David Reviews

 It's the work, stupid.

MARY-SUE MASSON JOINS DARK ENERGY.
11 April 2018

Mary-Sue Masson has made shooting TVCs look like child's play so far. One of the creative sparks behind Haribo's long-running ‘Kids' Voices' campaign, the director now brings her skills to Dark Energy.

Masson acknowledges the impact a few sweetie packets have had on her career: "Haribo has been amazing for me. I came up with the idea and started developing it with [Quiet Storm's] Trevor Robinson in 2014 and now it's run in so many different languages all over the world."

What began as a one-off TVC has grown into one of the sector's mainstays - something Masson describes as "phenomenal". Her latest effort hit screens in April 2018... adding a new grown-up voice to the mix.


As well as coaxing charming VO performances from children, Masson gets the most out of more seasoned performers like Rupert Everett. Her work for Young's cast the acting smoothie as a disgruntled moggie eager for tempura and gratins… yet one ultimately resigned to the kitty bowl.


Such work led Dark Energy's Matt Brown to say: "We're very excited to have Mary-Sue join us at Dark Energy. She has a real strength in casting and comedy dialogue performance that we're looking forward to showcasing in our collaborations together."

Meanwhile, Masson feels her new home is on the right track: "Dark Energy do really varied and interesting work. Their business model really appeals to me and feels very relevant in today's market."

Mary-Sue Masson's reel is available here. For more on all things Dark Energy, speak to Matt Brown on 07976 257 431 or email him via mattbrown@darkenergyfilms.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.