David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... WEIRD ADS

The world is a very strange place right now... for reasons which don't need to be explored at this juncture.

So let's take a look at some of our favourite weird, bizarre, and truly off the wall ads from 2017. From the funny to the deeply unsettling, these strange films take a unique approach to their subject matter which makes them stand out from the crowd.


1. MailChimp - KaleLimp




We can imagine vegans will be deeply conflicted by this bizarre ad for email marketing company MailChimp. Now we know where kale really comes from.

These upmarket diners order something called "KaleLimp". We're then transported to a swimming pool with some rather unusual patrons: dogs made of kale. Well, we are always told to wash vegetables before consumption.


2. Financial Conduct Authority - Do It Now!




This film from M&C Saatchi had us scratching our heads a bit... but not in a fashion which means it is unsuccessful because puzzlement is - we suspect - part of their devious plan.

A crude animatronic of Arnold Schwarzenegger's head is deployed to remind the audience that there's an expiry date on PPI claims and that we need to act soon if we're not to miss out.


3. Skittles - Mother and Son




Fans of It's Always Sunny in Philadelphia will never look at Mrs McDonald the same way again after watching this freakish Skittles ad. Mum and her distinctive-looking son like nothing more than eating multi-coloured sweets together. Nothing wrong with that, eh?

The brand enjoy pushing viewers' buttons, but this is on another level. It's enough to make Norman Bates shudder.


4. Gonzo - Saves From Hunger




This curious Ukranian ad proves that cats are universally dicks, no matter how big they are. When danger strikes, a hooded hero parkours his way across town to save an innocent civilian from... hunger, as it turns out.

Once he's fed the bloke some crisps, the feline warrior saunters off to let the guy fend for himself against a pair of thugs. Bizarre, but extremely watchable.


5. Halo Top - Robots




We round off with this genuinely unnerving ad for diet ice cream brand Halo Top.

An elderly woman is force-fed ice cream by a calm but malevolent robot. The situation becomes increasingly fraught as she pushes back against the clinical insistence of her automaton carers and its comedy is very dark indeed.

Watching it for the first time and unsure where it was going, DAVID felt sure of only one thing: it absolutely could not be a commercial for ice cream. Maybe a trail for a new series of 'Black Mirror' but absolutely not an ad for ice cream. But we were wrong.

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ROHAN BLAIR-MANGAT ARRIVES AT CAVIAR.

London-based director Rohan Blair-Mangat has joined Caviar for representation.


PARK VILLAGE PICK LEWIS ROSE.

Park Village describe themselves as "thrilled" to announce the news that they've added filmmaker Lewis Rose to their roster of directorial talent.


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FOGG AND HUNKYDORY ARE ALL SMILES.

All-round funnyman Fogg has joined Hunky Dory for commercial representation.


JOHNNY HARDSTAFF JOINS INDEPENDENT FILMS

Independent Films have signed writer and director Johnny Hardstaff to their roster for commercial representation.


OB MANAGEMENT WELCOME BEN NEWMAN.

Director Ben Newman has joined OB Management for UK representation.


DARK ENERGY SIGN HUSE MONFARADI.

Promo and commercial director Huse Monfaradi has joined Dark Energy for UK representation.


WORK STARTS HERE FOR KYLE VALENTA.

Seasoned editor Kyle Valenta has joined Work Editorial for global representation.


PODCAST - MARK DENTON

Ad industry legend Mark Denton discusses his career as he wanders around London with DAVID's Jason Stone.


DAVID SCHNEIDER LAUGHS ALL THE WAY TO RSA.

Director and social media savant David Schneider has joined RSA Films for representation.


YOUNG DIRECTOR HENRY BUSBY STRENGTHENS RATTLING STICK'S OFFER.

Young director Henry Busby strengthens Rattling Stick's offer.


MUDBOUND DIRECTOR DEE REES JOINS ANONYMOUS CONTENT X SOMESUCH.

‘Mudbound’ director Dee Rees has joined Anonymous Content x Somesuch for UK and US representation.


MARKUS JOHNSON CASTRO ARRIVES AT ANNEX.

Director Markus Johnson Castro has joined Annex Films for UK representation.


DANIEL BÖRJESSON JOINS BARE FILMS

Swedish director Daniel Börjesson has rejoined Bare Films for commercial representation.


PERFECT VISION FOR JAMES WATSON.

Cinematographer James Watson has joined the ranks at Vision.


JOACHIM BACK HEADS TO STINK

Academy Award winning director Joachim Back has joined Stink for global representation.


ANDY MARGETSON GETS A DARK ENERGY BOOST.

Dark Energy have added dance specialist Andy Margetson to their eclectic roster.


RUPERT RUSSELL IS THE MISSING LINK.

Scholar and documentary filmmaker Rupert Russell has joined Missing Link for representation.


JAMES MARSH JOINS PULSE FILMS

Pulse Films have signed Academy Award winning director James Marsh to their roster.


THE SWEET SHOP SIGN GUDMUNDUR GUDMUNDSSON.

The Sweet Shop have signed Icelandic director Gundmundur Arnar Gudmundsson for worldwide representation.


STITCH'S JACK SINGER IS A CUT ABOVE.

Stitch boost their roster by signing accomplished editor Jack Singer.


LUIS CERVERO AND PLEIX TURN ROGUE.

Spanish filmmaker Luis Cervero and French collective Pleix have joined Rogue for representation.


YOUNG FRENCH DIRECTOR FANNY HOETZENEDER JOINS KNUCKLEHEAD.

Knucklehead have high hopes for their latest signing... young French director Fanny Hoetzeneder.


REMY CAYUELA IS AN AGILE MAN.

Agile Films kick off 2018 by adding French director Remy Cayuela to their roster.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.