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18 May 2026

This spec ad from emerging director Niyadre aims to emulate the Nike vibe, but is much closer to the tone of the emerging brands springing up as challengers to the big hitters. The young actor playing an aspiring sport star talks in VO about what he must do to achieve success as we see him being put through his paces.

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18 May 2026

It's hard to think of another brand that has been as successful as Barbour at making the transition from niche to mainstream while both hanging on to the reputation that made it niche in the first place and achieving a different kind of standing with a broader audience. Advertising like this is part of how they've done it... simple and highly effective.

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18 May 2026

Carolina Herrera has introduced 212 Men Parfum, the latest addition to its 212 Men line. Described by the brand as a 'woody ambery spicy fragrance for a man who moves on his own terms, driven by pleasure, not expectations.' The campaign leans heavily into that idea, featuring boldly cheeky moments with the male lead confidently strolling through scenes completely nude.

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18 May 2026

One of two stellar commercials directed by Saman Kesh for Harry's, this instalment revolves around how to get filthy rich (no one likes to get clean rich, do they?) Like a madcap mash-up of 'There Will Be Blood' and the 'Scarface' remake, the ad charts the rise and spectacular fall of an oil baron. That route leads to prison soap; the Harry's way leads to charcoal and lime body wash.

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18 May 2026

There's a touch of Das Handwerk to the latest Harry's spot… and that works for DAVID. The brand knows not to overpromise and underdeliver: if viewers want a close shave at a reasonable price, Harry's is on it. If they want to become master carpenters, however, they must push themselves to the point that blisters become badges of honour and the soul gets splintered.

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18 May 2026

Anyone who's played 'Fallout 3' remembers Gary… or Gary's many, many clones, that is. One of the game's strangest detours took players into an underground vault populated by deranged experiments who can only say one word: "Gary." It's a brilliant bit of surreal sci-fi horror, and we like to think GrubHub are fans of it, too.

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18 May 2026

Adland cannot get enough of the 1980s… or the 1980s as seen through neon-tinted glasses, at least. Hot on the heels of 'Rivals'-branded packs of PG Tips and Citizen's car dashboard watch comes a Coral commercial that flits between the present day and the decade of big hair, loud clothes, the Sony Walkman, and more.

Promo

18 May 2026

Gracie Abrams—soon to star in Halina Reijn's 'Please'—gets an A24-esque promo courtesy of Renell Medrano. Informed by Abrams's pensive and perturbed lyrics ("I'm a crack in the pavement, I'm a slipknot/I'm afraid that my fortress is a glass box"), Medrano and set designer Patience Harding stage a tactile tour of the artist's state of mind.

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17 May 2026

Director Simon Ratigan is a master of the mini-vignette and he uses his powers to great effect in this commercial for property website Rightmove. Bystanders can't help noticing the glow emitted by those using the brand's app because of the good feeling they get when they find what they're looking for, and can sense that they will soon be able to upgrade their living situation.

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17 May 2026

This splendid ad for Snickers limits the brand to use of its livery and a super at the end as it explores a particular aspect of being hangry - for which Snickers has suggested itself as the ideal solution in the past - associated with VAR, the system by off-field referees to bugger up football matches by turning minor disputes into major confrontations.

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17 May 2026

After Ford's return to Formula One, the brand is leaning hard into the legacy explored in 2021's 'Ford v Ferrari' which set up the idea that the multi-billion dollar company is a plucky outsider. In this ad, beautifully rendered by director Aoife McArdle and fantastic effects from Black Kite Studios, four children indulge their own instinct to race by setting four tyres down a sand dune in a desert.

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17 May 2026

Minnesota Timberwolves star Anthony Edwards is styled as 'Professor Edwards' in this series of ads for Sprite which reframes his on court behaviour as a model for living our lives. His laidback delivery - coaxed by director William Stefan Smith - suits the piece and projects an idea about the brand that is ineffably cool... much as they would want.

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17 May 2026

Ford’s latest commercial, part of its 'Ready Set, Ford' campaign, shines a spotlight on the people who begin their days long before most. From bakers and florists to road workers, emergency responders, and delivery drivers, the smooth 60-second spot celebrates those who keep the world moving in the early hours.

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16 May 2026

No luggage? No problem. Off the back of last year's 'Style It Out' campaign, [Tesco] F&F focus on a woman who, rather than report her lost luggage, makes do with the outfit she's got on… and by "make do" we mean make it work wherever she goes. Indoors, outdoors, wet or dry, in repose or rave mode, her get-up goes the distance.

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15 May 2026

Flavoured still water brand Hint isn't the first company to lampoon fragrance ads and it certainly won't be the last. What helps this particular parody stand out, however, is a script full of silly, strange, and very funny dialogue like "pleasure—the dangerous sort" and "a soft, reckless dew on the edge of your quivering lips" (delivered in musky French, of course).

Promo

15 May 2026

Fans of David Ayer's 'End of Watch' will feel right at home with the promo for 'E85', the new track from Don Toliver. Like the 2012 film starring Jake Gyllenhaal and Michael Pena, body cameras and dashboard footage throw viewers right into the thick of the action as armed police apprehend Toliver after a high-speed chase.

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15 May 2026

'The Labour Poo' may sound like a political insult, but it's actually the title of Andrex's latest commercial… and what an ace bit of advertising it is. Cut from the same smelly cloth as 'First School Poo' and 'First Office Poo', this two-minute spectacular tackles yet another taboo subject with wit, flair and welcome realism.

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14 May 2026

it's been a while since Yann Demange directed a TVC but he's back with a bang in this ad for the BYD-owned marque Denza. With Daniel Craig in the driving seat, both figuratively and literally, this ad pokes fun at the tendency of car ads to contain over-the-top declarations about the life-changing qualities of the vehicles they are trying to sell.

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14 May 2026

Australia's recent decision to ban a number of tech companies from making their apps available to children under sixteen has galvanised the debate around the world about the threat posed by social media, and this film for NSPCC makes a sharp contribution to the discussion by depicting both the predatory nature of some online communication and the salvation provided by human contact with family and friends.

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14 May 2026

Viewers are bound to root for the pair of hapless explorers in this new ad for Fridge Raiders. The resilience, determination and relentless optimism they show, even as things go from bad to worse, are both admirable and quietly ridiculous. This is an expedition that clearly won’t be abandoned, regardless of how much sense that makes.

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14 May 2026

Miami City Ballet's latest programme is '¡Vamos! To the Beach'—great news for fans of sun, sea, and the Beach Boys. Yes, they're from the West Coast, but 'Good Vibrations' is 'Good Vibrations'. The track accompanies a gorgeous film that celebrates all the tan lovers out there, but centres around a guy who’s forgotten how to seize the day in the Magic City.

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14 May 2026

As far as DAVID's concerned, this 30" commercial's as close as Amazon's ever come to body horror (apart from the way it forces delivery drivers to pee in plastic bottles). The rash that develops on a man's body thanks to a patch of poison ivy gets 'looked over' by an AI quack, but for some viewers, the main takeaway will be to never go to the woods again.

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14 May 2026

When everyone's had such a long day, how do you assemble the troops for dinner? Easy, says Weber—fire up the barbecue and let the smell do the work. Director Chris Fowles uses sped-up footage to show how days and nights get away from us if we're not careful, then focuses on food for the soul cooked on the advertised barbecue. How often will the weather allow for such an idyllic dinner?

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14 May 2026

You wait ages for a Nothing commercial then two come along at once. Now firmly in the brand ambassador game, the UK technology company taps Thai rapper and singer Milli for this 30" spot. The white background ensures our attention never wanders as the artist changes her look with every cut. Whatever the viewer's vibe, the brand promises to complement it.

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14 May 2026

Microsoft's latest commercial is a real two de force. To illustrate how Windows 11 is built for work and play, every college student in director Mackenzie Sheppard's film has a doppelganger—a double who'd rather watch anime, use Xbox Game Pass, or go down an internet rabbit hole than get stuck into Microsoft 365. To quote Ken Watanabe’s character in 'Godzilla': "Let them fight."

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14 May 2026

Director Zach Math hits another one out of the park for Rubbermaid, the brand that cares about leftovers in a big way. Like Math's previous ad, an extraordinary event that turns a family's world upside down becomes background noise and the real emergency—for those who hate a messy dinner table anyway—comes into focus.

Promo

14 May 2026

'Cryogen' by Muse is red-hot, believe it or not. After the disappointment that was 'Be With You', Matt Bellamy, Chris Wolstenholme, and Dominic Howard seem to have woken up at last. Take the riff, for example—it sounds like 'Plug In Baby', only more feral (we like to think Bellamy hunted it down in a frozen forest).

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13 May 2026

The reveal of this film, when it comes, proves a highly effective way of drawing attention to the invisibility of disabled people in our society. Advances have been made in recent years with the Paralympics (and the marketing around it) creating a lot of positivity around disability, but, for many, nothing has changed at all, and this film captures that perfectly.

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13 May 2026

Foot Locker takes its slogan literally in its latest commercial, as a young protagonist quickly discovers. In the new campaign, the brand brings together a mix of top NBA and WNBA stars to underline its message. When Foot Locker calls itself the “home of basketball” and says “hoops lives here,” it leans all the way in and shows the players going about their home life inside the store.

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13 May 2026

Giancarlo Esposito is always going to be Gus Fring from 'Breaking Bad' to many of us so seeing him showing off a lighter touch in this ad for Toon Blast is great fun, and, let's be honest, the terrifying menace he exhibited when establishing his most famous character isn't very far beneath the surface, even when it's deployed to a different purpose.