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4 September 2026

Myprotein's Standards Academy has three rules: no excuses; no probables; and no half measures. Protagonist Jessica breaks one of them right away, but there's still time to salvage her application. All she has to do is keep her wits about her, learn as much as possible, and—most importantly—get her protein in.

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4 September 2026

Pop band Katseye (sans Manon Bannerman) perform 'Pinky Up' in a Hershey's commercial directed by Tanu Muiño. If the advertised chocolate bars deliver a sugar rush, the ad-cum-music video is a real head rush, as Daniela Avanzini, Lara Raj, Megan Skiendiel, Sophia Laforteza, and Yoonchae Jeung hijack a subway train. Some passengers are into it—others are ill-prepared for a sample of 'Meet Her at the Love Parade' by Da Hool.

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4 September 2026

Vivian Jenna Wilson has stated publicly that she no longer wants to be related to her biological father, Elon Musk. You can't blame her... for his part, Musk has said that his child had effectively been “killed by the woke mind virus”. In this marvellous ad for Desigual, Wilson takes aim at Musk by ridiculing his peculiar certainty that the artificial is always preferable to the authentic. His core message is one of complete capitulation to the idea that our species will be superseded by an intelligence of our own manufacture... and Wilson is having none of it.

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4 September 2026

Amanda Anisimova may not have won the 2026 Cincinnati Open (she lost in the quarter-finals to Jessica Pegula), but we doubt she'll forget the tournament in a hurry.

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4 September 2026

In November 2025, American rapper Pink Siifu released ‘Black!Antique; Onyx'!’, an extended take on that year's 'Black'!Antique' album. One of the new songs, 'Devil's Advocate'!' gets its own music video at last... and we're pleased to say it was worth the wait.

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4 September 2026

One of two competitive commercials directed (and narrated) by Jeff Low for Arla, this spot takes both the stairs and the escalator. A man is oblivious to the fire he's lit inside a woman also on the way up—come hell or high water, she'll get there first. Low's commentary (watch out, Andrew Cotter) suits the low-key 'race' to a tee.

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4 September 2026

Carla Juri (Ana Stelline in 'Blade Runner 2049') stars in Florine and Kim Nüesch's feminist manifesto '(Un)Becoming'. The sisters and directors from St Gallen say it took over a year to develop, finance, shoot, edit, and refine their passion project, so how did it turn out in the end?

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4 September 2026

In this reprise of an earlier campaign, an act of sexual harassment is likened once again with the foreboding presence of a snake, perhaps having even more resonance in this scenario as it depicts unwanted touching in a public space. Director Emma Branderhorst captures the sense of horror and the instinct to freeze when victims are truly terrified.

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3 September 2026

On the day driverless taxis began heaving passengers around London and we were obliged to ask, 'Do we really need this?' Dyson have introduced an electric toothbrush which can apparently live stream the inside of your mouth, and we were able to stop worrying about driverless taxis and start worrying about this instead. That said, while the answer to the question 'do we need this?' may be 'no', the answer to the question 'do we want this?' may well be 'yes', particularly if the question is put to a man who's bought all the other Dyson products over the years.

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3 September 2026

Sometimes it feels like we're undermining the director's contribution when we observe that the voiceover artist is largely responsible for the success of a piece of work, but this time around we feel sure that the director will not mind us saying this. That's because Jeff Low, director, and Jeff Low, voiceover artist, are one and the same.

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3 September 2026

At a lavish fancy dress party, a young man struggles to fit in, overwhelmed by the ease with which everyone else enjoys themselves. The behaviour he witnesses grows increasingly hedonistic, until people are literally eating their way into and out of food-based costumes. Eventually, he is seduced into participation and discovers that he really does 'Like It'.

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3 September 2026

Cara Delevingne's 'Not Normal' era has piqued the interest of American fashion label Rag & Bone. The musician, actor, and model fronts a black-and-white commercial where she talks about her new groove—a dream she never wants to wake up from.

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3 September 2026

Viewers get two sinks for the price of one in this wet and wonderful Calvin Klein commercial. One is 'Stranger Things' and 'Spider-Man: Brand New Day' actor Sadie Sink, and the other is… her kitchen sink. In director Aidan Zamiri's latest 'Feel the Fit' spot, the flesh-and-blood Sink is too lost in a denim reverie to care about her sink overflowing, her toaster going haywire, or her washing machine spewing out bubbles.

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3 September 2026

Gillian Anderson goes from 'Teenage Sex and Death at Camp Miasma' to part three of Marks & Spencer's 'Love That' campaign—now that's what DAVID calls whiplash. After a couple of painkillers and a lie-down, however, he's ready for a bloodless treat set in the Victoria and Albert Museum's National Art Library.

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3 September 2026

According to 'EA Sports FC 27', there's pre-order life and there's non-pre-order life. The former's enjoyed by comedian Tom Davis, influencer KSI, and former Wycombe Wanderers striker Adebayo Akinfenwa; the latter's endured by people like Sara Guzowska, Jamie Bateson (bateson87), and Jack McDermott (Pieface). As Dinah Washington never sang: "What a difference a week makes... one hundred and sixty-eight little hours."

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3 September 2026

Stone Island captures hardcore and metalcore bands like High Vis, Angel Du$t, Knocked Loose, and Haywire 617 in its new commercial, narrated by a bloke who does go on a bit ("A place to see, a place to be seen, a place to learn, a place to disappear, a place to forget"). It's not enough to distract from the urgent sound design and gutsy photography, though.

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3 September 2026

Directed by Sophie Lahusen for Women on Web, this ad follows three women in Iran, Mexico, and the United States who lean on friends and family to help them through. Lahusen fosters a real sense of togetherness that challenges the typical isolated feel of abortion spots.

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3 September 2026

Gracie Abrams gives the paparazzi the slip and heads off to a club where all the cool folk are hanging out in this spectacular ad made for Chanel Coco by director Joe Wright. This may only be relatable if you too have been a young star endlessly hounded by the world press, but there’s a charm in the way it's been put together and Wright makes full use of the disco classic that's the real star of the piece.

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3 September 2026

I A M I S I G O is fashion you can wear, and this unusual ad from This Was Needed emphasises its avant-garde nature with a visual and aural juxtaposition unlike anything else you're going to see today. Based in Nairobi, Accra and Lagos, the brand's vibe is rooted in the distinctive intersection between craft and entrepreneurialism evident in those cities.

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2 September 2026

The child-friendly fashions of Zara come to the fore in this beautifully choreographed ad for the inexpensive retailer from directing team D+Y. A thumping track by Eman Reiff called 'Black Cat White Cat' provides a perfect soundtrack for David Vu's choreography, some of which is performed by DONTSTOP DANCE. East Asian performances can to occidental eyes sometimes be overly regimented, but here the movement is casual and engaging throughout and commands our attention.

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2 September 2026

If only we all had the sage advice of fashion designer Bella Freud in our heads when we stand in front of our wardrobe and ask that universal question: 'What shall I wear today?'

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2 September 2026

The narrator of this Marriott Bonvoy commercial sounds polite rather than pumped about its tie-up with [deep breath] Mercedes-AMG Petronas Formula One Team. The hotel loyalty programme hopes race fans lap up the well-shot footage, but the VO saps it of urgency. Maybe we'll pop that eye mask on a bit sooner than expected.

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2 September 2026

Broden Kelly, a member of Australian comedy group Aunty Donna, gets one heck of a glow-down in this Snickers commercial. When you watch sport on an empty stomach, you tend to enter beast mode (and not in the Marshawn Lynch way). Both the make-up and the performance (Kelly's, not the referee's) make this 15" spot work.

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2 September 2026

DAVID feels seen! Haven't we all, at one time or another, wriggled around on a bed after pulling our slim fit jeans over our hips and feeling that triumphant guilty pleasure of knowing that they fit... sort of. The young woman in this stylish commercial need not worry: her jeans are an exquisite fit, and her celebration has as much to do with her joie de vivre at just being herself as it does with the clothes she is wearing.

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2 September 2026

Four Audis are up to no good at the racetrack in this mischievous piece of marketing which serves to remind us that the German car manufacturer is participating in Formula One these days. They also want to let us know that they are producing electric vehicles, hence the tagline "it's always the quiet ones". It is a blessed relief to know that BBH London has been given the task of advertising Audi once again... they may have had the account for the last few years, but there has been some imported dross in that time, which has fallen well short of the standards they have set.

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2 September 2026

This Belgian ad for Mobile Vikings explains that they can provide brilliant access to the internet, but what you choose to do with it is your own affair, and - to judge by the young man in the ad - that isn't necessarily going to be wise. In a bid to impress the object of his ardour, he has planned a number of romantic surprises, but these start to go wrong, and continue going wrong.

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2 September 2026

There are shades of Macmillan's 'Whatever It Takes' commercial to the new Guide Dogs ad. The former was an epic, emotional drama that never shied away from pain and uncertainty; the latter shares much of that same honesty and heft, as a cast of children and adults take those monumental first steps.

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2 September 2026

Another week, another short film centred around a cursed conference call. Unlike 'Can You Hop On a Quick Call?', writer and director Meena Ayittey's 'The Call' (that's the last time we'll use that word, we promise) features a more traditional take on the technology, with Clara (Adwoa Akoto) the unlucky user.

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2 September 2026

Good Neighbours are Oli Fox and Scott Verrill, two guys from London with a blue sky mentality (also the name of their 2025 debut album). For all we know, they might also be fans of Bluesky, the social media platform. For now, though, let's assume it means a breezy, upbeat outlook that leads to songs like 'Mary Jane'.

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2 September 2026

This riveting promo for 'Don't Eat, Don't Sleep' by Gliiico explores the sleazy underbelly of the urban jungle through the prism of a chain-smoking male protagonist on the lookout for cheap thrills and who knows what else. The seediness seeps off the screen like a weeping wound in a meandering and purposeless sequence that grips your attention like an attack dog.