TV Spot

11 July 2025

Roxette provides the soundtrack for an Australian McDonald's commercial directed by Taso Alexander, who captures the heartache of a Macca's breakfast lost to time. As 'It Must Have Been Love' sets the tone, three punters miss the cut-off time for Egg McMuffins, Hash Browns, Brekkie McWraps, et cetera. They can try again tomorrow, but since when has that even been a comfort?

TV Spot

11 July 2025

If Declan Rice ever falls out of favour, do you think Müller would take a punt on Tim or Condoleezza? Anne passed away in 2021, but we like to think she'd have considered it, at least. The Arsenal and England man looks safe as houses, though, as he gets to promote his own limited edition flavour (white chocolate and raspberry, no less). We doubt he'll have time to run Dec's Café once the new season starts.

TV Spot

11 July 2025

Former Netherlands, Chelsea, and Newcastle midfielder Ruud Gullit fronts this spot for the eChampions League, a tournament organised by 'EA Sports FC' makers Electronic Arts. Gullit won many trophies as a player, including three Serie A titles, an FA Cup, and the European Championship. He almost makes the eChampions League sound comparable, which should please the target market.

TV Spot

11 July 2025

Who buys electric vehicles? Every curtain twitcher in this Skoda Elroq commercial thinks they know the answer. They must be members of a cult, right? Or cryptocurrency nuts, perhaps. Tree huggers, Millennials, sandal wearers… who else would install a charger in a cul-de-sac like this? All the cast needs to do now is wait for the occupants to get out and confirm those suspicions.

TV Spot

11 July 2025

No one likes to be skinned, nutmegged, or played like a fiddle on the pitch. That's where Reputational Damage Specialists (call now on +44-800-SKINNED) comes in. As part of Nike's 'Scary Good' roll-out, RDS promises to help those humiliated by Chelsea and England midfielder Cole Palmer pick up the pieces. To say business is brisk would be an understatement.

TV Spot

11 July 2025

Directed by Loren Denis and soundtracked by Bob Dylan, this handsome Hoka commercial focuses on the many, not the few. The brand insists no one runs 'alone'—there are stretches when they do, of course, but they reach these places thanks to coaches, support crew members, spectators, family, friends, and more. In fact, where would they be without other runners?

TV Spot

10 July 2025

Fans of 'Still Game' and 'Dept Q' will love how Sanjeev Kohli tears Brògeal frontman Daniel Harkins a new one in the promo for 'Tuesday Paper Club'. Harkins plays a paper boy—OK, paper man—who's late for the umpteenth time. Kohli channels Navid as he berates the lad and asks about his mum's leg wound ("It was all grazed like the top of a lasagne or custard").

TV Spot

10 July 2025

Nike's 'Scary Good' campaign turns its attention to 'psychic' footballer Alexia Putellas. The Spain and Barcelona midfielder doesn't read fortunes—she reads the other team's players. Cross her palm with silver as much as you want, she’s still bound to make you look like a fool. Take the opponent who goes in for a tackle and wishes the turf would swallow her up.

TV Spot

10 July 2025

Emotions run high in this Lenovo spot—so much so that steam comes out of a man's ears; a woman screams loud enough to shatter china and glass; and a guy explodes in a cloud of confetti. That's what Formula One does to people, and the brand aims to keep it that way with the help of AI PCs and servers. Shame the chaos had to be cut short, but what's there leaves an impression.

Short Film

10 July 2025

Ben (Hideyoshi Akai) has made it. He's worked hard to become the man he is today—a careerist who's visited every time zone and stayed in more hotel rooms than you've had hot dinners. OK, so he struggles to get any sleep whatsoever, but rest's no good to him anyway ("The moment you stop in this business, you're behind... so I can't stop"). That's how Dad did it, that's how Ben should do it.

TV Spot

10 July 2025

Are the pyramids all that? Samuel L Jackson thinks so. The actor, dressed head to toe in Adidas, has fallen head over heels for the ancient wonders. To an extent. He still calls them "big old piles of rock in the middle of the desert", then goes full TripAdvisor for good measure: "They ain't shiny, they don't light up, no WiFi, no holograms, and not even a food court." Shoddy work all round, eh?

TV Spot

10 July 2025

The Adidas Superstar was born in 1969 and hit store shelves in 1970. Fifty-five years later, the shoe has some famous admirers, to say the least. Samuel L Jackson, Missy Elliott, Jennie, GroRilla, Anthony Edwards, Mark Gonzales… each big name has all the time in the world for the sneaker. Time, as it happens, is Jackson's new obsession.

Promo

10 July 2025

The furore over Kneecap, most recently visited via their appearance at Glastonbury, has consistently raised the question: why is a band from Northern Ireland so supportive of Palestine? As this excellent promo from Riff Raff's Finn Keenan observes, you have to dig into the history of the island of Ireland to gain an understanding of why the Irish republican movement has, for several decades, aligned itself with Palestine.

TV Spot

10 July 2025

Spotify hitch a ride aboard the Oasis train as the unruly brothers and their backing band continue their sold out tour around the world. A motley crew of fans describe what the rock'n'rollers mean to them in a grungy vox pop where the contributions are so understated they feel unenthusiastic. But is it just that indifference is the Oasis way? Definitely, maybe.

TV Spot

9 July 2025

One of the most famous slogans in American fast-food history is "Where's the beef?", a phrase introduced by Wendy's in 1984. It was then used by Walter Mondale that same year in the US presidential election (a fact your faithful correspondent learned from 'The Simpsons', of course). Forty years later, Rustlers thought it would deliver its own twist on the formula: a mouthful of madness courtesy of agency Droga5 and director Alex Southam.

Promo

9 July 2025

Boko Yout's '9-2-5' is not a cover of Dolly Parton's '9 to 5'. It is, however, a song blessed with a zany promo directed by Axel Byrfors of Creators Inc, who forces Yout's fish out of education alter ego, Mordecai, to get a job. Turns out Mordecai's a real live wire in the parlance of Talking Heads and not suited to the workplace. Let's just say he prefers to work outdoors.

TV Spot

9 July 2025

'Line of Duty' and 'Amandaland 'star Rochenda Sandall lends her voice to a heightened NHS Blood & Transplant spot directed by Novemba (Oliver Clark and Blair Macdonald). As paramedics treat those injured in a crash, the camera glides over the chaos to reveal… a bloke on the sofa. He's 'there' thanks to the blood he donated to help those who need it most.

Promo

9 July 2025

One of the few people to emerge unscathed from 'MindsEye', one of 2025's most reviled video game so far, is Ryan Lee West, also known as Rival Consoles. He put a heck of a lot of effort into the soundtrack—karma's rewarded him with a hand-painted, stop-motion promo for 'Soft Gradient Beckons'. It's directed by Antony Dickenson, who sure knows how to make monochrome move.

TV Spot

9 July 2025

Part one of Nike's 'Scary Good' campaign looks at post-traumatic stress disorder. OK, that’s a bit of a stretch—more like post-Kylian Mbappé stress disorder. Directed by Ian Pons Jewell, 'Kyller Instinct' (geddit?) takes place in a hospital with a difference: all the patients are goalkeepers and defenders left shell-shocked by the France and Real Madrid forward. Poor bastards never stood a chance.

TV Spot

9 July 2025

Director Robbie Samuels, who struck a chord in 2018 with the excellent 'Hip Hop Café', helms a characterful commercial for Hyundai as part of its Black charm offensive. The brand launched 'OKAY Hyundai' in 2021 to attract more Black drivers—almost four years later, the campaign's still in rude health, with Samuels tapped for the latest instalment, 'He Got Money'.

TV Spot

9 July 2025

The Nothing Phone (3) is—you guessed it—Nothing's third stab at a smartphone. To help make it stand out from the crowd, the brand's stuck a Glyph Matrix on the back. This round patch of LED dots let the cast of this commercial play a game of spin the bottle, where the loser has to cough up for dinner. They could use a real bottle, of course, but there'd be hell to pay if it smashed.

Short Film

9 July 2025

At one point in Ajuan Isaac-George's 'Seventeen', a teenage roller skater says: "This is probably the least threatening thing a Black man can do." He and his friends use a multi-storey car park to practise, hang out, and shoot the breeze. They also let Isaac-George document their last summer with zero responsibilities and the right to roll left, right, and centre.

TV Spot

9 July 2025

There's a bit of nominative determinism at play here as creative-turned-director Malcolm Green flashily illustrates the responsible approach to the environment cultivated by recycling firm Cirrec. The film presents Cirrec's credentials in a dynamic whirl, and although there's no real call to action, there is a reassurance in knowing that companies like this are doing what they can to make a difference.

TV Spot

9 July 2025

With Charles's elevation from prince to king, the charity he established forty-nine years ago as The Prince's Trust has also had a rebrand and has, since October 2024, been known as The King's Trust. This reassuring ad, scored by Joy Division's 'Atmosphere', lets us know that it is continuing with its mission of supporting young people and enabling them to contribute to their communities.

TV Spot

8 July 2025

The Things are back in a series of sponsorship idents courtesy of British Gas, agency The&Partnership, and directors Si&Ad. The brood of five made a good impression when they moved in at the start of May, and these Channel 4 spots work just as hard as the main film. The attention to detail is top-notch—notice how Mum Thing's blue fur reacts to water in the bath.

TV Spot

8 July 2025

Like the Spanish Inquisition, nobody expects a tie-up between Citroën and The Big Issue. Now that it's here, what’s it all about? Carl Davis, founder of Living in Fitness, helps keep older members of the community stay fit and healthy for longer. One assumes he drives a Berlingo van to appointments, but it's the bond between Davis and his clients that takes centre stage.

Promo

8 July 2025

One of three music videos directed by Boy Dykes (Juliette Larthe, Jess Kohl, Lydia Garnett, and Jesse Glazzard) for trans perfomer Kae Tempest, 'Know Yourself' is the most personal one yet. Tempest goes to a barber shop where the TV shows footage of his early performances. He was known as Kate Tempest back then—suffice it say, he's changed the channel.

TV Spot

8 July 2025

There's good and there's scary good—all Nike cares about is the latter. Led by a cross between the Front Man from 'Squid Game' and some kind of digital daemon, this 60" commercial features snippets of eight, count 'em, eight, commercials that explore the 'Scary Good' concept with gusto. Ian Pons Jewell directs the greatest hits spot, if you will.

TV Spot

8 July 2025

Not every waiter or waitress is cut from the same tablecloth. For every rude server that makes you boycott a restaurant for life or vent your spleen on Reddit, there's one who goes beyond the call of duty. Take the guy in this Square commercial—when the heavens open, he rushes to help two older diners take shelter. If any garçon deserves a tip, it's him.

TV Spot

8 July 2025

The latest instalment in this generally persuasive campaign for electrical retailer Currys once again leans into the idea that its staff's knowledge is a good reason for shopping there in person rather than purchasing online. There's a degree of counter-productivity in this execution as the hurried delivery necessitated by the gag doesn't suggest the promised customer service, but it's handled with a light touch by director Greg Bell and that gets it over the line.