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13 February 2026

LNER's new commercial encourages us all to ditch the car and jump on the train instead. The red-haired singing puppet from the previous execution leads commuters to freedom. The train. Impressively, is an exact replica of one of the state-owned franchise's carriages built especially for this ad by Shishmish, the Serbian production company that serviced the project.

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12 February 2026

The consistently clever thing about Warburtons' advertising is the way they managed to have their cake and eat it. Or, should that be, have their bread and eat it... DAVID doesn't want to go the way of Marie Antoinette. This commercial, directed by campaign regular Declan Lowney, is a perfect example of how this is achieved.

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12 February 2026

In this ad for Greenpeace, there's a striking defiance in the depictions of those who have decided to leave something to the environmental charity in their wills. There is a lot of competition for these funds and the resulting adds tend to be fairly cosy, but not this one. It'll certainly make it stand out and perhaps persuade those minded to support the charity that this is a worthwhile way to do it.

Short Film

12 February 2026

This languid short documentary focuses on the 24 hour beigel shop on Brick Lane which has been the finish line for a many a late night in London over the years. Its longevity is emphasised by the way this has been shot, Sam Youkilis imbuing it with a timelessness through the use of film, and providing a look that suggests it could have been made at any moment during the decades the shop has been open.

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12 February 2026

This cobalt-blue commercial promotes a tie-up between Barclays and Atlassian Williams F1 Team (it rolls off the tongue good and proper). Fans get a sneak preview of the car set to be driven by Alex Albon and Carlos Sainz over the next few months, aided by sleek CG and fine-tuned sound design. If drivers see the Barclays logo, they know they're behind a Williams car... or, um, ready to lap it.

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12 February 2026

Jockey Paul Townend's got mud on his face because of course he does. A four-time Cheltenham Gold Cup winner on board Al Boum Photo and Galopin Des Champs, he's also a brand ambassador for Betway. He's more than ready for the Cheltenham Festival, but what about punter Dave? He will be once there's enough ammunition in his Cheltenham pot.

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12 February 2026

Keen to ease pressure on GP surgeries up and down the country, NHS England has turned to Euphemia Allen's 'Chopsticks'. Rather than call the practice en masse at 8am, patients are encouraged to use (or, erm, play) online forms instead. Director Simon Ratigan's visuals hit the right notes, but there's more than a whiff of "See it. Say it. Sorted" to the slogan "Tap It, Type It, and We'll Take Care of It".

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12 February 2026

The Current Account Switch Service presents two light-hearted ads courtesy of agency Elvis and director Tim McNaughton. It can be hard to end an interview or tackle fitted sheets, but there's no need to let bank accounts get the better of you. Life never got a difficulty slider like video games do, so the brand does what it can make one task easier at least.

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12 February 2026

Rickie Fowler and Max Homa are bad influences. When they’re not on the PGA Tour, they like to hang around tee boxes and push a new kind of high onto amateur golfers: the Cobra OPTM driver. "Smoke one of these," says Fowler, while Homa yells: "Come on, man—everybody’s doing it!" One swing's all it takes to get a man or woman hooked.

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12 February 2026

If you've been to the cinema in the last few weeks, chances are you've seen 'Mama', a Pink Ribbon Foundation commercial directed by Denise Moreno (DAVID saw it before '28 Years Later: The Bone Temple' of all things). Shot on 16mm film in a 1.85:1 aspect ratio, Moreno's film tugs at the heartstrings enough to make audiences forget about popcorn, nachos, and hot dogs for three-and-a-half minutes.

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12 February 2026

Two-time UFC middleweight champion Israel Adesanya stars in a spectral ad for Tradeify. It's unclear what the company does, to be honest—all we know is that it wants consumers to have a "champion mindset". They need to be like Adesanya: smart, adaptable, and able to fight off evil shadow monsters if necessary.

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12 February 2026

Is Matthew McConaughey a crackpot, or is he able to read between the lines like no one else? The man from Uvalde, Texas reckons football is less a sport and more of a grocery list or menu—and he will not rest until his 'Failure to Launch' co-star Bradley Cooper gets the memo. The more he talks (and the more Uber Eats bags appear) the more you wonder if he's got a point.

Promo

11 February 2026

If the UK authorities imagined they would be able to quieten Kneecap after arresting one of their number and tutting from the sidelines as the Irish band conquered Glastonbury, they've got another thing coming. With 'Liars Tale' the band are more defiant than ever, and they land a blow after blow against those who have sought to both censor and censure them.

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11 February 2026

In Australia aka the 'Lucky Country' both good and bad luck abounds in equal measure and you never know which end of the stick you’ll get. David Field stars and shines in AAMI's latest commercial whilst playing the banjo in front of a stunning backdrop. Under Tim Bullock's direction the ad illustrates that bad luck is just a part of the natural order... a necessity that balances out the good luck happening elsewhere.

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11 February 2026

Miami City Ballet's 'Into the Magic City' programme gets an opulent promo ahead of February 20. To the strains of 'The Blue Danube' by Johan Strauss II, the cast throws a house party where cake, cocktails, and champagne fuel the chaos. Audience members are expected to show more decorum, we imagine, but who knows—maybe they're in for some right bacchanal ballet.

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11 February 2026

The cast of this 30" Batiste ad treats dry shampoo like the baton in an Olympic relay race. The stakes are much lower, of course, but the brand is keen to make "pass the Batiste!" a thing as soon as possible. It gets off to a decent enough start with this lively commercial full of clutch hand-offs and hairstyles that benefit from the advertised product.

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11 February 2026

Each and every Winter Olympics is a chance to learn about all the official partners in the world. Intact Financial Corporation, for example, is the official partner of Speed Skating Canada, and it would love to see the Great White North add to its forty-two medal haul. It also wants viewers to clap eyes on a 60" commercial directed by Andrew De Zen.

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11 February 2026

If Harry Potter has Moaning Myrtle, then the Driver and Vehicle Licensing Agency (DVLA) has Moaning Metal. Not only does the wheel clamp in these 20" commercials talk, but he also has a family, hopes, dreams, and self-worth. It's a real pain in the arse, therefore, when life's put on hold and yet another untaxed vehicle becomes his whole world.

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11 February 2026

ELF (short for Eyes Lips Face) must have liked Melissa McCarthy's style when she appeared in Super Bowl commercials for Kia and Booking.com. Whereas Owen Wilson wanted to learn Spanish in time for the 2026 World Cup, McCarthy wants to learn it in time for Bad Bunny's Super Bowl half-time show.

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10 February 2026

So long as you can't spell creativity without the letters A and I, brands like Wix will argue that the two are intertwined. Like many website builders, the Israeli firm is infatuated with artificial intelligence. We're not far off "get a room" territory as Wix salivates over sites made with AI—it even wants children to become AI aficionados as soon as possible.

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10 February 2026

This ad for Avonmore Protein Milk looks the part, but sounds underpowered. Inspired by the work of scientist Harold Edgerton, everyday movements are deconstructed and 'ripple' in a way that catches the eye and refuses to let go. The script, however, thinks words like "step", "twist", and "bend" have enough charisma to carry the rest of the spot.

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10 February 2026

To mark Safer Internet Day (check your calendar, we promise it's on there), Dominik Ströhle directs a nervy spot for Orange and the Slovak market. To illustrate how "even the most useful thing can become a weapon", a teenager’s smartphone morphs into a gun as increasingly toxic content fills the screen. It's a, um, loaded metaphor, but it helps viewers sit up and pay attention.

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10 February 2026

In September 2023, Ginsters unleashed farmer Merryn on the public. Just shy of two and a half years later, the brand takes viewers back to the south-west of England, where Merryn does whatever it takes to ensure ingredients destined for pasties meet the highest possible standards. Her methods are, without a Cornish shadow of a doubt, unorthodox.

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10 February 2026

Poppi's Super Bowl commercial comes hot on the heels of 'The Moment', director Aidan Zamiri's mockumentary about Brat Summer. When a college student opens a can of the advertised prebiotic (not to be confused with probiotic) beverage, her professors' revealed to be none other than Charli XCX. It also summons her 'The Moment' co-star, Rachel Sennott, and so what if it makes nary a lick of sense?

Promo

10 February 2026

To mark the release of 'My Regards' by Maisie Peters, Amelia Dimoldenberg directs her own take on 1992's 'The Bodyguard'. In a welcome change of pace, Peters plays the heavy and Benito Skinner—star and creator of 'Overcompensating' on Prime Video—plays the celebrity pursued by ravenous fans ("Any man or woman who wants him I'll have for breakfast").

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9 February 2026

To borrow a phrase from Jon Culshaw as James Blunt, it’s bloody cold in this 45" Kia commercial. The brand takes us to the Storulvån area of Sweden, where explorer Tom-Oliver Hedvall and his dog are snug as can be inside an EV5 SUV. When the mercury drops and refuses to rise for man or beast, the marque insists its got intrepid types covered.

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9 February 2026

For its Super Bowl LX spot, financial services company Wells Fargo calls up Marcello Hernández of 'Saturday Night Live' fame. Every time someone saves money, improves their credit score, et cetera, the brand counts it as a 'win', then sends Hernández and the celebratory cavalry in. It's time, the brand says, to make some noise about quiet victories.

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9 February 2026

It's never too early to plan your Valentine's Day menu, right? Asda suggests its dine-in for two deal—when it comes to dessert, Green Supermarket recommends cheese or a cherry 'n' chocolate tart. The brand promises food that'll make February 14 a night to remember… if loved-up parents are allowed to eat it in peace ("Mum, I need the toilet!").

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9 February 2026

Liquid IV's Super Bowl ad uses toilet humour in a bid to save lives... or, um, help people stay hydrated, at least. Scored by a cover of Phil Collins's 'Against All Odds (Take a Look at Me Now)', the ad features toilets that care a lot about what goes into them. Whether they're pristine, portable, high-tech, or covered in graffiti, they're all in a flap about yellow urine.

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9 February 2026

As World Wrestling Entertainment (WWE) continues to fritter away goodwill at a rate of knots, Tony's Chocolonely offers disgruntled fans a welcome alternative. Directed by MarySue Masson, this rollicking ad takes the brand’s fight against child labour and turns it into, as legendary commentator Jim Ross would put it, a slobberknocker.