The ad campaign has landed at an awkward moment for the oft-maligned Mexican eatery, after news of yet another norovirus outbreak at one of their outlets sent their stock plummeting. The chain was first tainted with bad press back in 2015, when norovirus and E.coli outbreaks left them with a reputation for getting you sick.
So perhaps a different 'sick' approach is just the thing to clear the air... sick beats.
|A culinary mixing deck. |
Via the SAVOR.WAVS website, burrito enthusiasts can build their ideal meal and are rewarded with a jaunty little tune based on their choices. A salad-based meal has a lighter sound - unsurprisingly - while choosing a meaty filling will get you a hefty blast of horns.
PrettyBird US have created a slick ad to launch the project, showing RZA at his synaesthetic best as he taste-tests ingredients and is transported into an animated world of flavour.
If that wasn't enough music to accompany your lunch, the foodie tracks have been remixed by several artists including The Head and the Heart, Awolnation, GRiZ and PANG!. The results are available on Spotify, and wannabe remixers can upload their own contributions to the project too.
This ambitious project offers a diverting way for food lovers to pass a few minutes - creative stuff from the guys at PrettyBird US.