Advert

6 March 2026

After FBI director Kash Patel beat Canada in the men's ice hockey final at the Winter Olympics (he sure as hell celebrated like he did anyway), Canada's Connor McDavid and the USA's Auston Matthews refused to let it get in the way of their friendship. This commercial sees them go on a man date to McDonald's, just in time for the brand's NHL Star Sticks Meal offer.

Advert

6 March 2026

Wash's Sharon Chung grades a low-key spot for Nike set in Los Angeles. Before the Olympic and Paralympic Games land in 2028, the brand pays tribute to the gyms, skate parks, basketball courts, and running routes that help keep Angelenos in good nick. The cast hang loose throughout, but there are also moments of repose where Chung's considered grade shines.

Promo

6 March 2026

Harrison Adair directs another white-collar music video for James Blake, who's, er, full of the joys of spring: "Sometimes we come back empty-handed/Like bees from plastic flowers." Like 'I Had a Dream She Took My Hand' before it, 'Death in Love' is an office-core promo that makes you want to steal some pens from the stationary cupboard.

Advert

6 March 2026

As the debate about set-pieces in the Premier League rages on, Arsenal, who've scored sixteen goals from corners so far this season, are sure to irk rival fans, players, and managers alike with a film called 'A Corner of Arsenal Wherever You Are'. It's not a calculated dig at Fabian Hürzeler, however—it's a plug for Arsenal's official app.

Advert

6 March 2026

In a bid to reach as many vulnerable patients as possible, Parenta-Life Coach Dr Rick has launched his own podcast. This episode of 'You Are Not Your Parents' lasts sixteen—count 'em—sixteen minutes, but lead actor Bill Glass and director Martin Granger make them fly by. For the character, it feels like a lifetime.

Advert

6 March 2026

To introduce the idea that 'some moments deserve Yorkshire Gold', a pair of men find an unlikely moment of camaraderie in this fabulous new ad for Yorkshire Tea. Director Andrew Gaynord has taken Lucky Generals's great script and applied beautifully measured understatement to turn it into something that is both funny, and surprisingly tender.

Advert

6 March 2026

Bentley clearly had performance-focused drivers in mind when providing the brief for their new commercial for the Continental GT S. It is therefore no surprise that the fourth generation of the model is the fastest yet. Dust billows as the car is pushed to its limits against a deserted yet striking backdrop, a polished display of the luxury model's speed and sporting performance.

Short Film

6 March 2026

This entertaining film by Sebastian Lopez tunes into the growing paranoia around AI. When a young man begins performing impressive gymnastics in the park, one of two men on a nearby bench suggests that what the duo are seeing is not in fact real. The impossibility of this strikes the other as absurd, and he takes on his friend and a gathering crowd who share his friend's suspicion.

Advert

6 March 2026

Tom Hooper has a remarkable ability to lean hard into the emotionality of an idea, unquestionably soaking it in a sticky saccharine substance, and getting away with it! Indeed, in this ad for Samsung, he doesn't just get away with it... he makes it work. The commercial tells the story of two young girls – best friends – who are going to be parted because of house move.

Promo

6 March 2026

The new music video for Jessie Ware, starring actor James Norton, is sure to raise an eyebrow or two. If a submissive cowboy happens to be your thing, then look no further. Filmed in black and white, the video leans into a Fifty Shades of Grey mood, quite literally. And with lyrics like, #Come on and ride my love. Giddy up, giddy up, giddy up!#, there’s no doubt this is where disco meets the Wild Wild West.

Advert

6 March 2026

Burberry’s global campaign for its iconic trench coat features figures from film, music, sport, and fashion. One hundred and seventy years ago, the brand introduced the trench, a coat that bridged the gap between functionality and style. A design that withstands the famously unpredictable British weather and allows the wearer to look catwalk ready.

Advert

6 March 2026

The North Face is leading the charge in redefining hiking with its latest commercial, created to resonate with a new generation of outdoor explorers. Reframed as far more than just a sport, hiking is presented as a form of self-expression. Set deep in the wild, the film centres on the chemistry of a group of young people living freely, exploring, laughing, and embracing the moment together.

Advert

6 March 2026

Hummer showcases its new all-electric GMC Hummer EV in this sixty-second spot. A pair of Hummers glide almost silently and with surprising agility through the middle of the night. Navigating spaces they clearly weren’t designed to drive through,including a shopping centre, an art gallery and a basketball court.

Advert

5 March 2026

Millennials v Gen Z is not a battle in which older viewers are necessarily invested, but it lies at the centre of this ad for Kayak designed to remind viewers that they can use the phone app rather than a desktop to book stuff using the advertised service. The performances are overcooked, and the joke doesn't really land, but it will nonetheless remind the audience of the app's utility.

Advert

5 March 2026

It's astute to place female friendship at the heart of this campaign for tourism in Dublin suggesting we take a short break in Ireland's capital. Given the popularity of 'Derry Girls' 'Bad Sisters' and 'How to Get to Heaven from Belfast', all of which focus on sororal connections, and Dublin's popularity as a hen party destination, this is taking a swing at an easy target.

Advert

5 March 2026

This is an important film aimed at parents of boys who are at a vulnerable stage of their development which makes them susceptible to toxic online content. Mots of the ad is a slow zoom towards the protagonist while Jim Johnson - the excellent voiceover artist - let's us know what he's looking at, and the striking thing is how life can be carrying on around someone who is being affected by this content, without their knowledge.

Advert

5 March 2026

IKEA is inviting British Muslims to enjoy 'iftar at ours' in a culturally inclusive new piece of work. With Ramadan beginning on 17 February, the campaign’s timing couldn’t be better. More than two weeks in, many may be starting to feel the physical demands of fasting. And if going without food and drink during daylight hours isn’t challenging enough, having to break your fast while commuting only adds to the difficulty.

Advert

4 March 2026

Now that the Cracker Barrel logo controversy has blown over, the restaurant chain's got a surprise in store for Danny—a seasoned customer you suspect had thoughts about the new logo. He's early for his ham dinner, you see, but staff and patrons alike distract him long enough for a certain plan to come together. Like 'The Fast and the Furious', it's about family.

Advert

4 March 2026

This Merrell commercial has real 'last days of the COVID-19 pandemic' energy. Almost three years after the global health emergency ended, the footwear brand encourages viewers to leave the house, tent, locker room, cabin, trailer, and/or flat more often. Those ready to start anew or recharge in the fresh air have the brand's full (arch) support.

Advert

4 March 2026

To promote a tie-up between streetwear brand Corteiz and headwear company New Era, director Gabriel Moses goes back to Bashy, so to speak. 'Black Boys' sounds a little different here, as south London MC Novelist performs new lyrics over the 2009 track. It's an earful complemented by an eyeful (New Era loves cartoon eyes on hats even more than Nintendo).

Advert

4 March 2026

Wyoming—also known as the Equality State, the Cowboy State, and, er, Big Wyoming—wants adventurers and free spirits to visit as soon as possible. In return, they’ll get more rodeos, honky-tonks, and rough-hewn beauty spots than they can launch a lasso at. If viewers wish to blow off some steam after all that 2026 has thrown at them already, the advertised state is happy to help.

Advert

4 March 2026

Directed by Edward Andrews, this 30" commercial features the world's strongest boy… or it seems. The kid appears to drag his father across the floor like a blanket, not that Dad's fussed, to be honest. What matters is that he's sorry—sorry he can't be there as the boy leaves for his first day at a new school. If Dad's not around, then, who or what’s been hauled to the front door?

Advert

4 March 2026

This Vibram commercial doubles as a handy reminder about Red Nose Day. The follow-up to last year's 'Toe Wrestling' spot, the brand's latest revolves around juggling (if Vibram had its way, both would be demonstration sports at the 2028 Olympic/Paralympic Games). When a street performer lets one ball go astray, other FiveFingers owners show what they can do.

Advert

4 March 2026

Four criminals pick the worst day to rob a bank in this Indian-flavoured spot for Chicken Licken. It's 08:37 in Colaba, Mumbai, and the gang's ready to get out of Dodge. You'd think the cops would send all available units to the area, but why do that when General Raj is on patrol? As director Greg Gray shows, Raj is the only man you want on the case.

Advert

4 March 2026

'Resident Evil' fans have endured a lot of live-action dreck over the years. From the Paul W S Anderson films to the misguided TV adaptation (Netflix mercy killed it after one season), non-video game entries in the survival horror franchise has left viewers screaming for less... until now, thanks to 'Evil Has Always Had a Name'.

Advert

4 March 2026

Australian soccer star Amy Sayer has been on a painful and lonely recovery journey. The Matildas midfielder's ruptured ACL kept her off the football field for 457 days and this epic commercial for Allianz, scored by Sia's Unstoppable, and directed by Michael Gracey captures the spirit of her fightback in all its determined glory.

Advert

4 March 2026

The claim made by this entertaining ad for Sofology is that their sofas are for discerning people, who are not easily satisfied. They're not explicitly having a pop at rival retailers known by initialisms, but they're not not having a go at them either. There's a knowingness to the misdirection conjured by Greg Bell that has the audience trying to guess what she's really up to... and none will mange it as it's so unexpected.

Advert

3 March 2026

Everyone's in a rush these days. Take the conductor in this Batchelors Super Noodles ad—you'd think the man would savour one of Johannes Brahms's 'Hungarian Dances', but he'd rather get it over and done with. Why? Because he'd rather be eating in four minutes than waving a stick about. Highbrows get hungry too, you know.

Promo

3 March 2026

Remember the Burger King foot lettuce scandal? It stuck with directors Alex Acy and Rémi Belleville—so much so that it's been reconstructed for a lengthy American Football promo. There’s more to ‘Bad Moons’ than a food inspector's worst nightmare, however, as Acy and Belleville use infrared photography to explore other acts of youthful rebellion and esprit de corps.

Promo

3 March 2026

As album titles go, 'All Is Love and Pain in the Mouse Parade' is a doozy. The fourth studio album by Of Monsters and Men, it offers director and animator Honor Price plenty to chew on. The result is a stop-motion music video that delivers two songs for the price of one—'The Block' and 'Mouse Parade'—and what a world Price and her team have crafted for them.