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22 January 2026

Hmmm. We're not sure Volvo has really thought this through. It's all very well telling a story of how the early adopters paved the way to more reliable electric vehicles, but placing so much emphasis on the pitfalls of owning one, even if you are aiming to suggest such perils are now in the past, seems a tad foolhardy.

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21 January 2026

Remember when Nigella Lawson said she used a "mee-crow-wah-vay" in a pinch? This ad for online marketplace DoneDeal has a similar energy, as one customer attempts to make the brand sound posher than it is. She pronounces it "doo-nay day-al" and that's all there is to it—her friend, as any sane person would, thinks there's been a mistake.

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21 January 2026

HM Prison and Probation Service (HMPPS) needs more staff ASAP. To help coax more people into the sector, the Ministry of Justice has turned to agency House 337 and director Martin Stirling, who shows how the right individual can turn a former prisoner’s life around. Wherever he goes, whoever's in front of him, it’s a chance to listen and say what needs to be said.

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21 January 2026

In 2016's flawed but thoughtful open-world game 'Mafia III', a World War II veteran tells a man fresh out of Vietnam: "Just because you're home doesn’t mean you're back." This Ad Council/US Department of Veterans Affairs spot picks the brains of former combatants who all signed up to be deployed, to serve, to fight if necessary—for better and for worse, it changed them.

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21 January 2026

Britney Spears provides the soundtrack to this McDonald's McValue ad. As 'Gimme More' sets the tone, the diverse cast eyes up breakfast, lunch, and dinner meals for only $5 each… "plus tax". McDonaldland residents Grimace, Birdie the Early Bird, and Hamburglar also show up, but feel free to ignore them—Ronald McDonald will round them up later.

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21 January 2026

2026 is the Year of the Horse, and Johnnie Walker wants customers to drink it all in in more ways than one. Directed by Lu Xiao Wei, this 60" commercial centres around actor Lorraine Tai and fashion designer Robert Wun as they mull over different ideas. The scene where they share a dram in the middle of the day reminds us so much of 'Mad Men'.

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21 January 2026

Some of the sequences in this Lenovo commercial are—you guessed it—"AI-enhanced". You’ll never see "AI-diminished" in the small print, eh? The official technology partner of the 2026 World Cup presents Planet Football, where squirrels play keepy-uppy and the beautiful game rewires our brains. The brand no doubt expects AI to provide the most assists in Canada, Mexico, and the United States.

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21 January 2026

German street magicians Siegfried & Joy (see what they did there?) become office magicians in a Canva commercial that goes for gold. As the man who hired them starts to have second thoughts, the two are introduced to the graphic design platform—when combined with the Germans’ tongue-in-cheek brand of razzle-dazzle, productivity increases like, well, magic. Sehr gut!

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21 January 2026

The Winter Olympics and Paralympics are coming to Italy in March, and this is a trailer for a documentary celebrating the participants as well as Allianz's sponsorship of the Games. It is a frenetic compilation capturing the commitment of the brave athletes willing to hurl themselves down mountains and so forth in pursuit of a medal.

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20 January 2026

When Go Compare gave Gio Compario (Wynne Evans) the old heave-ho last year, the brand needed someone else to grow a springy moustache… or have one added in post, at least. That someone turned out to be Ian Wright, who kicks off the price comparison website's 'Now That's Savvy' campaign with typical ex-striker's gusto. A new frontman feels like a weight off the brand's shoulders.

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20 January 2026

Directed by David J East and cut by Dave Warren, 'Dead People' serves as a nimble if inscrutable showcase for Athens-born, London-based singer-songwriter Irene Skylakaki. There are shades of Tarsem Singh's 'The Fall' to the day scenes, while the night ones lean into the darker aspects of Skylakaki lyrics ("Close your eyes, feel the beat/Final breaths on repeat").

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20 January 2026

The mum and dad in this Butlin's commercial thought any old holiday park would do—they thought wrong. Cast to a tee and bored to death, the kids in director Simon Neal's 30" spot look haunted by the 'amenities' on offer at a no-name resort. Whether it's the balloon animal show about a worm (not even a snake—a worm) or a pool that no one splashed out on,

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20 January 2026

As Canada's Olympians and Paralympians prepare for the Milan-Cortina games in Italy, Air Canada hones in on one extraordinary athlete in particular: sledge hockey player Tyler McGregor. One of the standout youth players in the country, McGregor suffered catastrophic injuries in a game that led to a cancer diagnosis and the amputation of his left leg. Was his career over? No—just put on ice.

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20 January 2026

If the artwork for ASAP Rocky's 'Punk Rocky' was inspired by 'PaRappa the Rapper', then the cover for 'Helicopter' takes its cue from the 'Grand Theft Auto' series. It uses typefaces from 'Grand Theft Auto' (1997) and 'Grand Theft Auto 2' (1999), as well as a send-up of the Rockstar Games logo. If you thought director Dan Streit's promo would use a top-down view as a result, then brace yourselves.

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20 January 2026

Indian food brand Patak's encourages viewers to embrace the fakeaway life with this 30" commercial directed by Michael J Ferns (we like to think the J stands for jalfrezi). Restaurant owners may balk, but Patak's insists it’s nailed tikka masala in both spice paste and paste pot form. The ad itself 'travels' from a restaurant to a kitchen with nods to the brand's heritage along the way.

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20 January 2026

It's hard to persuade the public to change its supermarket habits. Our choices are often based on location, and once we've made up our minds, we can become wedded to a particular retailer, because of familiarity. That's why it's such a puzzle that supermarkets spend so much of their advertising dollar on lavish Christmas campaigns...the idea of switching supermarkets for the festive shop is ludicrous, to say the least.

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20 January 2026

According to this ad for Kia, if you buy one of their new electric vehicles, you can expect to provoke envy from your domestic robot. Hang on a minute, did you all get domestic robots without telling DAVID or is this set in a fantastical future? If it's the latter is this car available now or will it become available when we have robots doing the gardening?

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20 January 2026

This ad for Astonish offers a reminder that cleaning the oven is no laughing matter, and it is one of those household chores dreaded by even the most fearsome domestic warrior. That said, anyone who allows their kitchen appliances to reach the state depicted in this horror-style commercial probably deserves to be on their knees worshipping its grime.

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20 January 2026

When a company introduces itself with a name like Pyth Network, your first instinct is to say: "Pyth off." Then you think: "No, I'll be polite and hear it out." After 60" of nonsense about cauliflower, a weird riff on a 2010 Old Spice commercial, and whatever "the true price of everything" means to the finance/crypto industry, you realise that politeness gets you nowhere.

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19 January 2026

SSE Airtricity (née Eirtricity) knows there are many different kinds of energy out there, but it’s only got forty seconds to cover as many as possible. Before anyone’s eyes glaze over, this isn’t a dry-as-year-old-crackers rundown of what the company does—the sorts of energy SSE Airtricity and director Guy Manwaring are interested in are way more characterful.

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19 January 2026

As Canadian dairy farmers fret over trade talks between Mark Carney and the US, Les Producteurs de lait du Québec and director Vincent René-Lortie focus on a farm run by the Girard family. For years, father and daughter worked as a team indoors and outdoors; when the work was done, she had total freedom—the kind with proper fresh air and green, green grass as far as the eye can see.

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19 January 2026

The Smashing Pumpkins were founded nine years before Yungblud first drew breath which makes the mutual respect shown by both acts in this cross-generational rock out all the more remarkable. But Yungblud has form when it comes to collaborations, having previously linked arms with Black Sabbath and Aerosmith, and it's a canny way to extend his appeal to the fan bases of these ancient axe-wielding metallists.

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19 January 2026

The opportunity to mock Oscar Piastri's laid-back persona proves too tempting for the Australian agency behind this ad for Google, and the execution is mildly funny, but the subconscious connection with dullness extends to the phone, and that's not a great idea in a market highly reliant on being able to present the latest gadget as exciting and innovative.

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19 January 2026

This ad for Burger King is disgusting... and we mean that quite literally. What a way to let the world know that you haven't the faintest idea how ASMR works. Misophones won't be alone in throwing objects at their screens whenever this pops up. The fast food shop's French agency seem to have an endless supply of awful ideas for this brand, but this may be the worst yet.

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19 January 2026

This pair of McDonald's ads aims to remind us that we can enjoy a few minutes of carefree distraction from the difficulties associated with the financial wilderness of late January by spending very little money on one of their regret burgers. In the first of the two ads, a woman in the third act of life tucks in while in the other, it's a lad who looks so posh that he probably thinks fast food is a probiotic gut cleanser.

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16 January 2026

The men in this Japanese Nike commercial are dogged sons of guns. Directed by Hisashi Eto and lensed by Dimitri Karakatsanis, the ad only lasts twenty seconds and some change, but it feels like the cast have trained, sweated, and toiled for much, much longer. This is the relay life, and the brand respects those who commit to it wholesale.

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16 January 2026

One of two 'Passive Progressive' spots directed by Benji Weinstein for the advertised insurance company, this ad revolves around Molly and her soon-to-be-ex-friends. When they note how much money they saved through Progressive, Molly comes out with digs like: "That's so great—maybe you can buy a bigger sunhat... if they make one."

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16 January 2026

A lot of people like to play games at Christmas, and Supercell wants 'Clash of Clans' to be one of them. But what if players log off or zone out for the holidays? No problem, says the mobile game development company—that's what ten Barbarians in suits who know the words to 'Jingle Bells' are there for, led into 'battle' by director Tomas Jonsgården.

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16 January 2026

Like a soft drink brand's take on the commentator's curse, we'd love it if every Premier League game ended 0-0 from now on thanks to Coca-Cola's 'Guess the Goals' campaign. The cast only drinks Coca-Cola Zero Sugar, but the ad looks and feels like a sugar rush. James Maddison, Luke Littler, and John Nellis are the recognisable faces among the chaos.

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16 January 2026

To promote live coverage of the Women's Super League on Sky Sports, these Barclays spots focus on the moments that matter. Take the moment a young girl's self-belief takes hold as she walks onto the pitch, or when an Everton supporter realises he's about to attend his first WSL match. Neat transitions show how small gestures make big things possible.