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12 January 2026

There's mischief, and there's gilded mischief. Soho House offers clients the latter thanks to Giles Deacon, who turns 40 Greek Street into a festive fancy. Needless to say, this is no office Christmas party with limp tinsel and broken lights—the camera roves around the club to reveal a swanky take on seasonal indulgence with food, drink, and drapery to die for.

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12 January 2026

For a moment, DAVID thought this was a live-action remake of 'Father Christmas', the animated film where the big man goes on holiday to France, Scotland, and Las Vegas. As it turns out, 'PTO' is part two of Mercedes-Benz's Christmas campaign, where Mr and Mrs Claus swap the North Pole for a luxury hotel. They delivered all the presents, right?

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12 January 2026

How many kittens does it take to promote the new Peugeot 308? Thirty. That's not a leftover Christmas cracker joke or DAVID’s attempt at stand-up, by the way—it's the set-up for a new spot courtesy of directors Julien & Quentin. Through a blend of animal husbandry, smaller-than-life set design, and AI, we get a city where cats represent cars, as you do.

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12 January 2026

Swisscom punches, kicks, and throws above its weight thanks to director Samuel Morris. As a man tries to upload sensitive data to the cloud, a rogue agent who looks like he's on loan from 'The Matrix' intervenes. He sure as hell picked the wrong laptop to interface with, however, as its owner proceeds to knock seven digital bells out of the intruder.

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12 January 2026

Since 1914, the hundred-dollar bill has featured Benjamin Franklin. That’s why you hear Americans talk about Benjamins all the time, and why this New York Lottery commercial goes all in on the Founding Father. When a woman wins big on a 100Xtra scratch-off game, dozens of Benjamin Franklins show up to represent her fortune.

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12 January 2026

This is an excellent way for Harmon/Kardon to draw attention to a range of speakers that don't just fill your home with sound... they flood it with ambient lighting that will unleash your inner Tinkerbell. A fluttering moth outside a high rise apartment foreshadows the shape-making of a young woman once she sparks the advertised kit into action.

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9 January 2026

Everyone's an expert in this noisy ad for online pharmacy MedExpress. All a woman has to do is type the words 'weight loss' into her phone and the whole damn café's compelled to chip in. From the knitter to the barista to the woman with ADVICE nails, the cast have a lot to say about what the protagonist should do next.

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9 January 2026

Re-Turn plays all the New Year's greatest hits in this 30" commercial all about good intentions. A woman buys all the usual 'new year, new me' paraphernalia—gym mat, juicer, LED face mask, et cetera—but the brand would love it if she changed how she treats cans and bottles first with Ireland's deposit return scheme. Once she's had a rest on the sofa, perhaps.

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9 January 2026

This breathless first-person Sports Direct spot is like a snowball in the face. 'Tis the season to be active, says the retailer, but be sure to take a breather and play 'EA Sports FC 26', as well. Viewers able to keep up for twenty seconds will spot the likes of Linford Christie, Lauren James, Conor Benn, and Michelle Agyemang as seasonal sweat drips from every pore.

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9 January 2026

Whether you know him as IShowSpeed or just plain old Speed, Darren Jason Watkins Jr is kind of a big deal. One of the most successful streamers in the world, he knows how to get views, likes, and subs… but does he know kung fu? He visited the Shaolin Temple in China last year, which is a start, but someone in the chat, ZenAF8, claims he needs more than speed to become a true warrior.

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9 January 2026

Supermarket own-labels may be more popular than ever, but Tesco still appreciates good old-fashioned brand power. As Blue Supermarket reintroduces its value label after a long absence, it takes the opportunity to big up Heinz Baked Beans, L'Oréal, Weetabix, and Marmite—four brands that most shoppers know the words to, you might say.

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9 January 2026

The unending reliability of Orange is depicted with perfect hyperbole in this French ad that has a young woman's imagination running wild after she's reassured that the phone network will always be with her. Picturing this as meaning that the sales assistant making the claim will accompany her everywhere for the rest of her life, she conjures all kinds of scenarios where he rides to the rescue.

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8 January 2026

DAVID's yet to forgive the Jonas Brothers for 'No Time to Talk', last year's cursed take on 'Stayin’ Alive' by the Bee Gees. He feared the worst for this Almond Breeze spot, but maybe there's hope for the trio after all. Polite to a fault, they reject a godawful AI effort ("This clearly took you a while?" "No—can you imagine!?") in favour of a more human endorsement.

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8 January 2026

Another day, another 'Stranger Things' tie-in. Next up is Gatorade, now the official sports drink of the Hawkins Tigers. Like Doritos, Coca-Cola, and other brands before it, Gatorade goes back in time with its packaging. After a slug of lemon-lime goodness from a glass bottle, local athletes are better equipped to handle brushes with the Upside Down.

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8 January 2026

One of a handful of Zocdoc commercials directed by Adam & Dave, this instalment revolves around a Goth in need. She uses the advertised platform to book an eye appointment—not only is Dr Bantin a reputable ophthalmologist, but he also "keeps conversation to a minimum". We would call her a happy customer, but to borrow a phrase from Sir Lancelot, it would not be right for her idiom.

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8 January 2026

Last year, Coinbase released a peach of a commercial about a banker who talked like an auctioneer. This Zocdoc spot has the exact same energy, as two livestock auctioneers take a moment to shoot the breeze. Both talk at a hundred miles per hour every day, but one feels like no one really listens. That's why he's keen to see a psychotherapist as soon as possible.

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8 January 2026

March 5, 2011. Jacques Bermon Webster II— the teenager who'd soon become Travi$ Scott and then Travis Scott (the dollar must have weakened too much to carry on)—would spend all day on his laptop if he could. He knows he's onto something, a sound that could make him a big deal with a capital B. Nail it, and the high-octane arena shows he imagines between tracks become reality.

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8 January 2026

Love it or loathe it, Spotify Wrapped is hard to ignore. Every year, around December 1, the platform tells users what they listened to the most over the last twelve months. The results are plastered over social media feeds and inundate group chats, but even if you manage to avoid them, you're still likely to come across this Wrapped commercial directed by KC Locke.

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8 January 2026

Unable to ignore the signs of Netflix for much longer, a woman stumbles upon a tarot card reader with an IP-heavy deck. Every time the reader draws a card, the woman's transported to another corner of the Netflix universe. Sometimes it's live action ('Bridgerton', 'Emily in Paris', 'One Piece'), sometimes it’s animated ('Devil May Cry’), and sometimes it forces her to learn to walk anew ('Sesame Street').

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8 January 2026

Adam & Dave of Arts & Sciences have coaxed fantastic performances from the two children badgering their ill mother in this highly effective ad for Zocdoc out of 72and Sunny in LA. Mum's performance is also terrific as she scrolls through a number of different doctors suggested by the app until she finds one that suits her agenda.

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8 January 2026

Ever seen a bloke shoot Fabergé eggs out of the sky with a shotgun? If not, then AJ Bell's got you covered. The investment platform kicks off 2026 with a bang as a thoroughbred investor warns viewers not to follow suit. "Investing isn't for you,” he says, "it's for people like…" Hold that thought, my good man, while a chap rides a giant bell like a jet ski.

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7 January 2026

For the bemused guest in this Marriott Bonvoy commercial, the hotel chain's loyalty programme pays off way sooner than expected. From the moment he checks in ("How did I get a special rate!?"), the man earns points with next to no effort, though he still has to get out of bed for breakfast. Director Rhys Thomas teases out the guy's light-hearted disbelief well across sixty seconds.

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7 January 2026

We have smart toilets, smart fridges, smart toasters, and the like, so why not add smart Lego bricks to the mix? Rather than trust kids to make noises by themselves, the brand's introduced bricks that react to movement and even light up. The children in this launch ad get a kick out of them, but "a whole new dimension of play" sounds like a real stretch.

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7 January 2026

Now that 'Stranger Things' is done and dusted (until it comes back in some shape or form), what's Netflix's plan for 2026? Cancel that show you love after one damn season? It's always a possibility, we're sad to say. We are, however, confident that the shows alluded to in this preternatural commercial are safe from the axe... for now.

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7 January 2026

It's good to share, right? DAVID agrees for the most part (he'd rather keep all the biscuits for himself, thank you very much). ITV, meanwhile, is a firm believer in shared entertainment—the kind that's brought people together for aeons. In this 60" commercial, director Felix Brady uses the artistic licence he got at Christmas to cover a few examples.

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7 January 2026

No matter how determined people might be to begin their New Year fitness drive, they don't necessarily want to be reminded of the pain ahead, so this ad for PureGym concentrates wholly on the effect on your wellbeing. This is represented by a curious creature emerging from one of their gyms and striding down the street accompanied by a discofied soundtrack. Curious.

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7 January 2026

This ad for Experian uses the nursery rhyme about the woman who lived in a shoe as a metaphor for upgrading your accommodation... in this case to a cowboy boot. It's a reasonable conceit, but it's been given an oddly downbeat feel from the way it's lit to a voiceover that raises concern for the welfare of the performer.

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7 January 2026

DoorDash are recruiting, and they want potential delivery drivers to know that they can fit their zero hours shifts around their other obligations. This may appeal to people who are using DoorDash as a side hustle, and this ad clearly aims to scotch the idea that the deliveries are time sensitive... though we wouldn't recommend knocking on the door in the middle of the night in one of them red states.

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7 January 2026

Alison Hammond's charm and people skills come to the fore in this ad reminding us that not everyone can go to Specsavers, and that sometimes the high street opticians must go to them. The Bake Off presenter joins one of the company's staffers on a trip to visit a couple of their older customers and director Sonja Phillips lets it flow very naturally to good effect.

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6 January 2026

Still the big man up top for Ariel, Peter Crouch tackles every white T-shirt owner's worst nightmare: dinge. It's the exact level of discoloration that turns wardrobe staples into also-rans (Crouch wears his to the gym, for example, or when it's time to wash the car). Note that the car has the names 'Peter' on the driver's side and 'Abbey' on the passenger side—does that mean she never gets to drive?