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13 January 2026

The whole world's a mirror in this John Frieda commercial that endorses a "salon attitude". We're led to believe that the haircare brand's products result in locks that are too good to ignore—that's why the cast uses every possible surface to admire the, er, mane event. There's strong camerawork in more ways than one; take the woman who spams a photo booth, or the shopper who milks the store CCTV.

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13 January 2026

Never heard back from 'The Traitors'? Turned down by 'The 1% Club’? Then Moju's here to help. One shot of cold-pressed fruit and ginger root's enough to land someone on a game show that's all about the boom that kick-starts the day. Performance-wise, the host and the contestant are well matched, with the former's prime-time pep contrasted by the latter’s dad-of-two-kids look.

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13 January 2026

It's important to rotate your squad every now and then, but Adland FC refuses to rest Peter Crouch (who takes the blame if he's injured, eh?) He now stars in a 40" plug for Chery, the Chinese car manufacturer. When wife Abbey Clancy says they're out of milk, it's a chance for Peter to run errands like a suburban dynamo. Shame he's not the most observant shopper...

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13 January 2026

Of all the mugs in all the land, Tottenham manager Thomas Frank had to drink from an Arsenal one. It's… not a great look, to be honest, but it could be worse—he's not drunk from an Arsenal-branded Stanley cup as far as we know. Needless to say, the embattled Dane's encouraged to avoid each and every receptacle featured in this online spot.

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13 January 2026

When a bear attacks and you're fresh out of bear spray, what then? Taunt and make it so cross that it makes a mistake? Let's, er, stick a pin in that one for now and see what Deliveroo recommends. As the Trump administration continues to gut the National Park Service, brands like Deliveroo may be asked to step into the breach more often!

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13 January 2026

William Bligh would lose his shit at the crew in this Norwegian Cruise Line spot. The starchy captain of a Royal Navy ship tells everyone on board to "dress accordingly", which means itchy woollen clothes and leather shoes that threaten to cut off blood flow. God save the king and all that, but does military service have to be so damn uncomfortable?

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13 January 2026

As Médecins Sans Frontières (MSF) continues to reckon with the war in Gaza and the plight of Burundian refugees, the charity also known as Doctors Without Borders appeals for monthly donations. MSF wants to make viewers feel like they're part of the team, and that's where director Floris Ramaekers comes in.

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13 January 2026

Dubai-based airline Emirates asks passengers what they’d rather do: rely on hacks to endure a long-distance flight in one go, or stop off in Dubai instead. It's more fun, of course, to watch the hacks first, so a man does whatever the internet tells him to do (one helpful tip spells trouble for his bladder). This is AI's masterplan: make us look like tits wherever we go.

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13 January 2026

'You're boomer, you've had a tumour, you can't have a sense of humour' opines the singer in a plaintive moment during Staysure's upbeat pushback against the limitations placed on those in the third act of life. Those thirteen words could have come from the pen of Victoria Wood and they are the key to the whole idea and Jim Gilchrist's montage of aged defiance backs the sentiment to the hilt.

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13 January 2026

With better music, this commercial for financial services company Revolut would probably be fairly nifty. It has been filmed and edited in an impressively dynamic fashion but, sorry to say, the track sounds like something you might hear in a hotel lift and provides it with a mundane sheen. And, as stated, that is a pity as the visual element manages to convey the idea that the advertised service provides appropriate solutions for modern world.

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13 January 2026

Obesity is one of the last refuges for socially-accepted bigotry, and this powerful film for pharmaceutical giant Eli Lilly pushes back against a narrative that it's acceptable to form and express judgements about other people's weight. Tacitly, this draws attention to Mounjaro, the weight loss pharmaceutical made by the advertised company, but any mention of it is absent from the piece which makes the case instead for freedom of choice.

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12 January 2026

There's mischief, and there's gilded mischief. Soho House offers clients the latter thanks to Giles Deacon, who turns 40 Greek Street into a festive fancy. Needless to say, this is no office Christmas party with limp tinsel and broken lights—the camera roves around the club to reveal a swanky take on seasonal indulgence with food, drink, and drapery to die for.

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12 January 2026

For a moment, DAVID thought this was a live-action remake of 'Father Christmas', the animated film where the big man goes on holiday to France, Scotland, and Las Vegas. As it turns out, 'PTO' is part two of Mercedes-Benz's Christmas campaign, where Mr and Mrs Claus swap the North Pole for a luxury hotel. They delivered all the presents, right?

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12 January 2026

How many kittens does it take to promote the new Peugeot 308? Thirty. That's not a leftover Christmas cracker joke or DAVID’s attempt at stand-up, by the way—it's the set-up for a new spot courtesy of directors Julien & Quentin. Through a blend of animal husbandry, smaller-than-life set design, and AI, we get a city where cats represent cars, as you do.

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12 January 2026

Swisscom punches, kicks, and throws above its weight thanks to director Samuel Morris. As a man tries to upload sensitive data to the cloud, a rogue agent who looks like he's on loan from 'The Matrix' intervenes. He sure as hell picked the wrong laptop to interface with, however, as its owner proceeds to knock seven digital bells out of the intruder.

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12 January 2026

Since 1914, the hundred-dollar bill has featured Benjamin Franklin. That’s why you hear Americans talk about Benjamins all the time, and why this New York Lottery commercial goes all in on the Founding Father. When a woman wins big on a 100Xtra scratch-off game, dozens of Benjamin Franklins show up to represent her fortune.

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12 January 2026

This is an excellent way for Harmon/Kardon to draw attention to a range of speakers that don't just fill your home with sound... they flood it with ambient lighting that will unleash your inner Tinkerbell. A fluttering moth outside a high rise apartment foreshadows the shape-making of a young woman once she sparks the advertised kit into action.

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9 January 2026

Everyone's an expert in this noisy ad for online pharmacy MedExpress. All a woman has to do is type the words 'weight loss' into her phone and the whole damn café's compelled to chip in. From the knitter to the barista to the woman with ADVICE nails, the cast have a lot to say about what the protagonist should do next.

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9 January 2026

Re-Turn plays all the New Year's greatest hits in this 30" commercial all about good intentions. A woman buys all the usual 'new year, new me' paraphernalia—gym mat, juicer, LED face mask, et cetera—but the brand would love it if she changed how she treats cans and bottles first with Ireland's deposit return scheme. Once she's had a rest on the sofa, perhaps.

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9 January 2026

This breathless first-person Sports Direct spot is like a snowball in the face. 'Tis the season to be active, says the retailer, but be sure to take a breather and play 'EA Sports FC 26', as well. Viewers able to keep up for twenty seconds will spot the likes of Linford Christie, Lauren James, Conor Benn, and Michelle Agyemang as seasonal sweat drips from every pore.

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9 January 2026

Whether you know him as IShowSpeed or just plain old Speed, Darren Jason Watkins Jr is kind of a big deal. One of the most successful streamers in the world, he knows how to get views, likes, and subs… but does he know kung fu? He visited the Shaolin Temple in China last year, which is a start, but someone in the chat, ZenAF8, claims he needs more than speed to become a true warrior.

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9 January 2026

Supermarket own-labels may be more popular than ever, but Tesco still appreciates good old-fashioned brand power. As Blue Supermarket reintroduces its value label after a long absence, it takes the opportunity to big up Heinz Baked Beans, L'Oréal, Weetabix, and Marmite—four brands that most shoppers know the words to, you might say.

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9 January 2026

The unending reliability of Orange is depicted with perfect hyperbole in this French ad that has a young woman's imagination running wild after she's reassured that the phone network will always be with her. Picturing this as meaning that the sales assistant making the claim will accompany her everywhere for the rest of her life, she conjures all kinds of scenarios where he rides to the rescue.

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8 January 2026

DAVID's yet to forgive the Jonas Brothers for 'No Time to Talk', last year's cursed take on 'Stayin’ Alive' by the Bee Gees. He feared the worst for this Almond Breeze spot, but maybe there's hope for the trio after all. Polite to a fault, they reject a godawful AI effort ("This clearly took you a while?" "No—can you imagine!?") in favour of a more human endorsement.

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8 January 2026

Another day, another 'Stranger Things' tie-in. Next up is Gatorade, now the official sports drink of the Hawkins Tigers. Like Doritos, Coca-Cola, and other brands before it, Gatorade goes back in time with its packaging. After a slug of lemon-lime goodness from a glass bottle, local athletes are better equipped to handle brushes with the Upside Down.

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8 January 2026

One of a handful of Zocdoc commercials directed by Adam & Dave, this instalment revolves around a Goth in need. She uses the advertised platform to book an eye appointment—not only is Dr Bantin a reputable ophthalmologist, but he also "keeps conversation to a minimum". We would call her a happy customer, but to borrow a phrase from Sir Lancelot, it would not be right for her idiom.

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8 January 2026

Last year, Coinbase released a peach of a commercial about a banker who talked like an auctioneer. This Zocdoc spot has the exact same energy, as two livestock auctioneers take a moment to shoot the breeze. Both talk at a hundred miles per hour every day, but one feels like no one really listens. That's why he's keen to see a psychotherapist as soon as possible.

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8 January 2026

March 5, 2011. Jacques Bermon Webster II— the teenager who'd soon become Travi$ Scott and then Travis Scott (the dollar must have weakened too much to carry on)—would spend all day on his laptop if he could. He knows he's onto something, a sound that could make him a big deal with a capital B. Nail it, and the high-octane arena shows he imagines between tracks become reality.

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8 January 2026

Love it or loathe it, Spotify Wrapped is hard to ignore. Every year, around December 1, the platform tells users what they listened to the most over the last twelve months. The results are plastered over social media feeds and inundate group chats, but even if you manage to avoid them, you're still likely to come across this Wrapped commercial directed by KC Locke.

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8 January 2026

Unable to ignore the signs of Netflix for much longer, a woman stumbles upon a tarot card reader with an IP-heavy deck. Every time the reader draws a card, the woman's transported to another corner of the Netflix universe. Sometimes it's live action ('Bridgerton', 'Emily in Paris', 'One Piece'), sometimes it’s animated ('Devil May Cry’), and sometimes it forces her to learn to walk anew ('Sesame Street').