David Reviews

 It's the work, stupid.

PIGGY LINES PLANS MAXIMUM CARNAGE.
20 March 2018

Automotive guru Piggy Lines has joined Carnage Films as their new Creative Partner. Having co-founded both Keko London and Spark44, Rogue's car division were keen to tap Lines's industry savvy.

The new signing was already a fan of the company's output: "Carnage has shown the right work will generate more earned media and offer better value for time for its audiences and prospects than ever before."


What caught his eye? Work like this nerve-shredding Range Rover ad. As brands pursue online hits with mixed results, the marque's six-minute film has already attracted millions of YouTube views - no doubt some of which belong to Lines.


Carnage's Sam Brown and Tom Barbor-Might capture driver Ho-Pin Tung's skill and trepidation as he ascends the Tianmen Mountain Road. It's this high standard Lines wishes to maintain.


No one else offers the specialism and quality that Carnage does.

 ”

Lines's colleagues share his enthusiasm. CEO David van der Gaag's plans to assemble "the best, most diverse automotive team" around remains on track, while MD Ben Hampshire says "[Lines's] vision for the crossover of skills between agency and production completely aligns with our own."



Good to know everyone's on the same page. It's already paid dividends. To launch McLaren's P15 supercar, Lines oversaw the marque's evocative tribute to Ayrton Senna. The late champion is a vital presence in this blend of archive footage and modern engineering.

The ad underlines Carnage's reverence for all things vehicular - something Lines noted straightaway: "No one else offers the specialism and quality that Carnage does. I could see a diverse group as passionate as I was about the changes both for marketing and the automotive sectors."

To learn more about Carnage's proposition, speak to Ben Hampshire on 020 7907 1001 or email him via ben@carnage.film.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.