David Reviews

 Biting the hand that feeds us since 2002.

LIKE ADS IN RAIN.
13 October 2017

Say what you will about Blade Runner 2049's ravaged ecosystem and irradiated landscapes - at least advertising is still booming.

Fans of Ridley Scott's 1982 original will be glad to know Coca-Cola, Pan Am, and Atari still dominate future Los Angeles in Denis Villeneuve's sequel.

While both Atari and Pan Am are no more, the brands live on in this neon-soaked metropolis. Meanwhile, the soft drink likely advise both humans and replicants alike to, er, taste the feeling.

Peugeot: from four wheels to no wheels.  

One shouldn't be too surprised. When asked about the brand's cameo, Ridley Scott observed: "Even in a futuristic dystopian world, Coca-Cola is everlasting." We're sure they'll take that as a compliment.

Mass(ive) marketing.  

We also imagine advertisers will be intrigued by one Blade Runner 2049 innovation: giant interactive holograms. Call it a natural progression of personalised ads.

Some will relish the possibilities. Will Trivago's ubiquitous spokesperson soon tower over unsuspecting pedestrians, for example? Only time will tell.

Stories

DED CERTS.

There have been a number of interesting production company launches over the years but few have promised to be as explosive as DED's.


TWO NEW ARRIVALS AT MERMAN.

Directors Michelle Coomber and Jaci Judelson are the latest to join Merman for commercial representation.


OB MANAGEMENT HAVE A SPOT OF ACNE.

OB Management have unveiled production company ACNE as the latest addition to their UK ensemble.


JEANA THERON JOINS ANNEX FILMS.

Annex have landed one of South Africa's foremost talents in the form of director Jeana Theron.


KIM JACOBS FOR KODE.

US director Kim Jacobs who has a gift for realistic portrayals of women, has been added to the roster at Kode.


CARTOON AND COMICS CORNER.

Most employers would regard watching Family Guy and reading comic books as outright skiving, but not Bartle Bogle Hegarty and McCann London.


NEW CREW AT VISION.

Cinematographer and production design talent company, Vision are opening a new department dedicated to providing crew.


THOMAS THOMAS ADD HADI TO THEIR ROSTER

Thomas Thomas are notoriously careful curators of their roster, so you know a director has something about them when they get added to their line-up.


JAMES STRONG STRENGTHENS 76LTD'S OFFER.

Just as Vanity Fair - BATFA-nominated James Strong's latest TV offering hits our screen - 76Ltd are able to boast that they've added the director to their roster.


COME TO THE APA SHOW NEXT WEEK.

You know it's the end of summer when Steve Davies climbs to his feet to make his annual speech and you find yourself eating tiny hors d'oeuvres at the Guildhall in the City of London. It's the APA Show.


PODCAST - FRANK LIEBERMAN

Ad industry legend, Frank Lieberman talks about his extraordinary life and career in our latest podcast.


FAMILIA FIRST FOR ANIMALS AND WILL INNES SMITH.

Familia have bolstered their commercial ranks with the signings of directing duo ANIMALs and culture fiend Will Innes Smith.


KNUCKLEHEAD WELCOME HUBERT DAVIS.

Knucklehead have added Canadian filmmaker and documentarian Hubert Davis to their US roster.


JOHN TURNER ARRIVES AT DARK ENERGY.

Seasoned commercials director and lapsed cricketer John Turner is the latest to join Matt Brown's contingent at Dark Energy.


HORNET SIGNS DIRECTOR CÉSAR PELIZER

Top animation studio Hornet have added London-based Brazilian director César Pelizer to their roster.


IT'S JIM WEEDON FOR DARLING FILMS.

Director Jim Weedon has joined Darling Films for commercial representation.


SPIKE MORRIS EMERGES AT VISION.

Up-and-coming director of photography Spike Morris is the latest to join Vision's ETV (Emerging Talent at Vision) roster.


HEAR, HEAR FOR AUDIO DESCRIPTION.

Some of the UK's biggest television networks have joined together to support the Royal National Institute of Blind People's campaign for improved access to audio description (AD).


FRED SCOTT AT
ARCHER'S MARK.

Director Fred Scott is on the roster at Archer's Mark. Though known primarily for his documentary work, there's a lot more to him than that.


THE SWEETSHOP SIGN JAKOB MARKY

The Sweetshop have signed director Jakob Marky for global representation, excluding Europe.


BEN HOLMAN IS LIVE AT ITN PRODUCTIONS.

ITN's foray into commercial production now has respected filmmaker Ben Holman along for the ride.


TWO JOIN OB MANAGEMENT

OB Management have announced a pair of new signings: events and production company HELO and director Carlos Lopez Estrada.


T J O'GRADY-PEYTON JOINS HEY WONDERFUL.

Irish director T J O'Grady-Peyton has joined Hey Wonderful for commercial representation through Darling Films.


RONDA JOINS NOT TO SCALE

Not To Scale have signed directing trio Ronda to their roster for UK and US representation.


STRAIGHT 8'S BIG LONDON SHOW

Fans of Straight 8's unique format will be pleased to know they can commune with fellow fans at next Saturday's major event at the NFT on London's South Bank.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.