PRETTYBIRD's roster now has an Argentine flavour courtesy of director Lucrecia Taormina. The Buenos Aires native made a splash in 2019 with her promo for Ashnikko's Hi, It's Me (a UK MVA winner) and has been in constant demand ever since. Expect PRETTYBIRD to make a big noise about her debut.
Taormina credits her success in music videos to her photography background: "I got a music video brief because the artist's album cover was similar to previous work I did as a photographer." Now artists like Ibeyi, Bree Runway, and Siah have the Argentine on speed dial.
Juliette Larthe, executive producer at PRETTYBIRD UK, expects Taormina to be snowed under soon: "We're thrilled to be announcing that Lucrecia is joining our roster, being a supremely talented tour de force and an exciting filmmaker whose work is powerful poignant and expressive in all the right ways."
PRETTYBIRD have a unique vision for each of their directors backed up by experience, proactivity, hard work, and talent.
"Lucrecia combines style with story," Larthe adds, "and this being our DNA, we are delighted to have her join the family and are looking forward to making some great work together." Expect PRETTYBIRD to make a big noise about her debut.
So what does Taormina make of her new digs? "I've always admired PRETTYBIRD's body of work and the way they strive for artistic excellence. Juliette Larthe and all the team at PRETTYBIRD have a unique vision for each of their directors backed up by experience, proactivity, hard work and talent. My main focus is to create artistic commercial work, music videos, and I'm currently co-writing a short film."