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17 July 2026

With 'The World's Game' (not to be confused with the 'EA Sports FC' mode), director Sara Taleghani of Untold Studios approaches the World Cup from a different angle. Rather than rely on archive footage and still images, Taleghani recreates some of the tournament's greatest hits through canny sound design, production design, and a well-chosen cast.

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17 July 2026

For her latest music video, director Anna van der Velde takes the title of Actress's second album, 'Radical Frame', and runs with it. Her experimental promo for 'Overchord'—an electronic enigma that keeps listeners at arm's length, but also invites them to press some buttons and see what happens—places Darren Cunningham in different rooms that make us think one man’s studio is another man's prison cell.

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17 July 2026

To the stripped-back sound of Pakistani-American singer-songwriter, 'I Wait' by Ali Sethi, director Haya Waseem explores the uncertain lead-up to an arranged marriage. Even when surrounded by smiling aunties and guests, the bride (Arifah Akther) cuts an isolated figure who's less of a participant and more of a passenger on her own wedding day. Only when she's by herself do we get the woman beneath the ritual.

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17 July 2026

When DAVID learned there was a forty-ninth team at the World Cup, he said: "Bloody Infantino's done it again!" He calmed down when he learned the forty-ninth team was made up of kids chosen by Kia to be the Official Match Ball Carriers (OMBCs). As tempted as the brand must have been to feature all one hundred and four boys and girls in this sweet eighteen-minute documentary, three (Andy, Axel, and Ibrahim) feels about right. No need for a hydration break, either.

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17 July 2026

Pablo has unashamedly leaned into the great Honda work of the past in their debut campaign for the Japanese car manufacturer but they've brought their own gloss to proceedings and delivered a film full of verve that instantly reminds us that this was once a brand whose advertising would excite the industry and the public alike.

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17 July 2026

Another execution which has Tango leaning into its advertising heritage features a man stood in a shop being hit by a fruity wrecking ball when he asks for one. As a reminder of a great advertising campaign , it serves its purpose but it would be good to see more being done with it than this simple aide-mémoire.

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17 July 2026

Singer and actress Dove Cameron knows what she wants and isn't afraid to go after according to this typically bold ad for fashion brand Diesel. While it is very much of its genre, director Amber Grace Johnson has elevated the standard elements into something that is a good deal more than the sum of its parts and this will stand out in its sector.

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16 July 2026

How does Tom Holland find the time to act, play golf, and work on his non-alcoholic beer brand? It helps when he can do all three at once like in this Chase commercial, the latest plug for its Sapphire Reserve credit card. Like the previous ad, there's no time for viewers to catch their breath—they either keep up with the quadruple-threat talent or stay on the golf course.

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16 July 2026

Absolute Lilt sounds like a podcast about the drink now known as Fanta Pineapple & Grapefruit (stranger podcasts have happened, to be honest). In reality, Absolute Lilt are Lisa Canny and Niamh Hinchy—two Irish singers who are all about lilting, a form of traditional singing also known as mouth music. As a warm-up, Canny and Hinchy cover the Irish folk song 'P is for Paddy'.

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16 July 2026

One of the many reasons DAVID loves Arctic Monkeys is how much frontman Alex Turner loves margaritas. Guitar, piano, cocktail shaker… he plays them all. Perhaps he'd appreciate the new Olmeca Altos spot from agency Wieden+Kennedy and director Sam Hibbard, who show viewers how to make margaritas hands-free.

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16 July 2026

When a Riyadh newspaper claims a team of three kids are "unbeatable", it rubs a couple of youngsters up the wrong way. Rather than accept it, the two insist they can put together the best three-a-side team around. How hard can it be to sign futsal captain Nawaf Arwan, Saudi Women's Premier League star Lulu Al-Obaid, and international defender Saud Abdulhamid in less than sixty seconds?

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16 July 2026

This promo for Wilfy D, Lancey Foux, and Pa Salieu feels like a left-field Bird's Eye commercial, as if the old sea captain’s been bitten by the rap bug. Between shots of the trio performing 'Peas in a Pod', we see what happens when garden peas meet the power of bass. We hope director Olivia Rose shares her findings with the Royal Horticultural Society.

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16 July 2026

In the promo for 'Get Me Down', Nia Archive and Jorja Smith's smiles are as infectious as the track itself. The two seem thrilled to be in each other's company, dancing in an aluminum room like it's the world's largest lift. There's no muzak to endure whatsoever—just a tight jungle track that uses birdsong and Smith's transportive vocals to great effect.

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16 July 2026

There's some helpful advice in this promo for Queens of the Stone Age and you may be able to take advantage of it if you ever find yourself being pursued by an unlikely array of carnival characters and other sundry folk who have assembled into an unruly mob intent on your demise. If you cannot outrun them, and it looks like front man Josh Homme cannot then befriend them instead, and then you can all go back to their place (or your place) and have a lovely party.

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16 July 2026

There are different ways of interpreting this and on behalf of Cancer Council Victoria, and they all work. Director Stephen Carroll opens the film with a young woman preparing herself ahead of a moment that feels momentous, but it isn't clear whether it is good momentous or bad momentous. Is she standing on the brink of news about her prognosis or is it something else?

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15 July 2026

'Butt Sex' sounds like a follow-up to 'Lick My Love Pump' by Nigel Tufnel of Spinal Tap. In reality, it’s the latest track by Mykki Blanco, the rapper who wants us to stop by 'Cafe Paradiso' on September 4. He recommends we take the Berlin U-Bahn to get there— that’s our takeaway from the 'Butt Sex' promo, at least. Shot like a music video from another era, it's pure guerilla mischief from Blanco and his cohorts.

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15 July 2026

Another strong entry in the 'It's okay, I'm with the AA' campaign pokes fun at the idea of collateral damage in superhero movies like 'Spider-Man: Brand New Day'. Webhead tries harder than most to avoid unnecessary destruction, but every so often someone's car gets crushed by debris. The protagonist may be the most relaxed victim in the history of the genre.

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15 July 2026

We've had Barbie Summer and Brat Summer, so why not Barbour Summer? The brand makes its case with a commercial shot by Ozzie Pullin, lensed by Luke Ellingham, and lit by the Sun (it's in a rich vein of form at the moment). As a lazy electric guitar riff sets the tone, the ad appeals to those who have no particular plans, but know they want to look the part.

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15 July 2026

So-called prediction market Kalshi is a brand with money to burn. Over the last few months, it's paid Timothée Chalamet, Bryson DeChambeau, and Lionel Messi to peddle its speculative wares. As a change of pace, it's got an honest-to-God shareholder—Giannis Antetokounmpo of the Miami Heat—to star in one of its commercials.

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15 July 2026

Almost three years after its launch, 'Beyond Techspectations' is a campaign yet to run out of juice for Currys. Agency AMV BBDO and director Greg Bell have come up with a formula that not only puts the in-store experience front and centre, but also mines our country’s mutable relationship with technology for laughs. Sure enough, the brand's new work explores what happens when customers fall out of love with laptops.

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15 July 2026

The Last Dinner Party have a knack for lyrics that reek of cigarette smoke—the kind that film noir characters breathe in and breathe out, day after day, night after night (only they never have to visit a doctor). Take "Honey, there's a seven-car-pile-up/On the highway to my heart," for example, or "A hero's death in chiffon trenches/Who could ask for more?" How long until they score a movie, you reckon?

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15 July 2026

Nicholas Braun, most famous for playing cousin Greg in Succession, both stars in and directs this interesting commercial for Shinola – a watch and fashion brand. Speaking directly into the camera to convey that he is having a very direct conversation, Braun is expressing discomfort at the way in which he is being controlled by an unseen other.

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14 July 2026

Best known as Kate Bridgerton in 'Bridgerton' and Amari Mari in 'The Devil Wears Prada 2', Simone Ashley turns pop star with Charlie Jeer and 'SO GOOD' (it's capitalised, so it's bound to deliver, right?) Yet the track goes in one ear and out the other with such pace, not even a build-up of wax can stop it. The handsome enough promo then has too much ground to make up.

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14 July 2026

Thanks to its EDM sound and straightforward lyrics, American drinks brand Alani Nu's thinks 'Purple Cotton Candy' is a shoe-in for sound for the summer. If it somehow fails, then at least it draws attention to the energy drink of the same name. To get viewers in the carnival spirit, they're plunged into a blue-and-purple funfair that runs on 200mg of caffeine.

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14 July 2026

As much as the England and Wales Cricket Board (ECB) would love to lounge by the pool and forget about the whole Brendon McCullum/Ben Stokes saga, it's much too busy with the sixth edition of The Hundred. The brand wants the next few weeks to be dramatic with a capital D, but still showbizzy enough to get newcomers and casual viewers hyped (the script even refers to it as "season six").

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14 July 2026

What a beaut this is for American singer-songwriter Kelela and her guest from across the pond, PinkPantheress. Shot by Yasser Abubeker and lensed by Diara Sow, 'The Bridge' revolves around a sultry solar eclipse that turns much of Kelela Mizanekristos and Victoria Beverley Walker's world blue. Michael Mann fans will feel right at home here.

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14 July 2026

When people hear "space" and "AI", they tend to think of Elon Musk. Aware that no one wants to think of Elon Musk if they can help it (he's caused enough psychic damage to last a lifetime), OpenAI presents a gorgeous 90" commercial inspired by rocket launches. That's, um, successful rocket launches, mind you—Musk's record with SpaceX is spotty at best.

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14 July 2026

Despite the occasional skirmish with moral efficacy, VW remains a brand with a tremendous legacy, and they cannot be blamed for soaking their advertising with nostalgia... it is the obvious move and one that will generally work. In this film, expertly directed by Academy's Billy Boyd Cape, the recreated scenes have been put together with such authenticity that you almost expect everyone to have a fag on the go!

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14 July 2026

This is one of those commercials where the evaluation is quite different depending on where you place your focus. Much of the footage is quite lovely and, in that sense, directing team King She deserved a great deal of credit alongside their cinematographer Andreiy Nikolaev but the whole thing is weighed down by a script that has more cheese than Philadelphia.

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14 July 2026

There is some ingenious wording in the script for this ad for Back Market which reveals that the founder is so confident of the service his company offers that he is willing to swear on his mom's life. The subtlety lies in the not insignificant detail that his mom's life is – in this context – being assessed as the sum of her belongings rather than, you know, her temporal existence.