David Reviews

 It's the work, stupid.

CHANNEL 4'S DIVERSITY IN ADVERTISING AWARD RETURNS
24 May 2018

Channel 4 have launched the 2018 edition of their annual award for Diversity in Advertising - with the winner set to receive £1 million worth of airtime.

While 2016's focus was on improving disability representation, and 2017 saw non-visible disabilities take the spotlight, this year's contest focuses on the portrayal of women in advertising. The award encourages brands and creative agencies to explore and improve both how, and how much, women are represented in ads.


The last two awards have seen groundbreaking work from Maltesers and Lloyds Bank - addressing physical disability and mental illness respectively - and this year's topic seems a fitting follow-up.

In the age of #MeToo, Ireland's vote on reproductive rights, and pressure on employers to address the gender pay gap, the portrayal of women in all forms of media has come under increasing scrutiny. With sexualisation, stereotypes, and intersectionality on the table, we'll be intrigued to see what this year's entrants come up with.

The deadline for entries is July 9th 2018 and a shortlist will be announced on the 17th, so would-be winners should get cracking now.

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PAPAYA LAUNCH YOUNG DIRECTORS COMPETITION

Papaya Films have launched the sixth edition of their Young Directors Competition.


AYSE ALTINOK HEADS TO IDENTITY

IDENTITY have signed filmmaker Ayse Altinok to their roster for US representation.


ALAN FRIEL JOINS DARK ENERGY.

Dark Energy's ongoing talent search has now led them to seasoned filmmaker Alan Friel.


ELECTRIC THEATRE COLLECTIVE'S PRODUCTIVE NEW TRIO.

Electric Theatre Collective are pleased to announce the hires of Polly Durrance, Elle Lockhart, and Antonia Vlasto.


NINA MEREDITH ARRIVES AT OUTSIDER.

Outsider have signed director Nina Meredith to both their main roster and their sports content wing, Insider.


SONNY LONDON WELCOME IMANOL

Sonny London have added an Iberian twist to their roster by recruiting Spanish director IMANOL.


JUAN PABLO ZARAMELLA JOINS NERD

NERD Productions have signed distinguished animator Juan Pablo Zaramella to their roster.


GREGGS ROLL WITH IT.

Any product launch that riles Piers Morgan is off to a good start, and that's precisely the reaction that has greeted Greggs and their new vegan sausage roll.


EDA 2019

An annual contest in Ireland which aims to identify and nurture new directorial talent has sent a strong signal of intent by renaming itself.


ITV RING IN THE CHANGES.

ITV's idents are to receive a weekly makeover courtesy of a new initiative called ITV Creates.


THE RISE AND RISE OF SEB EDWARDS.

Seb Edward's already high profile received a boost when he directed the most recent John Lewis Christmas ad.


TOMAS JONSGÅRDEN IS INDEPENDENT

Independent Films have signed Swedish director Tomas Jonsgården to their roster.


ACADEMY REWARDS.

2018 was a very good year for Academy Films.


THE VISIONARIES SCORE A BRACE.

Indie director ensemble The Visionaries are pleased to announce the signings of Paul Casey and Toby Meakins.


THE QUIET AMBITION OF COURTNEY PHILLIPS

Courtney Phillips has the perfect blend of youth and experience as he looks to take his career to the next level.


EWAN JONES MORRIS JOINS FRIENDS ELECTRIC

Friends Electric have signed award-winning director Ewan Jones Morris to their roster for representation.


BISCUIT SIGN RACHEL MCDONALD AND THE GLUE SOCIETY.

Biscuit Filmworks have gone on a pre-Christmas signing spree by adding a brace of new directors to their roster.


ARMOURY BRING IN THE BIG GUNS.

Production company Armoury added some serious ammunition to their offer when Matt Hichens and Nicci Clark join the team earlier this year, and they're already feeling the benefits.


TWO THROUGH THE DOOR AT KODE.

Kode have bolstered their roster by signing directors Huse Monfaradi and Locky for representation.


LIEF WELCOME SAVANAH LEAF.

Those who believe in nominative determinism will be pleased to know that director-stroke-photographer Savanah Leaf has joined the roster at Lief.


NERD PRODUCTIONS SIGN BRETT DE VOS

NERD Productions have completed the signing of filmmaker Brett De Vos for representation.


HARVEY PEARSON JOINS MY ACCOMPLICE

Director Harvey Pearson has joined the roster at My Accomplice.


CHANNEL 4 SAY PAINT THE TOWN PURPLE.

Channel 4 have partnered with disability awareness group PurpleSpace to mark International Day of Persons with Disabilities on Monday 3rd December.


CRAFTWORKS @ FOCUS

There will be a mini CraftWorks at The Location Guide's Focus event on Wednesday 5th December. And it's free.


KLVDR JOINS PULSE FILMS.

Kalvadour Peterson aka KLVDR is the latest to join the ranks at Pulse Films for commercial and music video representation.


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.