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9 June 2026

It's been a season of disruption for Carlos Alcaraz, but the Spaniard's fit enough to star in a yoghurt commercial, at least. His opponent's no Jannik Sinner or Novak Djokovic, but he’s able to throw a ball past Alcaraz's head and through the clubhouse wall. The painter and decorator earns the affable seven-time major winner's respect, but the goal is to make protein junkies think Oikos.

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9 June 2026

This ad for Royal London expresses a simple idea in a very earnest way, and succeeds in getting it across in a fashion which may well resonate with punters. The advertised insurance company is owned by its customers and to illustrate this, the security guard in a booth at the HQ car park greets everyone who arrives as a boss.

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9 June 2026

Ever wondered what Zlatan Ibrahimovic would be like as a manager or head coach? Of course you have. Forget Ange-ball—Zlatan-ball would lead to absolute chaos. DAVID remembers when Alan Partridge said a match between "Taste of Dunfermline and Strathcarnage could not be stopped", and it's easy to imagine Ibrahimovic locked in an argument with the referee about whether time exists or not.

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9 June 2026

Miu Miu Beauty’s latest commercial proves there’s very little the brand can’t make feel youthful and feminine. Originally launched in the 1990s as a more rebellious, creative offshoot of Prada, Miu Miu has steadily evolved into a global fashion powerhouse in its own right. Director Irene Baqué clearly understands both the brand’s audience and its aspirational pull.

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9 June 2026

David Beckham gets playfully humbled in Verizon’s latest commercial. Expecting VIP treatment because of who he is, he soon realises he’s simply experiencing what Verizon customers get as standard. From free tickets to the FIFA World Cup 2026 with incredible seats and even pitch-side access, the ad highlights just how strong Verizon’s perks are. Beckham puts in a solid performance, but with stiff competition in the World Cup ad space, this one likely won’t crack the top 10.

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9 June 2026

Balenciaga has released three short films starring Sarah Pidgeon, directed by Oscar-nominated Celine Song, as part of its Fall 2026 campaign. Each piece captures Pidgeon in a fleeting yet intimate moment in the city. The concept draws on the idea of a 'New York minute' a phrase that stems from the city’s famously relentless pace.

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8 June 2026

If you've always wanted to watch 'Before Sunrise' but never had an hour and forty-five minutes to spare, then cosmetics brand Hourglass and singer-songwriter Olivia Dean are here to help. If the 2026 breakout star's mellow delivery and fine taste in cinema shifts the needle for the brand, then who knows—perhaps we'll get 'Before Sunset' and 'Before Midnight' in due course!

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8 June 2026

Lillie Eiger directs a minimalist promo, or should we say visualiser, for Chloe Qisha's latest track, 'Surprise, Surprise'. No, it's not about the light entertainment show hosted by Cilla Black, but a toxic relationship ("Look at me all tucked in with your big red flags"). Qisha’s in monochrome for the most part, though, while intimate camerawork makes us part of her raw self-evaluation.

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8 June 2026

Like a brand that's wound up in a job interview, Oreo sums itself up in three words: twist, lick, and dunk. To help ram it home, a 30" commercial uses live-action footage, animation, and user-generated content to remind viewers it is OK to play with their food. The 'sandwich cookie' makers also landed on a song that'll send non-Oreo converts round the, er, twist.

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8 June 2026

Marks & Spencer would have loved all four home nations to have qualified for the World Cup, but two will suffice. Players from England and Scotland step into the breach, but the absence of Northern Ireland and Wales means brand ambassador Ian Wright has a lot more work to do. He becomes a time traveller of sorts who observes how football and diets have changed across the decades.

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8 June 2026

When a man's daughter reveals she and her partner have bought a house, poor Mr Johnson has a flashback to when he signed on the dotted line. He had more hair back then, and no idea he was about to enter Hell itself. What does Hell sound like, you ask? Imagine an infernal symphony of legalese, mortgage advice, and whatever comes back from the survey.

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8 June 2026

When it costs up to £1000 to complete a Panini sticker album, it's cheaper to watch BBC Sport's colourful World Cup spot instead. Not only do wall stickers, enamel pins, bootleg scarves, bobbleheads, et cetera scratch that memorabilia itch, they're animated by director Nicos Livesey and the team at Blinkink. All viewers need to do is keep up, not stump up.

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8 June 2026

Nike's World Cup ad is a bid to demonstrate that they are still the daddy when it comes to sports advertising, and - to a large extent - it succeeds. Our one reservation is that in the effort to create a film that is longer than Adidas's film, it is surprisingly baggy until it gets going and it may well lose viewers whose attention wilts before it really hits its stride around a minute-and-a-half in.

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5 June 2026

This Jägermeister commercial is all about the element of surprise… and the amount of structural damage it can do. In director Claas Ortmann's tale of the unexpected, the shock of a surprise party’s enough to send a guy through a brick wall to next door’s bathroom. What he and the other guests see may change how we look at the sea forever, but hold on now—the brand's released a new orange-flavoured liqueur?

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5 June 2026

Caviar new boy Max Bartrick directs Christina Aguilera in a mechanised plug for shampoo and conditioner brand Nexxus. The song used is 'Fighter' from 2002, but the visuals skew more towards 'Bionic', Aguilera's 2010 stab at electro-pop. Robot arms go to work on the American singer's hair (now strengthened, of course, by the advertised goop).

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5 June 2026

Adam Woodyatt has been Mr Consistent for EastEnders for over forty years. As Ian Beale, Woodyatt's seen Walford change forever many, many times before—and featured in one or two promos for good measure. The latest revolves around Beale, ex-wife-number-one Cindy (Michelle Collins), Denise Fox (Diane Parish), Max Branning (Jake Wood), and George Knight (Colin Salmon)... and we mean revolves around.

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5 June 2026

There's a metaphysical twist in this commercial for Gucci that pays homage to Tarsem's 1990s classic for Levi's, as a quartet of beautiful young people make their way to one location after another via a magical water-based transport system. It was directed by Megaforce and it looks beautiful from start to finish with an added layer of visual quirkiness derived in part from Piergiorgo Del Moro's excellent casting.

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5 June 2026

Yet another ad for a financial company built around the idea that they are a fair and decent company whereas others are not - though in this case, the analogy has been shifted beyond clichés about bankers. Director Ric Cantor draws exactly the right level of weariness from Simon Farnaby as a coffee shop owner but the central idea is as frothy as a cappuccino, and needs another shot or two.

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4 June 2026

Blue Supermarket's 'Need Anything from Tesco?' campaign has proved to be most adaptable so far. Not only has it been used to expand the retailer’s scope and promote inclusivity in the kitchen, but it also lets them visit places like Emilia-Romagna, the West Country, and now Shetland. Smoke makes the advertised salmon taste a treat, but makes it hard to use the self-checkout ("Sorry about that, pal!")

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4 June 2026

One of three 'Around the Corner' ads directed by Tim Bullock for Tesco, this instalment travels to the West Country, where cave-aged cheese is all the rage. Yet another neat transition helps the protagonist swap a busy terraced street for a cavern where his partner's favourite goat's cheese is matured… though in reality he’s still in the same postcode.

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4 June 2026

There's a lot of Christian Pulisic to go around before the 2026 World Cup. The United States forward has starred in commercials for Michelob, Fox Sports, McDonald’s, and more in recent weeks, with yoghurt brand Chobani next in line. Like the Antonee Robinson film, it's a chance for supporters to learn more about the man before the big-money moves.

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4 June 2026

As the International Air Transport Association warns of higher ticket prices for air travellers due to the Iran war, Tesco shows how easy it is to reach Italy's Emilia-Romagna region (easy for the guy in this 30" commercial, at least). When asked to get some Parma ham from Blue Supermarket, he sticks on his raincoat, walks around the corner, and emerges on a balmy Italian street.

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4 June 2026

A smart ring is more or less an attempt to make a less evil version of the One Ring, i.e. Sauron's baleful bit of bling. No corruption of mind, body, and soul, et cetera—just the ability to track your heart rate, blood pressure, cardio capacity, blood sugar levels, and more. Invisibility would have been nice, but we guess Finnish brand Oura had to draw the line somewhere.

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4 June 2026

Erling Haaland's a man of few no words in this three-part Revolut campaign. The voice we do hear belongs to actor Ceallach John Spellman, and we doubt he took much persuading. Spellman happens to be a Manchester City fan, so the striker's last name rolls off the tongue like Norwegian butter in each 15" spot.

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4 June 2026

After a challenging season on the field with many dark moments, World Club Champions Chelsea are launching their 2026-27 with a degree of menace. Glimpses of Cole Palmer, Lauren James and Estêvão among others a re threaded throughout but the main vibe is provided by a sense that a lion is awakening from a slumber and ready to inflict damage.

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4 June 2026

This sweet ad for Loewe relies a lot on the enduring appeal of beautifully-crafted animation... as well as the compelling voiceover provided by Antonio Banderas. It tells the history of the advertised brand, bringing it right up to date as Loewe celebrates its 180th birthday in 2026, with craft still at the forefront of everything they do.

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4 June 2026

Roy Keane has time to drop a couple of his most grumpy bon mots in this ad for Sky Bet ahead of the World Cup but, generally speaking, he reflects co-star Micah Richards's upbeat vibe. It's a brave director who asks Keane to let his hair down, but Rich Hall has done exactly that in filming the script provided by Anomaly.

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4 June 2026

The name might not roll off the tongue, but World Day for Assistive Technology takes place on June 4 regardless. It kicks off with a film set in Accra, Ghana, where a barber shares his hopes for a future where machines help bridge the gaps formed by impaired speech. Over three thousand miles away at University College London, the work is well underway.

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3 June 2026

You wait ages for an ad starring David Beckham and… no, that's wrong: you never have to wait for an ad starring David Beckham! En route to being capped more times for adland than England, he's now asked to put the Ninja Kitchen Luxe Café espresso machine through its paces. His 'friendship' with Kevin Hart must sell units, we guess, even if it feels like it's run out of steam.

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3 June 2026

These bite-sized spots highlight two more ways to use Sky's smart doorbell (and give Jamie Redknapp and Jill Scott something to commentate on). Whether it's an attempted thief or a door-to-door salesman, they're not welcome on the protagonist's property. She 'dives' to avoid the latter, and it might be the only time such a move is justified.