David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

NHS BLOOD & TRANSPLANT DOLLS.
21 November 2023

Children turned into dolls may sound like an idea for a horror movie, but it's how agency Wunderman Thompson UK and NHS Blood & Transplant (NHSBT) aim to increase the number of child organ donors.

In 2021/22, just fifty-two per cent of families who were approached about organ donation gave consent for their child's organs to be donated. That's bad news for the two-hundred-and-thirty children on the organ transplant list.


To redress the balance, two-hundred-and-thirty handmade dolls—many based on children like three-year-old Ralph, son of a Wunderman Thompson UK employee—have been sent to hospitals across the country. Each doll has a QR code that links to that child's story, as well as resources for parents who wish to sign their own children up.

These may not be the dolls we expect to see on our screens at this time of year, but they may have a tremendous impact on families if people pay attention to this campaign.

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Stories

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