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14 April 2026

Another excellent exhortation from Optus to filmgoers urging them to leave their phones in their pockets when they go to the cinema. The dedication of the sound recordist, holding a boom mic in the searing heat as a director decides he wants yet another take is surely reason enough to pay everyone the respect of watching the entertainment they've sweated over.

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14 April 2026

Like so many IPs that started as a humble comic book, 'Teenage Mutant Ninja Turtles' has grown arms and legs. Feature films, television series, video games, roller coasters, canned pasta… Leonardo, Donatello, Raphael, and Michelangelo do it all. Now they're the first anthropomorphic turtle brothers to have their own 'Magic: The Gathering' set.

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13 April 2026

Savannah Leaf directs a gorgeous bit of work for Vaseline that's not afraid to get its hands greasy. Scored by Nazareth and 'Love Hurts', the deftly cast film celebrates how petroleum jelly's been rubbed into children's skin for generations. A day may come when the kids thank their parents, grandparents, aunts, uncles, et cetera for it, but it is not this day.

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13 April 2026

One of two commercials released to promote Irn-Bru Ice Cream, this instalment features a young lad brave/stupid enough to knock on Mr Softie's van. "Oi, soft stuff, gie's a Bru!" he says—from the way Mr Softie opens his window, it might be the last thing he ever says. As we learned in the previous spot, however, the ice cream man has a unique approach to customer service.

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13 April 2026

Cancer is not a one-size-fits-all deal. When people treat it as one, patients no longer feel heard or seen—patients like the ones in this 60" Macmillan spot. To put a support group at ease, Paul Campbell, CEO of Cancer Black Care, speaks up for those misunderstood by those around them, who struggle to decipher the language of cancer, and anyone who feels unfairly targeted by the disease.

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13 April 2026

Streetwear brand Hoodrich reminds viewers that slow and steady wins the race (up to a point—DAVID thought he could make it as a sprinter with that advice). Control is the key to success, whether the cast are boxers, braiders, or mad into chess. As the brand's target market starts to think about who they want to become, Hoodrich sees itself as a career coach.

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13 April 2026

Singer-songwriter Joseph Arthur—not to be confused with X Factor winner James Arthur—visits Perugia to promote 'Hey Satan', a track sung from the perspective of Adam in the Garden of Eden ("And then God came down and told us how you ripped us apart"). Rather than risk a trip to Iran, one of the garden's proposed locations, Arthur does his thing in the Castle of Ramazzano.

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13 April 2026

If Sam Spade or Philip Marlowe had a cat, it would sound like the one in this 30" Scrumbles ad. Owned by "a couple of schmucks" and forced to watch "the chump next door" crack on with the heavenly Luna, life is monochrome for poor Smoky. When the humans buck up their ideas and buy the advertised cat food, however, life takes a turn for the colourful at last.

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13 April 2026

This is a fantastic way of trying to persuade people watching films that they shouldn't 'second screen' their way through the experience. It also takes a sly dig at Daniel Day Lewis... and why not! The father of a normal suburban family has adopted the manner of Abraham Lincoln, and he addresses them accordingly.

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13 April 2026

It's not clear whether the Olly sat in a bathtub and extolling the virtues of well-dressed olives is the founder of the Olly's Snacks, but we have a feeling he might be. Whoever he is, his commitment to the cause of selling the advertised products cannot be questioned as he communes with them in a naked state, even if his delivery is a little faltering.

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13 April 2026

A fanciful origin story is told in this visually striking ad for Australian wine Hardys. We watch the founder hop his way from the UK to antipodes where he discovers the grapes which he then turns into his eponymous wine. Director Martin Raffier has pieced the story together using a mixed-media approach and it all zings along impressively.

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13 April 2026

Another example of the ways McDonald's is working with the new rules concerning advertising for so-called junk food before the watershed. This imaginative and attractive use of 2D imagination will likely have the kiddies pestering their parents for a visit to one of the advertised outlets where they will almost certainly eat entirely healthy food.

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13 April 2026

Now that so-called junk food advertising has been moved beyond the watershed, anything aimed at children has to avoid showing actual food. For McDonald's this isn't really a problem as they have other ways of making their brand attractive, including this film making a connection with Super Mario, which ticks both gaming and film boxes these days.

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13 April 2026

like the film that inspired it, this ad for Diners Club has a lot of impressively choreographed action and is much too long. The choice of track and the ad's title leaves no doubt that this is a riff on Quentin Tarantino's 'Kill Bill' and directors That Jam have done a pretty good job of turning on of the film's famous fight scenes into a battle to pay the bill at the end of the meal.

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13 April 2026

Hmm. According to this light-hearted and well-choreographed ad, if we don't like some aspect of our physical appearance, we should change it. It is, of course, a simplistic answer to a complex problem and although this is an upbeat exhibition of self-worth, it also taps into insecurities that would benefit from a more holistic approach... to say the least.

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13 April 2026

American star Zendaya is the focal point of this eye-catching film for On from director Spike Jonze, who also wrote it. It feels like a homage to a sequence one might expect to see in a TV programme for pre-schoolers in the days before it was decided that we should stimulate the hell out of the poor wee things. Jonze makes the most of his lead's charisma while digging into his box of perspective-altering trickery to create a sensational series of effects.

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10 April 2026

The Battle of Lund in 1676 was one of the bloodiest confrontations of the wars between Denmark and Sweden, but there's been enough water under the bridge to make light of it, and this film reminding cyclists of the value of helmets does exactly that... and it does it both brilliantly and beautifully.

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10 April 2026

Instagram Reels are coming to a TV screen near you. In this new campaign, the platform introduces its latest offering and the 30" spot makes a compelling case for it. Instead of endless solo scrolling or selectively sharing clips one by one, Reels are reimagined as something to watch together, in the same room, with friends.

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10 April 2026

In Mercedes-Benz’s latest ad for the new 2026 GLE SUV, it quickly becomes apparent that Dad may have had slightly amorous intentions when buying the car. Parked in a quiet lot, he subtly switches the music and makes his move. A shared glance and the soft ambience hint at romance, and it feels like things might be about to heat up.

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10 April 2026

Revolut’s latest ad campaign stars Graham Norton, who brings his unmistakable charm to highlight key features of the bank. Whether he’s philosophising atop a horse in a field, indulging in “necessary” purchases with RevPoints, turning savings interest into chocolates, or showcasing selfie-based security, each scenario leans into his signature wit.

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10 April 2026

Nike x Toma launched in 2025 as a free, community-led street football platform built to celebrate the joy, freedom, and creativity of the game. Returning to its grassroots, Nike is inviting young players to “Take the Game” and shape it in their own way. Starting in LA, Toma has already expanded across an impressive roster of cities.

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9 April 2026

The first job of an advert is to get our attention, and this new work for Holland & Barrett certainly does that. We cannot help but wonder what on earth is going on when a microphone slides down its stand and a woman's knee takes advantage of the moment to begin singing. It is only the beginning of an unlikely anatomical choir, as other body parts belonging to members of the audience join in.

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8 April 2026

Vans have dropped their latest campaign for “The Authentics” collection with serious impact. Featuring a stacked lineup; Hayley Williams, Travis Barker, SZA, T Funk, Franz Lyons, Lizzie Armanto... the only thing they all have in common is undeniable cool. It’s a bold celebration of individuality, authenticity, and people who refuse to blend in.

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8 April 2026

Following the success of their biggest-ever limited-edition drop, IRN-BRU is making its IRN-BRU ice cream a permanent fixture. And no one is more delighted to share the news than Mr Softie, the star of the new campaign and a walking contradiction in the best way. On the outside, he’s larger than life: a 100% Scottish hard man, covered in face tats and piercings.

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8 April 2026

The Red Bull Wololo 2026: Londinium, the ultimate Age of Empires tournament, took over London from 1–6 April, culminating in a grand final at the iconic Royal Albert Hall. Marking the venue’s first-ever esports event, the finale even featured a 40-piece orchestra, setting an impressive bar for the future of live gaming events.

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8 April 2026

Sponsorship bumpers are not generally considered to be a very glamorous form of advertising... there isn't, as yet, Cannes Lion for the category – though it's probably only a question of time... and, as a consequence, they aren't always great. This collection which advertises the sponsorship of ITV's movies by loveholidays are super smart, and can be considered the exception that proves the rule.

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8 April 2026

Director Nat Prisco has coaxed a super comedy performance from Eva Longoria in this fun ad for Lenovo drawing attention to the brand's initiative to help support small businesses. The star sends up celebrity culture by taking advantage of an opportunity to promote her own ventures which are wide-ranging and... completely fictional.

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8 April 2026

Caitlin Clark shoots her shot while a couple of girls look on admiringly in this ad for Xfinity which seeks to suggest a parallel between the connection made by a player aiming at the hoop, and the connection made when we use the advertised mobile service. Director Ellen Kuras ramps up the fun with the shots becoming more and more ambitious, this extending the metaphor.

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8 April 2026

Is it an ad? Is it a promo? Whatever it is, it's a beautiful piece of work by director This Was Needed. As the music industry continues to navigate its plundering by the likes of Spotify, collaborations between brands – in this case, Lexus – and artists become an important way for the latter to thrive (or even just survive) in a landscape which rarely provides financial security for burgeoning stars.

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8 April 2026

This week commercial from Ireland draws attention to the ability of Vhi to treat you at home, if the circumstances are suitable. The benefits are clear, as a dad is able to be around his family when he is receiving treatment rather than sitting within the sterility of a hospital ward. Director Katina Mercadante of Park Pictures leans into the intimacy of a beautifully composed but naturalistic domestic setting to ensure that the value of this service can be appreciated by the audience.