Advert

13 October 2026

Gisèle Pelicot's admirable campaign continues in this French film drawing attention to the impact of drug-assisted sexual assault. Each of the victims depicted in the film is unable to raise their voice, not just because they have endured trauma but because they were unconscious when it was committed and can recall nothing about it. As similar cases emerge, it seems increasingly likely that Pelicot's husband and the other men who raped her are not outliers.

Advert

13 October 2026

It's a wonder this furniture store hasn't featured a puppy called Little Barker in any of its ad campaigns before - especially considering it's been trading with Barker in its name for 80 years. Still, Barker & Stonehouse has now introduced us to the four-legged star of its autumn campaign. We're not sure exactly which breed he is, but a whippet/lurcher type is likely - and very sweet he is.

Advert

13 October 2026

Foster's lager is back on TV with echoes of a long-running campaign as the brand continues its long-running association with comedy. This is not an easy thing to achieve given all the constraints placed on alcohol advertising by the regulators who seem to want us to think there's nothing funny about drinking beer. Foster's have always begged to differ, and they seem to have landed an absolute corker.

Advert

13 October 2026

When Onform says "death to the supplement cupboard", not even a piñata is safe. OK, it is 'safe' for much of this commercial, as the two agents hired to destroy it opt to play by the rules—i.e., one of them wears a blindfold as he swings a baseball bat around. We love his impassive partner's remote control that helps field agents go left or right.

Promo

13 October 2026

Miley Cyrus's latest track is a big swing. Jagged and industrial in parts, rocky and arena-friendly in others, 'Different Religion' is a harum-scarum hymn about a "hot boy" of a god who "drives a fast car" and "makes some loud noise". Don't expect to hear it on 'Songs of Praise' anytime soon. That's Aled Jones and company's loss, however, as the track is Cyrus close to her best.

Advert

13 October 2026

The best Toyota Whisperer spot to come out of Ireland, 'The Prodigal Car' sees a woman turn to the hands-on healer after another garage let her down. "She just hasn’t been the same since they fitted those spark plugs," she says, clearly shaken after her ordeal but trying to keep it together for the car's sake. Whatever happened at the other garage, the car's in safe hands now.

Advert

13 October 2026

Fox Sports wants college football fans to "start Saturday strong" with the help of its 12pm kick-off show. To promote the weekly broadcast, college football becomes a carnival of Americana, 2D characters, and even the odd Wilhelm scream. College football is by no means a mom-and-pop shop, but the more homely aesthetic does help it stand apart from the NFL.

Trailer

13 October 2026

There's a very interesting running order in the telling of this story, and it's hard to know whether it was in the script from the start or it was a decision taken once it had been filmed... whichever it is, it is the making of the film. Because of it, the explanation for the strangeness of what we are witnessing is withheld until the viewer is fully invested in the drama.

Advert

13 October 2026

Carrara, Italy, home to the world’s most famous marble quarries, has become a firm favourite of brands like Fiat, Audi, and Lamborghini. The latest to visit is Range Rover, showing what its new Sport Electric SUV is capable of in—you guessed it—a marble run. Driven by a professional on private land, the vehicle starts at the top, heads to the bottom, and climbs back up the winding marble roads.

Advert

13 October 2026

This ad for Kia makes us want to throw our laptop off a Swedish mountain before escaping into the woods with nothing but a tent and a dog. We might need some snacks, though. And a loo. It's thanks to the stunning landscape captured so well by the director that we can almost smell the clean air. A double-win there given that the ad is for the car brand's EV3 AWD (that's electric vehicle all-wheel drive, to us).

Advert

13 October 2026

Durability isn't necessarily the sexiest concept, but it's given a glow-up in this smart piece of work from director Lucrecia for Ruggable, with some memorable choreography and in-camera effects ensuring the audience pays attention to the ruggedness of Ruggable. The cutest sequence is provided by the coordinated performance of mother and daughter after a lipstick has been recovered from the floor. It's a lovely bit of interplay, and it brings a real human quality to proceedings.

Advert

13 October 2026

Concerned over the sheer number of supplements people buy, wellness startup Onform wants to streamline the whole process. First things first—the medicine cabinet has to go. Remove that, and the temptation to fill it with superfluous vitamins goes with it. The brand could take it to the dump or sell it second-hand, but why do stuff like that when you can hire a couple of assassins with a convoluted approach to wet work?

Advert

13 October 2026

If you are going to use a weary advertising trope then you had better inject it with some adrenaline, and that's exactly what has happened in this marvellous Australian ad for P&N Bank. It centres on a 'big bank boss' having a road to Damascus moment as he watches the advertised financial institution's staff interacting with customers, lamenting in song the way his bank lost touch after closing its last branch.

Advert

13 October 2026

The most important contribution made to this ad by husband-and-wife directing team Brady Corbet and Mona Fastvold is their names. Their flair, charisma and skill were surplus to requirements for an idea that doesn't really get beyond 'some rich, stylish people move up through a building in a lift'. To be fair, that makes it par for the course in the realm of very expensive fashion-based accessories, such as Patek Philippe watches.

Advert

13 October 2026

Pablo has a swagger at the moment. And we're here for it. In this 60" ad announcing a collaboration between Deliveroo and Tesco, for example, what might have been a fairly moribund announcement becomes a prompt for a full-blown spoof of a 1980s buddy movie. The two brands are represented by young men who are initially surly and wary of one another, but swiftly establish the idea that working together is going to be a whole heap of fun.

Advert

12 October 2026

This gloriously bonkers fever dream of an ad makes us wish the protagonist had actually made it to the gig - especially if she'd rocked up on the bus with the woman holding the fish. Completing her journey would, of course, eliminate the need for the very brand the ad is for - fan-to-fan ticket resale platform Tixel. Alas. Still, we're grateful Tixel allowed the creative team at Pork Store Productions to indulge in some of their most surreal ideas.

Advert

12 October 2026

How many of us talk about travelling to exotic destinations but can't seem to find the time, money or motivation to actually do it? This ad for Air Canada's loyalty scheme Aeroplan taps into the fear: What if we never go? The opening scene of a couple in a dimly lit kitchen assessing their reward points soon gives way to her thoughts of the pair indulging in a romantic escape to a range of stunning locations.

Advert

12 October 2026

Inspired by a photograph of the graduation ceremony for a group of newly qualified doctors outside the ruins of a Gazan hospital, this commercial hits hard. In 2023, the medics stood defiantly for the photo despite the Al-Sharif Hospital behind them having been destroyed by bombs. It was an arresting image. Now, UK charity Medical Aid for Palestinians has paid profound tribute by reconstructing the event.

Advert

12 October 2026

What’s the must-have Christmas toy for 2026? Hydra Haaland, of course! Before anyone makes a complete arse of themselves down Smyths, Hamleys, or The Entertainer, Hydra Haaland only exists in a Nike commercial directed by Will Norman, who nails the look and sound of a 90s toy ad. Based on Norway and Manchester City* striker Erling Haaland, the action figure is activated by water instead of a whistle.

Advert

12 October 2026

If you want to be part of the Unhinged crowd, you must a) eat a lot of caffeine and protein bars and b) have no off switch. In this overlong commercial, the cast compete to become the face of the brand, with shades of MrBeast or one of those job interviews where the company's [sigh] thought outside the box. Neither the hopefuls nor the brand do much to make you feel invested.

Advert

12 October 2026

The Toyota whisperer returns in another 20" spot about Ireland's most unorthodox mechanic. In this instalment, he leans on the bonnet like Dr Alan Grant leaned on a triceratops in 'Jurassic Park' and says: "It's not a vibration, it's a conversation." He commits to the bit, plus we like how the customer stands back and watches the guy do his thing.

Advert

12 October 2026

When Mary's daughter arrives home after six months in Asia, it's time to break out the cheese and Jacob's Cream Crackers. It's the perfect snack for someone who no longer believes in cutlery, but she's too wrapped up in her stories to notice at first. All Mary needs is patience. The brand uses this textbook mother-daughter catch-up to present itself as the taste of home, without overplaying the daughter's first bite.

Promo

12 October 2026

Irish comedian Anna Clifford is The Woman Who Laughs in a bloody promo for 'Waiting for Fisher', the latest song by compatriots Gurriers. Her character cannot stand what passes for comedy at an open mic night, so puts on her best Gwynplaine/Joker smile and gives killer notes to the performers. Her toothy, malevolent grin is a sight to behold, born from disgust rather than joy.

Advert

12 October 2026

For the young man in this OTP Bank commercial, it pays to have a broken heart. Dumped by his girlfriend in a public square, he's paralysed by despair—so much so that people mistake him for a human statue (one of the best they've ever seen, as it happens). The baseball cap he drops on the ground soon fills up with coins and notes, enough to make professional human statues green with envy through metallic body paint.

Advert

12 October 2026

This ad for Kalshi adopts an interesting approach by seeking to draw attention to the company's absence of an HQ by introducing us to a man who lives under a baseball diamond. Neither of them has a house, which in the case of Kalshi's users means an advantage to them as it allows the company to pass on the benefit of the cost saving.

Advert

10 October 2026

In a new campaign for Kwik-Fit, the public is encouraged to use the time they spend waiting at the motoring repair outlet to have a Kwik Chat as part of an initiative designed to improve mental well-being. This is not a brand that obviously lends itself to an idea like this, and there would have been a temptation to compensate for this by adopting a very conventional approach for the marketing of it.

Advert

10 October 2026

This entertaining series of bumpers for Fáilte Ireland advertises the tourist board's sponsorship of the Irish edition of The Traitors. Director Tiny Bullet finds comedy in the juxtaposition of the traitors' hooded costume with traditional holiday activities, riffing wryly on the idea that a traitor will be grateful for a bit of me time after a hard day of murder and associating the tourist board with a cultural phenomenon.

Promo

9 October 2026

Coinciding with the latest series of The Traitors, Cat Burns' new single offers a neat reminder of her own time flying under the radar on the show. Directed by Charlie Di Placido and choreographed by performer Didde-Mie Lykke From, the promo sparkles through exceptional choreography, as Burns moves through a couple of locations and has fleeting encounters with dancers who slide and bounce away from her.

Advert

9 October 2026

You've heard of the horse whisperer and the dog whisperer—now get a load of the Toyota whisperer. He's the go-to man in Ireland for repairs, supposedly, plus he plays a mean set of 'panpipes' (who knew deep sockets were so versatile). He's not your stereotypical mechanic, and that's what Toyota hopes will appeal to electric vehicle owners with a sense of whimsy.

Advert

9 October 2026

Can a night in ever feel like a night out? Waitrose likes to think so. To promote its No.1 £15 Dine In for Two offer, the brand suggests a new mum and dad have made it out of the house at last, only to reveal they have a reservation at the kitchen table. The supermarket takes care of the quality nosh, while the baby monitor provides the, um, ambience.