Advert

16 January 2026

Skipton Building Society's last commercial revolved around a dodgy fortune teller played by Simon Farnaby. This 30" follow-up ditches the crystal ball for a rickshaw—does Faranby's character put in an honest day's work this time? Does he heck. Why pedal up a ruddy great hill when the passengers can do it for you after all?

Advert

16 January 2026

The simple ideas are the best and the idea of installing sixty-five red benches up and down the country on behalf of the British Heart Foundation to represent people who have survived a heart attack is both simple and brilliant. The accompanying Glue Society film is tonally perfect, and draws attention to the initiative in a style that is both impactful and effective.

Advert

16 January 2026

Believe it or not, it's nine years since Cadbury appointed VCCP to create their advertising. Over that time, the agency has attached a powerful emotionality to the brand, and they are now able to draw on it at will. This latest offering, directed by Steve Rogers, takes advantage of this legacy by allowing the story to unfold at a beautiful pace, and, by doing so, strengthens the emotional bond.

Advert

15 January 2026

In 'Breaking Bad', Mike Ehrmantraut chose a half measure when he should have gone all the way. The cast of NordVPN's latest plug can relate… sort of. To illustrate how anti-virus is not enough to protect users on its own, the cast of this 30” commercial are only half-dressed. Only when encryption and such are added to the mix do we get the full sartorial effect.

Advert

15 January 2026

When a brand hires FKA twigs, chances are they'll get a cheeky bonus track. It's turned out well for Gentle Monster, as the luxury eyewear company's new commercial boasts twigs and an unreleased song from 'Eusexua'/'Eusexua Afterglow’. To promote Bouquet frames, twigs conducts flowers (one for Gardeners' Question Time) before horticulture and high-level choreography collide.

Advert

15 January 2026

Paul Pogba's move to Monaco’s not turned out the way he hoped. It might come together in the end, but his best performance might be reserved for this Adidas spot. Directed by Luke Brookner, 'À Demain' [See You Tomorrow] sees the Frenchman take free kick after free kick, much to the chagrin of ground staff who’ve lives to live and families to see.

Promo

15 January 2026

Fans of 'PaRappa the Rapper' were pleased to learn that the cover art for ASAP Rocky's 'Punk Rocky' was inspired by the old-school PlayStation rhythm game. As for the promo (co-directed by Rocky, Folkert Verdoon, and Simon Becks), it's bound to please fans of Winona Ryder, Danny Elfman, Thundercat, and ASAP Nast. Everybody needs good neighbours, right?

Advert

15 January 2026

Radiohead provides the soundtrack to a Respite Association film about Isaac Harvey, a disability advocate who was made an MBE in 2023. Two years later, the man born with limb-pelvis hypoplasia/aplasia (LPHA) syndrome was left homeless due to a lack of support from Redbridge Council. As 'Exit Music (for a Film)' sets the tone, Harvey and director Rob Sanderson bid to make sense of a shambles.

Advert

15 January 2026

When a knob of butter says "Parental Advisory: Explicit Content", you know you’re in for a good time. To promote Madrid Fusión, a reet fancy food festival that attracts some of the world's top chefs, director María Sosa Betancor targets viewers' stomachs, taste buds, and one or two erogenous zones for good measure.

Promo

15 January 2026

It's rough out there, y'all, but Merrill Nisker, also known as Peaches, has the answer: good old-fashioned lube. Her new song, 'No Lube So Rude', is an electroclash ode to non-friction ("If you wanna push in the tush/Lube will quench that burning bush"), coupled with a few handy instructions ("Can you take a fist/Past the wrist") for anyone who might be... rusty.

Advert

15 January 2026

ITV are behind this trio of light-hearted ads for a new lottery called The Birthday Draw, and they make a persuasive case for participating, even though their humour is rooted in the idea that things can go wrong after you win your million pounds. Shot on a virtual stage which was provided by the clever boffins at Quite Brilliant, these fast moving ads jump from location to location without ever leaving the studio. Neat.

Advert

15 January 2026

Slovenian NBA star Luka Doncic has a well-earned reputation for grumpiness and in this amusing ad for Jordan, the script riffs on it by having him issue apologies to those impacted by his bad boy ways. Brenda Lee's I'm Sorry is an inspired musical choice for the self-knowing wit of these insincere apologies. Even though they are accompanied by trainers supplied by the advertiser... you never really feel he means it.

Advert

14 January 2026

Jennifer Hulse works for Médecins Sans Frontières, and it pains her to say that "the news cycle moves on, but the human suffering continues". Hulse, unshowy and focused on the task at hand, asks viewers to donate £30 and help more clutch moments end in life rather than death. Examples of what Hulse and her colleagues encounter every day sell the stakes.

Advert

14 January 2026

Ray-Ban Meta knows better than to use Mark Zuckerberg in its commercials (how could it after last year's shitshow of a press conference). Instead, the brand uses a guest at a fashion show to demonstrate how the camera works. It looks neat in this uber-specific context, but those concerned about privacy and consent will insist the whole concept is, well, shady—not helped by the delivery of the line, "Yeah, that's it."

Advert

14 January 2026

Passive Progressive patients are too much for Dr Rick to handle. As a result, they become angry, resentful, and bad at family reunions… like Joe Lyons. He's not covered by the advertised insurer, but the bulk of Joe's family is. They get no-fuss claim support and the ability to tweak policy details, while Joe gets to be the, um, life and soul of the party.

Advert

14 January 2026

Desperate times don’t necessarily call for desperate measures. Two men stranded in the desert, for example, need a ride ASAP—when a beat-up old car pulls over, they're saved… right? For some inexplicable reason, however, the hitchhikers turn down the offer of the lift and send the car on its way. Are they dumber than Harry Dunne and Lloyd Christmas?

Advert

14 January 2026

This appears to be an attempt to illustrate what is going on in Sarah Jessica Parker's head after she's downed two bottles of Tanqueray in 20 minutes. The script makes her sound like she's having an existential crisis as she stumbles around a film set trying to find herself among the many versions that may linger from a film and television career that has seen her play the same character in everything she's ever been in.

Advert

14 January 2026

When Harvey Guillén put out a video showing the difficulty he was having reaching Perfect Bar's range of protein snacks in the supermarket, it appeared to be a humorous bid to draw attention to a genuine problem. This musical response by Perfect Bar, featuring Guillén himself, reveals that the whole thing was a marketing stunt from the get go, but there's nothing wrong with that.

Advert

13 January 2026

The whole world's a mirror in this John Frieda commercial that endorses a "salon attitude". We're led to believe that the haircare brand's products result in locks that are too good to ignore—that's why the cast uses every possible surface to admire the, er, mane event. There's strong camerawork in more ways than one; take the woman who spams a photo booth, or the shopper who milks the store CCTV.

Advert

13 January 2026

Never heard back from 'The Traitors'? Turned down by 'The 1% Club’? Then Moju's here to help. One shot of cold-pressed fruit and ginger root's enough to land someone on a game show that's all about the boom that kick-starts the day. Performance-wise, the host and the contestant are well matched, with the former's prime-time pep contrasted by the latter’s dad-of-two-kids look.

Advert

13 January 2026

It's important to rotate your squad every now and then, but Adland FC refuses to rest Peter Crouch (who takes the blame if he's injured, eh?) He now stars in a 40" plug for Chery, the Chinese car manufacturer. When wife Abbey Clancy says they're out of milk, it's a chance for Peter to run errands like a suburban dynamo. Shame he's not the most observant shopper...

Advert

13 January 2026

Of all the mugs in all the land, Tottenham manager Thomas Frank had to drink from an Arsenal one. It's… not a great look, to be honest, but it could be worse—he's not drunk from an Arsenal-branded Stanley cup as far as we know. Needless to say, the embattled Dane's encouraged to avoid each and every receptacle featured in this online spot.

Advert

13 January 2026

When a bear attacks and you're fresh out of bear spray, what then? Taunt and make it so cross that it makes a mistake? Let's, er, stick a pin in that one for now and see what Deliveroo recommends. As the Trump administration continues to gut the National Park Service, brands like Deliveroo may be asked to step into the breach more often!

Advert

13 January 2026

William Bligh would lose his shit at the crew in this Norwegian Cruise Line spot. The starchy captain of a Royal Navy ship tells everyone on board to "dress accordingly", which means itchy woollen clothes and leather shoes that threaten to cut off blood flow. God save the king and all that, but does military service have to be so damn uncomfortable?

Advert

13 January 2026

As Médecins Sans Frontières (MSF) continues to reckon with the war in Gaza and the plight of Burundian refugees, the charity also known as Doctors Without Borders appeals for monthly donations. MSF wants to make viewers feel like they're part of the team, and that's where director Floris Ramaekers comes in.

Advert

13 January 2026

Dubai-based airline Emirates asks passengers what they’d rather do: rely on hacks to endure a long-distance flight in one go, or stop off in Dubai instead. It's more fun, of course, to watch the hacks first, so a man does whatever the internet tells him to do (one helpful tip spells trouble for his bladder). This is AI's masterplan: make us look like tits wherever we go.

Advert

13 January 2026

'You're boomer, you've had a tumour, you can't have a sense of humour' opines the singer in a plaintive moment during Staysure's upbeat pushback against the limitations placed on those in the third act of life. Those thirteen words could have come from the pen of Victoria Wood and they are the key to the whole idea and Jim Gilchrist's montage of aged defiance backs the sentiment to the hilt.

Advert

13 January 2026

With better music, this commercial for financial services company Revolut would probably be fairly nifty. It has been filmed and edited in an impressively dynamic fashion but, sorry to say, the track sounds like something you might hear in a hotel lift and provides it with a mundane sheen. And, as stated, that is a pity as the visual element manages to convey the idea that the advertised service provides appropriate solutions for modern world.

Advert

13 January 2026

Obesity is one of the last refuges for socially-accepted bigotry, and this powerful film for pharmaceutical giant Eli Lilly pushes back against a narrative that it's acceptable to form and express judgements about other people's weight. Tacitly, this draws attention to Mounjaro, the weight loss pharmaceutical made by the advertised company, but any mention of it is absent from the piece which makes the case instead for freedom of choice.

Advert

12 January 2026

There's mischief, and there's gilded mischief. Soho House offers clients the latter thanks to Giles Deacon, who turns 40 Greek Street into a festive fancy. Needless to say, this is no office Christmas party with limp tinsel and broken lights—the camera roves around the club to reveal a swanky take on seasonal indulgence with food, drink, and drapery to die for.