David Reviews

 It's the work, stupid.

ROSE HENDRY JOINS HLA.
19 April 2018

HLA's new signing Rose Hendry has come a long way since her student degree show at the Royal Scottish Academy in 2012.

She quickly realised directing was her true vocation and began filming at will. Now boasting an eclectic reel of short films and branded work, Hendry aims to develop her skills further at HLA.

Right from the get-go, Hendry has enjoyed subverting audience expectations. For example, her RBS commercial brings unexpected humour to the sector as the bank offer near-unanimous praise for their mobile app... though some customers prove harder to satisfy.



As well as humour, Hendry also uses heightened visuals and sound design to keep audiences on their toes.

Her short film ĎEgg & Fag' opens with an extreme close-up, slowly pulling back to reveal the protagonist's surroundings. In a tight 90", Hendry eschews dialogue for jarring ambience and the sizzle of a lit cigarette. Such control ensures each project has a bespoke quality, and Hendry looks to build on these skilful foundations at HLA.



Rose Hendry's reel is available to view here. To discuss availability, ring HLA on 020 7299 1000. You can also email Mike Wells (mike@hla.net) or Helen Landridge (helen@hla.net) for the latest.

Stories

DUMAS HADDAD ENTERS THE DARKROOM.

London-based filmmaker Dumas Haddad has joined Partizan's developmental roster, Darkroom.


STRING AND TINS LAUNCH BID TO NURTURE FEMALE SOUND DESIGN TALENT.

Sound design studio String and Tins have launched a bid to nurture female sound design talent.


EDWARD BERGER ENTERS THE SWEETSHOP

Acclaimed German director Edward Berger has joined The Sweetshop for global representation.


THE VISIONARIES SCORE A HAT-TRICK

The Visionaries have announced a trio of new signings: Jon Yeo, Femi Ladi, and Claire Norowzian.


LUCKY THIRTEEN AT TENTHREE.

Editing house tenthree are pleased to announce the launch of thirteen, a roster dedicated to up-and-coming editors.


THE APA'S FUTURE OF ADVERTISING EVENT 2019

There's a great line up for this year's Future in Advertising event on Wednesday.


COMPULSORY DECLARE INTENT BY RECRUITING STEPHANIE WALTON

Film production company Compulsory have underlined their move into the TVC realm by recruiting Stephanie Walton as Head of New Business & Development.


READ ALL ABOUT IT.

Aardman Animation have partnered with Huawei and agency FCB Inferno to create StorySign - an educational app which translates written text into sign language.


CRAFTWORKS AT BAFTA 195

Our first CraftWorks event took place at BAFTA on Monday 11th February and - to judge by the feedback - it was a hit.


76 SIGN ROBIN GOODE.

76 Ltd have recruited one of South Africa's foremost directors in the shape of Robin Goode.


MACEO FROST SIGNS WITH KNUCKLEHEAD US

Knucklehead's US arm have signed director Maceo Frost for representation.


NEXUS STUDIOS LAUNCH MANSHEN LO

Nexus Studios have announced their new signing - director and animator Manshen Lo.


OBJECT & ANIMAL SET OUT THEIR STALL.

It's been a few months since Object & Animal set out their stall and they're doing rather well.


PAPAYA DOUBLE THEIR PLEASURE.

Directors Nicolas Caicoya and Willem Gerritsen are the latest to join Papaya's London roster for commercial representation.


PETER LYDON GOES INDEPENDENT.

Seasoned TV and commercials director Peter Lydon has joined Independent for representation.


BLINKINK SCORE A BRACE.

Blinkink have signed husband-and-wife directing duo Stevie Gee and Essy May, as well as adding animator and illustrator Robert Hunter to their ranks.


MINDSEYE WELCOME ARNO SALTERS.

Self-described "Franco-British humanoid" Arno Salters is the latest to join MindsEye's raft of comedic talent.


SARA DUNLOP JOINS THE CORNER SHOP

Director Sara Dunlop joins The Corner Shop as part of their US roster.


ELECTRIC THEATRE COLLECTIVE'S COMMITMENT TO FILM.

The Electric Theatre Collective have a new piece of kit and colourist Luke Morrison is extremely excited about it.


CREATIVEPOOL'S CALL FOR ENTRIES EXTENDED TO 15 FEBRUARY.

Creativepool's call for entries extended to 15 February.


A DOUBLE HEADER AT FAT LEMON

Fat Lemon have announced a pair of new signings: Shimmy Ahmed and Shola Amoo.


KODE ENLIST JOSH COLE.

Kode are pleased to announce Josh Cole as the latest addition to their forward-thinking roster.


PODCAST - AMANDA BLUE

Skunk's Amanda Blue talks all things directing and documentary in our latest podcast.


DARK ENERGY LIKE THE TASTE OF DOMINIC CYRIAX.

Dark Energy's hunger for new signings has led them to accomplished TV and commercials director Dominic Cyriax.


WOUTER STOTER JOINS ROSTER AT SNAPPER.

Dutch director Wouter Stoter has joined the roster at Snapper.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.