Advert

10 May 2026

Another day, another car brand we didn't know existed. But we do now, largely thanks to this stylish commercial directed by Henry Hobson of MJZ which uses Mo Farah as a metaphor for the 'different' use of energy and power. This is because Chery is a hybrid car, something the ad is presenting as an entirely new concept – which it's not, obviously.

Advert

10 May 2026

This tribute to David Attenborough is both wonderful and clever. A number of animal noises have been returned to create a zoological chorus which gives voice to a rousing rendition of 'happy birthday' as the broadcaster reaches his hundredth birthday. It also offers a useful reminder of the natural history programming, much of it made with Attenborough, available on their platform.

Advert

10 May 2026

This utterly charming animation from Australia has the laudable and ambitious aim of reframing dyslexia as a superpower rather than a disability. It opens with a little girl called Lola investigating the condition, presumably because she has been diagnosed with it. She drifts into a reverie where she encounters an eccentric inventor (voiced by Jeremy Irons) who explains to her that many of the most accomplished people of all time have been 'dyslexic thinkers'.

Advert

9 May 2026

This beautiful 90" spot for the Canadian Blood Service has the rare ability to disarm even the most hardened viewer. A man strolls out of clinic with a smile on his face before he’s unexpectedly surrounded in the street by strangers who begin to hug him. And not the fleeting, polite type... the kind that carries weight, gratitude, and something deeper and harder to articulate.

Advert

9 May 2026

Westpac’s new ad for their charitable endeavours sidesteps the usual emotional hard sell in favour of something more self-aware. In a landscape where every appeal is competing for the same finite pool of goodwill, and where audiences are increasingly stretched, the ad taps into a familiar, quietly nagging thought: what difference does my small contribution really make?

Promo

8 May 2026

As if it isn't obvious from the title, Charli xcx is exploring a new genre with her latest track, 'Rock Music'. The promo by Aidan Zamiri of Object & Animal playfully pokes fun at the tropes of rock 'n' roll and adds to the sense of fun invoked by the song. The artist herself is at the centre of the mischief, smoking like a bad girl and provoking moments of mayhem.

Advert

8 May 2026

To the sound of 'Lean on Me'by Bill Withers, Volvo reminds us that it invented the three-point seat belt in 1959. There's more than a hint of "What can I say except you're welcome?" when the marque says it gave rival brands the technology for free. Is it more likely to make consumers buy a Volvo, or prompt them to say, "Huh, that's a neat bit of trivia—one for the pub quiz"?

Advert

8 May 2026

Columbia Sportswear's 'Engineered for Whatever' campaign has a sadistic streak that's too funny to ignore. Not only does it force two guys to sit in a sauna in the desert under the midday sun, but it also adds a flamethrower to the mix. It's hard not to feel bad for Simon, the non-Omni-Freeze t-shirt wearer who gets the cold shoulder from his parents.

Promo

8 May 2026

Paris Paloma's new song is named after Studio Ghibli co-founder Hayao Miyazaki, but the promo skews more towards Hidetaka Miyazaki, creator of the tough-as-nails 'Dark Souls' games. The fact that Paloma wears a suit of armour, rests in front of a bonfire, and is followed through the woods by some kind of twisted ghoul makes us even more curious about the inspiration.

Advert

8 May 2026

A bottle cap travels at the speed of soda in this ad for Greek drinks brand Three Cents. Like a ricochet on steroids, it bounces walls, smashes through trees, and punctures a glass full of Three Cents ginger beer. Part of us wishes it was a rival beverage—what better way to suggest your product offers bang for the buck and makes your competitors seem flat and ineffectual?

Advert

8 May 2026

Buffalo mozzarella… what's it all about, eh? The woman in this 30" Aldi commercial has thoughts on the matter—all of them madder than a box of cheese frogs. The brand likes to make value for money as straightforward as possible, but first it must dispel some myths about dairy that stem from an overactive imagination.

Advert

8 May 2026

Having thoroughly modernised the advertising of British Airways, Uncommon are aiming to do the same for another of the institutions nationalised by Margaret Thatcher's government in the 1980s... BT. They've got off to a grand start with this eye-catching opener made in the style of Daniel Wolfe by, well, Daniel Wolfe.

Advert

7 May 2026

Krispy Kreme’s first-ever UK and Ireland campaign has kicked off on a, ahem, high note. The fact that the brand has built such strong recognition without major campaigns until now speaks volumes about the appeal of its doughnuts. When Dad opens the box, singers begin popping out from the living room decor, harmonising one by one. It’s an unusual, very surreal scene that works.

Advert

7 May 2026

This Ketel One commercial 'stars' Patrick Schwarzenegger, though the son of Arnold is more serviceable than spectacular. He does manage to click his fingers well enough (shame he was too young to star in those Make Poverty History ads), summoning cocktails on his day off like an alcoholic magician. He has worked ever so hard for it.

Advert

7 May 2026

This is hilarious. The high-minded thoughts of the first three punters as they await the start of this year's NBA playoffs are completely undone by the fourth as his mind is somewhere else entirely. Shrewd to focus just on the eyes of the four participants so they're not required to act out their thoughts too much.

Advert

7 May 2026

The underwater photography is stunning in this attractive looking Singaporean ad for Marina Bay Sands but you can't help feeling that someone was really, really determined to make sure we understand that it's luxury pool is sitting on top of the building. We get it, lads... very impressive. Beautifully made nonetheless.

Advert

7 May 2026

For its 2026 World Cup spot, Fox Sports imagines what would happen if the United States won the whole gosh darn tournament. The broadcaster resists the urge to have USMNT beat Iran in a hypothetical final and plump for an off-brand Brazil instead (we doubt the likes of er, Dado and Ronnho will get big-money moves over the summer).

Advert

7 May 2026

Not everyone is going to the World Cup this summer, and Erling Haaland, who plays for Norway who didn't qualify, and former Liverpool manager Jürgen Klopp are among those who will not be participating. Godzilla won't be showing up either and he's also in this ad for Budweiser that urges us to 'Let it Pour' as we get ready for the hullabaloo.

Advert

7 May 2026

Timothée Chalamet has swapped table tennis for football in this sensational ad for Adidas ahead of this summer's World Cup as he reprises the vibe of his performance as 'Marty Supreme' to pull together a team for a playground soccer tournament. And this being an ad for one of the biggest sportswear brands on the planet, Chalamet is not the only star on show.

Promo

7 May 2026

DAVID's not sure if Nia Archives ran the London Marathon, but she puts in a strong performance in the promo for 'Boys in Blue'. She's not out to break records on her night run—she wants to set the record straight about a relationship that hit the skids ("To think that we once shared a bed/Now ya tryna get me nicked instead").

Advert

7 May 2026

This collection of five 15" films for Apple India is nothing short of sensational. Each of them lands a brilliant joke while showcasing an outstanding product feature with an incredible economy of effort. Director Ayappa KM possesses an incredible acumen for comedy, and he makes the most of an excellent batch of scripts.

Advert

7 May 2026

This Australian commercial makes thirty seconds feel like a long time. By that, we mean the word 'long' is stretched out to emphasise how long Hyundai's been in the electric vehicle game. Even if the gag runs out of puff, the locations visited by the two protagonists (a Halloween party, a bird sanctuary, et cetera) add welcome variety.

Advert

7 May 2026

Now that Vue only stocks beverages made by PepsiCo, the goal is to make popcorn and Pepsi Max feel like they were always meant to be together. Perhaps inspired by the USA's gradual transformation into a police state, the drinks company's latest ad features 'cops' who accost customers without Pepsi. Any chance they could rough up noisy audience members while they're at it?

Advert

7 May 2026

Now, this is fun. Directed by Big Red Button and choreographed by Supple Nam, Tombola's latest commercial is a real mover and shaker that starts and ends at a bus stop. What happens in between, however, should not be replicated by anyone with dodgy hips, trick knees, or other such ailments. To illustrate what it feels like to play Free For All, everyone bar the protagonist gyrates to the sound of 'Rule the World (Girls)' by Beyoncé

Advert

6 May 2026

Disney+ once again uses the breadth of its portfolio to offer glimpses of the life of a young protagonist. We first encounter him in the cinema with his father and witness him develop a lifelong aversion to monsters under the bed. As his life progresses, other dimensions of Disney's vast catalogue become his cultural touchstones but, inevitably, the monster under the bed is waiting for him.

Advert

6 May 2026

This daytime TV spoof created on behalf of Joe & The Juice is suffused with the kind of calculated awkwardness which can provoke second-hand embarrassment. The styling is insanely OTT and that is a key ingredient in gaining and holding our attention as we're informed about a new matcha beverage available in each of its five trillion outlets.

Advert

6 May 2026

Airwallex’s new commercial for its 'Build the Future' campaign makes an immediate impact. Marking the first work from its newly appointed creative agency, Uncommon, the spot delivers energy and a distinctly fresh perspective. Director Sam Walker employs a rotating rig to craft a seamless carousel of unrelated yet brilliant ideas. Each one a testament to human ingenuity across time.

Advert

6 May 2026

As the cost of travel rises, the pressure's on tour operators like Audley Travel to deliver value for money. By the end of director Ben Perry's handsome 60" commercial, one feels like the brand might be up to the challenge. It sure talks a good game, with a lofty script that insists no one stumbles on the trip of a lifetime—not when Audley Travel's experts work so hard to make them so.

Advert

6 May 2026

WWE Women's World Champion Liv Morgan cooks up a storm in this ad for an American law firm. Before hungry viewers get too excited, it’s the kind of storm you run for cover from (DAVID can say that because he’s thousands of miles from Morgan's gaff). Her dinner guests are not so lucky, and they're keen not to insult a professional wrestler with a finisher called Oblivion.

Advert

6 May 2026

This ad for biotechnology company Genentech focuses on the plight of sandwich carers—those who look after children and parents. To say the protagonist has a lot on her mind would be an understatement: not only does she have three children to look after and a husband who can never find his damn keys, but her mum also suffers from wet age-related macular degeneration. There are no breaks from a life that may indeed break her.