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12 March 2026

John Lewis has turned to Daisy May Cooper, riotous comedy performer and mother-of-five, to deliver their Mothering Sunday message... and it's a lot (as her kids would say). It has a behind-the-curtain appeal that can really make the most of a celebrity's participation, and there's a lot of charming relatability on the back of that.

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12 March 2026

GAP and Young Miko collaborate to create the kind of synergy that is often dreamed about but rarely achieved. The result feels as much like it could be the music video for Young Miko’s hit song 'Wassup' as it does a commercial. Marking GAP’s first Spanish-language campaign, the brand proves it’s still relevant and firmly part of today’s cultural conversation.

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11 March 2026

This Refuge commercial takes its cues from any UK property show you'd care to mention. Directed by Bonnie MacRae, it stars Fizz Waller as an estate agent with a three-bedroom house to sell. So far, so 'Location, Location, Location'—the more she talks, however, the less cosy it gets as more uncomfortable details come to light.

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11 March 2026

This Channel Tres promo is dead on arrival in the best way possible. The cast of 'Medicine' show no signs of life whatsoever—it's as if everyone kicked the bucket at once, from a couple in flagrante in a car to a pop star on a plane. Whatever snuffed them out on the spot, the rapper, DJ, and producer is immune to it.

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11 March 2026

Former Liverpool manager Jürgen Klopp's nowhere to be seen in this 30" Trivago spot (we suspect too many viewers have gone blind as a result of his teeth). Instead we're 'treated' to three guys buried up to their necks in sand. It's a neat visual that evokes comedy troupes of yesteryear, but you wish they were buried a little deeper—we'd don't think we can take much more of their chat.

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11 March 2026

Aircastle's latest commercial for Jimmy John’s gets the commentary team involved. The only things that could possibly distract them from the on-court action are toasted sandwiches… and actor/delivery rider Adam Pally just so happens to have a couple spare. The poor guy learns never to tell a feisty commentator they’ve got tzatziki on their face.

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11 March 2026

This fun ad from down under is the latest of a number of commercials made to remind us that we own stuff we no longer need and that we might be able to fund our lives for a few days if we sell it. The song does much of the heavy lifting so it's a shame we weren't provided with a credit for sound or music production as whoever it was deserves a nod alongside everyone else.

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11 March 2026

ITVX Premium encourages viewers to skip the small talk and get straight to the good stuff. In three 20-second films directed by Sami Abusamra the focus is put on those familiar moments where polite, and sometimes unnecessary preamble stands between you and what you actually want. for example, letting loved ones finish the full 'Happy Birthday' song before diving into the cake.

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10 March 2026

Over the years, brands like Ronseal and Lagavulin have played the long game and won. The latest slow-burn commercial arrives courtesy of Adidas, who ask Quentin Cantrell to evaluate the Y-3 letterman jacket. The amateur product tester wants to know how wind resistant the Y-3 is, so he turns on an old desk fan and leaves it to do what it does best.

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10 March 2026

DAVID's watched some great comebacks through the decades. He's seen Liverpool come from 3-0 down at half-time to win the Champions League, England get pegged back by Scotland in the Six Nations, and the Miracle at Medinah unfold in the Ryder Cup. The basketball team in this Jimmy John's commercial is 40-0 down at the break, however—the comeback has never been more off.

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10 March 2026

Joe Giacomet directs three bite-size spots for Deliveroo—a brand for all seasons, perhaps? Agency Pablo's Flora German and Shivani Patel lean into the idea that Deliveroo is whatever customers need it to be, like an emergency grocery shop, a way to distract from some god-awful pottery, or the best way to end a busy workweek.

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10 March 2026

As Ford returns to Formula 1 in partnership with Red Bull, the brand reminds us that tarmac's not the only surface in its wheelhouse. Shot by Rupert Sanders and lensed by Roman Vasyanov, the ad turns motorsport into Baroque art, with on-road and off-road crews made to look like they belong in a gallery. They're all too busy to hang around, though, as Ford seeks to prove itself wherever it treads.

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10 March 2026

In an unexpected turn of events, McDonald's looks at dissociative identity disorder in this 30" commercial. OK, it’s not that extreme, but the brand does explore how it caters for different 'yous'. Take the 'you' that's too hungry to share, or the one that helps make a long road trip easier to stomach. Whoever the you, so to speak, the brand's got a McDeal for them.

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10 March 2026

Chicago Town gets deep in this 20" commercial—not in a philosophical way, but to convert non-believers. Those who think the brand's range isn't deep enough to satisfy "midday munchies" are told to reconsider by a narrator who goes deep but not too deep. If he went any deeper, the mad man, it would pull focus from the advertised pizza pies.

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10 March 2026

e.l.f. have been really successful at positioning themselves as a rebel brand within the world of cosmetics and this ad, directed by Adam & Dave of Arts & Sciences - perfectly captures their subversive approach to marketing. It feeds on disaster movie tropes and repurposes them into a comedy sketch that is both funny and wonderfully heartless.

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10 March 2026

Roy Keane has become very adept at playing up to his grumpy persona and in this entertaining Irish ad for Sky, as well as landing the joke, he participates in a scene which serves as a reminder of one of the most infamous moments of his career... the dust-up with Ireland manager Mick McCarthy in 2002 that was recently turned into the film 'Saipan'.

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9 March 2026

If you've never heard of Eco Outdoor, then founder Ben Kerr would like a word. The Australian reckons that if "architecture brings volume", then his company’s materials deliver "soul". We dread to think how much it costs for a house to get the Eco Outdoor treatment, but let’s face it—Stuart Douglas's elegant spot is targeted at those who never have to worry about it!

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9 March 2026

One of four 'Almost Anything' commercials directed by Nick Ball for Uber Eats, this spot revolves around a flesh-and-blood shower caddy. That’s right, folks—imagine if you had a caddy in the shower instead of on the golf course ("Maybe try the charcoal exfoliant"). It's a lovely idea that's sure to make viewers think about bathroom storage when they least expected it.

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9 March 2026

One of four 'Almost Anything' commercials directed by Nick Ball for Uber Eats, 'Head of Lettuce' takes place on the ice to keep everyone in a Winter Olympics/Paralympics mood. The brand riffs off the popularity of lettuce hair (ice hockey's take on the mullet), as two players flaunt their manes rather than fight. Good for them, says the brand, but it wants to deliver actual lettuce to healthy-conscious customers.

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9 March 2026

One of four 'Almost Anything' commercials directed by Nick Ball for Uber Eats, this instalment scratches the itch that Crufts has left. As an upper crust pack of dogs catch some rays by the pool, one poodle opts to dive in and cool off. As much as the brand would love to deliver hot dogs like these, it delivers hot dogs—the kind that that go in buns and lend them name to, er, sausage dogs.

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9 March 2026

If Bert and Ernie remade the remake of 'The Wicker Man', it would look a lot like this Uber Eats commercial. Remember when Edward Malus yelled "Not the bees!" in a way that should have earned Nicolas Cage an Academy Award, a Razzie, or both? Poor Bert sounds a lot like Cage's ill-fated policeman as Ernie tends to his many, many hives.

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9 March 2026

Erik He opens his Partizan account with an abstract music video for Irish dance-pop singer-songwriter Jazzy and DJ East End Dubs. To the sound of 'On a Wave', He and director of photography David Bird present multiples of Jazzy (DAVID hated maths at school, but this makes a lot more sense) as East End Dubs seems content to be stuck on desk duty.

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9 March 2026

Sam Battle, also known as Look Mum No Computer, is the latest UK performer brave/stupid enough to enter the Eurovision Song Contest. Keen to do a Sam Ryder instead of a Mae Muller, Olly Alexander, or Remember Monday, Battle (no stranger to DAVID Reviews) has delivered a helter skelter synth-pop track called 'Eins, Zwei, Drei'.

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9 March 2026

When Adidas has new shoes to be tested, it sends them to the one and only Quentin Cantrell, a man who's turned his mum's garage into a workshop. She's… concerned about how much time Quentin spends there, but Adidas trusts him like no other footwear brand. That's why he gets first dibs on the new Ghost Sprint, even though his feet are too big.

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9 March 2026

The structure of the joke in this ad for Yorkshire Tea is slightly different from the one that we posted on Friday, and we approve. Normally when two ads break at the same time, they are structured fairly identically, so this is very refreshing and it must have been fun for director Andrew Gaynord to construct two quite different comedy sketches.

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9 March 2026

Hispanic? Hipspanic, more like! Singer María Isabel can't seem to keep her hips still in this beautiful promo for her song 'Suiza' which has her gently strutting her stuff in a Caribbean setting. Director Olivia de Camps has brought together every element including production design, styling, HMU cinematography and choreography to create a sumptuous film that bursts from the screen with sexiness.

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6 March 2026

After FBI director Kash Patel beat Canada in the men's ice hockey final at the Winter Olympics (he sure as hell celebrated like he did anyway), Canada's Connor McDavid and the USA's Auston Matthews refused to let it get in the way of their friendship. This commercial sees them go on a man date to McDonald's, just in time for the brand's NHL Star Sticks Meal offer.

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6 March 2026

Wash's Sharon Chung grades a low-key spot for Nike set in Los Angeles. Before the Olympic and Paralympic Games land in 2028, the brand pays tribute to the gyms, skate parks, basketball courts, and running routes that help keep Angelenos in good nick. The cast hang loose throughout, but there are also moments of repose where Chung's considered grade shines.

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6 March 2026

Harrison Adair directs another white-collar music video for James Blake, who's, er, full of the joys of spring: "Sometimes we come back empty-handed/Like bees from plastic flowers." Like 'I Had a Dream She Took My Hand' before it, 'Death in Love' is an office-core promo that makes you want to steal some pens from the stationary cupboard.

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6 March 2026

As the debate about set-pieces in the Premier League rages on, Arsenal, who've scored sixteen goals from corners so far this season, are sure to irk rival fans, players, and managers alike with a film called 'A Corner of Arsenal Wherever You Are'. It's not a calculated dig at Fabian Hürzeler, however—it's a plug for Arsenal's official app.