David Reviews

 It's the work, stupid.

MATTESSONS SERVE FOOD FOR THOUGHT.
8 December 2017

Intelligence recruitment has certainly changed over the years. In 1942, the War Office turned a Daily Telegraph crossword into a codebreaker audition; now Mattessons Fridge Raiders and 'Call of Duty: WWII' aim to do the same with Code Strike.

The app tests gamers' memory, reaction times, and problem solving abilities - essential attributes in cyber security. While 'Call of Duty' emphasises headshots and heavy ordnance, this mobile Bletchley Park requires a more cerebral approach.


The stakes are high, too. Those savvy enough to crack the app's hidden enigma qualify for a Cyber Security Challenge UK tournament and the chance to impress intelligence bigwigs. Naturally, the brand suggest they're ideal brain fuel.

It's the latest Mattessons campaign geared towards gamers and tech fiends. Saatchi Creative Director Will John says: "We've always looked to collaborate with gamers to showcase their creativity and skills. Now we're powering them up into code breakers.

Game.  

John adds: "This about providing them with an opportunity to use their skills in the real world, and fast-tracking the very best into real careers in cyber security."

Furthermore, director Chris Thomas delivers an evocative launch film which blends wartime props, game footage, and one agitated commander. Best do what the man says - he really wants that intel.

Stories

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HOMESPUN YARNS SCREENING PARTY.

Homespun Yarns have picked Central London nightspot Fabric to host their fifth anniversary shindig on Thursday 18th October.


KICKING UP A STINK ABOUT NEW TALENT.

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ANDREW MYERS JOINS HORNET.

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DARK ENERGY ENLIST SIMON LEVENE.

Worldly director Simon Levene believes his time spent abroad will serve him well as he joins Dark Energy for representation.


BRUT FORCE AT 1STAVEMACHINE.

Multifaceted animation collective Brut have joined the roster at 1stAveMachine.


CHARLES WILLIAMS JOINS PARTIZAN.

Filmmaker Charles Williams aims to build on his 2018 Cannes Film Festival success by joining the ranks at Partizan.


NEW FACES IN THE PICTURE AT BLINKINK.

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JOANNA NORDAHL FEELS THE PULSE

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DIVERSITY TAKES FLIGHT FOR ENGINE AND THE RAF.

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PAPAYA IS THE MUSICAL FRUIT.

Seasoned music supremo Keith Milton will spearhead Papaya Films's dedicated promo wing as the company eye chart success.


KODE GO NATIVE IN NYC AND LA

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THREE SIGNINGS AT PRETTYBIRD

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Introducing our new motto... and the thinking behind it.


TWO JOIN THE FLOCK AT LIEF.

Lief have completed the double signing of directors Elisha Smith-Leverock and Lily Baldwin for immediate representation.


PODCAST - BOB PARTINGTON

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ARCHER'S MARK ENLIST SANDRA WINTHER.

Copenhagen-born filmmaker Sandra Winther is primed to make her UK debut having recently signed for Archer's Mark.


PEDRO PINTO JOINS ANNEX.

Annex Films have brought a Portuguese flavour to their roster by signing director Pedro Pinto for representation.


AGILE SWOOP FOR JAN GLEIE.

Danish filmmaker Jan Gleie has joined the ranks at Agile Films for commercial representation.


PAPAYA JOIN THE LEMONADE STABLE.

The lovely people at Papaya have joined the stable of talented companies represented by Lemonade.


RIFF RAFF ADD TO THEIR ROSTER, BUT PHILOSOPHY REMAINS INTACT.

Ben Liam Jones is one of a number of new directors who joined Riff Raff in the summer, how will their arrival enhance the company's distinctive offer.


ANDRÉ MAAT ARRIVES AT DARLING.

German director and all-round SFX whizz André Maat has joined Darling Films for commercial representation.


DED CERTS.

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TWO NEW ARRIVALS AT MERMAN.

Directors Michelle Coomber and Jaci Judelson are the latest to join Merman for commercial representation.


OB MANAGEMENT HAVE A SPOT OF ACNE.

OB Management have unveiled production company ACNE as the latest addition to their UK ensemble.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.