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20 April 2026

Drinks maker Fever-Tree comes clean in a 30" commercial directed by Fiona Jane Burgess. The brand likes to think it was American bartender's "best kept secret"... but now it wants consumers to get in on the action. Viewers might not be able to put on a show like the professionals featured here, but they are invited to match the taste—after all, it's good to feel part of a club.

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20 April 2026

'The Van' by Bleachers goes everywhere and nowhere at once. It's sweet how frontman Jack Antonoff evokes life on the road as a wide-eyed musician ("Pulled into a Wawa in Philly in 2000… /All Jersey kids, we never learned to pump gas"), but the music sounds trapped between gears. If you felt Antonoff's work with Taylor Swift needed a kick up the jacksie, overtake 'The Van' as soon as possible.

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20 April 2026

If/because you hate potholes, you'll love this Geico commercial directed by Andreas Nilsson. Like 'Wallet' before it, 'Pothole' is an offbeat study of consumer dread. Over drinks with friends, a couple overshares what happened after they ran over a pothole. The event was bad enough… then it became a ruddy member of the family. Salt? Meet wound.

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20 April 2026

For multi-talented artist Mette Towley, "music is everything and dance is everything else". It's a formula that works rather well for 'Coming of Age', a breathless music video she co-directs with Helen Morales. If you like copious costume changes and choreography that stretches the performer's muscles and then some, this should do the trick.

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20 April 2026

In the lead-up to the FIFA World Cup 2026, Adidas’s new campaign for its Originals collection shifts the spotlight beyond the stadium, celebrating the culture that surrounds the game. Directed by Jack Begert, the campaign unfolds through a series of striking short films shot on the streets, where vibrant colours, passionate fans from across the globe, and the buzz of large crowds take centre stage.

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20 April 2026

This is one of the strangest commercials DAVID's watched in some time. A plug for some kind of legal AI company, it stars Jude Law because… his surname's Law. Get it? "Please, for the love of God, get it," goes the silent plea from Legora HQ: "We paid a lot of money for him." Was it worth it? That, members of the jury, is highly arguable.

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20 April 2026

Founded in 2019, Allica Bank thinks the sector's been too impersonal for way too long. Its debut TVC, therefore, wants factory manager Sarah to feel seen in a world often blinded by numbers, rates, and percentages. What better way to do that than have one of its employees arrive by conveyer belt and ask about Sarah’s sand bath retreat in Cornwall?

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20 April 2026

Smart Energy GB, also known as Albert Einstein mob, hopes BBC Radio 2 DJ Sara Cox helps folk tune into the importance of smart meters upgrades. Her role, such as it is, is to indulge Uncle Albert as he thinks about how music technology has evolved in a similar way. It would've been nice to hear more from Cox, plus she has less to do than Ross Kemp or Angela Rippon.

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20 April 2026

When DAVID learned a new Esure commercial was on the cards, he wondered if Michael Winner had been resurrected à la Peter Cushing or Val Kilmer. Viewers are spared that, at least, but is Dave O'Deer—a CG deer that screams like a sheep from 2012—any better? Couple with Lorraine Kelly's VO, it's a soundscape which distracts from whatever wisdom the brand wishes to impart.

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20 April 2026

This is the strongest of five new commercials made by BBH for Monzo for the Irish market which are predicated around the idea that the world has been waiting for Internet banking. In this execution, a young woman's photo booth experience in 2005 is ruined by a friend asking her whether it is yet possible to use a debit card overseas without incurring an additional transaction cost.

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17 April 2026

Basmati rice brand Tilda sounds a lot different than before, all thanks to a UK garage track that's somehow not cringe central. The lyrics tune into the quirks of cookery ("Does your dad still weigh up the spice right down to the gram?"), and celebrate how everyone's got thoughts where dinner's concerned. This is underscored by photos and phone backgrounds that chime in throughout.

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17 April 2026

Previous ads for Issey Miyake impressed with their classy visuals and sensory flair. The latest keeps up the good work on all counts, as a beautiful sunrise illuminates the brand's ornate refillable bottle. If the idea was to make it look too good to throw out, then the brand should be pleased as punch. The onus is on Lumière d'Issey to smell the part.

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17 April 2026

When DAVID first heard about 'The Claudia Winkleman Show', he wondered if it would resemble her work for the National Lottery. The latter makes the most of Winkleman's ability to make herself at home anywhere in the country—the former sticks her in a gloomy studio and interview celebrities who so far lack the personality of the beefeater who sidles up behind her.

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17 April 2026

Bukayo Saka's recent dip in form is a sore spot for Arsenal fans. The winger's latest commercial for Nando's, however, is a sauce spot. First launched in 2024, his take on peri-peri is back for—you guessed it—a limited time only, and he's got a lot invested in this shipment. That's why he dons a hi-vis vest to help pack and load each bottle.

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17 April 2026

We're a little bit late to the party with this wind-up wonder for Ampol as it was actually first broadcast last year but we had to add it as it is such good fun. Directed by StyleWar (Oskar Holmedal and Martin Sjöström), it's a 60" toy story about a wind-up car left behind by its owner. Too playful to stay in park, it sets off in hot pursuit of the girl and her parents.

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17 April 2026

Unless you have been hiding under a rock (or work in an agency creative department, which is much the same thing) you will be aware that the biggest TV sensation of the last twelve months was 'Heated Rivalry', so it was shrewd of Peloton to turn to Hudson Williams – one of its stars – to front a commercial drawing attention to the range of exercise options now available when you sign up to their fitness programmes.

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17 April 2026

This highly effective spot for Toyota's RAV4 has its tongue slightly in its cheek but nonetheless provides a serious reminder of what the 'R' in RAV4 stands for. A family that has lost its mojo when it comes to recreation is delighted to re-engage with the outside world with the help of the advertised vehicle. This is a much better proposition than the one usually used by car manufacturers where they pretend that rugged men are going to drive their rugged vehicle across rugged terrain.

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17 April 2026

There is an admirable straightforwardness to this heartbreaking film rasing awareness for Children's Hospices Across Scotland. The loss of a child is so difficult to bear or even think about that it becomes easy to hide the reality of it behind euphemisms... even in communication made on behalf of hospices. This film opts to confront the reality but does it with such care and tenderness that it lands the message with real impact, and no sense of emotional manipulation.

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16 April 2026

Adland loves wrestlers. Over the years, they've been used to promote chocolate, productivity software, meat substitutes, and more, with colourful costumes and hefty muscles used to help products stick in viewers minds. The latest brand to break out the baby oil is Seek, an Australian employment website that knows how much a bad hire can rock the boat.

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16 April 2026

You can tell MegaMobile is evil by the musical sting that plays before we enter its colossal headquarters. Is it run by evil geniuses? Sort of—if you don't like the way an arrow points on a chart, for example, rotate it and insist the company's "killing it". That's when straight-shooter Natalie turns it back and reveals the network speed is down in the dumps.

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16 April 2026

Director Olivia de Camps is currently in a rich vein of form and this ad for email service Proton keeps it that way. A 60" horror film that ratchets up the tension in a way that makes you check all the doors and windows are locked, it claims that "tech companies track us from the moment we're born". Goody gumdrops, eh?

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16 April 2026

Back at the antique shop under threat from piledrivers and chokeslams, Maria admits she hired Ricky because the words "chair specialist" leapt off his CV. When Ricky sees a chair, though, he treats it as a weapon (he is a professional wrestler, after all). If viewers recall Ricky about to go hardcore, they'll recall the advertised employment site.

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16 April 2026

Round three of this muscular Seek campaign proves once and for all that Ricky Wrestlington is a poor fit for Maria's antique shop. The way he mounts red velvet ropes and taunts the non-existent crowd is a lovely bit of physical comedy, but it's not what the proprietor had in mind. Many employers have been in her shoes, and the brand aims to help them avoid any more botches.

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16 April 2026

One of two Xfinity commercials directed by Matt Aselton, this instalment backs the MegaMobile team into a corner. How do they intend to fight back against Xfinity's latest generous offer? Bribe customers with counterfeit money. It's a corporate farce, of course, but it's designed to make viewers question whether their current providers have their best interests at heart or not.

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16 April 2026

There's something of 'The Stepford Wives' about this dazzling promo by Warren Fu for jazzy Icelander Laufey's new track 'Madwoman'. She appears to be trapped in a suburban fantasy until various aspects of life there suddenly don't seem to be quite as they first appear, and, ultimately, she has to choose between an abyss and the confected artificiality she's trying to escape.

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16 April 2026

According to this ad for Canadian app Felix Health, humans spend six years of their lives waiting. A number of different scenarios are shown with adjacency to health issues to illustrate the point. Director Jake Dypka establishes a gloomy tone for frustrations of delay before things perk up when it becomes clear that the advertised service can solve all the problems.

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15 April 2026

This short film by Kathryn Everett for Kotex shines a light on menstrual art, while tracing the phases of history when such expression was censored, dismissed, or erased. Strikingly, some of those 'missing' chapters aren’t as distant as we might like to think.

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15 April 2026

Oh, booger—it's another Taubmans commercial from Down Under. DAVID means that as a compliment, however, as directors Novemba celebrate dried nasal mucus on Australian walls… and commiserate with parents who must remove said boogers. The brand hopes the relatable wince factor persuades homeowners to buy its supposedly snot-proof paint.

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15 April 2026

Sabrina Carpenter and Margaret Qualley co-direct the devil-may-care music video for 'House Tour'. An ode to films like 'The Bling Ring' and Qualley's own 'Drive-Away Dolls', the promo centres around the antics of the Pretty Girl Cleanup crew (Carpenter, Qualley, and Madelyn Cline). It's right to be wrong in this neck of the woods, with all three performers lost in the thrill of it.

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15 April 2026

McCain wants viewers to think its triple-cooked chips are a step up in the sides department. If they're not tired of the phrase "ooh, fancy" by the time this 20" commercial is over, they may be well tempted to crank oven chips up a notch. The characters may be stuck on repeat, but a brief glimpse of 'Haute Potato' ("Live, Laugh, Chips") magazine adds welcome variety.