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12 November 2025

Joe Wilkinson looks great for someone who was murdered (in 'The Celebrity Traitors'). He left Joe Marler heartbroken, but still wound up in the Waitrose & Partners Christmas ad for the second year in a row. Every cloud, eh? Wilkinson's down in the dumps, too, however—his late wife, Shelley, said the only woman he could move on with was two-time Academy Award nominee Keira Knightley. That'll never happen, right?

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12 November 2025

Is Christmas perfect? No. People argue, get stressed, lose track of time, forget to buy nuts… it's all a rich tapestry. Rather than iron out these flaws, Tesco chooses to embrace them with the help of agency BBH and director Jeff Low. From the moment a woman asks why the table is silent ("I had an opinion—that's what happened!"), you know you're in a good time.

Advert

12 November 2025

This ongoing campaign has now established such a powerful idea about the shape of modern Britain that it's a surprise that politicians aren't yet talking about the need to capture the support of EE families. In the latest instalment — the telecoms company's first ad explicitly made for Christmas — the festive season is presented as a cross between a logistical blur and a rave.

Advert

12 November 2025

Presumably, the aim of this strange amble through the uncanny valley for Telstra is to offer a flipside view of the joys of Christmas, but it doesn't really achieve that aim... or any other. According to the press release, the agency wanted to avoid "leaning on all the expected tropes," but it just shows them from a different angle rather than subverting them.

Promo

11 November 2025

Singer-songwriter Talia Rae dines alone in the promo for 'Blind in Love'. Glass of red wine in hand, she watches a couple (Tyra Richardson and Dominique Sands) on a 'date' at another table, though you can tell from each and every gesture that there's trouble in paradise. Rae takes little pleasure in it, as the lyrics to 'Blind in Love' reveal a romance turned bad.

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11 November 2025

Aldi takes no chances with the small print in this 30" Christmas spot: "Santa Claus is real, but an actor. Please do not attempt." Now that everyone knows where they stand, Brian Billow's latest spot for the brand shows how clumsy Santa can be. Much like the one in 'The Santa Clause', he slips and falls off the roof, but not to his death (he grabs hold of some Christmas lights, the lucky sod).

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11 November 2025

Compulsive gamblers go nowhere fast in this plug for GamCare, the charity behind the National Gambling Helpline. To illustrate how trapped addicts feel, director Max Millies and production designer Hannah Backshall present a man with concrete boots, a woman tied up in knots, and a guy almost eaten alive by the sofa. Even Harry Houdini would struggle to escape these traps.

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11 November 2025

The story of Jonah and the whale gets the PlayStation treatment in a 60" commercial directed by Nicolai Fuglsig. For those unfamiliar with the Bible tale, Jonah spent three days and three nights inside a whale’s stomach (some say it was to learn about forgiveness, but DAVID thinks he lost a bet). Fuglsig and agency adam&eveDDB take a different tack to say the least.

Advert

11 November 2025

Another day, another Xfinity ad. Hot on the heels of 'Rabbits' and 'Frankenstein's Monster' comes 'Real Wizard', the latest 'Wicked: For Good' tie-in. As Jeff Goldblum and son River leave the premiere, the world appears more monochrome than usual. To make it more colourful, Goldblum does what his onscreen character cannot do and performs some honest-to-god wizardry... but only if you count WiFi as magic.

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11 November 2025

One of two Aldi commercials directed by Brian Billow across the pond, this instalment takes it *slow*. Billow's camera roves around a Christmas party that's been flash-frozen but not the whole way (we like how one guy totters on top of the sofa). The company's good, but people stay for the food provided by the supermarket on a US charm offensive.

Advert

11 November 2025

This National Lottery ad coasts on the charm of former Olympic champion Tom Daley, now the host with the most thanks to 'Game of Wool: Britain's Best Knitter'. Who better to don the, er, Scratchcard-igan than him, right? This is not a stitch-up, by the way—not only does Daley wear the multicoloured monstrosity, players can also win the darn thing.

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11 November 2025

"Once upon a time in London," we're told, "Texas the dog lost his way". Before anyone calls the RSPCA or Dogs Trust, Texas is stop-motion animated and made of paper (you might say he's a ruff cut). He's not out on the streets for long, anyway—'home' turns out to be Danish fabric manufacturer Tekla's first UK store. We like to think him and Patchwork Bear would get on.

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10 November 2025

The director's cut of this Dove commercial uses 'Make Me Feel' by Janelle Monae, which is always a boon. Not only does it sound the part, it looks the part thanks to director Diane Russo Cheng and DP Joel Honeywell, who celebrate creases, curves, and folds on the female body. It's also been a while since we’ve added a new term to our dictionary of skincare science, so congratulations to “MicroMoisture Technology”!

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10 November 2025

This Australian Aldi commercial is pants in the best way possible. Directed by Hamish Rothwell, the ad claims that Christmas is a time for relaxed-fit shorts instead of trousers—not only are legs able to breathe as the mercury rises down under, there's more room for seconds. In the advertised supermarket's view, one plate or glass is never enough.

Advert

10 November 2025

Ever wondered what your electric use sounds like? No? Well, er, power company Vattenfall has gone and made a commercial about it anyway, so grab a pew and listen up. The brand goes further than the BBC Radio 2 Electric Proms ever dared to and uses an orchestra of electrical items (DAVID's never heard a more beautiful lava lamp) to encourage off-peak use.

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10 November 2025

James Austin Johnson has played Donald Trump on 'Saturday Night Live' since 2021. As the latter threatens to go beyond parody once and for all, the former must keep up somehow. He's not short of material, that's for damn sure—next on the agenda is the White House ballroom set to cost $300m (£225m). To make this and other 'improvements' a reality, Donald hires the Property Brothers (both played by Miles Teller).

Promo

10 November 2025

Need a lift? Danny Brown might have room in his car, but—as the promo for 'Copycats' shows—it'll be a tight squeeze. Director Rollo Jackson's camera turns 360 degrees to reveal an after-show party crammed inside a limousine. If the Detroit rapper wanted some down time, he should have walked home instead.

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10 November 2025

For J D Sports, two hundred and eighty-six is the magic number. That's how many smartphones it gave to young people between the ages of sixteen and twenty-five to help make its Christmas ad. It's a lot of material for director Francis Plummer to sift through, but the result is a worthy follow-up to last year’s 'Family Portrait'.

Advert

10 November 2025

If you ask Burberry, there's no party like a Jennifer Saunders party. Before she enters 'Amandaland' in December (DAVID wants it now), Saunders hosts a Christmas party at her gaff. No sign of husband Adrian Edmondson or daughters Beattie, Ella, and Freya, but that's OK—she's got the likes of Ncuti Gatwa, Naomi Campbell, Rosie Huntington-Whiteley, and Son Heung-Min to keep her company.

Advert

10 November 2025

The much talked about John Lewis Christmas ad concerns itself with the difficulty of communicating across a generational divide, and although this fil for Vodafone adopts a very different approach, it is just as effective at drawing attention to this increasing problem, and deserves to be seen as another important contribution to improving strained familial relationships.

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10 November 2025

The Hawkins, Indiana branch of KFC has seen much better days. Ravaged by the effects of the Upside Down, it would fail an inspection on the spot. Underneath the floor, however, is a skeleton staff that uses old-school technology to keep Hawkins fed. When an order comes in by fax, no less, someone must evade military trucks and worse to deliver the goods.

Promo

7 November 2025

The spirit of Freddie Mercury lives on through the likes of Zach Witness, whose new song 'Killa Queen' is a right royal romp. Like a cross between Mercury and George III from 'Hamilton', Witness has a gay old time at the head of the table. When the strobe lights kick in, Witness and his guests dial up the intensity and indulge like royals damn well should.

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7 November 2025

Xfinity and directors Andy & Adeena steal a march on the Easter bunny with this stop-motion animated commercial. Because rabbits breed like… rabbits, the buck of the house has to save money somewhere. He starts at the broadband—thanks to the advertised provider's lock-in offer, the price is kept steady for five years. Just as well—we dread to think how Christmas costs in this house.

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7 November 2025

Christmas presents are overrated, says O2—time spent together at Christmas is the real deal. Sean Bean takes a break from his role as the Sheriff of Nottingham in 'Robin Hood' (he's got a lot of experience with arrows) to narrate a 40" plug for Priority, the brand's customer rewards programme. Therefore, physical gifts are out and shared experiences are in.

Advert

7 November 2025

Part two of Aldi's Christmas ad reveals that Kevin and Katie are engaged. That's the good news—the bad news is that Kevin's stag do's gone off the rails. No one knows where the carrot's got to, and a blizzard only makes the search harder. As it turns out, Kevin's tied to a candy cane after a trip to Lapland "for the dancing". And we thought he was a paragon of virtue.

Short Film

7 November 2025

Written and directed by Sye Allen, 'Light Hearted' stars Gillian Wright (Jean Slater in 'EastEnders') and Simon Greenall (Michael in 'I'm Alan Patridge') as a couple brought back together by technology. Flesh and blood Clive may be dead, but his spirit lives on thanks to the wonders of tomorrow… or should that be blunders?

Advert

7 November 2025

Matalan go for a surprisingly low-key Christmas ad this year with close-ups of a woman prepping her house for the big event just before guests arrive at her door. Sitting among all the big budget stuff elsewhere in the ad breaks, this is certainly in danger of being overlooked even if, in its own right, it's a perfectly decent bit of craft.

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7 November 2025

This haunting film for the NSPCC highlights the importance of their Childline service with considerable gravity, as we witness the terror of a girl living in an abusive environment. Although director Sara Dunlop uses a lot of commendable restraint, she allows the viewer to sense exactly where this is going, and this amps our ability to empathise with the plight of this poor child, and, by extension, those like her who have to live like this.

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7 November 2025

Patch is a puppet controlled by kids who learned how to code thanks to the Telstra Foundation. Is it the life he always wanted? That's a tricky one, to be honest—no one wants a motor up the bum, do they? Children also make him burp and fart at will, but that's the gig. "Science is amazing," he says, resigned to his fate but happy to help keep kids distracted over the school holidays.

Advert

6 November 2025

Mainline Menswear's not just for rail passengers, believe it or not, though the brand's autumn/winter commercial does start in a train station. Shot in the north-east of England, the ad shoots for understated and scores. The likes of Adidas, Boss, Paul Smith, and Belstaff are worn by those who—not to sound like a cursed piece of home decor—live, laugh, and love.