David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

HOPE SOGNI HAS ENTERED THE BEAUTIFUL GAME.
23 November 2023

Remember when Fifa's president, Gianni Infantino, said that women should "pick the right battles" in the fight for equal pay? That's easy for Infantino to say when he was re-elected unopposed for another four years in charge.

The likes of creative agency Dark Horses and Lewes Football Club CEO Maggie Murphy want change (and not the small kind). That's why they hired Twise.ai to create Hope Sogni—the first-ever female candidate for Fifa president. For context, there have been nine men in the role since 1904—one of whom was Sepp 'Short Shorts' Blatter.

Sogni's first 'address' is a trip through the uncanny valley, but one with good intentions ("FIFA must hold up its own mirror and decide whether what they see looking back is in fact a beautiful game"). Fans can also chat with Hope at Twise.ai's website—let's face it, even a chatbot is better company than Infantino!


Stories

LUKE SNELLIN JOINS BLINK.

Fresh off the success of 'One Day' on Netflix, director Luke Snellin has joined Blink for commercial representation.


ZAK RAZVI PRESENTS 'STANLEY'.

Have you ever thought about the stories behind memorial benches? Who the people were, what they did, and why they meant so much to others? Zak Razvi did.


SCENESTER FILMS LINK UP WITH LEMONADE REPS.

Lemonade Reps believe Scenester Films are “an incredible addition” to the live action roster curated by Corin West.


BIRTH AND LEETHAL REPPIN' PRESENT BORN READY.

Leethal Reppin' and Birth’s new baby is called Born Ready, an offshoot devoted to music videos, live shows, and artist documentaries.


BULLION BIG UP ERIN MURRAY.

Ballet dancer-turned-director and choreographer Erin Murray has joined Bullion for UK representation.


START-UP WITNESS STUDIOS PROMISES HUMAN STORIES.

As so many companies flirt with AI, one company is bucking the trend and promising human-made stories with real human heart.


NO FIXED MIX TURNS FIVE.

No Fixed Mix, the programme launched by String & Tins, turns five this year.


NM PRODUCTIONS ALLY WITH ABOVO MANAGEMENT.

NM Productions have partnered with Abovo, boutique artist management agency and creative studio who represent female and non-binary talent.


HAMLET ENLIST JOSEPH MANN.

Joseph Mann is a happy director as he joins HAMLET for representation in France, Belgium, China, and the Asia-Pacific.


COLIN SOLAL CARDO ARRIVES AT STINK.

Some directors like to take it easy when they join a new company, but not Colin Solal Cardo.


BITE COLLECTIVE WELCOME JAMES LOVICK.

BITE Collective new boy James Lovick is all about real food and real people.


NM TALENT LAND DIONNE LOFTUS.

Fashion and beauty director Dionne Loftus is now on the books at NM Productions as part of the NM Talent roster.


MAX FISHER'S MOUSE! HITS THE FESTIVAL CIRCUIT

Max Fisher's latest short film Mouse! has hit the festival circuit and will soon be wowing audiences the world over.


CHELSEA PICTURES SNAP UP MARIE TOMANOVA.

Chelsea Pictures have signed photographer Marie Tomanova ahead of her directorial debut.


CALI BONDAD JUST WANTS TO FEEL.

Feel Films now have Cali Bondad on the books on both sides of the Atlantic.


JEAN-SEBASTIÉN DEGNI JOINS DOG EAT DOG.

DOGEATDOG have signed "a bloody lovely person" in the form of Jean-Sebastién Degni.


MOIRAI EMBRACE ALBA ROLAND MEJIA.

Director, writer, and producer Alba Roland Mejia has joined MOIRAI for global representation.


LAURA MARCIANO HEADS TO PARTIZAN.

À la mode director Laura Marciano has joined Partizan for commercial representation.


JOSEPH KAHN EYES TOP GRADES AT ACADEMY.

When Joseph Kahn thought about representation outside the United States, one place came to mind straight away: Academy Films.


AGILE FILMS WELCOME ANTON TAMMI.

In-demand director Anton Tammi has joined Agile Films for UK representation.


NICLAS BERGMAN SIGNS FOR ANNEX.

Annex Films have completed the signing of Swedish director Niclas Bergman.


TV KLAXON: MESSI'S WORLD CUP: THE RISE OF A LEGEND.

A new documentary from SMUGGLER Entertainment and Apple TV+ is a must-watch for Lionel Messi fans


BLINKINK ADD NG'ENDO MUKII.

After the success of ‘Kizazi Moto: Generation Fire’ at the 2024 Annie Awards, Blinkink have signed director Ngendo Mukii to the global roster.


PAUL MITCHELL JOINS UNTOLD STUDIOS.

Los Angeles-based director Paul Mitchell now has international representation thanks to Untold Studios.


BIRTH SWOOP FOR CELINE VAN HEEL.

Director and photographer Celine van Heel has joined the roster at Birth UK.


Stories

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