David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

BISCUIT FILMWORKS BRING STEVE ROGERS TO THE UK.
27 April 2022

Biscuit Filmworks UK have signed "one of the world's best commercial directors" in the form of Australian Steve Rogers. Now part of Team Biscuit on both sides of the Atlantic, what does Rogers bring to these shores?

First off, he brings a reel packed with memorable characters and winning performances. For example, this 2019 ad for Old Spice stars Sarunas J Jackson as a man unwilling to let his pal vegetate in front of the television. As snacks blast the pair like shrapnel, Rogers stages a brilliant piece of escapology.


He also knows how to engage the streaming generation with crisp storytelling. His work for Amazon Prime Video sees viewers emulate their small-screen heroes with gusto, like a woman who goes full Vikings at work. The transformation from timid to brave is skilfully handled by Rogers, who includes some lovely comic elements and Easter eggs for fans of the show to appreciate.


Yet comedy isn't the only string on his bow though. This reverent Nike commercial deftly flits between Rory McIlroy's burgeoning talent and TV footage of his idol, Tiger Woods. By the time the adult Rory tees off alongside his childhood hero, we've witnessed two remarkable journeys. No wonder Biscuit UK's Rupert Reynolds-Maclean is "over the moon" at the Australian's arrival.


To discuss a potential collaboration with Steve Rogers, call Rupert Reynolds-Maclean on 020 7240 9955 or email rupert@biscuitfilmworks.com.

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