David Reviews

 It's the work, stupid.

TRAKTOR BOYS KICK UP AT STINK
29 July 2018

Directing collective Traktor have consolidated their relationship with Stink by signing up for global representation. The fame-shy quintet picked up their third Grand Prix at Cannes in June when their highly praised Super Bowl ad for Tide shared the Festival's biggest prize.

Mats Lindberg, Sam Larsson, Pontus Lowenhielm, Patrik von Krusenstjerna, Ole Sanders and Richard Ulfvengren met in film school more than two decades ago, and they've been ripping it up in both the commercials and the promos realm ever since.


Stink's Daniel Bergmann is understandably delighted with his new quarry. As he put it when Traktor first joined for representation last year:

"Finally having Traktor on the Stink roster is a dream come true for me. We're all super exited to be part of this ride and can't wait to begin crafting a new chapter in our respective creative stories."


Traktor provided a very Traktor quote: "We have really enjoyed a fruitful collaboration with the excellent people of Rattling Stick. We have, however, been with Stink for the rest of the world, and have been increasingly impressed with how they operate. We like the idea of being under one global roof as we move forward into the oscillating future of advertising, traditional or not, with our cargo shorts laden with precious metals and breath mints. Want some?"

Traktor have set an incredible benchmark for themselves but the Tide film demonstrates that they remain at the peak of their powers and the collaboration with Stink is certain to yield more great work in future.

Stories

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Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.