David Reviews

 It's the work, stupid.

FIVE FAVOURITE... WEIRD ADS
24 September 2017

The world is a very strange place right now... for reasons which don't need to be explored at this juncture.

So let's take a look at some of our favourite weird, bizarre, and truly off the wall ads from 2017. From the funny to the deeply unsettling, these strange films take a unique approach to their subject matter which makes them stand out from the crowd.


1. MailChimp - KaleLimp




We can imagine vegans will be deeply conflicted by this bizarre ad for email marketing company MailChimp. Now we know where kale really comes from.

These upmarket diners order something called "KaleLimp". We're then transported to a swimming pool with some rather unusual patrons: dogs made of kale. Well, we are always told to wash vegetables before consumption.


2. Financial Conduct Authority - Do It Now!




This film from M&C Saatchi had us scratching our heads a bit... but not in a fashion which means it is unsuccessful because puzzlement is - we suspect - part of their devious plan.

A crude animatronic of Arnold Schwarzenegger's head is deployed to remind the audience that there's an expiry date on PPI claims and that we need to act soon if we're not to miss out.


3. Skittles - Mother and Son




Fans of It's Always Sunny in Philadelphia will never look at Mrs McDonald the same way again after watching this freakish Skittles ad. Mum and her distinctive-looking son like nothing more than eating multi-coloured sweets together. Nothing wrong with that, eh?

The brand enjoy pushing viewers' buttons, but this is on another level. It's enough to make Norman Bates shudder.


4. Gonzo - Saves From Hunger




This curious Ukranian ad proves that cats are universally dicks, no matter how big they are. When danger strikes, a hooded hero parkours his way across town to save an innocent civilian from... hunger, as it turns out.

Once he's fed the bloke some crisps, the feline warrior saunters off to let the guy fend for himself against a pair of thugs. Bizarre, but extremely watchable.


5. Halo Top - Robots




We round off with this genuinely unnerving ad for diet ice cream brand Halo Top.

An elderly woman is force-fed ice cream by a calm but malevolent robot. The situation becomes increasingly fraught as she pushes back against the clinical insistence of her automaton carers and its comedy is very dark indeed.

Watching it for the first time and unsure where it was going, DAVID felt sure of only one thing: it absolutely could not be a commercial for ice cream. Maybe a trail for a new series of 'Black Mirror' but absolutely not an ad for ice cream. But we were wrong.

Stories

ANDRÉ MAAT ARRIVES AT DARLING.

German director and all-round SFX whizz André Maat has joined Darling Films for commercial representation.


DED CERTS.

There have been a number of interesting production company launches over the years but few have promised to be as explosive as DED's.


TWO NEW ARRIVALS AT MERMAN.

Directors Michelle Coomber and Jaci Judelson are the latest to join Merman for commercial representation.


OB MANAGEMENT HAVE A SPOT OF ACNE.

OB Management have unveiled production company ACNE as the latest addition to their UK ensemble.


JEANA THERON JOINS ANNEX FILMS.

Annex have landed one of South Africa's foremost talents in the form of director Jeana Theron.


KIM JACOBS FOR KODE.

US director Kim Jacobs who has a gift for realistic portrayals of women, has been added to the roster at Kode.


CARTOON AND COMICS CORNER.

Most employers would regard watching Family Guy and reading comic books as outright skiving, but not Bartle Bogle Hegarty and McCann London.


NEW CREW AT VISION.

Cinematographer and production design talent company, Vision are opening a new department dedicated to providing crew.


THOMAS THOMAS ADD HADI TO THEIR ROSTER

Thomas Thomas are notoriously careful curators of their roster, so you know a director has something about them when they get added to their line-up.


JAMES STRONG STRENGTHENS 76LTD'S OFFER.

Just as Vanity Fair - BATFA-nominated James Strong's latest TV offering hits our screen - 76Ltd are able to boast that they've added the director to their roster.


COME TO THE APA SHOW NEXT WEEK.

You know it's the end of summer when Steve Davies climbs to his feet to make his annual speech and you find yourself eating tiny hors d'oeuvres at the Guildhall in the City of London. It's the APA Show.


PODCAST - FRANK LIEBERMAN

Ad industry legend, Frank Lieberman talks about his extraordinary life and career in our latest podcast.


FAMILIA FIRST FOR ANIMALS AND WILL INNES SMITH.

Familia have bolstered their commercial ranks with the signings of directing duo ANIMALs and culture fiend Will Innes Smith.


KNUCKLEHEAD WELCOME HUBERT DAVIS.

Knucklehead have added Canadian filmmaker and documentarian Hubert Davis to their US roster.


JOHN TURNER ARRIVES AT DARK ENERGY.

Seasoned commercials director and lapsed cricketer John Turner is the latest to join Matt Brown's contingent at Dark Energy.


HORNET SIGNS DIRECTOR CÉSAR PELIZER

Top animation studio Hornet have added London-based Brazilian director César Pelizer to their roster.


IT'S JIM WEEDON FOR DARLING FILMS.

Director Jim Weedon has joined Darling Films for commercial representation.


SPIKE MORRIS EMERGES AT VISION.

Up-and-coming director of photography Spike Morris is the latest to join Vision's ETV (Emerging Talent at Vision) roster.


HEAR, HEAR FOR AUDIO DESCRIPTION.

Some of the UK's biggest television networks have joined together to support the Royal National Institute of Blind People's campaign for improved access to audio description (AD).


FRED SCOTT AT
ARCHER'S MARK.

Director Fred Scott is on the roster at Archer's Mark. Though known primarily for his documentary work, there's a lot more to him than that.


THE SWEETSHOP SIGN JAKOB MARKY

The Sweetshop have signed director Jakob Marky for global representation, excluding Europe.


BEN HOLMAN IS LIVE AT ITN PRODUCTIONS.

ITN's foray into commercial production now has respected filmmaker Ben Holman along for the ride.


TWO JOIN OB MANAGEMENT

OB Management have announced a pair of new signings: events and production company HELO and director Carlos Lopez Estrada.


T J O'GRADY-PEYTON JOINS HEY WONDERFUL.

Irish director T J O'Grady-Peyton has joined Hey Wonderful for commercial representation through Darling Films.


RONDA JOINS NOT TO SCALE

Not To Scale have signed directing trio Ronda to their roster for UK and US representation.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.