David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
REIDS MUST FOR ANONYMOUS CONTENT.
19 June 2024

Anonymous Content have signed The Reids for commercials and music videos in the UK and the Netherlands. Head of sales Leah Joyce calls them "natural filmmakers" who understand the craft and "put ideas first"—just the kind of talent they want to represent.

Joyce and company were bowled over by work such as 'Whenever I Want' for Mura Musa, winner of Best Dance/Electronic Video – Newcomer at the 2023 UK Music Video Awards. Everyone in Will and Ed Reid's promo is tuned in, and it's a joyous sight to behold. The enraptured cast all dance and dress as they please, each with their own flourishes that are rendered in hazy slow motion.


The pace has quickened for The Reids since then: "We have waited a long time to sign in the UK, and we couldn't be happier about making Anonymous Content our home. Our attraction wasn't just based on the ridiculous talent on the roster, but the energy of the team.

"We feel so lucky to have found a company that sees us and wants to support the way we currently work, whilst also keen to develop us as we expand into advertising. We can't wait to get started and to see where the next few years takes us with Anonymous Content." DAVID would say the brothers were Reid-y to go, but that would be ridiculous.


For more on how The Reids can boost your next project, drop Leah Joyce a line via leah@anonymouscontent.com.
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Stories
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