Trailer

18 July 2025

Directed by Niya Taylor and funded by the British Film Institute, 'Beyond the Rush' explores the decline of Caribbean culture in Luton. There's an air of resignation to the trailer, but also resilience—what people do and say now will go down in history. "Backwards never, forward forever," as one contributor puts it, with Taylor also keen to help Luton move in the right direction.

TV Spot

18 July 2025

This Swatch commercial says if you prefer a milder watch brand, please ask for one. Directed by Lillie Eiger, the ad goes for a mixed-media, cartoon-punk look that complements the brand’s No Rules watches. Some people like to yell the time rather than tell it—Swatch reckons it can help turn up the volume, or at least make hours, minutes, and seconds 'rawk'.

Promo

18 July 2025

Cut by Avenues' Adam Todhunter, the promo for 'Robbery Rings' by Archy Moor is not for slowpokes. It's edited like there's no time to lose—none whatsoever—and shot like it, too. Inspired by the look and feel of a citywide blackout, the film sees Moor and his crew take control of the streets as soon as possible; the longer the power stays off, the better.

TV Spot

18 July 2025

Is 48 Mobile sixteen times better than Three? The former likes to think so, we reckon. It also boasts a new campaign directed by Florence Poppy Deary, whose commercial reel continues to grow at a rate of knots. Her latest spot revolves around a father-son trip that may well end in tragedy—first, dad has this to say: "Did you know you get unlimited data with 48 Mobile?"

TV Spot

18 July 2025

One of two 48 Mobile commercials directed by Florence Poppy Deary, this instalment takes place in the office kitchen. As two colleagues mull over the benefits of unlimited data and no annual price hikes, one of them says: "That's a big yep." The word then bursts out of a cupboard in the form of three green balloons, which are sure to be the talk of the water cooler.

TV Spot

18 July 2025

This is a 60" version of a doc-style ad for Kia that we featured in April of this year. As with the longer piece, it explores the ways in which sound can be used to enhance the lives of the blind or the partially sighted. We are introduced to Danny who has been without sight since birth... he explains how music has always helped him to 'see', and how the innovative soundscaping work by Kia has elevated his experience of being in a car.

TV Spot

18 July 2025

If you are a vampire in need of protection from sunlight, a wild animal needing camouflage to stay safe from a hunter or an alien on a day trip to Earth, you ned car from Cazoo, according to this artfully-made animated ad from director James Papper. It is a diverting piece of work but given a lot of the audience won't know what Cazoo do, it would benefit setting out a less ambiguous stall.

TV Spot

17 July 2025

As layoffs continue to rock the video game industry, mobile game development company Supercell is hiring! Er, players, that is. This ad for 'Mo.co', a mobile MMORPG, uses the language of recruitment spots and colourful, in-your-face graphics to pique interest in the game. Those made redundant by publishers may not appreciate the the 'apply to play' angle.

TV Spot

17 July 2025

One of three Mo.co commercials directed by Zac Ella, this instalment takes the mick out of corporate recruitment ads. Ella and his crew riff on stock footage—the kind where people smile like their lives depended on it—to make 'Monster Hunter' look and sound like the role of a lifetime. Capcom, the company behind the 'Monster Hunter' franchise, will have lawyers on standby, no doubt!

TV Spot

17 July 2025

Mo.co, one of the few mobile games not to have the word "of" in the title, wants as many monster hunters as possible to populate its world. This spot 'hijacks' a commercial for Gogo Dojo and layers all manner of fantasy avatars, weapons, and creatures on top. The original script is also tinkered with so that it's less Cobra Kai and more clobber colourful monsters.

TV Spot

17 July 2025

This Nivea commercial proves that we are not alone in the universe. Sort of. It flits between four aliens (more Grey than xenomorph) as they stand or sit alone in shared spaces. No one is mean or aggressive towards them—almost everyone, in fact, is oblivious to the aliens’ existence. And that’s the problem, says Nivea.

TV Spot

17 July 2025

We hope Keith Brymer Jones appreciates this Hankook commercial as much as we do. 'The Retired Life of Hank' revolves around—you guessed it—Hank, a former mechanic with a lot of time on his weathered hands. The old boy's taken up pottery, but you know what they say: you can take the man out of the garage, but you can’t take the garage out of the man.

TV Spot

17 July 2025

Germany international Giulia Gwinn scores a suspicious number of goals for a right-back. Is she 'scary good' as Nike would have it, or is there more to Gwinn than meets the eye? That's the premise of agency Wieden+Kennedy Amsterdam and director Björn Rühmann's 60" conspiracy thriller, where football somehow meets 'Jurassic Park' and 'Dead Ringers'.

TV Spot

16 July 2025

DAVID wonders if this banned commercial for Hawkstone, a lager created by Jeremy Clarkson, was made just to be taken off-air. It drops more F-bombs than Donald Trump in 'diplomacy' mode, but in a classy way (a choir of farmers sings about how hard is to make said lager to the strains of 'The Flower Duet'). We're sure British Airways will be delighted.

TV Spot

16 July 2025

This madcap commercial centres around McDonald's Canada's answer to Great Tastes of the World (whatever happened to that, by the way?). The International Menu Heist sees dishes from Belgium, Italy, Japan, and Germany stolen by a crack team that includes the Hamburger Thief—a sly nod to the Hamburglar, who's still in solitary confinement as far as we know.

TV Spot

16 July 2025

Spanish DJ and producer duo Mëstiza are the life and soul of this commercial for Madrí Excepcional lager. Scored by 'Rintintin', the ad shows viewers what a rooftop party in Madrid is all about. Mëstiza's black-and-white houndstooth jackets pop against a red background, while revellers work up a thirst under the hot sun. Almost reminds you of the UK in 2025, right?

TV Spot

16 July 2025

Remember when Liam Neeson became an action star in his mid-fifties? Colonel Sanders has taken (pun intended) a leaf out of the Northern Irishman's book and become a no-nonsense entrepreneur born to kick ass, take names, and fry chicken. When Sanders wakes up from a dream about a chicken in a hall of spices, he's like a middle-age man possessed.

TV Spot

16 July 2025

As many gamers will attest, side missions (also known as side quests) often steal the main story's thunder. Take the serial killer strand in 'Red Dead Redemption 2', or 'A Towerful of Mice' in 'The Witcher 3: Wild Hunt'—each takes you away from the main plot but gives so much in return. McDonald's likes to think it makes customers feel the same way in real life.

TV Spot

16 July 2025

Directed by Hugh Rochfort and lensed by Arran Green, this pretty spot for the Canal and River Trust is all about patience. 'The Birdwatcher' revolves around a young boy on a mission: spot a kingfisher and make his grandad proud. The old man may not be around anymore, but he still manages to help with a map held together by love and Sellotape.

TV Spot

16 July 2025

This highly watchable rhapsody on the power of the switch coyly reminds us of how reliant we are on the power supplied by companies like Repsol. With a shift away from green messaging in this sector, this is a shrewd way for a company to suggest it still cares about the public, even if it doesn't quite care enough to, you know, save the planet.

TV Spot

15 July 2025

Pain is worth it in a pacy Sprite spot directed by Julien & Quentin, who get up close and personal with a cast of burn victims, so to speak. Red chillies force them to eat ice cream straight from the machine, become one with snow, or even waterboard themselves. Drink a lemon and lime flavoured soft drink instead, the brand says—that'll hit the (sore) spot.

TV Spot

15 July 2025

Manchester City manager and Oasis fan Pep Guardiola stars in a diligent spot for Aldar, one of Abu Dhabi's foremost property developers. If Guardiola is meticulous in preparation, then so are those employed by Aldar. Slick footage of Pep hard at work between is how many 'Football Manager' or fantasy football players like to see themselves when shit gets real.

Promo

15 July 2025

MindsEye's Zite & Léo direct a Jon Batiste promo that's also a commercial for, ahem, Batiste's Miracle Grains. Before anyone places an order, however, watch how the singer-songwriter plays the crowd like a damn fiddle in 'Big Money'. The grift is good in Zite & Léo's capable hands (much fun is had with chickens that lay 'golden' eggs), while Batiste has a whale of a time as a master con artist.

TV Spot

15 July 2025

What does it mean to UNLONDON? Rather than consult the Greater Anglia Dictionary (a niche counterpart to the to the Oxford English Dictionary), watch this commercial for the train provider directed by DOM&NIC. When work threatens to overwhelm the protagonist with a mountain of paperwork and a cacophony of notifications, a familiar red hare comes to her rescue.

TV Spot

15 July 2025

Vinícius Júnior (or Vini Jr, for those in a hurry) is not so much a tricky customer in this Nike commercial as a tricky seller. The Real Madrid and Brazil winger is, to use the brand’s parlance, scary good—so much so that individual tricks can be sold to punters. This spot courtesy of agency Wieden+Kennedy London and director Rick Darge shows how this can go wrong.

TV Spot

15 July 2025

Short doesn't always mean simple. This Heinz Tomato Ketchup spot only lasts twenty seconds, but works harder and smarter than many sixty or even thirty-second commercials. Many elements come together to produce a tongue-in-cheek nod to Wimbledon where the protagonist only has eyes for the red stuff—aces, rallies, and drop shots be damned.

Promo

15 July 2025

Dave Meyers has made a fair few promos in his time but has he ever made one so joyously crammed with energy as this fantastic film for K-pop superstars Blackpink? It helps that the track is a banger, because it means there's no danger that the song will be subsumed by everything Meyers has thrown at the screen... which is just as well, as it's a lot - as the kids say.

TV Spot

15 July 2025

To mark a renewed collaboration between Nike and Levi's which sees the launch of a new range of clothing reflecting both brands, this TVC has a farm hand throwing basketballs into a hoop attached to a tractor. Luckily for all concerned, it is not nouveau farmer Jeremy Clarkson whose fondness for Lev's notoriously had an adverse impact on sales a few years ago.

TV Spot

14 July 2025

Brazil and Real Madrid striker Endrick stars in a New Balance commercial that thinks inside the box. That's where Endrick opts to use his left foot instead of a racquet when playing tennis. To make things weirder, the man from Taguatinga then watches himself from above, accompanied by wife Gabriely Miranda and, erm, Jack Harlow. We're not sure why he’s there, but shoebox Wimbledon is a great idea.

TV Spot

14 July 2025

Swiss watchmaker Audemars Piguet taps Mark Ronson and Rachel Keen (RAYE) for a campaign that celebrates the brand's one-hundred-and-fiftieth anniversary. Directed by Theodor Guelat, this commercial-slash-documentary explores how hitmaker Ronson and Glastonbury standout RAYE came up with 'Suzanne', a song that keeps it classy when it comes to hours, minutes, and seconds ("So time gives way to the magic hour, sunset at the bar").