David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... CREATURES

Animated mascots have a long history in adland, drawing attention to products as diverse as phone networks, butter, and even toilet paper.

Digital technology and VFX have only enhanced the offerings, and intriguing furry, scaly, and feathery ads have come through the door in droves this year.

So here are five of our favourite... plus a little extra.


1. Lotus - The Forest




Andrex have their puppy; Cushelle has a CG koala; now Lotus have joined the fun with an animatronic yeti. There’s nothing abominable about this beast, though - he just needs the loo, post-haste.

Well-behaved furball that he is, he waits to use the nearby facilities. Good to know even yetis are potty-trained at an early age.


2. Monster - Telepathy




Monster's mascot knows how special you are and proceeds to tell you so in a vaguely threatening manner... at least until he gets tangled up in his own sentences and needs to pause for thought.

He reads your mind (via "Telepathy, obviously."), before loping off into the wide purple yonder. The design of the monster is a skilfully animated cross between creepy and cute.


3. Anchor Spreadable - Grandma




Grandma Monster is surprised when a robotic voice answers her questions out of the blue... There are some great comedy moments in this film, from the old lady's wondering murmur of 'Science...' to the kids being caught out by Siri/Alexa/Cortana.

The animation here is excellent, with the monster designs and execution only going from strength to strength with each outing of this campaign.


4. Doritos - Baby Dragon




As fire hazards go, a baby dragon ranks among the cutest. Doritos nab one for this fun commercial which evokes 80s critters like Gizmo and ALF. Dogs, beware - looks like man’s found a new best friend.

Biscuit’s Jeff Low ensures an idyllic bond between man and miniature beast, including trips to the park and go-karting.


5. Three - Pink Giraffe / Dolphin Sloth




We leave you with a double whammy from Three, who have made CGI beasts somewhat of a speciality in their latest campaign.

First up we have the 'giraffeamingo' which amusingly combines the most distinctive features of mammal and bird. Long-necked and knock-kneed, it's a distinctive, well-executed creation.


And, because DAVID is in a generous mood, we finish up with the adorable 'dolphasloth' - featuring the head and arms of a stoned-looking sloth, and the tail of a peppy dolphin.

We watch him leap for joy, casting rainbows and splashing water to the tune of 'The Piña Colada Song'. The sloth's contented grin is perfect - stellar animation work.

Stories

BONNIE ANTHONY HEADS TO MY ACCOMPLICE.

Bonnie Anthony has joined My Accomplice as their new Head of Production.


BENNETT JOHNSON JOINS PARK VILLAGE.

Park Village have bolstered their roster with the signing of filmmaker Bennett Johnson.


THE BUREAUCRACY OF ANGELS.

Commuters who typically bury their heads in tablets, newspapers, and smartphones may wish to look up in King’s Cross St Pancras.


FIVE FAVOURITE... DOGS

It's often said that the British public love dogs more than people... so here are five of our favourite films featuring furry friends.


LIKE ADS IN RAIN.

Say what you will about Blade Runner 2049’s ravaged ecosystem and irradiated landscapes - at least advertising is still booming.


PULSE STRIKE IT LUCKY WITH LUCKYME.

Pulse Films have added directing duo LuckyMe to their promo roster.


HOMESPUN YARNS VOL. 4

London’s Ministry of Sound will host Homespun Yarns for the second year running.


CADENCE FILMS SIGN CLEMENS PURNER.

Clemens Purner has joined Cadence Films for commercial representation.


2AM FILMS STRIKE A DEAL WITH COTERIE.

2AM Films have partnered with newly formed production consultants Coterie.


SIMON FRENCH JOINS ELECTRIC THEATRE COLLECTIVE.

Simon French has joined Electric Theatre Collective as their new Joint Head of CG.


SHOW YANAGISAWA JOINS BLINK

Blink have signed Tokyo based director and artist Show Yanagisawa to their roster.


THE FULL SERVICE PRESS PLAY.

Educational charity Restore The Music UK team up with Rankin's The Full Service to fund music in schools.


TWO NEW SIGNINGS AT JELLY LONDON.

Jelly London have added global animation studio Nice Shit and directing duo Everyone’s Favourite to their roster.


BURNING REEL PROMOTE MIKE HEATH TO EP.

Burning Reel have promoted producer Mike Heath to Executive Producer.


JONNIE MALACHI ARRIVES AT RUMBLE.

Director and comedy writer Jonnie Malachi has joined Rumble for UK representation.


PARK VILLAGE SIGN FLEABAG DIRECTOR HARRY BRADBEER

Park Village have added hugely experienced TV director Harry Bradbeer to their roster.


BENJAMIN CARON JOINS MOXIE PICTURES.

Accomplished television director Benjamin Caron has joined Moxie Pictures for representation.


MINDCASTLE MEETS MINDSEYE.

Commercial directing duo Mindcastle have joined MindsEye for UK representation.


FRANCESCO CALABRESE FOR CADENCE FILMS

US-based Italian director Francesco Calabrese will be plying his trade with Cadence Films for the foreseeable future.


KINSALE TRIUMPH

Through the Guinnessy fog which inevitably shrouds the Kinsale Shark awards, word is slowly reaching DAVID of this year's winners.


FIVE FAVOURITE... WEIRD ADS

Five of our favourite weird, strange, and truly bizarre ads from 2017.


THREE OF THE BEST FOR BLINKINK.

Blinkink have added three directors to their burgeoning roster: Rune Spaans, Michael Marczewski, and Alex Grigg.


DOMINIC O’RIORDAN JOINS FAMILIA

Familia are delighted to add award-winning director Dominic O’Riordan to their roster.


BANG TV SIGN US DIRECTOR RUDI SCHWAB

Bang TV are extremely excited to have added Rudi Schwab to their roster and it's not just because he's "not a car guy".


MARK PELLINGTON IS READY TO RUMBLE.

American filmmaker Mark Pellington has joined Rumble Films for UK representation.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.