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16 June 2026

Three host countries means brands have more players than ever to throw their weight behind. For its World Cup ad, Walmart Canada picks Jonathan David, the Juventus striker who took only six years to become his country's all-time leading scorer. Directed by Nolan Sarner, this handsome commercial identifies those who nurtured David’s love of the beautiful game.

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16 June 2026

It's good to get out of the house, but for coffee? De'Longhi's not so sure about that. To promote its Eletta Ultra coffee machine, the brand enlists the help of director Sam Walker, animator Andy Biddle, and model-maker Simon Weisse, who takes a well-earned break from the Wes Anderson Cinematic Universe.

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16 June 2026

This highly relatable piece of work is steeped in consumer research but it's been deployed with a light touch that amps up the comedy. Currys has to push hard to persuade people to come to their stores rather than ordering online and the pain of having too many options is a great way for them to exhibit their advantage.

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16 June 2026

Lilly teams up with WNBA star Caitlin Clark. Now widely regarded as an icon of women’s basketball, Clark’s historic collegiate career has played a major role in elevating the sport’s visibility and unlocking new commercial opportunities for its players. Exercise is one of the most powerful forms of preventative medicine, and this 30" spot highlights that truth.

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15 June 2026

Switzerland's Bank Cler insists its Zak app makes banking "almost fun" for customers. Yes, "almost fun"—the brand knows better than to go overboard. In a four-part campaign directed by Tiny Bullet, the bank suggests Zak can make up for the times when our go-to hobbies let us down, be it pottery, golf, bonsai, or playing the tuba.

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15 June 2026

With the World Cup well underway, Canadian telecommunications company Bell celebrates the moments where supporters recognise each other in the wild. Replica shirts are a dead giveaway, of course (grown-ups who wear the full kit should be avoided at all costs), but director Sara Dunlop and the brand are also interested in the lanyards, nail varnish, and haircuts fans use to express themselves.

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15 June 2026

Billy Joel's New York State of Mind provides the perfect musical backdrop to Nike's paean to the New York Knicks after the NBA team finally broke a dry spell that goes back to 1973. It's been fifty-three years since they were able to boast of being champions of their sport and that's a lot of water under the bridge.

Promo

15 June 2026

Junior Varsity frontman Greg Varteresian has a great idea for a music video. Bandmate Zach Michel, however, doubts they can pack a venue with two thousand people, most of whom are mums and daughters who bawl their eyes out because ‘Radio’ is just so good. The crowd they do attract would need to buy many, many T-shirts each to help the band break even.

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15 June 2026

K-pop groups Le Sserafim and Illit team up with American sextet Katseye for 'Iconic by Mistake', a track that turns malice into material. "Hating me is like all you do, breakfast to dinner/Algorithm bulletproof, b-breaking your fingers," they sing, concerned about the trolls' inability to log off, but grateful for all the 'hard work' that raises each group's profile.

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15 June 2026

When DAVID learned Kopparberg’s new spot was called 'Bring Me Sunshine', he thought the brand had played God and resurrected Morecambe and Wise. Much to his relief, the work from agency Neverland and director Scottie Cameron centres around a giant golden disco ball that makes almost everyone’s day. If viewers want to have a, er, ball this summer, they need the right cider to go with it.

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15 June 2026

One of three Chobani commercials directed by Hector Dockrill for the World Cup, this spot revolves around United States and Juventus midfielder Weston McKennie. As interested in McKennie the man as McKennie the player, the ad cannot resist a look at his 1969 Chevrolet Camaro. It's illegal to drive at defenders in it, though, so must rely on the kind of skill that caught the advertised yoghurt brand's eye.

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15 June 2026

If teams thought Canada would roll over for them at the World Cup out of sheer politeness, they've got another thing coming. As part of Nike's 'Rip the Script' campaign, Canada's reframed as a country that promises to "take care" of its opponents and ensure they never want to come back. Basketball player Dillon Brooks does his best to intimidate rivals in the guise of an airline pilot, but they can always stick on headphones if they wish.

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15 June 2026

This Kaiser Permanente spot features Son Heung-Min as you’ve never seen him before. To show how the brand takes care of mental, physical, and "whole body" health one after the other, the South Korea and Los Angeles FC forward gets a stop-motion animated makeover. The character design helps an already likeable talent appeal to a wider audience.

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15 June 2026

If we accept that it's parents who have to hear the message about the toxicity of smartphones rather than their children, and we should, then this is an excellent approach from director David Dearlove., who also wrote the script. By placing the videos that are routinely watched by under 16s into the context of a DVD store, he highlights the absurdity of allowing out children to watch such material.

Short Film

15 June 2026

It’s clear that Christel House is doing extraordinary work around the world, and this film focuses on its impact in Jamaica. Far more than just a school, the mission is to improve the life chances of families living below the poverty line. A truly holistic approach is taken.

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15 June 2026

Kai Cenat’s official enrollment trailer for Streamer University is pure fun from start to finish. Streamer University is a free, live-streamed creator bootcamp where up-and-coming streamers learn how to grow their audience, monetise content, and refine their craft under the guidance of established viral creators. Cenat leads the charge, and it’s immediately clear why he’s amassed over 20 million followers

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12 June 2026

Money can buy souvenirs, but Airbnb says it pays to prioritise experiences. Cut by Jim Helton and Alyce Muhammad, this 60" commercial suggests all kinds of activities for holidaymakers to partake in. A lot of these revolve around food and drink, it must be said, but each leads to memories and mementos that take up no room in the suitcase whatsoever.

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12 June 2026

Life is cart for the young man in this Mapfre commercial. When a supermarket trolley rolls off in a packed car pack, only he can prevent certain disaster… right? He deserves a raise for his efforts, but it's not enough to prevent a collision with a vehicle. Rather than lose his shit, the victim helps the advertised insurer sound like the home of peace of mind.

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12 June 2026

More citrusy chaos courtesy of director Claas Ortmann and Jägermeister, who wants all eyes on its new orange-flavoured digestif. Like the previous ad, the protagonist ignores what would otherwise be the story of the night and grabs the advertised liqueur. If her friends fall victim to the creature from the fridge, at least she can drown her sorrows.

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12 June 2026

Jason Sudeikis plays himself rather than Ted Lasso in Visa’s pacy World Cup spot. Ensconced in the UK to film season four of the Apple TV show, the American doubts he'll make it home for the finals. When he remembers how easy it is to pay for all things World Cup with his card, however, Sudeikis might just make it back in time after all.

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12 June 2026

A Minecraft Movie's Jason Momoa swaps blocks for bricks to promote World Play Day—also known as International Day of Play—for Lego, though all is not well at HQ. Concerned by a lack of interest in the event, the board of directors (all made from Lego, of course) wonder if playtime's over forever. Thank goodness, then, for solar panel salesman 'playmaker' Momoa.

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12 June 2026

Another short but funny spot lands for LVCVA. This time, we find a female protagonist having her tarot cards read. She’s largely unfazed by the predictions: a stranger, sleepless nights, and a string of questionable choices all lie ahead. But rather than recoiling, she leans in. What she really wants to know is just how questionable those choices are going to get.

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12 June 2026

LVCVA - the Las Vegas Convention & Visitors Authority - might not sound like the most exciting brand to work with. With a name so long it needs an initialism, you’d be forgiven for expecting them to be a little uptight. But their latest campaign, Dress for Vegas, proves the opposite. Rather than taking themselves too seriously, they lean into the city’s iconic mantra: “what happens in Vegas, stays in Vegas.”

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12 June 2026

Burberry draws inspiration from Britain’s enduring love of football and the unmistakable atmosphere of match day - whether it’s the touchline energy of a children’s Sunday league game with coaches and parents, or the charged excitement in the stands of a Premier League clash. The ad features a whole host of celebrities but Stephen Graham stands out in particular,

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12 June 2026

Gordon Ramsay is a man on a mission... to stop the nation cooking. With 104 102 World Cup matches to be watched, this is no time to be stuck in the kitchen wrestling with pots and pans - you need to be in your living room, stuck in front of your telly, captivated by *checks notes* Qatar's Group B clash with Bosnia and Herzegovina. At least that's what this excellent Uber Eats ad would have us believe.

Promo

11 June 2026

Almost seven years to the day since 'Madame X' was released, Madonna's back with a vengeance. Directed by TORSO (Florent Turpin and Rodrigo Inada), 'Confessions II' is a fourteen-minute promo for six songs from the album of the same name. The music's a big deal, of course—a sequel to 'Confessions on a Dance Floor', no less—but the film's where it’s at, to be honest.

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11 June 2026

Adland's blessed us with many, many sloths over the years (Mrs DAVID thinks they're creepy as hell for some reason). From Neil for Sofology and Three’s dolph-a-sloth to the puppet used by Eve Sleep, these measured mammals pop here, there, and everywhere to sell all kinds of products. The latest is orange juice, with Tropicana eager for viewers to get a kick like the one rendered here.

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11 June 2026

Played by Graham Charles, Mr Argentine's a businessman who plays by his own rules (not in a David Sullivan way, thank Christ). He's happy to make investors wait while he gets a tattoo done, then flaunt jewellery made by The Great Frog for good measure. If investors pull out and the firm collapses as a result, at least he'll have some bling to pawn.

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11 June 2026

In the blink of a dry eye, the Information Age has turned into the Information Overload Age. For better or worse, new mums have access to more advice, more hacks, and more tips and tricks than ever before. Infant and follow-on formula brand SMA wants to show how a glut of information's not all it's cracked up to be in early parenthood.

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11 June 2026

Who'd win in a fight between the Milk Tray Man and Jonathan Bailey’s Martini Man? That’s not what the apéritif's new commercial is about, but feel free to mull it over at home. Before anyone thinks too long and hard about it, we have the 'Bridgerton' and 'Wicked' actor's latest Italian job: a likeable if overlong guide to Martini manliness.