David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LONDON RESET FOR RESET
31 July 2022

US production powerhouse RESET has marked its tenth anniversary by setting up an office in London in conjunction with Creators Inc. Previously, the company's eclectic array of talent was available via Academy Films, but RESET boss Dave Morrrison - spurred by a sense that Covid has eroded the relevance of international borders - feels that the time is right to open an outlet outside the US for the first time.

Since its foundation in 2012, RESET has built an incredibly impressive body of work from directors including David Fincher, Joseph Kosinski, Garth Davis, Guy Ritchie and Wally Pfister.

The aim of the collaboration with Creators Inc is to tap into the nascent London company's "long-form expertise in both development and finance to produce work outside the US beyond the advertising space".

As Dave Morrison puts it: "This is the perfect time to expand and consolidate our business interests internationally for all our directors. We already have a successful history with the Creators Inc. team which, together with their TV and film focus, will act as rocket fuel to serve our talent in an aggressive way."

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