David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

GOH IROMOTO SIGNS FOR CHELSEA IN THE UK
13 November 2022

When we received a press release revealing that Goh Iromoto had signed for Chelsea in the UK, we assumed that the email was intended for our colleagues on the sports desk.

Then we remembered that we don't have a sports desk and, more importantly, that in May this year DAVID editor Jason Stone met Goh in Toronto on the very day that one of the Canadian director's commercials had picked up our coveted Pick of the Day and found him to be extremely pleasant, engaging and humble.

Those qualities were part of what drew Chelsea UK's Head of Sales Mel Fong to her new signing, but first and foremost it was Goh's reel that caught her eye: "When I first watched Goh’s extraordinary films they resonated so deeply with me. His work is very personal yet talks to everyone. He has an amazingly broad and humanistic background which is clearly woven through all his work. I am extremely proud to be repping Goh and I can’t wait to see him make his mark here."


He has an incredible ability to tell stories on a relatable, human level while bringing his very personal aesthetic to every project.

 ”

Goh's North American work for Sanctuary in the US, and for Steam in Canada includes impressive work for P&G (below); Toyota; Tim Horton's; Canada Goose; and Sapporo.


The P&G film is unabashedly sweet, depicting the ups and downs of possessing an unusual name in an Anglo-centric culture, and achieves the rare feat of being impressively sentimental without being mawkish.


When I first watched Goh’s extraordinary films they resonated so deeply with me.

 ”

Nell Jordan - Chelsea UK's EP - adds: "We are thrilled to have Goh on the Chelsea UK roster. He has an incredible ability to tell stories on a relatable, human level while bringing his very personal aesthetic to every project. We are so excited to introduce him and his breathtaking work to the UK market.”

Goh’s work includes short films 'The Canoe' and 'The Wonder' which have gathered garlands and plaudits aplenty... 'The Canoe' (below) is a beautiful study of the cultural importance of the canoe to his homeland. His short films have been chosen as official selections in National Geographic's Short Film Showcase and festivals such as Banff Mountain, Whistler and Doclands Documentary Film Festival. In addition, a number of Goh’s films have been chosen as Vimeo Staff Picks.


Goh Iromoto himself says of this news: "As an individual and filmmaker, I’m someone who greatly values a sense of connection and empathy with who I surround myself with. Be it friends, relationships, creative collaborators, and of course, those who I partner with in representing me. It’s become important to not only have those who can relate to the sense of humanity I aspire towards in my work, but also those that I can go through the journey of film production with a sense of modesty, humility, growth, and certainly, laughter."

Plainly, he's identified Chelsea UK as a partner who can meet these requirements.

To see more of Goh's work, check out his presence at Chelsea's website: https://www.chelsea.com/roster/goh-iromoto, then contact Mel Fong using mel@chelsea.com.

Stories

THE ZELLNER BROTHERS SIGN FOR BLINK.

Nathan and David Zellner, the directors of 'Sasquatch Sunset', have joined Blink for UK representation.


REIDS MUST FOR ANONYMOUS CONTENT.

Anonymous Content have signed The Reids for commercials and music videos in the UK and the Netherlands.


CANNES 2024 - DAY 2

Day 2 in Cannes was enlivened by the arrival of the Olympic flame as it makes its way to Paris ahead of the start of the games at the end of next month.


MATHERY ARE GRANTED IMMIGRANT STATUS.

Erika Zorzi and Matteo Sangalli (aka Mathery) have joined IMMIGRANT for representation in the UK and the Benelux.


CANNES 2024 - DAY 1

The familiar rhythms of Cannes Lions kicked in on Monday during the first big day of this year's festival.


AND SO IT BEGINS...

Technically, the Cannes Lions Festival of Creativity is already underway but the Sunday always feels like the calm before the storm.


LU XIAO WEI JOINS KODE.

Kode have signed the talented young director Lu Xiao Wei for commercials and music videos.


BLINK SWOOP FOR RVBBERDUCK.

Director Ben Doyle (aka RVBBERDUCK) is "unbelievably excited" to join Blink for commercial representation.


FRIEND WELCOME BEDROOM.

FRIEND are "stoked" to have directors Soren Harrison and Amir Hossain (Bedroom) on board for TVCs and music videos.


A NEW START FOR LUC RËSO JANIN AT JOHNNY FOREIGNER.

Luc 'Rëso' Janin has signed with Johnny Foreigner for commercial representation.


NADIA HALLGRE HAS A SHORT FILM AT TRIBECA THIS WEEK.

Chelsea Pictures' Nadia Hallgre has a short film at Tribeca this week.


JIM HOSKING JOINS RADICAL MEDIA

After spending a few years single-handedly broadening the scope of independent cinema, Jim Hosking has returned to the advertising fold.


NOMAD AND ODELAY FILMS PRESENT PRIDE IN OUR WORK.

Are you free on Wednesday, 19 June? Then Nomad and Odelay Films have the event for you!


MATEO WILLIS HOOKS UP WITH THE VISIONARIES.

Intrepid director Mateo Willis, whose credits include 'Dynasties', 'Omnivore', 'Frozen Planet', and other Earthly delights, has joined the diverse roster at The Visionaries.


FILM KLAXON: HAKEEM.

Hak Baker, the man behind 2023's 'World's End FM', learned to play guitar in prison.


STRAIGHT 8 SHOOTOUT: CANNES 2024

If you're in Cannes this year, and you want to make your trip worthwhile... get yourself a ticket to this year's Straight 8.


THE VISIONARIES WELCOME RÉMY CAYUELA.

The Visionaries have added French-American director Rémy Cayuela to the roster.


IT'S CANADA FOR JOE HOWAT.

Director and photographer Joe Howat says it feels "very surreal" to join CANADA for exclusive representation.


FILM KLAXON: STRIKING WITH PRIDE - UNITED AT THE COALFACE.

Almost ten years after 'Pride' swept the box office, a new documentary from director Ashley Francis-Roy takes viewers back to the Dulais valley in South Wales.


JONNY LOOK EYES SUCCESS AT CREATORS INC.

American comedy director Jonny Look has joined Creators Inc for commercial representation.


THE MILL IS ABUZZ.

2D crack shot Basim Kadhim has joined The Mill as a mid Nuke compositor.


MEGHAN DANIELS JOINS ODELAY FILMS.

South African director Meghan Daniels says Odelay Films "resonate with me on many levels" as she joins for UK and US representation.


MATIAS NYSTEDT JOINS DARK ENERGY.

One of Finland’s top commercial directors, Matias Nystedt, has joined Dark Energy for UK representation.


RISING STAR GEORGIA OAKLEY JOINS ELEANOR

Eleanor Films have added Georgie Oakley to their roster of directors, and after attending a screening of her debut feature 'Blue Jean', it's obvious why.


TV KLAXON: REN FAIRE.

'Ren Faire', a new three-part documentary series from director Lance Oppenheim, centres on the Texas Renaissance Festival—an event in the midst of a succession crisis.


Stories

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.