film does feature the obligatory car ad horse.

Director Tom Kuntz pitches things just right here, mischievously setting up luxury ad cliches before undercutting them.


5. Warburton's - Pride and Breadjudice




No list of great parodies would be complete without this gem for Warburton's, created by WCRS and directed by Declan Lowney.

It's a three minute tour de force from star Peter Kay in an ad that has an agreeably chaotic feel - creating the impression that every idea they had was crammed in somehow. The highlights are a spoof of a much-parodied scene from Ghost and Kay's indictment of Jonathan Warburton's acting skills: "is he hell?"

Stories

ROSE HENDRY JOINS HLA.

Scottish filmmaker Rose Hendry has joined HLA for commercial representation.


TISHK BARZANJI SIGNS TO JELLY LONDON

Jelly London have signed Kurdish illustrator Tishk Barzanji as part of their developmental 'Futures' roster.


PODCAST - WES POLLITT

Wes Pollitt's directing career has taken him down some very interesting avenues. And you can listen to his story in our latest podcast.


UNIT9 BLEND SWEAT AND PIXELS.

Chinese runners meet their video game counterparts thanks to Nike and UNIT9.


SORRELL DILEMMA.

Martin Sorrell has stepped down as head of WPP because of unspecified improprieties and ad industry commentators aren't quite sure what to make of it.


DARLING @ RSA EMERGES FROM BARE SPLIT.

Bare Films is no more. But fear not... Darling @ RSA is one of two new entities emerging in its place.


BUSY TIMES AT NEXUS STUDIOS.

Nexus Studios have been busy lately, so here's a quick round-up of what the team's been up to.


TUNA BORA JOINS NEXUS STUDIOS

Nexus Studios have signed illustrator and animator Tuna Bora to their roster of talent.


MARY-SUE MASSON JOINS DARK ENERGY.

Mary-Sue Masson has made shooting TVCs look like child's play so far. One of the creative sparks behind Haribo's long-running ĎKids' Voices' campaign, the director now brings her skills to Dark Energy.


PODCAST - CHRIS PALMER

Chris Palmer speaks about his early life, how he stumbled into advertising, his partnership with Mark Denton at the hottest agency of the 1990s, and several decades of directing.


SIMON WILLOWS MOVES TO AGILE FILMS

Agile Films have signed director Simon Willows to their roster for UK representation.


MERMAN WELCOME JULIET MAY.

Merman are pleased to announce the signing of director Juliet May for representation.


TWO ARRIVALS AT CHERRY CHERRY.

Cherry Cherry have added two post-production talents to their roster: Senior Producer Max Supersad and Production Assistant Taylor Bowden.


TWO JOIN THE FLOCK

Flock Edit have added two French editors to their roster - Elodie Fouqueau and Zoť Desgraupes.


THE WAYBACK EVOKES THE SPIRIT OF '66.

VR therapy app The Wayback's latest Kickstarter aims to comfort those affected by Alzheimer's and dementia by recreating England's 1966 World Cup victory.


FIFTH SPIN FOR HOMESPUN YARNS' ANNUAL COMPETITION.

Homespun Yarns have announced the theme for this year's short film competition.


ARTHUR JAFA WELCOMED BY STINK.

Multi-talented creative Arthur Jafa has joined Stink's global roster.


SARAH CUTLER ARRIVES AT THOMAS THOMAS.

Sarah Cutler has joined Thomas Thomas as their new Head of Marketing and Sales.


ALEX MAVOR LAUNCHES CIVILISED KICKSTARTER

Alex Mavor - one half of Riff Raff directing duo The Sacred Egg - has launched a Kickstarter to fund his first narrative short.


DAVID EDWARDS JOINS ANOTHER FILM COMPANY.

Another Film Company have signed director David Edwards for commercial representation.


FABLE FX WANT TO TAKE YOU TO THE ZOO.

Swedish company Fable FX have decided to get ahead of demand by populating a virtual zoo, and DAVID was so intrigued by this idea that he had to learn more.


THREE SIGNINGS FOR DOUBLE AGENT.

Double Agent have announced three new signings to their roster for commercial representation.


THE QUARRY WELCOME BACK GARY FORRESTER.

Garry Forrester has rejoined The Quarry's talented band of editors.


CHARLOTTE REGAN JOINS KNUCKLEHEAD

Knucklehead have signed up-and-coming talent Charlotte Regan to their roster for UK representation.


JOE WILBY JOINS MARSHALL STREET EDITORS.

Marshall Street Editors have added experienced cutter Joe Wilby to the roster.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.