David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... WEIRD ADS

The world is a very strange place right now... for reasons which don't need to be explored at this juncture.

So let's take a look at some of our favourite weird, bizarre, and truly off the wall ads from 2017. From the funny to the deeply unsettling, these strange films take a unique approach to their subject matter which makes them stand out from the crowd.


1. MailChimp - KaleLimp




We can imagine vegans will be deeply conflicted by this bizarre ad for email marketing company MailChimp. Now we know where kale really comes from.

These upmarket diners order something called “KaleLimp”. We’re then transported to a swimming pool with some rather unusual patrons: dogs made of kale. Well, we are always told to wash vegetables before consumption.


2. Financial Conduct Authority - Do It Now!




This film from M&C Saatchi had us scratching our heads a bit... but not in a fashion which means it is unsuccessful because puzzlement is - we suspect - part of their devious plan.

A crude animatronic of Arnold Schwarzenegger's head is deployed to remind the audience that there's an expiry date on PPI claims and that we need to act soon if we're not to miss out.


3. Skittles - Mother and Son




Fans of It's Always Sunny in Philadelphia will never look at Mrs McDonald the same way again after watching this freakish Skittles ad. Mum and her distinctive-looking son like nothing more than eating multi-coloured sweets together. Nothing wrong with that, eh?

The brand enjoy pushing viewers’ buttons, but this is on another level. It’s enough to make Norman Bates shudder.


4. Gonzo - Saves From Hunger




This curious Ukranian ad proves that cats are universally dicks, no matter how big they are. When danger strikes, a hooded hero parkours his way across town to save an innocent civilian from... hunger, as it turns out.

Once he's fed the bloke some crisps, the feline warrior saunters off to let the guy fend for himself against a pair of thugs. Bizarre, but extremely watchable.


5. Halo Top - Robots




We round off with this genuinely unnerving ad for diet ice cream brand Halo Top.

An elderly woman is force-fed ice cream by a calm but malevolent robot. The situation becomes increasingly fraught as she pushes back against the clinical insistence of her automaton carers and its comedy is very dark indeed.

Watching it for the first time and unsure where it was going, DAVID felt sure of only one thing: it absolutely could not be a commercial for ice cream. Maybe a trail for a new series of 'Black Mirror' but absolutely not an ad for ice cream. But we were wrong.

Stories

MARTIN KREJCI EYES SUCCESS WITH BLINK.

Blink round off 2017 with another high-profile signing: Czech director Martin Krejci.


PODCAST - PARK VILLAGE

Following his appearance at October's CraftWorks, legendary director Roger Woodburn was joined in the String & Tins studio by the equally legendary Peter Webb to talk about the foundation of Park Village, one of the most iconic names in film production.


MATTESSONS SERVE FOOD FOR THOUGHT.

Mattessons Fridge Raiders and 'Call of Duty: WWII' release codebreaking app Code Strike.


AHMET ILTAS LANDS AT NERD PRODUCTIONS.

Designer and illustrator Ahmet Iltas has joined NERD Productions for commercial representation.


MATHIEU CAPLANNE MAKES THE GRADE AT ETC.

Electric Theatre Collective have bolstered their ranks by signing French colourist Mathieu Caplanne.


A NEW FRONTIER FOR NEXUS

The opening of Nexus's Los Angeles office represents a bold new step for the London company.


FIVE FAVOURITE... SPOOFS

Times are tough at the moment... so let's laugh at ourselves and take a look at five of our favourite spoof ads.


DAVID REVIEWS AT FOCUS

Next Tuesday and Wednesday, The Location Guide's annual Focus event rolls into Islington and DAVID will be there.


WILL SAMUEL JOINS 1STAVEMACHINE

1stAveMachine have added award winning animation director Will Samuel to their roster.


PHOEBE ARNSTEIN JOINS ANNEX

Annex Films have signed London-based director Phoebe Arnstein to their roster.


HOTSPUR & ARGYLE SIGN HARRY REAVLEY.

Hotspur & Argyle have signed fashion film specialist Harry Reavley for commercial representation.


GOING STRAIGHT 8 FROM BERLIN TO PATTAYA

Ed Sayers's ambition for Straight 8 is turning him into Phileas Fogg as he attempts to take his competition around the world in eighty events.


CASSIDY BURCHER HEADS TO MILL+

Mill+ have signed director Cassidy Burcher to their roster for global representation.


PODCAST - BEN WALKER

Alongside Matt Gooden - his partner of twenty-seven years - Ben Walker has created some of the best commercials of all time. In this podcast, he discusses his career and Who Wot Why - the start-up he recently co-founded.


PANTERA JOINS SOMESUCH X ANONYMOUS CONTENT.

Argentine directing collective Pantera have joined Somesuch x Anonymous Content’s worldwide roster.


MONICA BERTEI GETS DOWN AND DIRTY

Monica Bertei has taken her wealth of experience to Dirty Films as the Shoreditch-based production company eyes the next level with considerable ambition.


BRAM SCHOUW LANDS AT BLINK

Blink have signed Dutch director Bram Schouw to their roster for UK commercial representation.


MORE AMMUNITION AT GREAT GUNS.

Great Guns have added directors Rollo Hollins and Chris Neal to their international roster.


RYAN HOPKINSON HEADS TO CAVIAR

Caviar have signed acclaimed director Ryan Hopkinson for representation in the UK and Amsterdam.


PODCAST - BROWN BROTHERS

Fergus and Ewen Brown describe their journey from rural Scotland to seedy Soho.


NICE SHIRT FILMS SIGN LUCY BRIDGER.

Up-and-coming director Lucy Bridger has joined Nice Shirt’s tailored roster.


RICHARD PETER HUNTER JOINS BLINK.

Comedy director Richard Peter Hunter has joined Blink for commercial representation.


YAKO YAKO DO

Anna Carpen and Matthew Fone have been working on an important project and you can help.


SKUNK'S BEN STREBEL ON SKATEBOARDING HIS WAY TO THE TOP.

Following Ben Strebel's recent arrival at Skunk, we caught up with the multi-talented director to find out all about him.


WILL INNES SMITH HEADS TO HOTSPUR & ARGYLE

Hotspur & Argyle have signed Will Innes Smith to their roster for commercial representation.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.