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16 April 2026

Director Olivia de Camps is currently in a rich vein of form and this ad for email service Proton keeps it that way. A 60" horror film that ratchets up the tension in a way that makes you check all the doors and windows are locked, it claims that "tech companies track us from the moment we're born". Goody gumdrops, eh?

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16 April 2026

Back at the antique shop under threat from piledrivers and chokeslams, Maria admits she hired Ricky because the words "chair specialist" leapt off his CV. When Ricky sees a chair, though, he treats it as a weapon (he is a professional wrestler, after all). If viewers recall Ricky about to go hardcore, they'll recall the advertised employment site.

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16 April 2026

Round three of this muscular Seek campaign proves once and for all that Ricky Wrestlington is a poor fit for Maria's antique shop. The way he mounts red velvet ropes and taunts the non-existent crowd is a lovely bit of physical comedy, but it's not what the proprietor had in mind. Many employers have been in her shoes, and the brand aims to help them avoid any more botches.

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16 April 2026

One of two Xfinity commercials directed by Matt Aselton, this instalment backs the MegaMobile team into a corner. How do they intend to fight back against Xfinity's latest generous offer? Bribe customers with counterfeit money. It's a corporate farce, of course, but it's designed to make viewers question whether their current providers have their best interests at heart or not.

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16 April 2026

There's something of 'The Stepford Wives' about this dazzling promo by Warren Fu for jazzy Icelander Laufey's new track 'Madwoman'. She appears to be trapped in a suburban fantasy until various aspects of life there suddenly don't seem to be quite as they first appear, and, ultimately, she has to choose between an abyss and the confected artificiality she's trying to escape.

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16 April 2026

According to this ad for Canadian app Felix Health, humans spend six years of their lives waiting. A number of different scenarios are shown with adjacency to health issues to illustrate the point. Director Jake Dypka establishes a gloomy tone for frustrations of delay before things perk up when it becomes clear that the advertised service can solve all the problems.

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15 April 2026

This short film by Kathryn Everett for Kotex shines a light on menstrual art, while tracing the phases of history when such expression was censored, dismissed, or erased. Strikingly, some of those 'missing' chapters aren’t as distant as we might like to think.

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15 April 2026

Oh, booger—it's another Taubmans commercial from Down Under. DAVID means that as a compliment, however, as directors Novemba celebrate dried nasal mucus on Australian walls… and commiserate with parents who must remove said boogers. The brand hopes the relatable wince factor persuades homeowners to buy its supposedly snot-proof paint.

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15 April 2026

Sabrina Carpenter and Margaret Qualley co-direct the devil-may-care music video for 'House Tour'. An ode to films like 'The Bling Ring' and Qualley's own 'Drive-Away Dolls', the promo centres around the antics of the Pretty Girl Cleanup crew (Carpenter, Qualley, and Madelyn Cline). It's right to be wrong in this neck of the woods, with all three performers lost in the thrill of it.

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15 April 2026

McCain wants viewers to think its triple-cooked chips are a step up in the sides department. If they're not tired of the phrase "ooh, fancy" by the time this 20" commercial is over, they may be well tempted to crank oven chips up a notch. The characters may be stuck on repeat, but a brief glimpse of 'Haute Potato' ("Live, Laugh, Chips") magazine adds welcome variety.

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15 April 2026

If you're a member of the Tartan Army, salmon-pink is in this year. If you're the woman in this Taubmans commercial, however, it's an insult to good taste. She's moved into a house whose previous owner thought salmon-pink ticked all the boxes… but what does that matter now she's dead?

Promo

15 April 2026

'Great Pretender' doesn't fill us with confidence about Kasabian's forthcoming ninth studio album, 'Act III'. Serge Pizzorno took over as lead vocalist from Tom Meighan in 2020, but never truly replaced him. He's got some presence, but it's not enough to make cursory introspection ("Where do you go if you don't know who you are?") and repetitive cries of "We can dance again, dance again" compelling.

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15 April 2026

Paco Cruz directs four bite-sized spots for JCPenney, the American department store chain that supposedly has "exactly what you are (and aren't) looking for". Don't let rival retailers sell you the same stuff for more, the brand says—nab the essentials for less and, to borrow a phrase from Parks & Recreation's Tom Haverford, treat yo self.

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15 April 2026

US fast food giant Popeyes has launched in the UK and it would seem that the most important part of the mission for their debut advertising is to convey the idea that they sell chicken... for those who are unaware. This has been achieved by using the word 'chicken' more than a hundred times in less than 30" after a man unboxes his meal and gets ready to experience it for the first time.

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15 April 2026

This superb paean to self-belief featuring animals conjured by VFX centres on a freedom-loving bird looking to escape the clutches of a gilded cage. As a bespoke version of Frank Sinatra's 'That's Life' foreshadows a coming setback, tremendous ingenuity is used to loosen the bonds of captivity and make an optimistic dash for the outside world.

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14 April 2026

The World Cup's often when American brands realise they liked the other kind of football after all. Jim Beam, for example, is "the official spirit of US soccer"—and they've got the loudmouth on a ride-on lawnmower to prove it. There's some fun to be had with former USA, Everton, and Manchester United goalkeeper Tim Howard, but we’re not sure the brand's heart is in it.

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14 April 2026

As France bid to win their first Women's Six Nations title since 2018, this champion spot for AXA imagines what les hommes thought when they found out women wanted to play rugby. Already salty about having to share football and tennis with the opposite sex, one besuited gatekeeper moans: "Once again, we'll have to defend one of our finest sports from the heresy threatening it."

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14 April 2026

Toyota thinks too many Australians have forgotten the importance of leisure activities. The straw that breaks the camel's back is a bicycle chucked onto a pile of basketball hoops, kayaks, surfboards, and, er, other bicycles. That forces the brand to send in the cavalry: a Recreational Active Vehicle with four-wheel drive, or RAV4 for short.

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14 April 2026

It takes nerves of steel to turn on the news at the moment, let alone start your own business, raise capital, or suss out what AI means for your future. The Australian Financial Review—Down Under's answer to the Financial Times—knows how hard it is out there, and dedicates much of this 60" commercial to the grind that's worn down many a financier or entrepreneur.

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14 April 2026

Another excellent exhortation from Optus to filmgoers urging them to leave their phones in their pockets when they go to the cinema. The dedication of the sound recordist, holding a boom mic in the searing heat as a director decides he wants yet another take is surely reason enough to pay everyone the respect of watching the entertainment they've sweated over.

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14 April 2026

Like so many IPs that started as a humble comic book, 'Teenage Mutant Ninja Turtles' has grown arms and legs. Feature films, television series, video games, roller coasters, canned pasta… Leonardo, Donatello, Raphael, and Michelangelo do it all. Now they're the first anthropomorphic turtle brothers to have their own 'Magic: The Gathering' set.

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13 April 2026

Savannah Leaf directs a gorgeous bit of work for Vaseline that's not afraid to get its hands greasy. Scored by Nazareth and 'Love Hurts', the deftly cast film celebrates how petroleum jelly's been rubbed into children's skin for generations. A day may come when the kids thank their parents, grandparents, aunts, uncles, et cetera for it, but it is not this day.

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13 April 2026

One of two commercials released to promote Irn-Bru Ice Cream, this instalment features a young lad brave/stupid enough to knock on Mr Softie's van. "Oi, soft stuff, gie's a Bru!" he says—from the way Mr Softie opens his window, it might be the last thing he ever says. As we learned in the previous spot, however, the ice cream man has a unique approach to customer service.

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13 April 2026

Cancer is not a one-size-fits-all deal. When people treat it as one, patients no longer feel heard or seen—patients like the ones in this 60" Macmillan spot. To put a support group at ease, Paul Campbell, CEO of Cancer Black Care, speaks up for those misunderstood by those around them, who struggle to decipher the language of cancer, and anyone who feels unfairly targeted by the disease.

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13 April 2026

Streetwear brand Hoodrich reminds viewers that slow and steady wins the race (up to a point—DAVID thought he could make it as a sprinter with that advice). Control is the key to success, whether the cast are boxers, braiders, or mad into chess. As the brand's target market starts to think about who they want to become, Hoodrich sees itself as a career coach.

Promo

13 April 2026

Singer-songwriter Joseph Arthur—not to be confused with X Factor winner James Arthur—visits Perugia to promote 'Hey Satan', a track sung from the perspective of Adam in the Garden of Eden ("And then God came down and told us how you ripped us apart"). Rather than risk a trip to Iran, one of the garden's proposed locations, Arthur does his thing in the Castle of Ramazzano.

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13 April 2026

If Sam Spade or Philip Marlowe had a cat, it would sound like the one in this 30" Scrumbles ad. Owned by "a couple of schmucks" and forced to watch "the chump next door" crack on with the heavenly Luna, life is monochrome for poor Smoky. When the humans buck up their ideas and buy the advertised cat food, however, life takes a turn for the colourful at last.

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13 April 2026

This is a fantastic way of trying to persuade people watching films that they shouldn't 'second screen' their way through the experience. It also takes a sly dig at Daniel Day Lewis... and why not! The father of a normal suburban family has adopted the manner of Abraham Lincoln, and he addresses them accordingly.

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13 April 2026

It's not clear whether the Olly sat in a bathtub and extolling the virtues of well-dressed olives is the founder of the Olly's Snacks, but we have a feeling he might be. Whoever he is, his commitment to the cause of selling the advertised products cannot be questioned as he communes with them in a naked state, even if his delivery is a little faltering.

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13 April 2026

A fanciful origin story is told in this visually striking ad for Australian wine Hardys. We watch the founder hop his way from the UK to antipodes where he discovers the grapes which he then turns into his eponymous wine. Director Martin Raffier has pieced the story together using a mixed-media approach and it all zings along impressively.