David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
THE FUTZ BUTLER DELIVER FOR ITV.
8 December 2022

When ITV needed a new sonic identity, they rang The Futz Butler, who blend music, sound design, and field recordings like audio alchemists. The challenge was to make ITV1, ITV2, ITV3, ITV4, and ITVBe sound similar but different, and make a bespoke mnemonic for ITVX. Simple, right?

That's where dauntless founder and creative director Paul Sumpter came in: "Our vision was to build a challenging and memorable sonic identity for ITV that turns heads and changes perceptions. A sound that is as bold as it is reflective of modern Britain." This called for a Finnish zither, a VHS player, a bag of sugar, and some party balloons.


These became Sumpter's instruments, accompanied by a choir made up of iPhone voice notes. The process intrigued ITV executive creative director Tony Pipes, who says: "The Futz Butler have been a pleasure to work with from day one. The work they produced was exciting, challenging, and original - taking us out of our comfort zone whilst still hitting the brief and expressing the brand.

"How they work, the process and the original way they approach the work is not only fascinating, but effective. It's been a joy." Keen to hear what all the fuss is about? Then tune into any of ITV's five channels or their new-fangled streaming service.

For more on what The Futz Butler can bring to your next project, ring their London HQ on 020 7404 7227.
Stories
REVOLVER OFFER FIONA MCGEE A SHOT AT GLORY.

In-form commercial director Fiona McGee has joined Revolver for representation in Australia.
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Phil Hignett's back for more commercials at Marshall Street Editors.
SOUL TO SOUL WITH
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Director Hanna Maria Heidrich is constantly busy, but as DAVID found when we spoke to her, she can't resist taking on new opportunities.
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Asif Kapadia, director of 'Senna', 'Amy', and 'Diego Maradona', changes tack with 'Creature', a film based on the English National Ballet production of the same name.
JINX GODFREY'S BACK AT MARSHALL STREET EDITORS.

Jinx Godfrey, whose credits include 'Chernobyl', 'The Princess', and 'The Theory of Everything', is available for commercials again at Marshall Street Editors.
FILM KLAXON: MY DREAMS HAVE BEEN DARK OF LATE.

A suit of armour goes rogue in Joshua Warren’s upcoming short film, ‘My Dreams Have Been Dark of Late’.

DAVID PLAYS... 'SOCCER STORY'.

'Soccer Story' from developers Panic Barn features a villain in no way inspired by Sepp Blatter.

GEORGETTE PASCUAL JOINS MAD COW FILMS.

Mad Cow Films have completed the signing of Spanish director Georgette Pascual.
TV KLAXON: RISE AND FALL.

There are shades of J G Ballard's 'High-Rise' to the new Channel 4 reality show, 'Rise and Fall'.
PAULA HOCHBERG JOINS ADAM&EVEDDB AS CREATIVE DIRECTOR.

adam&eveDDB have a new creative director in the form of Paula Hochberg.
NEXUS STUDIOS WELCOME BONNIE TAYLOR FORSYTH.

Animation director Bonnie Taylor Forsyth has joined Nexus Studios for global representation.
FILM KLAXON: DIABLES.

Tom Sweetland's upcoming documentary requires oven gloves or asbestos hands.
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Dean Kay-Barry, Simran Lotay, and Warren Berchie (aka Three Shades) are now part of Knucklehead's music and content roster.
CURATE EXPECTATIONS FOR GREG MOTTOLA.

Greg Mottola, the director of 'Superbad', 'Adventureland', and 'Confess, Fletch', has joined Curate for UK and European representation.
FAMILIA SCORE SEVEN.

Seven, count them, seven new directors have joined FAMILIA for global representation.
MATT SMUKLER ARRIVES AT SNAPPER.

Snapper have added seasoned American director Matt Smukler to their ranks.
EWAN FLETCHER SIGNS WITH JOHNNY FOREIGNER.

Director Ewan Fletcher says "now feels like the right time" to go freelance as he signs with Johnny Foreigner.
A TOUCH OF LAVENDER & RAVENSCROFT FOR ODELAY FILMS.

Lavender & Ravenscroft may sound like a fictional detective duo, but they actually direct commercials for a host of US brands.
THE MARTIANS INVADE THE VISIONARIES.

Diogo Abrantes and João Rito (The Martians) have joined The Visionaries for commercial representation.
MOTHER'S CRAIG AINSLEY BECOMES FRANK ATLANTIC AND JOINS ARTS & SCIENCES

Craig Ainsley has become the latest graduate of the unofficial Mother Academy of Directors to become 'Frank Atlantic' and join the Arts & Sciences roster.
THE CORNER SHOP NAB EMMA BRANDERHORST AND RELTA.

Dutch director Emma Branderhorst and British-Persian filmmaker Richard Pope (aka Relta) have joined The Corner Shop for UK representation.
IT'S MAREK PARTYS TIME FOR KODE.

KODE's 2023 recruitment drive continues with the addition of Czech talent Marek Partyš.
FOODFILM JOIN THE BITE COLLECTIVE

As if the food expertise at the BITE Collective wasn't impressive enough, they've now added French duo FoodFilm to their roster.
YOU ARE HERE WELCOME AISHA SCHLIESSLER.

Third-generation filmmaker Aisha Schliessler has joined You Are Here for commercial representation in the UK.
RORY HANRAHAN ARRIVES AT CMN PPL FLMS.

Dublin-based writer and director Rory Hanrahan is now on the books at Common People Films (CMN PPL FLMS).
Stories
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