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MERMAN CELEBRATE FIRST ANNIVERSARY WITH A BRACE OF SIGNINGS.
11 June 2018
It's a year since Merman opened its doors and they've decided to celebrate their first anniversary by adding a couple of new directors to their roster.
Will Clark and Zak Emerson are the latest to jump aboard the Merman train where they join a fine array of talent drawn from the worlds of advertising and television.
Because of his busy career at Channel 4, it could be said that Will Clark is moonlighting at Merman. But - throughout his career - Clark has managed to balance his promos for Channel 4 and other broadcasters with a parallel life as a TVC director and, looking at his body of work, it's clear that he's translated the skills from these disciplines from one to the other and back again.
In this commercial for Jaguar, Will Clark has Sharon Horgan enjoying the car instead of taking her turn on one of the stalls at a cake sale.
Clark would probably be the first to say that directing someone with Horgan's comedy nous is a doddle, and not just because she's his new boss, but the other elements are note perfect too, so he can probably claim a little of the credit for the commercial's humour and charm.
Clark was also behind the Underdog series of promos for Channel 4, which was clearly a tricky assignment. If you contact Merman about directing your next TVC, perhaps he'll let you see the out-takes!
After studying Fine Art at Central Saint Martins in London, Zak Emerson caught the attention of Paul Arden and worked for him as a storyboard artist and creative assistant. This led inevitably to Emerson's decision to make films himself and his debut short 'Suspended' received a number of impressive plaudits.
In 2012, he (and his then directing partner Dan Gifford) made a mock 'Behind the Scenes' film for Heineken, called 'Faking of'. It simultaneously subverted the 'making of' genre and reinforced the ideas in Fredrik Bond's hero film.
Zak Emerson's 2015 film for HSBC shows another side of his filmmaking altogether. Unashamedly emotional, it's a beautifully composed paean to the joy of home ownership.
You know it's the end of summer when Steve Davies climbs to his feet to make his annual speech and you find yourself eating tiny hors d'oeuvres at the Guildhall in the City of London. It's the APA Show.