Promo

7 November 2025

The spirit of Freddie Mercury lives on through the likes of Zach Witness, whose new song 'Killa Queen' is a right royal romp. Like a cross between Mercury and George III from 'Hamilton', Witness has a gay old time at the head of the table. When the strobe lights kick in, Witness and his guests dial up the intensity and indulge like royals damn well should.

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7 November 2025

Xfinity and directors Andy & Adeena steal a march on the Easter bunny with this stop-motion animated commercial. Because rabbits breed like… rabbits, the buck of the house has to save money somewhere. He starts at the broadband—thanks to the advertised provider's lock-in offer, the price is kept steady for five years. Just as well—we dread to think how Christmas costs in this house.

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7 November 2025

Christmas presents are overrated, says O2—time spent together at Christmas is the real deal. Sean Bean takes a break from his role as the Sheriff of Nottingham in 'Robin Hood' (he's got a lot of experience with arrows) to narrate a 40" plug for Priority, the brand's customer rewards programme. Therefore, physical gifts are out and shared experiences are in.

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7 November 2025

Part two of Aldi's Christmas ad reveals that Kevin and Katie are engaged. That's the good news—the bad news is that Kevin's stag do's gone off the rails. No one knows where the carrot's got to, and a blizzard only makes the search harder. As it turns out, Kevin's tied to a candy cane after a trip to Lapland "for the dancing". And we thought he was a paragon of virtue.

Short Film

7 November 2025

Written and directed by Sye Allen, 'Light Hearted' stars Gillian Wright (Jean Slater in 'EastEnders') and Simon Greenall (Michael in 'I'm Alan Patridge') as a couple brought back together by technology. Flesh and blood Clive may be dead, but his spirit lives on thanks to the wonders of tomorrow… or should that be blunders?

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7 November 2025

Matalan go for a surprisingly low-key Christmas ad this year with close-ups of a woman prepping her house for the big event just before guests arrive at her door. Sitting among all the big budget stuff elsewhere in the ad breaks, this is certainly in danger of being overlooked even if, in its own right, it's a perfectly decent bit of craft.

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7 November 2025

This haunting film for the NSPCC highlights the importance of their Childline service with considerable gravity, as we witness the terror of a girl living in an abusive environment. Although director Sara Dunlop uses a lot of commendable restraint, she allows the viewer to sense exactly where this is going, and this amps our ability to empathise with the plight of this poor child, and, by extension, those like her who have to live like this.

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7 November 2025

Patch is a puppet controlled by kids who learned how to code thanks to the Telstra Foundation. Is it the life he always wanted? That's a tricky one, to be honest—no one wants a motor up the bum, do they? Children also make him burp and fart at will, but that's the gig. "Science is amazing," he says, resigned to his fate but happy to help keep kids distracted over the school holidays.

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6 November 2025

Mainline Menswear's not just for rail passengers, believe it or not, though the brand's autumn/winter commercial does start in a train station. Shot in the north-east of England, the ad shoots for understated and scores. The likes of Adidas, Boss, Paul Smith, and Belstaff are worn by those who—not to sound like a cursed piece of home decor—live, laugh, and love.

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6 November 2025

This Bodyform commercial's only twenty seconds long, but it manages to fit in a humongous drop of blood that glows like a bad omen. The brand refuses to underplay heavy periods "that make every day a black jeans day", so recommends Ultimate pads for those in need. As ever, there's not a trace of blue liquid under agency AMV BBDO's expert watch.

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6 November 2025

'Scream' turns thirty next year (yes, DAVID’s as disgusted as you), but Nike's already prepared a tribute to Wes Craven's self-aware slasher. Directed by Patrik Harkin, 'Cute Shoes' revolves around a woman, a phone call, meta-commentary, and Air Max 95s, also known as 110s. Is her number up? Depends on who has control of the final cut, so to speak.

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6 November 2025

It's a little known fact that when Robert Redford passed away, the role of horse whisperer was passed onto Fredrik Bond. In our headcanon, Redford watched Bond's 'Inner Horse' commercial for ATG and said: "This guy gets it." The Swede's latest spot has all the horses, with Stockholm overrun by the beasts as V85 hype takes hold.

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6 November 2025

Who knew Lego were such big Lionel Richie fans? It's only a matter of time before he gets his own minifigure, we reckon. For its 2025 Christmas ad, the brand uses 'Hello' as a plea for seasonal togetherness and old-school play. When a young boy ignores his sister and goes to his room, more toys than you can shake a brick at leap into action.

Promo

6 November 2025

The music video for Novo Amor and Yvette Young's 'Monty' feels like a sweet-natured remake of 'Pet Sematary'. When a grief-stricken man watches an infomercial for 'Eterni-Pet' (like a Native American burial ground in a box), he lays down hard cash to resurrect his beloved dog Monty. It sort of works… a weird-ass puppet's as good as the real thing, right?

Promo

5 November 2025

Baby Dave is the side project of Soft Play's Isaac Holman, who dons a chonky business suit in the promo for 'San Pellegrino'. How far will he go to buy fizzy water for his partner? Wherever he can get to on foot, like a corner shop or… Sainsburys. Imagine if this mixed-media yomp turned out to be Orange Supermarket's Christmas ad in disguise.

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5 November 2025

Don't panic, everyone—the NHS has not replaced bandages with bubble wrap. It's only used in this 30" commercial to stress the importance of vaccination for pregnant women. Thanks to her see-through shield, she's free to go about life as normal and shoot the breeze with another expectant mum who prefers foam peanuts. Each to their own, we suppose.

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5 November 2025

Tan France of ‘Queer Eye’ fame narrates a Sephora commercial where a treat for the protagonist becomes a Christmas gift for her mother-in-law by accident. She's wise to hold her tongue, as it grants her access to the real family group chat, or "the one with the good gossip". Sometimes it pays not to overthink this time of year—just smile and nod.

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5 November 2025

As Premier League leaders Arsenal rack up clean sheet after clean sheet, the club also want to clean up at Christmas. Whether fans visit the Armoury at Emirates Stadium or browse Arsenal Direct, the Gunners fancy a bumper festive period. To help get supporters in the mood for merch, Marc Sidelsky directs what might be his best spot for the club so far.

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5 November 2025

Gill, Shao Kahn, Night Terror, Magneto… these are just some of the fighting game bosses to have traumatised players over the years. None of them compare to the boss in this Mountain Dew commercial, however—known only as 'CPU', he makes mincemeat of every opponent. If only they were allowed to drink the advertised beverage, eh?

Promo

5 November 2025

Hugh Mulhern adds another aberrant music video to his reel in the form of 'Sort It Out' for Kettama and Clouds. The Irishman directs a duel of sorts between two live wires (George Jennings and Gabe Smith) in a multi-story car park. What starts as a prickly kickabout/ode to Soccer AM's 'Skill Skool' morphs into a dance-off and ends up as a piece of AI-infused body horror.

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5 November 2025

This is an odd proposition so the exhibition of the idea is odd as well... apparently HubSpot can help you use the 80% of your company's data that's lost in emails and so forth. It sounds suspiciously like a problem that doesn't trouble anyone and it's hard to get excited about its solution, and so the metaphorical search for this data becomes a bit meh.

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5 November 2025

The Winter Olympics are on the way, and this trailer for Milano Cortina 2026 is a reminder that they're closer than we might think. The staging is impressive as Olympians do their thing against a backdrop of images from the Ancient Games carved into snow and ice, but it doesn't massively generate excitement for the coming sport... and it really should.

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5 November 2025

A beautiful model cavorts with a gilded snake in this strange ad for Cavalli which drips with gauche luxury in a manner which weirdly seems to work for products in this sector. It's all very professionally done but the absence of an idea makes it very hard to generate any enthusiasm. And, honestly, that's no way to treat a snake.

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5 November 2025

Another nicely-judged slice of silliness in this ongoing campaign for Currys which suggests the staff are accustomed to extreme reactions whenever punters learn about the offers in store, and the products that are available. The gags are prop driven in this 30" piece with some ridiculous objects being dropped by the shocked customers.

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5 November 2025

Pete Davidson delivers exactly the performance you'd expect of him in this ad for Verizon that riffs on the idea that he's profligate with his money because of his celebrity status. That doesn't mean he's not thrifty when it comes to his internet data, and he takes advantage of the advertised company's ability to provide different plans for different members of the family.

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5 November 2025

Pet food brand Scrumbles riffs on 'Paranormal Activity', 'Scream', and 'The Shining' in a likeable Halloween campaign. Black cats are a seasonal staple (some people take it way too far), but how about a tabby that breaks through the door like Jack Torrance? The other two cats have learned from Ghostface and Tobi how to get what they want for dinner.

Advert

4 November 2025

Never had to open the door on Halloween? Congratulations! Christmas, on the other hand, is a whole other snowball game. Director Trevor Gourley uses a peek hole to show how many people are expected to descend on people's homes with packs of hard seltzer. If you believe this 15" commercial, Americans are guaranteed a, ahem, White Claw Christmas.

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4 November 2025

Kevin the Carrot turns ten this year (no trace of mould on him just yet), so Aldi's Christmas spot is bound to pull out all or most of the stops. In the meantime, we have a 10" teaser inspired by the cue card scene from 'Love Actually' that's become more suspect than sweet over the years. If anyone can rehabilitate this particular set piece, it's Kevin, right?

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4 November 2025

Davina McCall does her level best in a plug for Hays Travel that references 'When Harry Met Sally' of all things. It worked for Hellmann's as it cast Meg Ryan and Billy Crystal, but how does a holiday that's "warm, but not hot" and "adventurous, but not strenuous" lead a bloke to say: "We'll have what she's having"? McCall would need to be a lot more excited for it to work.

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4 November 2025

Rochelle Humes, Ryan Thomas, Ellie Simmonds, and Dr Amir Khan star in a bouncy tie-up between ITV and the Royal Voluntary Service. 'This Morning' presenter Humes flirts with a pivot to period drama, but the only roles she's interested in are—you guessed it—voluntary ones. Her free-to-air co-stars also encourage viewers to shake things up and help others.