David Reviews

 It's the work, stupid.

JOACHIM BACK HEADS TO STINK
24 January 2018

Stink have signed Academy Award winning director Joachim Back to their roster for global representation.

Back began his film career as a teenager, working in various positions on-set and picking up a little experience of everything - including editing and post production - before borrowing some equipment and taking his place behind the camera.

Since then, Back has worked practically non-stop and become a formidable figure in the filmmaking world. He hit the ground running in adland, with early campaigns for RBS and Viagra (the famous 'Beep Campaign') earning him a lot of praise.

A memorable film for Audi - depicting the car's early incarnation in the manner of Hans Christian Andersen's 'Ugly Duclking' - demonstrates the visual flair which distinguishes his work.



Our vision for the future of Stink is based on great talent, moving freely between advertising and entertainment, making the most compelling work in the world. Joachim is one of those rare talents.

 ”

In 2010, Back won an Academy Award for his darkly satirical short film 'The New Tenants'. Funny and frightening by turns, the film shows off Back's talent for narrative and nuanced approach to character, and has been screened at festivals all over the world.



A film for Stella Artois blended magic tricks with humour, while an endearing campaign for Amstel featured the 'smallest bar in Amsterdam'. Starring a bar owner who plans way in advance, Back gives the quirky narrative room to breathe - something which makes the payoff all the more charming.


Back is raring to flex his creative muscles at Stink: "There is great confidence at Stink. They have a culture that creates the best ideas and the best solutions; creativity is always first and they have their finger on the pulse. And despite all their experience, it still tickles them when a great idea comes in."

Joachim Back's reel is available at Stink, so take a look at some more of his work. For more information on him or anyone else on the roster, get in touch with Blake Powell at blake.powell@stink.co or give the team a ring on 020 7462 4000.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.