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 Advert Cadbury
'Win For Your Squad'
20 May 2026 Given how nerve-shredding Arsenal's title run-in proved to be, it's remarkable how relaxed Declan Rice looks in this Cadbury campaign. Maybe director Zak Razvi knew to put an arm around the midfielder’s shoulder As a result, Rice - plus Virgil van Dijk and Lauren James - come across as good hangs to be won thanks to the chocolate brand's summer contest.
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 Advert Audible
'Be Fascinated'
20 May 2026 Released by Amazon MGM Studios in the US, the film adaptation 'Project Hail Mary' exceeded expectations both critically and commercially. Keen to strike while the cosmic iron is hot, Amazon subsidiary Audible presents a 30" ad where the protagonist listens to—you guessed it—'Project Hail Mary' by Andy Weir.
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 Advert McCain
'The Dad Joke Effect'
20 May 2026 The Beyond Equality charity wants non-toxic masculinity to win the day at last with the help of McCain, the brand that’s all about family. And frozen food, of course. Together, they encourage dads up and down the country to think about how much they laugh and joke with their sons. If the answer's "not a lot", that could lead to problems down the road.
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 Promo Becky G
'Epa'
20 May 2026 Inglewood-born singer Rebbeca Marie Gomez, better known as Becky G, is proud of her Mexican roots. That's why the promo for 'EPA' takes place in El Mercado de Los Ángeles, a three-storey market chock-full of Latin food, drink, murals, cowboy boots, and knick-knacks. Oh, and colossal ice cubes meant to be smashed with a sledgehammer.
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 Advert Rimowa
'Window Seat | Run it Back | Another Take'
20 May 2026 Rimowa’s latest campaign, 'For a Lifetime of Lives', opens with a trilogy of films centred on a male trumpet player, weaving together moments from his present-day routine with fragments of memory. The storytelling leans into a cinematic subtlety, offering glimpses rather than full explanations, and inviting the audience to piece together his life from what’s shown and what’s left unsaid.
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 Advert eBay
'All Sorts of Sellers'
20 May 2026 eBay’s latest commercial makes one thing clear: selling is now free for Australia-based sellers. The message lands quickly, but the film goes further - celebrating eBay's diverse community of sellers. The spot is carried by a guitar-playing lead, whose witty, original lyrics and catchy tune drive the pace and connect seamlessly with the visuals.
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 Advert Betway
'Dave'
20 May 2026 First introduced in Betway's 2025 Christmas spot, is Dave now the last man on Earth? It sure seems that way as the bloke wanders through town and does his best impression of Jim from '28 Days Later'. With no sign of life whatsoever, he checks his phone and realises why: the 2026 World Cup is underway at last, and Dave’s the only one who missed the memo.
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 Advert Xfinity
'Hugs'
20 May 2026 This straightforward piece lets us know that an Xfinity account provides 'access to the stars' via a facility which allows us to watch films. This is represented by a series of hugs given to punters by characters from these movies, including one from the Kung Fu panda, which has been neatly done, as one might expect, given the personnel involved... but this is a very thin idea.
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 Advert Columbia Sportswear
'Croc'
20 May 2026 This wonderfully silly Australian ad for Columbia Sportswear has a park ranger - none other than the late great Steve Irwin's son Robert - agilely making his way through a swampy stretch of bush courtesy of his footwear. He's able to outrun the chasing crocs, that serve here as an absurd representation of both the life-threatening semiaquatic reptiles, abundant in Australia, and an absurd representation of the plastic clogs, abundant wherever people are.
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 Advert Tommee Tippee
'You've Got This. We've Got You.'
20 May 2026 Tommee Tippee’s latest commercial reassures new parents that they’re capable, even when it doesn’t feel that way. Parenthood is often portrayed as picture-perfect, but the reality of welcoming a new baby can be daunting - no matter how many times you’ve done it before. Feelings of overwhelm and self-doubt are common.
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 Advert Arval
'No Catch'
19 May 2026 Whatever the product or service, there's always a catch, right? The man in this 90" Arval commercial thinks so. Like Charlie Kelly in 'It's Always Sunny In Philadelphia', he's spent way too much time alone with his thoughts. The guy's wound up with a conspiracy board he thinks proves the vehicle leasing company has misled consumers—if only his dog, his lawyer, and his family could understand.
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 Advert JBL
'Eight Years Powering Voices'
19 May 2026 Audio equipment maker JBL marks its eightieth anniversary with a concert of sorts. Conducted by a woman who'd love a crack at the BBC Proms, no doubt, the 'orchestra' is formed of JBL products new and old. From the Jackson-Bell 63 radio to speakers that light up like LED Christmas trees, each device has a part to play in the brand's musical number.
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 Advert Lay's
'The Most Epic Watch Party'
19 May 2026 Ahead of the 2026 World Cup, Lay's thinks David Beckham plus Thierry Henry plus Lionel Messi plus, erm, Steve Carell equals "the most epic watch party" ever. Star power's not enough to reach that threshold, however, as the brand recycles the plot of a Walkers commercial from 2024. Yes, Lay's and Walkers are two sides of the same crisp, but come on!
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 Advert Spec Films
'Pressure'
18 May 2026 This spec ad from emerging director Niyadre aims to emulate the Nike vibe, but is much closer to the tone of the emerging brands springing up as challengers to the big hitters. The young actor playing an aspiring sport star talks in VO about what he must do to achieve success as we see him being put through his paces.
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 Advert Barbour
'Spring Summer 2026'
18 May 2026 It's hard to think of another brand that has been as successful as Barbour at making the transition from niche to mainstream while both hanging on to the reputation that made it niche in the first place and achieving a different kind of standing with a broader audience. Advertising like this is part of how they've done it... simple and highly effective.
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 Advert Carolina Herrera
'212 Men Parfum'
18 May 2026 Carolina Herrera has introduced 212 Men Parfum, the latest addition to its 212 Men line. Described by the brand as a 'woody ambery spicy fragrance for a man who moves on his own terms, driven by pleasure, not expectations.' The campaign leans heavily into that idea, featuring boldly cheeky moments with the male lead confidently strolling through scenes completely nude.
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 Advert Harry's
'How to Get Filthy Rich'
18 May 2026 One of two stellar commercials directed by Saman Kesh for Harry's, this instalment revolves around how to get filthy rich (no one likes to get clean rich, do they?) Like a madcap mash-up of 'There Will Be Blood' and the 'Scarface' remake, the ad charts the rise and spectacular fall of an oil baron. That route leads to prison soap; the Harry's way leads to charcoal and lime body wash.
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 Advert Harry's
'How to Get Good With Your Hands'
18 May 2026 There's a touch of Das Handwerk to the latest Harry's spot… and that works for DAVID. The brand knows not to overpromise and underdeliver: if viewers want a close shave at a reasonable price, Harry's is on it. If they want to become master carpenters, however, they must push themselves to the point that blisters become badges of honour and the soul gets splintered.
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 Advert Grubhub
'Gold Digging Season'
18 May 2026 Anyone who's played 'Fallout 3' remembers Gary… or Gary's many, many clones, that is. One of the game's strangest detours took players into an underground vault populated by deranged experiments who can only say one word: "Gary." It's a brilliant bit of surreal sci-fi horror, and we like to think GrubHub are fans of it, too.
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 Advert Coral
'Rewards Grabber'
18 May 2026 Adland cannot get enough of the 1980s… or the 1980s as seen through neon-tinted glasses, at least. Hot on the heels of 'Rivals'-branded packs of PG Tips and Citizen's car dashboard watch comes a Coral commercial that flits between the present day and the decade of big hair, loud clothes, the Sony Walkman, and more.
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 Promo Gracie Abrams
'Hit the Wall'
18 May 2026 Gracie Abrams—soon to star in Halina Reijn's 'Please'—gets an A24-esque promo courtesy of Renell Medrano. Informed by Abrams's pensive and perturbed lyrics ("I'm a crack in the pavement, I'm a slipknot/I'm afraid that my fortress is a glass box"), Medrano and set designer Patience Harding stage a tactile tour of the artist's state of mind.
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 Advert Rightmove
'Glow'
17 May 2026 Director Simon Ratigan is a master of the mini-vignette and he uses his powers to great effect in this commercial for property website Rightmove. Bystanders can't help noticing the glow emitted by those using the brand's app because of the good feeling they get when they find what they're looking for, and can sense that they will soon be able to upgrade their living situation.
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 Advert Snickers
'VAR Spa'
17 May 2026 This splendid ad for Snickers limits the brand to use of its livery and a super at the end as it explores a particular aspect of being hangry - for which Snickers has suggested itself as the ideal solution in the past - associated with VAR, the system by off-field referees to bugger up football matches by turning minor disputes into major confrontations.
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 Advert Ford
'Born to Compete'
17 May 2026 After Ford's return to Formula One, the brand is leaning hard into the legacy explored in 2021's 'Ford v Ferrari' which set up the idea that the multi-billion dollar company is a plucky outsider. In this ad, beautifully rendered by director Aoife McArdle and fantastic effects from Black Kite Studios, four children indulge their own instinct to race by setting four tyres down a sand dune in a desert.
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 Advert Sprite
'School of Obeydience (x3)'
17 May 2026 Minnesota Timberwolves star Anthony Edwards is styled as 'Professor Edwards' in this series of ads for Sprite which reframes his on court behaviour as a model for living our lives. His laidback delivery - coaxed by director William Stefan Smith - suits the piece and projects an idea about the brand that is ineffably cool... much as they would want.
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 Advert Ford
' Mornings. Made Possible by Doers'
17 May 2026 Ford’s latest commercial, part of its 'Ready Set, Ford' campaign, shines a spotlight on the people who begin their days long before most. From bakers and florists to road workers, emergency responders, and delivery drivers, the smooth 60-second spot celebrates those who keep the world moving in the early hours.
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 Advert Tesco F & F
'Versatility'
16 May 2026 No luggage? No problem. Off the back of last year's 'Style It Out' campaign, [Tesco] F&F focus on a woman who, rather than report her lost luggage, makes do with the outfit she's got on… and by "make do" we mean make it work wherever she goes. Indoors, outdoors, wet or dry, in repose or rave mode, her get-up goes the distance.
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 Advert Hint Water
'MMMMM Water'
15 May 2026 Flavoured still water brand Hint isn't the first company to lampoon fragrance ads and it certainly won't be the last. What helps this particular parody stand out, however, is a script full of silly, strange, and very funny dialogue like "pleasure—the dangerous sort" and "a soft, reckless dew on the edge of your quivering lips" (delivered in musky French, of course).
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 Promo Don Toliver
'E85'
15 May 2026 Fans of David Ayer's 'End of Watch' will feel right at home with the promo for 'E85', the new track from Don Toliver. Like the 2012 film starring Jake Gyllenhaal and Michael Pena, body cameras and dashboard footage throw viewers right into the thick of the action as armed police apprehend Toliver after a high-speed chase.
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 Advert Andrex
'The Labour Poo'
15 May 2026 'The Labour Poo' may sound like a political insult, but it's actually the title of Andrex's latest commercial… and what an ace bit of advertising it is. Cut from the same smelly cloth as 'First School Poo' and 'First Office Poo', this two-minute spectacular tackles yet another taboo subject with wit, flair and welcome realism.
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