David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

NICE SHIRT FILMS SUIT HARVEY EATON.
29 October 2019

Editor-turned-director Harvey Eaton has joined Nice Shirt Films for commercial representation.

The move follows a string of well-received commercials for Eaton, as well as the release of his short-form documentary ‘Bet on Yourself', which tells the life story of Coventry-born entrepreneur John Reeve.

‘Bet on Yourself' is a long-held passion project of Eaton's, having first met the former nightclub owner, RAF laundry boy, and Olympic bobsledder - among other things - back in 2015. As you can see below, the director's persistence has paid off.


Eaton's inquisitive nature also lends itself to the commercial realm. For example, his ‘Art of Scouting' series for Sky Bet follows veteran talent spotter Mel Johnson up and down the country as he pursues football's next superstar. The result is a personable insight into what is affectionately described as "a lifestyle, not a career".


Documentary isn't the only string on Eaton's bow, however - this ad for French supermarket chain Carrefour features both attractive food photography and just the kind of storytelling nous brands desire. It's also the first of several collaborations between Eaton and the brand.


Nice Shirt Films Executive Producer Richard Martin expects more repeat custom like this, describing Eaton as a "hard-working, focused, charming, and funny" director.

Martin adds: "I've thoroughly enjoyed working with Harvey since he first approached us. He's got a natural instinct for stylish storytelling and a subtle wit that I'm sure will serve him well whatever he tackles next."

Click here to see more of Harvey Eaton's work, then ring Nice Shirt's Georgi Doig on 020 7255 8100 or email her through georgi@niceshirtfilms.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.