David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

J.B. BRAUD ARRIVES AT HENRY.
2 September 2021

Director J.B. Braud has joined HENRY for commercial representation in France.

A noted Japanophile, Braud explores cities like Tokyo and Osaka through character-driven short films. His next stop is the TVC realm, where he's met by HENRY executive producer Hugo Diaz.

"J.B. is at the lead of a new generation of storytellers and directors," Diaz says. "He injects passion into every level of the filmmaking process, knowing all of the departments on a production, and mixing various influences in a style of his own."


"He doesn't want to be limited and loves to experiment, creating something unique each time. It's quite the vision we have here at HENRY and we are proud to call him a member of the family."

This intrepid spirit led to a French Apple commercial shot entirely on the iPhone 12 Pro - a tricksy start to one's advertising career. If Braud ever suffers a crew shortage in these wayward times, at least he can rely on his smartphone.


For on J.B. Braud's work across the Channel, call HENRY on +33 1 43 16 56 40.

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