Short Film

16 February 2026

Director George Morris's short film captures a young boxer shadow-boxing in the heart of New York. The city has a rich association with boxing and, despite the large pay-checks, glitz, and glamour associated with professional boxing today, most boxers' beginnings come from a hunger, discipline, and a dedication to the sport.

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16 February 2026

The advertised app is made to look pretty damn powerful in this Department of Health & Social Care ad promoting anti-smoking. The superb attention-grabbing movement courtesy of director Arthur Studholme and his clever team ensures that curiosity of the audience is piqued, and it seems highly likely that a fair few of them will reach for their phones to download it.

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16 February 2026

All is not well for the family in this Zonneplan commercial. Dad's on the kitchen floor naked in the fetal position; Mum watches as dinner catches fire; and the son hits his head off a wooden pole over and over again. Has a relative died? Have the neighbours from hell moved in next door? No, they just lack control over the energy produced by their solar panels.

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16 February 2026

Universal Orlando appreciates how hard it is to be a younger brother. Directed by Ben Quinn of Superprime, this ad sees a boy grow tired of the whole "lil' man" thing. His confidence snowballs when he visits the advertised theme park, however—so much so that even his brother's lost for words. It's a shame that the schmaltzy and intrusive soundtrack threatens to steal his thunder.

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16 February 2026

With this 30" commercial, the Irish Defence Forces encourages women to prove themselves wrong. When the cast refuses to let that first negative thought win out, they're able to command a room, dive deeper than they ever thought possible, and take the fight to the enemy. One soldier looks so happy, you'd think her birthday and Christmas had come at once!

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16 February 2026

Angelo Cerisara directs another spot for Dutch energy company Zonneplan. Frustrated by solar panel fees, a homeowner eats the tablecloth like it's pasta as his wife and son look on. The brand hates to see anyone act like this, so it promises to reward customers who pump solar energy into the grid, not punish them. That's seems easier to swallow than a tablecloth.

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16 February 2026

One of three commercials directed by Yousef for travel management platform Engine, this instalment centres around Hellenbrooke Inn (or Hell Broke Inn, as the neglected sign has it). Yousef and the production design team have oodles of fun with a bed and breakfast where the WiFi password is more like forensic evidence and the hot tub is a biohazard.

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16 February 2026

As political and social divisions continue to ravage the United States, Comcast NBCUniversal reckons viewers can still get along thanks to the Winter Olympics. Keen not to get too political (who knows how much goodwill that donation to the White House Ballroom fund has bought them), the brand chooses to focus on how football and basketball rivalries can be put aside for a couple of weeks.

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16 February 2026

Greg is every business traveller's worst nightmare: loud, obnoxious, immature… if anyone deserves a cavity search by a misanthropic security guard, it's Greg. He's also a colleague, however, so the cast of this 30" Engine spot must endure smelly sock puppetry, power struggles, and the most cursed advertisement for egg salad in recent memory.

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16 February 2026

Already written off 2026? No matter—Citroën takes us to the year 2034 to promote its eight-year warranty scheme. There’s no guarantee Earth will even make it to 2034 at this rate, but God loves an optimist. It's time to elect a new president somewhere in the world, and the three candidates are: former president Henry Vale; former Minister of Culture Erica Sans; and, er, Mr Doodlesworth the dachshund.

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15 February 2026

Kotex shines a spotlight on a young protagonist's journey from pre teen to young woman in this commercial which continues the modern trend towards frankness in this sector. The battles faced both internally and externally by women today can result in overwhelming levels of pressure, and that is often even worse for younger women and girls.

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13 February 2026

Engine's 'Make Work Travel Less Work' campaign gets off to a good start thanks to director Yousef, who amplifies the stress faced by business travellers and remote workers in need of somewhere to stay. Construction workers, Scouts, cosplayers, footballers… if none of them think to use the advertised service, they'll have to fight tooth and nail for every spare room.

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13 February 2026

Expedia urges viewers to think Fiji in 2026. This 30" commercial revolves around Bea and Anya: two friends who travel to the South Pacific island in search of balance and serenity. One can look too hard for these things, of course—sometimes it's best to drink a couple of boozy coconuts on the beach and toast what've you saved thanks to the advertised travel platform.

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13 February 2026

One of two Evolution of Smooth (EOS) commercials directed by Terri Timely, this instalment presents three more 'Is It Cake?' contestants with a poser. Like the previous ad, they’re fooled by one of the brand's sweet body mists. Number three insists she only smells like a vanilla cupcake, but host Mikey Day is dutybound to slice her up. At least he's conflicted about it.

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13 February 2026

Train operators sure love puppets. London North Eastern Railway has Eleanor, East Midlands Railway has Miles, and now Transport for Wales has its own handmade character. She's on the 9:44 with a hangover only a hen party can provide, and you can tell she’s ready to come apart at the seams. The man next to her would help if he could, but, um, he's an inflatable doll with a photo of her fiancé’s face stuck to it.

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13 February 2026

After a short but successful stint at Screwfix, Mo Farah's hooked up with Buxton Natural Mineral Water and mental health charity Mind (he sure likes to keep busy in retirement). The Team GB legend stars in a 50" commercial directed by KODE's Peter Franklyn Banks, who delivers a monochrome meditation on mind and matter.

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13 February 2026

One of the Coca-Cola polar bears suffers through an existential crisis in Pepsi's cheeky Super Bowl LX commercial. He thought it would be a great idea to take part in the famous Pepsi Challenge—it's always looked like fun on the telly after all. Once that blindfold's removed, however, things, as Melanie C once sang, will never be the same again.

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13 February 2026

LNER's new commercial encourages us all to ditch the car and jump on the train instead. The red-haired singing puppet from the previous execution leads commuters to freedom. The train. Impressively, is an exact replica of one of the state-owned franchise's carriages built especially for this ad by the clever people at Manchester production company Chief TV.

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12 February 2026

The consistently clever thing about Warburtons' advertising is the way they managed to have their cake and eat it. Or, should that be, have their bread and eat it... DAVID doesn't want to go the way of Marie Antoinette. This commercial, directed by campaign regular Declan Lowney, is a perfect example of how this is achieved.

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12 February 2026

In this ad for Greenpeace, there's a striking defiance in the depictions of those who have decided to leave something to the environmental charity in their wills. There is a lot of competition for these funds and the resulting adds tend to be fairly cosy, but not this one. It'll certainly make it stand out and perhaps persuade those minded to support the charity that this is a worthwhile way to do it.

Short Film

12 February 2026

This languid short documentary focuses on the 24 hour beigel shop on Brick Lane which has been the finish line for a many a late night in London over the years. Its longevity is emphasised by the way this has been shot, Sam Youkilis imbuing it with a timelessness through the use of film, and providing a look that suggests it could have been made at any moment during the decades the shop has been open.

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12 February 2026

This cobalt-blue commercial promotes a tie-up between Barclays and Atlassian Williams F1 Team (it rolls off the tongue good and proper). Fans get a sneak preview of the car set to be driven by Alex Albon and Carlos Sainz over the next few months, aided by sleek CG and fine-tuned sound design. If drivers see the Barclays logo, they know they're behind a Williams car... or, um, ready to lap it.

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12 February 2026

Jockey Paul Townend's got mud on his face because of course he does. A four-time Cheltenham Gold Cup winner on board Al Boum Photo and Galopin Des Champs, he's also a brand ambassador for Betway. He's more than ready for the Cheltenham Festival, but what about punter Dave? He will be once there's enough ammunition in his Cheltenham pot.

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12 February 2026

Keen to ease pressure on GP surgeries up and down the country, NHS England has turned to Euphemia Allen's 'Chopsticks'. Rather than call the practice en masse at 8am, patients are encouraged to use (or, erm, play) online forms instead. Director Simon Ratigan's visuals hit the right notes, but there's more than a whiff of "See it. Say it. Sorted" to the slogan "Tap It, Type It, and We'll Take Care of It".

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12 February 2026

The Current Account Switch Service presents two light-hearted ads courtesy of agency Elvis and director Tim McNaughton. It can be hard to end an interview or tackle fitted sheets, but there's no need to let bank accounts get the better of you. Life never got a difficulty slider like video games do, so the brand does what it can make one task easier at least.

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12 February 2026

Rickie Fowler and Max Homa are bad influences. When they’re not on the PGA Tour, they like to hang around tee boxes and push a new kind of high onto amateur golfers: the Cobra OPTM driver. "Smoke one of these," says Fowler, while Homa yells: "Come on, man—everybody’s doing it!" One swing's all it takes to get a man or woman hooked.

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12 February 2026

If you've been to the cinema in the last few weeks, chances are you've seen 'Mama', a Pink Ribbon Foundation commercial directed by Denise Moreno (DAVID saw it before '28 Years Later: The Bone Temple' of all things). Shot on 16mm film in a 1.85:1 aspect ratio, Moreno's film tugs at the heartstrings enough to make audiences forget about popcorn, nachos, and hot dogs for three-and-a-half minutes.

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12 February 2026

Two-time UFC middleweight champion Israel Adesanya stars in a spectral ad for Tradeify. It's unclear what the company does, to be honest—all we know is that it wants consumers to have a "champion mindset". They need to be like Adesanya: smart, adaptable, and able to fight off evil shadow monsters if necessary.

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12 February 2026

Is Matthew McConaughey a crackpot, or is he able to read between the lines like no one else? The man from Uvalde, Texas reckons football is less a sport and more of a grocery list or menu—and he will not rest until his 'Failure to Launch' co-star Bradley Cooper gets the memo. The more he talks (and the more Uber Eats bags appear) the more you wonder if he's got a point.

Promo

11 February 2026

If the UK authorities imagined they would be able to quieten Kneecap after arresting one of their number and tutting from the sidelines as the Irish band conquered Glastonbury, they've got another thing coming. With 'Liars Tale' the band are more defiant than ever, and they land a blow after blow against those who have sought to both censor and censure them.