|
|
|
|
|
|
|
|
|
 Advert Kaiser Permanente
'Next Door'
12 December 2025 One of two commercials directed by The Sacred Egg for Kaiser Permanente, this spot flits between live action and stop-motion animation. If the Fellowship of the Ring had to yomp all the way to Mordor, how far must the protagonist go for an appointment? As much as we'd like to see a feature-length quest to reach So Far Away, her daughter and the advertised health care provider put her fears to rest.
|
|
| |
 Advert Rossignol
'AC Milan'
12 December 2025 Luka Modric, Christian Pulisic, Ruben Loftus-Cheek, and more star in a seasonal tie-up between AC Milan and outerwear brand Rossignol. It's a white, red, and black Christmas this year, as the team takes a well-earned break from Serie A to frolic in the snow and sport the brand's wares. The likes of Napoli and Inter would be devastated if I Rossoneri got by hit by an avalanche.
|
|
| |
 Advert Kaiser Permanente
'Moving All to One'
12 December 2025 Kaiser Permanente's new commercial has legs. Like… actual legs. More legs than you can shake a bone at. They also move to the sound of 'On Melancholy Hill' by Gorillaz, a song that goes: "If you can't get what you want/Then come with me." If viewers feel let down by fragmented health care, the brand encourages them to get a move on.
|
|
|
|
 Promo Good Health Good Wealth
'This Time Next Year We'll Be Millionaires'
12 December 2025 This Good Health Good Wealth promo doubles as a plug for Cosy Cafe in Newham, east London. It's where vocalist Bruce Breakey and his on-screen partner (Holly Hawgood) come to flirt then fall in love with each other. Is it too good to last? Breakey's mood swings and drink-fuelled social life suggests it might be.
|
|
| |
 Advert Nintendo Switch
'RAYE Returns'
12 December 2025 The PlayStation 5 and Xbox Series X/S have ray tracing, but the Nintendo Switch 2 has RAYE tracing. The singer-songwriter thought "If it's nice, do it twice" and signed up for another Nintendo Christmas ad directed by Jamie Rafn, who's become the Japanese video game company's go-to guy in the UK. Shame there's no Jamie Rafn Amiibo yet.
|
|
| |
 Advert Total War
'The Throne'
11 December 2025 Almost twenty years after the release of 'Medieval II: Total War', players with a soft spot for the Middle Ages have, er, 'Total War: Medieval III' to look forward to. Why publisher Sega and developer Creative Assembly tweaked the title like that is unclear, but it matters little to the cast of this live-action trailer: five monarchs who each rule how they see fit.
|
|
|
|
 Promo FKA twigs
'Predictable Girl'
11 December 2025 The promo for 'Predictable Girl' is a motorcycle safety video in no way, shape, or form. Directed by Jordan Hemingway for FKA twigs, the film has the 'Eusexua Afterglow' artist fight dancer Shivawn Joubert for control of the vehicle. We say fight—choreographer James Vu Anh Pham's approach to combat is more carnal than brutal.
|
|
| |
 Advert Mercedes-Benz
'Substitute'
11 December 2025 Car brands have always had it in for Santa Claus's sleigh and reindeer. Audi replaced them with an RS e-tron GT in 2021—now it’s the turn of Mercedes-Benz to shake up the North Pole. This is a less clinical, more characterful take on the idea, though kids are bound to kick up a fuss nonetheless. Just tell them Rudolph and company are busy with the Reindeer Games.
|
|
| |
 Advert PAKA
'Yachapa: Echo of the Andes'
10 December 2025 Peruvian-Australian actor Nathalie Kelley ('The Fast and the Furious: Tokyo Drift', 'The Baker and the Beauty') calls herself a "thread torn loose from the blanket of my ancestors". She left Peru when she was a child, but knew she'd return one day. Cue this tactile commercial for PAKA, a sustainable outdoor apparel company that uses alpaca wool from Peru.
|
|
|
|
 Advert Xbox
'Dancing in the Dark'
10 December 2025 Xbox, unlike Spinal Tap, has never been big in Japan. God loves a trier, though, and the brand continues to plug away at the home of Nintendo and Sony in a number of ways. The Xbox Tokyo Game Show 2025 broadcast promoted Japanese developers, while next year's 'Forza Horizon 6' is set in the island country... and so is this plug for the ROG Xbox Ally.
|
|
| |
 Advert Elephant Atta
'Discover'
10 December 2025 Two years ago, DAVID wrote about a wonderful game called 'Venba'. A tale of family, food, and flavour text, it showed how the taste of home travels thousands of miles. When brands like Elephant Atta explore that theme, it helps to have someone like Zak Razvi at the helm. He directs a 60" commercial about atta, a type of wheat flour used to make flatbreads.
|
|
| |
 Advert Princess Margaret Cancer Foundation
'The Lightrunner (DC)'
10 December 2025 Everybody runs for a reason. To keep fit, catch a bus, flee from a monster, et cetera. Brandon Throop runs to leave cancer in the dust. Diagnosed with non-Hodgkin lymphoma in 2022, Throop wanted to escape. Thanks to experimental treatment at the Princess Margaret Cancer Centre, he was able to come up with a new plan: run the Toronto Marathon in a hospital gown.
|
|
|
|
 Advert Intermarché
'The Unloved'
10 December 2025 In this utterly delightful ad for French supermarket Intermarché from animation directors Illogic, a wolf because a convert to the ways of vegetarianism in a bid to secure friendships in the forest. The animation is topped and tailed by two brief live action sequences (directed with great skill by Nadège Loiseau) which are also very charming, as a young child's lupophobia is addressed by a kindly uncle.
|
|
| |
 Advert Perplexity
'CR7'
10 December 2025 How far will Cristiano Ronaldo go to become the greatest of all time? Move to Saudi Arabia in a bid to reach a thousand career goals? Check. Invest in an AI startup and get it to make a whole 90" commercial based on his CV? Check. If it's modesty and self-awareness, or practical use of artificial intelligence you're after, you're shit out of luck.
|
|
| |
 Advert The Lott
'The World Needs Wonder'
9 December 2025 Fiona McGee directs a larger-than-life commercial for The Lott, the "official home of Australia’s lotteries". When residents hear that a humongous fish has been spotted in the lake, the whole town goes Captain Ahab, if you will, only much less vengeful. As McGee takes us on a whistle-stop tour of the town, we learn what everyone would do if they landed the legendary beast.
|
|
|
|
 Advert McDonald's
'Raptor Ranch (DC)'
9 December 2025 What do NBA mascots get up to between matches? OK, that's a lot to cover in 40", so let's focus on the Toronto Raptors mascot for now. The Raptor does what it says on the tin—it’s a red dinosaur that creates awareness of the 2019 champions. When the buzzer goes and the Scotiabank Arena clears out, however, it leaves the city and returns home to Raptor Ranch.
|
|
| |
 Promo Jade
'Church'
9 December 2025 Three months after 'That’s Showbiz Baby!' hit physical and digital shelves alike, Jade Thirlwall's only gone and released 'That's Showbiz Baby! The Encore'. Fans get eight, count 'em, eight more tracks as an early Christmas present—the first one, 'Church', is a borderline religious experience. Songs of Praise' needs to up its game, we reckon.
|
|
| |
 Advert Dukes
'Christmas in Soho'
9 December 2025 Everybody wins in this cheeky plug for Dukes Cupboard, a vintage clothes shop in the heart of Soho. Once a guy's bought his son a natty hoodie for Christmas from the advertised retailer, he decides to get something for the missus, too. As luck would have it, old-school sex shop Eros Movieland is right next store. Best not get those two presents mixed up.
|
|
|
|
 Advert Misfits Boxing
'Lucky Number Thirteen'
8 December 2025 Viddal Riley is the latest boxer to sign on the dotted line for MF Pro, or Misfits Pro Boxing. That calls for a black-and-white announcement on social media that looks like it belongs in the big leagues. It tries to sound gritty and hype as all hell, but it’s hard not to chuckle at KSI's tribute to his former trainer ("He sharpened my focus, awoke the nightmare!")
|
|
| |
 Advert Dutch State Lottery
'Give Each Other Some Luck'
8 December 2025 Every Christmas ad season needs a grumpy old man, and he arrives courtesy of the Dutch State Lottery, or Staatsloterij. Scored by a cover of Daniel Powter's 'Bad Day', the film charts the curmudgeon’' efforts to return a lottery ticket he thinks belongs to a neighbour. Turns out he gets a lot of the street’s post, and it’s about time he got a delivery to keep.
|
|
| |
 Advert Flea
'A Plea'
8 December 2025 Red Hot Chili Peppers bassist Flea makes it easy to remember what his first solo jazz single's called ('A Plea' rhymes with Flea after all). He embarks on a jazz odyssey that Spinal Tap's Derek Smalls wishes he could go on, but the song's only half the story: the music video confirms that Flea moves in his own way and fans must work to keep up with the isxty-three-year-old.
|
|
|
|
 Advert Toyota
'The Speech'
8 December 2025 Some father-of-the-bride speeches hit the nail on the head, others feel like a nail in the head. The man in this Irish Toyota commercials wishes to avoid the latter at all costs, so he mulls over every word, every thought, and every memory. Laptop, notepad, pen, pencil… whatever works in the quest for perfection. The stakes have never been higher, after all.
|
|
| |
 Advert Minus 196
'Extreme Japanese Spirit'
8 December 2025 Arthur Studholme directs two commercials for Minus 196, a shochu, vodka, and soda drink that gets people talking. When two friends ask each other where the name came from, science and logic go out the window. It's only a matter of time before the maker of the drink, Suntory, sends its top scientist to set the record straight.
|
|
| |
 Advert Apple
'I'm Not Remarkable'
8 December 2025 We are more than 92% through 2025, and the Christmas ads have come and gone, so it's quite something to discover that we hadn't yet seen the best commercial of the year. We have now though. Apple's latest film highlighting the accessibility of its range of products is a perfectly measured feel-good extravaganza, and its makers deserve to beam with pride.
|
|
|
|
 Advert Marks & Spencer
'Christmas with Wrighty (DC)'
8 December 2025 As charming as Ian Wright is, you can't build a Christmas campaign around him if you don't take the trouble to complete the script. The ad for M&S looks the part, but it's a missed opportunity and ends up looking like excerpts from a longer, more coherent commercial. And that's a shame, as I an Wright has exactly the kind of down-to-earth charisma that would have made that work.
|
|
| |
 Advert HexClad x Still G.I.N.
'The Mix'
8 December 2025 Dr Dre and Gordon Ramsay appear on screen for a collaboration for the former's gin company (co-owned with Snoop Dogg, who provides the VO) and Gordon Ramsay who is attached to HexClad, the cookware company that makes the advertised cocktail shaker. The outcome takes the path you'd expect with Ramsay sending himself up as a wannabe music performer... but the predictability does it no harm as the collaboration is fun, and Dr Dre is so achingly cool that his inclusion elevates the gag.
|
|
| |
 Advert Re-Turn
'Recycled Christmas'
5 December 2025 For those out of loop, Re-turn (time flies when you're hyphen fun) is Ireland's deposit return scheme for plastic bottles and cans. The country nails a lot about Christmas—like how to make enough mashed potatoes for guests who arrive too darn early—but the brand wants viewers to go one step beyond when it comes to empty receptacles.
|
|
|
|
|
| |
 Advert Dr Oetker
'Ginger'
5 December 2025 This Dr Oetker ad contains scenes of explicit violence and gore. Don't let its sugar-sweet, stop-motion outer layer fool you—this is a straight-up horror movie left over from Halloween. The twisted minds responsible are agency adam&eveDDB and director Tobias Fouracre, who lull viewers into a false sense of security with... a gingerbread man.
|
|
| |
 Advert Subaru
'Prom'
5 December 2025 Some ads pull at the heartstrings so hard, viewers need to call an ambulance afterward Take Subaru's latest tie-up with the Make-A-Wish Foundation, who must have told John Cena to take a well-earned day off. Directed by Lisa Rubisch, the film takes place on the children's ward, where a boy prepares to ask Ally a very important question: "Will you go to prom with me?"
|
|
|
|
|
|
|
|
|
|
