David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

OUTSIDER REACH MAXIMUM WATTS.
3 April 2020

International directing duo WATTS have joined Outsider for UK commercial representation.

Hailing from South Africa and the American South respectively, Jenna and Tripp Watt spend their time directing Technicolor music videos and commercials. They also have enviable Instagram feeds.

It’s the former which got Outsider interested, however, and executive producer Simon Elborne is pleased to shake things up with WATTS: “Tripp & Jenna are totally unique in every way. They bring a very fresh flavour to the Outsider family - a unique combination of style and craft we’re not traditionally known for.”



“They’re not just creatively brilliant,” Elborne continues, “but also utterly lovely and fun to be around. We’ve had a crazy beautiful start (Covid-19 aside) and we can’t wait to discover what’s next.”


Working with Outsider has been a dream and we feel lucky to have our kooky aesthetic included in their roster.

 ”

This “crazy beautiful start” refers to the duo’s new ad for Sloggi, which marks both their UK and Outsider debut. Tasked with giving the lingerie brand’s new Oxygene bra a spunky visual identity, WATTS rise to the challenge with sentient bras, anime sprites, and a riff on Botticelli's 'The Birth of Venus'.


One commercial down and with many ideally still to come, Jenna & Tripp Watt pay tribute to their new digs: “We’re so excited to call Outsider our new home in the UK! Working with them has been a dream and we feel lucky to have our kooky aesthetic included in their roster.”

For more on all things WATTS, email Outsider's Simon Elborne via si@outsider.tv or call him on 020 7636 666.

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