David Reviews

 Biting the hand that feeds us since 2002.

JEROEN MOL IS A FAMILIA FACE.
27 February 2018

Jeroen Mol has joined Familia's UK roster for commercial representation. Executive Producer Toby Walsham's goal has been to increase Familia's commercial output, and Mol's arrival shows those plans are well on-track.

The Dutchman's hands-on approach and heightened style produce consistently memorable results. For example, this moving War Child film sees Batman swap Gotham City for a refugee camp.


The ad demonstrates Mol's grasp of tone. Rare is the ad that blends arm-wrestling superheroes and humanitarian suffering, but Mol's ode to innocence earned him recognition at Cannes and beyond.

Meanwhile, his comic touch elevates this Belgian McDonald's commercial. As the fast food chain mark the Big Mac's fiftieth birthday, Mol's 2018 ad celebrates those who stay true to themselves.


Such work keeps Mol in demand. Buoyed by their new arrival, Familia are keen to translate Mol's continental success to the UK market.

Stay tuned for Mol's Familia debut. For now, check out this nimble Nokia commercial starring one-man BMX trick book Matthias Dandois.


Once you've had a peek at Jeroen Mol's reel, contact Toby Walsham on 07590 496 305 or via email at toby@wearefamilia.com.

Stories

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Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.