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14 September 2026

DAVID has long predicted closer relationships between brands and filmmakers, and nothing provides better proof than the recently announced collaboration between A24 and fashion house Dior. The exact nature of the deal remains to be discovered, but it is clear that they have found common ground, and this marvellous promo advertising their unholy union suggests that it's going to be a lot of fun.

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14 September 2026

Shania Twain on the back of a unicorn, you say? Neon cacti? Wearing pink rhinestones and riding through a landscape ripped from the mind of a toddler who's taken LSD? Singing one of her big hits as reimagined by the music producer Zedd? Count us in! Twain is one of those music stars sufficiently self-aware to send herself up beautifully – not only does she do so with tremendous grace, but she manages to look absolutely fabulous doing it.

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13 September 2026

When you've reviewed a promo or two, you learn to recognise those made with the track in mind and those that haven't. Although the latter group can, in their own way, be very good, there's no doubt that the strongest work belongs in the former category, and this is a classy example. Director Andrew Thomas Huang has got under the skin of Eartheater's musical intent and created a film that backs it to the hilt.

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11 September 2026

For Oddbox, "flavour beats flawless every time". If a recipe calls for fruit or vegetables, what does it matter if they're misshapen or less than "showroom shiny"? Directors Megan Revell and Nathan Gallagher's perky montage—a neat blend of tabletop, stop-motion, and UGC elements—embraces imperfections (we like how a peach is pixelated because it's "too fruity") and encourages viewers to do the same.

Promo

11 September 2026

As Radio Free Alice lyrics go, "Time takes a cigarette and smashes you in the groin" is a doozy. It sounds like something a hard-boiled detective would say, but it's sung by frontman Noah Learmonth. When it comes to the promo for 'Crying With You', director Milo Hume resists the urge to stage that lyric. Instead, he seems to latch onto, "Well hey, you've got your little hobbies."

Short Film

11 September 2026

Corporate executive Terry (Rodrigo Fernandez-Stoll) thinks he's got it all figured out. Someone's put a personal expense—a trip to the fair, no less—on the company credit card, and his money's on Sandra (Laura Ramoso). Why? Because of the, erm, tiger face paint and Little Miss County Fair T-shirt. The sooner she owns up, the sooner Two Boats Terry can bugger off for the long weekend.

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11 September 2026

A woman gets the silent treatment from her doctor in this Numan commercial (he is a cardboard cutout, after all). The 2D GP represents unscrupulous sellers of weight-loss drugs who offer no medical advice whatsoever then prove impossible to get hold of—unlike the online pharmacy's flesh-and-blood doctors. We're not sure why the cloche was necessary, but everyone likes large novelty buttons to press, right?

Promo

11 September 2026

When DJ, producer, and singer Eliza Rose and her friend April (Anais Marden) go for a night out in Southend, they go for it. Part music video, part ad for Retropolis amusement arcade, 'Undercover Lover' blows off some serious steam by the seaside. It's hard not to get swept up by Rose and Marden's chemistry, or director Jade Ang Jackman's happy hour visuals for that matter.

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10 September 2026

To promote Orange's satellite connectivity, directors Julien & Quentin dream up a dance on the Moon... scored not by 'Rocketman', 'Space Oddity', or any of the usual suspects, but by 'Here Comes the Hotstepper' by Ini Kamoze. All together now: "Na, na-na-na-na/Na-na-na-na, na-na-na, na-na-NASA." Now that the samples are sorted, the astronaut played by dancer Sarah Nh can pack up and go home whenever she wants.

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10 September 2026

Paul and Baz are Braemar-bound in the latest 'Paul Smith Loves Barbour' spot. Directed by Leonn Ward and lensed by Noel Schoolderman, the work sees them travel by boat and on foot to the Scottish Highlands and the Braemar Gathering, only to discover they've arrived four short months before the event is due to take place. It's an easy mistake to make—especially when you're in love like Baz is.

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10 September 2026

Aryna Sabalenka seems to have hit upon a great plan to win more Grand Slams: clone herself. Before the Women's Tennis Association gets inundated with calls, however, her 'clones' are confined to a 30" plug for health and fitness wearable WHOOP. The back-and-forth between Sabalenka the player/coach/umpire/opponent conveys the brand's desire to help users get more in tune with themselves.

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10 September 2026

This sweet Aldi commercial uses fridge magnets to spell out its support of Barnardos Ireland. Children place letters on a very much on-brand blue fridge, with the genial tone helped by a momentarily back-to-front E. The kids assure adults that "it's not complicated": the more groceries they buy from Aldi, the more boys and girls across the country stand to benefit.

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10 September 2026

Dog toys and treats brand Bark has teamed up with canned water company Liquid Death in a bid to "keep dogs metal". No more mollycoddling, no more matching outfits, and no more buggy rides... not unless owners want a visit from Ram Chop, a mascot who's part squeaky toy and part Hells Angel. Drawn to defanged/infantilised dogs, he runs roughshod over pooch mums and pooch dads.

Promo

10 September 2026

A wild Pikachu appears in director Yasser Abubeker's tight concert film. Not a real one, of course—that might have overshadowed the launch of Erykah Badu and The Alchemist's new album 'Before the World Blows'. Guest vocalist DJ Creole Princess wears a Pikachu backpack as she and Badu perform 'I Just Play a Part', with fans also treated to 'Witch Doctor' and 'Echos'.

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10 September 2026

Suppose for a second that Caesars Sportsbook watched the trailer for 'Clayface' and thought, "Us, too." Its take on the idea is less body horror and more body comedy (no DIY eyelid surgery, for example), as former NFL linebacker Clay Matthews is transformed into an uber-Chad. Made up to resemble a looks-maxxer on weapons-grade steroids, giga-jawed Matthews admits "someone's had some work done"—meaning the Caesars Sportsbook app.

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10 September 2026

Adland's got Kurupt FM on the brain, has it not? First, we had MC Grindah show up in a Tesco Mobile spot—now the pride of Brentford provides the soundtrack for this 20" Co-op plug. To the strains of 'Suttin Like That', the brand says yes to products price-matched to Aldi and no to wonky trolleys and the impersonal nature of big supermarkets.

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10 September 2026

As in the other ad in this campaign, it's the sound that really nails the concept, even though it's the visuals that contain the core idea... namely, that the advertised training service will equip punters with the ability to place focus where it really matters. You kind of get the impression that that means abandoning career goals in favour of wellbeing, but presumably De Baak are more about stiffening upper lip-s for corporate battles.

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10 September 2026

In 1997, Taylor Hanson and his brothers scored a huge hit with MMMbop, and they've been trading on it ever since. In this slick ad for King's Hawaiian, an office worker facing another unappealing Monday is perked up by one of the bakery's delicious snacks, handed to her by her childhood crush, who then plays an adapted bit from the song that brought him fame nearly three decades ago.

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9 September 2026

One of a pair of new ads for Dutch training company De Baak which focus on, well, focus. The idea of a lack of focus is expressed through the blurriness of being literally out of focus until a shift at the end which signifies the benefit of the advertised service. Interestingly, it's the sound rather than the imagery (with all of its focus on focus) that gets the idea across.

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9 September 2026

There's a W1A feel to the comedy in this lengthy celebration of all things Manchester with the north-west city setting out its stall to be considered the most culturally significant city in the UK. But wait, we hear you say, only London deserves that accolade... and as true as that may be because of the capital's heft, the evidence provided by this film makes it clear that it's not as cut and dried as might be thought.

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9 September 2026

The new 7 Up commercial has real 'Web of Fries' energy to it. In 2018, Josh Duhamel swore Taco Bell was up to no good. Now it's the turn of @lime_onymous, a group that claims 7 Up has favoured lemons for years and turned limes into second-class citrus fruit. They claim to have connected the dots... and what a pattern they have to show us.

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9 September 2026

Just when you think 'Riverdance' is dead, a brand like Chorus goes all Michael Flatley on us. The welcome twist in director Carl Sundemo's commercial is that the protagonist dances on a giant computer mouse. It's clickbait in the best way possible, as we see what better fibre does to a man with an insatiable need to browse, consume content, and crash into walls.

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9 September 2026

'These Boots Are Made for Walkin'' turned sixty this year, but the cover used in this punchy Boots commercial is unlike any you've heard before. The brand takes Nancy Sinatra's signature hit and turns it into a health and beauty anthem of sorts—one that also acknowledges the rough as well as the smooth ("Head's a mess, feelin' kinda low/No sweat, you're not in this alone").

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9 September 2026

Betway must have been gutted when Erling Haaland cut his hair for the new season. The brand's new commercial features Haaland with his long blonde locks still intact—Manchester City teammate Matheus Nunes even asks his barber for the ol' top knot treatment. Way to spoil a good gag, Erling! There's more to the spot than Haaland's hair, of course. The clubhouse also has an on-site barber.

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9 September 2026

This Bank of Scotland commercial is all about the things, if you will. Whatever Scots spend money on or save it for, the brand feels the energy that courses through user-generated content. Those who laid down all that cash to see Scotland score a solitary goal at the 2026 World Cup must wonder if it was worth it to this day.

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9 September 2026

Primark Form is the fast-fashion retailer's new sportswear range, which calls for a pretentious black-and-white commercial that does not reflect how real people exercise in any shape or, um, form. In the hands of agency VCCP and director Andreas Nilsson, however, that very same commercial becomes a delightful example of monochrome mockery. Its gravel-voiced narrator, wild motivational claims and concrete-punching hands make it look and sound like an activewear spot with no chill whatsoever.

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9 September 2026

This film promoting Mental Illness Awareness Week in Canada is powered by haunting performances from all concerned, and it powerfully draws attention to the problem of anxiety among young people. The teenager at its centre is burdened by something that only he can sense directly, but his behaviour is enough to signal to his mother that something is wrong, but she doesn't have the answer and her sense of helplessness is palpable.

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9 September 2026

Another helping from the excellent new campaign for Snickers which suggests that even AI can get hangry. In this execution, a taxi driver is rather taken with the tattoo of his passenger and asks his chatbot advisor whether or not he could pull off a scorpion tattoo. Not only does it reply in the affirmative, it suggests he should consider putting it on his face.

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8 September 2026

Let's hope Brad Pitt is a dog person. Otherwise making this commercial for De'Longhi would have been a real trial. Come to think of it, Spike Jonze and the whole of his crew would need to be on board with the cuteness of the species. The association of the Hollywood actor and this brand is now so firmly established that even the commercial's sixteen dogs appear aware of it, maintaining a dialogue with him about his coffee-making skills.

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8 September 2026

More is more in this pacy Revolut Business commercial, as the brand appeals to those who want "more miles, more markets, and more people" in the mix. What Revolut wants to know is whether the target customer's current bank can keep pace with those plans or not, lest they turn round and see it keeled over in agony like an also-ran.