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5 June 2026

This Jägermeister commercial is all about the element of surprise… and the amount of structural damage it can do. In director Claas Ortmann's tale of the unexpected, the shock of a surprise party’s enough to send a guy through a brick wall to next door’s bathroom. What he and the other guests see may change how we look at the sea forever, but hold on now—the brand's released a new orange-flavoured liqueur?

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5 June 2026

Caviar new boy Max Bartrick directs Christina Aguilera in a mechanised plug for shampoo and conditioner brand Nexxus. The song used is 'Fighter' from 2002, but the visuals skew more towards 'Bionic', Aguilera's 2010 stab at electro-pop. Robot arms go to work on the American singer's hair (now strengthened, of course, by the advertised goop).

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5 June 2026

Adam Woodyatt has been Mr Consistent for EastEnders for over forty years. As Ian Beale, Woodyatt's seen Walford change forever many, many times before—and featured in one or two promos for good measure. The latest revolves around Beale, ex-wife-number-one Cindy (Michelle Collins), Denise Fox (Diane Parish), Max Branning (Jake Wood), and George Knight (Colin Salmon)... and we mean revolves around.

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5 June 2026

There's a metaphysical twist in this commercial for Gucci that pays homage to Tarsem's 1990s classic for Levi's, as a quartet of beautiful young people make their way to one location after another via a magical water-based transport system. It was directed by Megaforce and it looks beautiful from start to finish with an added layer of visual quirkiness derived in part from Piergiorgo Del Moro's excellent casting.

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5 June 2026

Yet another ad for a financial company built around the idea that they are a fair and decent company whereas others are not - though in this case, the analogy has been shifted beyond clichés about bankers. Director Ric Cantor draws exactly the right level of weariness from Simon Farnaby as a coffee shop owner but the central idea is as frothy as a cappuccino, and needs another shot or two.

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4 June 2026

Blue Supermarket's 'Need Anything from Tesco?' campaign has proved to be most adaptable so far. Not only has it been used to expand the retailer’s scope and promote inclusivity in the kitchen, but it also lets them visit places like Emilia-Romagna, the West Country, and now Shetland. Smoke makes the advertised salmon taste a treat, but makes it hard to use the self-checkout ("Sorry about that, pal!")

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4 June 2026

One of three 'Around the Corner' ads directed by Tim Bullock for Tesco, this instalment travels to the West Country, where cave-aged cheese is all the rage. Yet another neat transition helps the protagonist swap a busy terraced street for a cavern where his partner's favourite goat's cheese is matured… though in reality he’s still in the same postcode.

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4 June 2026

There's a lot of Christian Pulisic to go around before the 2026 World Cup. The United States forward has starred in commercials for Michelob, Fox Sports, McDonald’s, and more in recent weeks, with yoghurt brand Chobani next in line. Like the Antonee Robinson film, it's a chance for supporters to learn more about the man before the big-money moves.

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4 June 2026

As the International Air Transport Association warns of higher ticket prices for air travellers due to the Iran war, Tesco shows how easy it is to reach Italy's Emilia-Romagna region (easy for the guy in this 30" commercial, at least). When asked to get some Parma ham from Blue Supermarket, he sticks on his raincoat, walks around the corner, and emerges on a balmy Italian street.

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4 June 2026

A smart ring is more or less an attempt to make a less evil version of the One Ring, i.e. Sauron's baleful bit of bling. No corruption of mind, body, and soul, et cetera—just the ability to track your heart rate, blood pressure, cardio capacity, blood sugar levels, and more. Invisibility would have been nice, but we guess Finnish brand Oura had to draw the line somewhere.

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4 June 2026

Erling Haaland's a man of few no words in this three-part Revolut campaign. The voice we do hear belongs to actor Ceallach John Spellman, and we doubt he took much persuading. Spellman happens to be a Manchester City fan, so the striker's last name rolls off the tongue like Norwegian butter in each 15" spot.

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4 June 2026

After a challenging season on the field with many dark moments, World Club Champions Chelsea are launching their 2026-27 with a degree of menace. Glimpses of Cole Palmer, Lauren James and Estêvão among others a re threaded throughout but the main vibe is provided by a sense that a lion is awakening from a slumber and ready to inflict damage.

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4 June 2026

This sweet ad for Loewe relies a lot on the enduring appeal of beautifully-crafted animation... as well as the compelling voiceover provided by Antonio Banderas. It tells the history of the advertised brand, bringing it right up to date as Loewe celebrates its 180th birthday in 2026, with craft still at the forefront of everything they do.

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4 June 2026

Roy Keane has time to drop a couple of his most grumpy bon mots in this ad for Sky Bet ahead of the World Cup but, generally speaking, he reflects co-star Micah Richards's upbeat vibe. It's a brave director who asks Keane to let his hair down, but Rich Hall has done exactly that in filming the script provided by Anomaly.

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4 June 2026

The name might not roll off the tongue, but World Day for Assistive Technology takes place on June 4 regardless. It kicks off with a film set in Accra, Ghana, where a barber shares his hopes for a future where machines help bridge the gaps formed by impaired speech. Over three thousand miles away at University College London, the work is well underway.

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3 June 2026

You wait ages for an ad starring David Beckham and… no, that's wrong: you never have to wait for an ad starring David Beckham! En route to being capped more times for adland than England, he's now asked to put the Ninja Kitchen Luxe Café espresso machine through its paces. His 'friendship' with Kevin Hart must sell units, we guess, even if it feels like it's run out of steam.

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3 June 2026

These bite-sized spots highlight two more ways to use Sky's smart doorbell (and give Jamie Redknapp and Jill Scott something to commentate on). Whether it's an attempted thief or a door-to-door salesman, they're not welcome on the protagonist's property. She 'dives' to avoid the latter, and it might be the only time such a move is justified.

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3 June 2026

There are lots of delightful touches in this ad for Sky's home protection service which pairs Jamie Redknapp and Jill Scott as a pair of sports pundits turning their attention to a different arena. The duo follow the progress of a delivery driver trying to negotiate a garden path guarded, in the loosest sense, by a French bulldog. Jim Gilchrist skilfully draws super performances from his two leads in a time-honoured pastiche of co-commentary.

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3 June 2026

Adidas rolls back the years to promote Aston Villa's 2026-2027 home kit. Inspired by Pathé News at its most tickety-boo, director Toby Leary's spot takes place at sunny Bodymoor Heath, where a dapper Unai Emery "watches on with a hawk's eye" and coaches with clipboards provide old-school structure for male and female players alike.

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3 June 2026

Fulham defender Antonee Robinson might be the first Scouser to play for the United States men's national soccer team—if he's not, then Liverpool deserves to be known as the fifty-first state (props if you remember Samuel L Jackson and Robert Carlyle's 2001 action-comedy). Born to an American father, Robinson's not only the US's first-choice left-back, but also strained yogurt brand Chobani's.

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3 June 2026

Irn-Bru was bound to mark Scotland's World Cup return somehow. Thanks to agency Lucky Generals and director duo GRANDMAS, the team has another song to add to the playlist (other tracks include 'I'm Gonna Be (500 Miles)' by the Proclaimers, 'Freed From Desire’ by Gala, and 'Yes Sir, I Can Boogie' by Baccara).

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3 June 2026

What better way to celebrate the release of your twentieth solo studio album than to share a cup of tea with Paul Mescal, the guy who just so happens to be playing you in an upcoming biopic? In this Charlotte Wells-directed film, Paul McCartney talks 'The Boys of Dungeon Lane' with Mescal in a cafe with one foot in the past and one foot in the present.

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3 June 2026

David Beckham has a full slate and, as we have observed before, he turns up in a lot of commercials... or, as this ad for Lenovo would have it, a lot a lot! It riffs on the idea that Beckham has a lot on, and not just in the realm of advertising, and presents him as someone who is master of his domain as he uses the advertised brand's technology to demonstrate that he is across, well, everything.

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2 June 2026

When a brand says it has no idea what the future holds, DAVID expects to hear the kind of bullshit about AI spouted by graduation speakers across the pond. Instead, the American supermarket promises to always help customers carry their bags to the car. The brand keeps its options open, however—it never specifies humans will do it.

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2 June 2026

We know Palace Skateboards loves a tie-up, but Rizla's a real puzzler. DAVID's never rolled a cigarette before, but do smokers want to wear the brand? Palace seems to think so, yet this inner-city commercial is automatically hobbled by a complete lack of, er, smoking. There's nothing you can do about it, of course, so the ad runs out of puff despite a punchy edit and colour palette.

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2 June 2026

One of three commercials directed by Miles Jay for Publix, this instalment revolves around the power of fried chicken. As the likes of KFC, Chick-fil-A, and Popeyes fight amongst themselves, the advertised supermarket claims its take on the dish brings people together just as well. That's how the brand intends to help dinner time beat screen time.

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2 June 2026

Poseidon, god of the sea, loves Greek yoghurt—so much so that he eats it out of the tub with a trident. Not the trident, of course, as it's much too valuable to lug around a shop. Instead, Neptune's Greek rival uses an ornate fork to eat Kaló, much to the deadpan bemusement of a supermarket employee (“I really thought your fork was bigger").

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2 June 2026

When Mark with a K wants a fresh sandwich, he goes to Publix; when Marc with a C wants a fresh sandwich, he also goes to Publix. The former loves mayonnaise, but the latter hates it—when the two go up to the American supermarket's deli counter at the same time, it's up to the assistant to keep Mark and Marc happy as they watch like hungry hawks.

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2 June 2026

To promote the return of Monégasque fragrance brand Moëhr, French parkour athlete Lilou Ruel plays what might be the most nimble concierge in the hospitality industry. Like M Gustave, Ruel knows when to get a shift on—unlike M Gustave, the free runner's able to fuel up on food served by Mauro Colagreco, a three-Michelin-starred chef.

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2 June 2026

In this, the second of two ads for the New York Lottery directed by Los Pérez, a young woman runs through the possibilities made available by a big win like someone skimming through a Rolodex of their fantasies. As with the other ad, the array of in-camera fun is immensely impressive and it's a jaunty reminder of what may lay ahead if you buy a lottery ticket.