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British-Jamaican director Rick Rxse has joined 1stAveMachine for UK commercials. He also joins the company's global roster for music videos, which pleases managing director Kerry Smart no end.
"I'm thrilled to welcome Ricky onto the 1stAveMachine roster," Smart says, with all offices now on Rxse alert. "His work exudes aesthetic pleasure with a powerful and authentic tone of voice. I'm excited to continue that journey with him and build a beautiful body of work together."
Rxse, whose reel includes work for Skepta, Nike, and the V&A, says: "Working alongside Kerry Smart and the talented team at 1stAveMachine is an amazing opportunity to take my storytelling to new heights. Their dedication to aesthetics, authentic narratives, and pushing creative boundaries aligns perfectly with my own artistic vision.
"I can't wait to collaborate and build a beautiful body of work together, creating impactful and memorable stories that resonate with audiences worldwide." Whether it's for a client or a personal project like 'Whispers in the Shade' (a documentary about Black and ethnic fathers), expect Rxse to give it his all.
To discuss Ricky Rxse further, ring 1stAveMachine's London office on 020 3488 3826.
Samantha Jayne and Arturo Perez Jr, directors of the recent 'Mean Girls' reboot, have graduated from North Shore High School and enrolled at Park Pictures.