David Reviews

 It's the work, stupid.

APA'S FUTURE OF ADVERTISING
27 February 2018

It's hard enough to chart the current landscape of the advertising industry so you have to admire the chutzpah of those with the confidence to guess where it will go next.

On 7th March, the APA is offering a platform to some of these foolhardy individuals at its annual Future of Advertising event and we recommend you attend as there are some cracking speakers.

The undoubted stars of the line-up are the co-founders of 2017 start-up Uncommon Studios... namely, Natalie Graeme, Lucy Jameson and Nils Leonard. As the last of this trio demonstrated when he recorded a podcast with DAVID REVIEWS, he's not shy of an opinion when it comes to the industry's future prospects and attendees can expect a colourful presentation from Leonard and his fellow travellers.

Other contributors include Mr Bingo - whose very name suggests an entertaining turn on the stage before you learn what he does or what he's going to talk about - and Katrina Dodds who is Head of Trends at Contagious London. With a job title like that she bloody well ought to have well-formed opinions about what's likely to happen next.

There's also James Chandler of IAB who "plans to re-assert positivity around digital" (yeah, good luck with that) and Leila Fataar who has "a unique ability to speak entrepreneurial, cultural and corporate fluently" (blimey... we hope they have simultaneous translation for those of us who don't).

Liam Walsh of Nexus - who has picked up various industry awards for his "research, ideas and coding work" - will also be speaking; as will Jillian Gibbs who founded APR and has worked for the ANA, WFA, ACA, and ISBA. We have no idea WTF she going to be talking about but as her company promises to be "a confidante, guide and true production partner for brands" she might just be a crucial gate-keeper for projects which bypass those pesky advertising agencies.

All this wisdom can be yours for just £75 plus VAT. The event runs from 12.00 to 17.00 on Wednesday 7th March and will be held at PIcturehouse Central (Corner of Shaftesbury Avenue and Great Windmill Street, Piccadilly, London W1D 7DH).

More information and a link for purchasing tickets can be found here. See you there.

Stories

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Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.