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 Advert Sport in Mind
'Save Lives Through Sport'
10 July 2026 Sport puts us through the wringer, makes us do and say things we might regret, and leaves us sweatier than a Londoner in the height of summer. As this plug for mental health charity Sport in Mind points out, though, it also builds confidence, adds much-needed structure, and—above all else—saves lives. These, say the brand, are the results that matter.
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 Advert Honda
'Prelude'
10 July 2026 We love it when brands pull a 'Life of Brian' on us. That's when a line has such "You're all individuals!" "Yes, we're all individuals!" energy, we're whisked off to Judea. The latest culprit is Honda, who claims its Prelude hybrid is "as unique as you". That's why the marque makes such a big deal out of the protagonist’s fingerprint as he activates the S+ Shift feature.
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 Advert VanMoof
'Leave It Anywhere: Desert'
10 July 2026 One of three commercials directed by Alex Takács for VanMoof, this instalment takes place in the desert, where the tumbleweeds do what they do best. One gets the fright of its life when it becomes entangled in the advertised bike and sets off "the world's most advanced anti-theft system". Defeated, it then scuttles away like the brand hopes every thwarted bike thief does.
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 Advert VanMoof
'Leave it Anywhere: City'
10 July 2026 Ever wondered what happened to the plastic bag from 'American Beauty'? Some say its career peaked way back in 1999, but Dutch e-bike maker VanMoof looked at it and thought, "This is the bag for us." To promote "the world's most advanced anti-theft system", the brand gets the plastic bag to land on one of its bikes and… well, you'll see and hear what happens next.
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 Advert Skechers
'Stay in Comfort'
10 July 2026 So much of the World Cup preamble was about the price of rooms and whether hotel owners would make a mint or not. At least one place has done well out of the tournament, and that’s the Skechers Motel. For the brand’s World Cup spot, viewers get a tour of the resort favoured by Harry Kane, Anthony Elanga, Baris Alper Yilmaz, et al.
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 Advert Hermès
'The Kelly'
10 July 2026 Hermès’ commercial for their Kelly bag collection is a treat for the senses. A beautiful model sneaks into a room with a key and begins unlocking drawers. One after another, she discovers little goodies and accessorises herself accordingly and it’s something she clearly enjoys.
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 Promo Yaz León
'Are You Listening Or Waiting to Talk?'
9 July 2026 DAVID wonders if Yaz León is a West Ham fan or not. If she is, commiserations to her. If not, then Hammers fans are sure to want a go with her bubble gun. In the happy-go-lucky promo for her latest track, León takes a stroll around the East End that causes her to 'glitch out' every so often. Coupled with the bubbles, it makes the clip feel like a magical-realist day off.
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 Advert Bodyarmor Lyte
'Joe Burrow'
9 July 2026 Bodyarmor keeps it simple with its latest commercial—too simple, perhaps. Cincinnati Bengals quarterback Joe Burrow claims he starts the day with an ice bath and can of the advertised sports drink because "fitness never rests". Goody gumdrops, eh? Not every spot has to play it for laughs, but it feels like there’s a joke or twist that never comes.
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 Advert Belvoir Farm
'We're Taste Obsessed'
9 July 2026 Pressé meets the press in this Belvoir Farm commercial, as the brand goes on the record about its commitment to taste. Before we get down to brass tacks, however, Belvoir is pronounced "beaver" (the script slips it in nice and early so the boss character can move on to the all-important elderflower harvest).
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 Promo Beabadoobee
'Sun Has Set'
9 July 2026 Some of the best 'pursuer' characters in pop culture include the T-800 from 'The Terminator', Nemesis from 'Resident Evil 3', and the curse from 'It Follows'. Thanks to Jake Erland's promo for 'Sun Has Set', we can now add Beabadoobee to the list. Shot from a first-person point of view, the audience cannot escape Bea Kristi if it tried.
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 Promo Zwangere Guy
'Kim Clijsters'
9 July 2026 Zwangere Guy’s latest music video has landed, and it’s quite the spectacle. At first glance, it's deceptively simple. Set on a clay tennis court, deserted apart from Zwangere Guy before he’s joined by a small group of dancers. There’s no elaborate set design, instead, it’s the execution that elevates the film.
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 Promo Duke Dumont
'Misdemeanour (ft. Lapsley)'
8 July 2026 We get two Låpsleys for the price of one in the promo for 'Misdemeanour', the Southport singer's tie-up with Duke Dumont. One's in her purple phase, the other's in more of a black-and-white mood, but they share the same voice that’s passed through the digital ether and come back ready to elevate a tropical house track. A short, cool breeze to distract from the heat.
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 Advert Intact
'Picture of Trust—Corner/School'
8 July 2026 Two more one-shot ads directed by Nolan Sarner for Intact, 'Corner' and 'School' build on the idea that the insurer has more than earned Canada's trust. Part of the brand’s logo hops between businesses and individuals covered by Intact, like a cursor on a character select screen. Whoever or whatever it hovers over, they represent strength and variety in numbers.
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 Advert McDonald's
'World Menu Heist'
8 July 2026 When Rockstar Games announced that 'Grand Theft Auto VI' would cost between $80 and $100, some called it the heist of the century. Keen not to let anyone steal its thunder, McDonald's presents a sequel to last year's World Menu Heist spot. To the sound of ‘Hangover (BaBaBa)' by Buraka Som Sistema, we see what happens when the brand goes full Hamburglar.
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 Advert Justworks
'You Don't Have to Worry When It Justworks'
8 July 2026 This commercial for business platform Justworks is busy—the kind that pushes entrepreneurs across the country to the limit day in and day out. The brand's seen too many small business owners tap out due to the pressures of HR, payroll, compliance, recruitment, et cetera, and it wants to help lighten the load, stat.
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 Advert Omoda
'Everything is Essential'
8 July 2026 We’re late to the party with this (the ad came out earlier this year), but this commercial by Omoda is too good to miss altogether. Uncommon take a refreshing approach to selling cars. Gone are the bendy roads set in a scenic but unspecific location, with whatever car’s being advertised driven by a man of a certain age, gripping the wheel with a look of contentment pasted across his face.
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 Advert KFC
'BBQ Wave'
8 July 2026 KFC gets straight to the point with this ad for its limited-edition Sticky BBQ Drip Burger. If the name doesn’t already tell you what it’s all about, the mouth-watering food imagery certainly does. It’s a no-frills but highly effective piece of advertising, putting the product front and centre. And with a burger that looks this good, that’s exactly where the focus should be.
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 Advert Uber
'Hairdresser'
7 July 2026 Uber's latest campaign is all about regret—the kind that follows an expensive haircut and a strange refusal to get a cab home while storm clouds gather. Note the hairdresser's wry smile as the protagonist leaves: not only does she get to say "I told you so" next time, that'll be another fifty-five smackeroos in the till for the redo, so to speak. Make it rain!
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 Advert Uber
'Plant Pot'
7 July 2026 As DAVID found out when he volunteered to pick up a dollhouse for his niece, some items are much heavier than expected. As a result, he feels for the guy in this Uber commercial who insists he'll carry a plant pot all the way home. To ram home the idea that the brand is the smart way to go, the only word spoken here is "Uber" (the rest is pure silent, sweaty comedy).
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 Advert Uber
'Teddy Bear'
7 July 2026 One of four commercials directed by Greg Gray for Uber, this instalment revolves around the teddy bear that got away. When it’s time for a family to leave the arcade and go home, Mum thinks they should get the train instead of a cab. It goes about as well as you'd expect for the tired parents who already spent a lot to win that ruddy stuffed toy, only to see it ride off into the night.
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 Advert Uber
'Balloons'
7 July 2026 Everyone has regrets, many of them the result of unforced errors. Take the man in this Uber commercial, for example—he's bought a bunch of balloons for someone's sixtieth birthday and, would you believe it, the wind's started to pick up. When the woman he's with suggests they hitch a ride, he insists they can weather the storm. Oh dear, as people like to say, dear.
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 Promo Momotuskan
'Ben Stiller'
7 July 2026 Cormac Fallon (also known as Momotuskan) is a real live wire. The Irishman's new track, 'Ben Stiller', is loud, tetchy, and a beacon to folk like Garreth Chan. When the BlankCo director, whose credits include 'Skull of a Sabretooth' for Nuns of the Tundra and 'Lucky Night' for MoniQ, hears a track he likes, he goes on the non-lethal offensive.
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 Advert Intact
'Picture of Trust—City'
7 July 2026 This Intact Insurance commercial gets street to the point, if you will. Directed by Nolan Sarner and designed by Pink Calculator (Sarah Wilson and Tamara Rushlow), the ad takes place on a Canadian street where the narrator plays a game of Spot the Policyholder. He's rather good at it, to be honest, though it helps when you can highlight places and people of interest with a red outline.
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 Advert Jacob's Creek
'Welcome to the Creek'
7 July 2026 DAVID has expressed admiration in the past for the distinctive approach of director Frances O'Sullivan and it's a pleasure to see it deployed in a mainstream TVC. Jacob's Creek is not a brand that springs to mind when it comes to adventurousness but they have plainly bought into O'Sullivan's aesthetic as this is a fine display of what she does best.
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 Advert Audemars Piguet
'No One Shapes Time Alone'
7 July 2026 At an event earlier this year hosted by Sony music, there was a fascinating discussion about the sophisticated relationship between music stars and brands. While it was disheartening to realise how dependent musicians sometimes become on these relationships, it was also encouraging to hear how they are gaming them in their favour.
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 Advert Scottish Government
'The Road is Calling'
7 July 2026 DAVID, like many people, has lost a lot of sleep on account of the World Cup. When you're tired like that, the mind starts to play tricks on you. In a vulnerable state, you watch the Scottish government’s latest road safety film and think, "This has got to be a hallucination, right?" Then it hits you—not only is it real, but viewers are meant to take it seriously.
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 Advert Old Spice
'Smell Like It Went In! | Smell Like You Found The Right Tent!'
7 July 2026 Old Spice's latest commercials make big promises - but not the kind we're typically used to. The first, and stronger, of the two 20-second spots is set on a football pitch, where a player’s penalty kick spectacularly misses the goal. Old Spice Antiperspirant won’t help the ball go in… but it will make you smell like it did.
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 Advert Gillette
'Goal'
7 July 2026 As the voice of 'Love Island', Iain Stirling's used to hairless chests (and bums). That's why Gillette asked him to voice a plug for its Body + Intimate Razor—also known as a striker's secret weapon. The ad claims a face razor is bad news for the rest of the body, and that irritated skin will distract those in on goal. Michael's so proud of his bare chest, he's happy to risk a yellow card as he whips his shirt off.
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 Advert Twix
'Double Act'
7 July 2026 According to press reports last month, Dougal Wilson may be about to embark on Paddington 4 and, if that's the case, this ad for Twix serves as a reminder of what we lose when Wilson is gallivanting around the world with the world's most beloved animatronic bear. There is a unique sensibility to Dougal Wilson's work and it's very much in evidence here even if it can't quite be defined.
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