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11 August 2026

If Olivia Colman tells you to "get busy living", chances are you'll do it. She comes across as the kind person you would hate to let down (spoiler alert for 'Paddington in Peru'—she will point a gun at your face, if necessary). Online bank Monzo, whose new campaign she voices, hopes it doesn't come to that, of course.

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10 August 2026

Ford makes an exhibition of itself in this 30" commercial. Wait, scratch that —Ford has made a 30" commercial about the Exhibition, a chonky SUV that brings out the brand's inner travel writer ("If you want to go fast, go alone, but if you want to go far... go together"). The result feels like it's aimed at those who loved road trips when they were younger and now wish to recapture that feeling.

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10 August 2026

DAVID's sad to say Currys doesn't sell boomboxes like the one seen in this 30" commercial. If they did, only the strongest music lovers in the land could hold them aloft à la John Cusack in 'Say Anything''. Not everyone has to sweat it, though—all the man with the mullet has to do is hold an HP Omnibook and pour his heart out to a customer.

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10 August 2026

In the latest wayward spot for Depop, Swedish pop star Zara Larsson plays that friend who insists you have their full attention, only to dip in and out of the conversation like a drinking bird. If the brand had to sum up its attitude towards human interactions, it would say: "Don't let good friendships get in the way of great finds." Maybe Larsson's mate puts up with it for the free tickets.

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10 August 2026

One of two steely commercials directed by Quentin Deronzier for Actimove, this spot focuses on a man's bid to climb a never-ending staircase that would make Roger Sterling puke his guts out (again). To promote the brand's range of knee supports, the man's transported from his nightmare ascent to a warehouse he's now much more likely to conquer.

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10 August 2026

Actimove’s new campaign is all about the pain barrier and those who push through it. Injured athletes often describe themselves as being in a dark place, and that’s precisely where the protagonist of agency Publicis and director Quentin Deronzier finds herself. To make her bike ride in the black void even bleaker, the floor turns into thick tar crossed with a symbiote from 'Spider-Man'.

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10 August 2026

The 2026 World Cup delivered a bevy of "game's gone" moments, from the half-time show nobody asked for to commentators talking about NBA/NFL-style quarters. In Sky Bet's 2026-27 season curtain raiser, however, it's yet another interminable VAR check that gets Roy Keane's goat. Micah Richards, the yin to Keane's yang, thinks the Irishman needs some perspective.

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10 August 2026

confused.com continues its mission to explain to the British public how good it feels to know you saved money using their service. This time, agency Leo has a turned to Blinkink directors Andy & Adeena to bring their scripts to life, and unleashed some witty animals on the audience... if only a price comparison site had thought of this before?!

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10 August 2026

The conceit at the heart of this splendid commercial for Foot Locker is that the retailer has been the one reliable constant in the ever-changing realm of sports footwear, and this narrative is cleverly constructed through the prism of colour. Director Kim Gehrig commandingly blends archive footage, an excellent voice-over performance from Method Man, and a music track that builds to a perfect crescendo.

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7 August 2026

Arsenal are as busy in adland as they are in the transfer market at the moment. Directed by Silence, the club's latest feels like the answer to the question: "What if Mr Gruber from 'Paddington' was a Gunners fan?" Sure enough, the ad takes viewers on a tour of the Old Armoury Emporium, an antiques shop also inspired by Emirates' twenty years of sponsorship so far. Dibs on the cuckoo clock.

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7 August 2026

In a series of, er, handy commercials for hard seltzer, the delivery of "Truly unruly!" will either drive you to drink in a good way or a bad way. The words are spoken by a disembodied hand that's very insistent about what the cast should drink. The cloud it floats on adds more whimsy to the idea, and softens the whole concept of hard seltzer for those on the fence.

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7 August 2026

It’s been a long day for K-Trap and his crew, so part three of Reebok's 'The Giveback' campaign calls for a visit to Classics & Co, the brand's own spin on a fish and chip shop. Before that, though, the ad takes us back to the early 2000s with a cameo by So Solid Crew star Lisa Maffia. She gets a free pair of trainers, but what about those left empty-handed? Maybe they should jot down the coordinates on a certain lottery ticket.

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7 August 2026

New York Yankees legend Derek Jeter would love to take it easy in retirement. The first-world problem is that Arena Club, the brand he co-founded in 2022 with entrepreneurs Brian Lee and Jesse Glass, has struck a chord with sports and entertainment card collectors everywhere. When he's spotted in the street by an Arena Card user, you'd better believe the chase is on.

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7 August 2026

The Giveback is well underway as Reebok's K-Trap-led campaign hits the streets of London. Part two of director Otis Dominique's caper is a charity drive of sorts—with a van chock-full of trainers, K-Trap and company donate as many as possible (by donate, we mean stop at the lights and chuck them over). Why get out of the van when you can just roll the window down, eh?

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7 August 2026

South London rapper K-Trap likes Reebok—so much so that he's nicked a whole pallet’s worth of trainers. Always one step ahead of the police, K-Trap and his gang are more like Robin Hood and his merry men, as it happens. Once he's examined the merchandise, the man from Lambeth kicks the great "giveback" into gear.

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7 August 2026

The quirky approach of Graza's advertising is probably working - not least because rival brands don't really court the public’s attention - but this leans quite hard towards 'huh' rather than 'wow'. The idea of eating an egg cooked on a car's bonnet is not one that will arouse the appetite of many, but perhaps the oddity of it will plant Graza in the target market's mind.

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6 August 2026

One of three Chomps commercials directed by Torstein Bjørklund, this instalment—the nature of the lookout—underlines the importance of a maid of honor who's on it. She keeps fussy relatives at bay, snaps bridesmaids distracted by social media back to reality, and tells the caterers to get a move on. Even better, she knows when her number one priority needs a handbag-sized energy boost (we, er, hope the bride's partner likes jerky breath).

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6 August 2026

The second in a trio of Chomps commercials directed by Torstein Bjørklund, this ad—'The Nature of the Chase'—centres around a game of hide and seek. Referred to as the matriarch (you can tell the brand's binge-watched the whole David Attenborough collection), mum needs adequate sustenance so she can play for longer. The brand reckons it can help keep her top of the play food chain.

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6 August 2026

American jerky brand Chomps becomes the latest brand to go down the nature documentary route. Directed by Torstein Bjørklund, 'The Nature of the Nocturnal' centres not around a bat, badger, or barn owl, but a doctor on the night shift. It may not have the same allure as iguana versus snakes or red crabs on Christmas Island, but the brand thinks it suits the David Attenborough format.

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6 August 2026

A commercial or music video is off to a good start if it reminds DAVID of 'A Bit of Fry and Laurie'. In a bid to make rap more respectful, Stephen Fry and Hugh Laurie performed 'Be Nice', a song about what a "good-ass mother-liker" does to make the world a better place ("Neighbours come calling, holding out a cup/ So I get out the sugar and I fill it right up"). Cut from the same cloth is TikTok rapper Eric, who's "too polite" to lash out at rude sorts.

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6 August 2026

Why fight hunger when you can end it? That's what US grocery brand Albertsons wants to know. With food insecurity on the rise and the American Dream in freefall, the company wants action to be taken. One in five children already go hungry, it says—and since when is playtime better on an empty stomach? To ram home the point, director esteban reminds viewers what free time for well-fed boys and girls is supposed to look and sound like.

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6 August 2026

CANADA's Lope Serrano directs an ode to pueblos on behalf of Airbnb. These are towns and villages that help customers get back to basics, or help them appreciate the tactile pleasures of time spent away from the city. You sense Serrano and DP Dustin Lane were as captivated by the location as the brand hopes viewers in dire need of a reset are.

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6 August 2026

According to this ad for Dairylea Dunkers, the cheesy snack can provide a spiritual experience to your child if they devour them. They will be taken to an isolated dimension where they can play by themselves in an empty landscape enjoying the peace of solitude... assuming that they don't lapse into an existential crisis. Does this capture our attention? Probably. Does it feel like an authentic association with a highly processed, broadly unhealthy snack option? Definitely not. Does that matter? Also, probably not.

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5 August 2026

Rather than ask Zara Larsson how she manages to save money, Depop put her under surveillance instead (god, this campaign is weird). Impressed by how thrifty she is—Larsson toughs out heatwaves and cold snaps to keep her energy bill down—the brand asks if she has a less hardcore hack to share. Will it leave her alone now she's endorsed secondhand clothes?

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5 August 2026

This Aubrey TRNQL promo doubles as a worthy plug for Anidan, a children's home based on the island of Lamu. Scored by TRNQL and Susu Beachboy's breezy track, the film thrives on the energy of its young Kenyan cast. It reminds us a lot of 2024's 'Crazy'—also directed by Tansy Taylor—as the world becomes a playground for a few precious minutes.

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5 August 2026

Welcome to the woozy world of ‘WOWA’, director Arnaud Uyttenhove's promo-cum-short film for Ghinzu. Non-linear, fragmentary, inconstant… your mileage may vary on all these counts. Stay the course, however, and Uyttenhove's latest does deliver moments of hazy beauty as the young cast embrace and endure summer (maybe the last they’ll spend together).

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5 August 2026

In 1951, Porsche entered the 24 Hours of Le Mans for the first time and won.... sort of. Drivers Auguste Veuillet and Edmond Mouche came top of the 1,100cc class, which is pretty good for a first try. Rather than show the race (ninety seconds goes down a lot smoother than twenty-four hours), director Jack Driscoll and the brand invite viewers to soak up life in the pit lane, 1950s style.

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5 August 2026

This part animated, part live-action commercial says, “Welcome to the Arsenal state of mind." No longer Premier League bottlers (the Champions League is another story), the Gunners are in rude mental health ahead of the 2026-27 season. They’re also in the mood to promote their new third kit, with a little help from director FX Goby and rapper Sampa the Great.

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5 August 2026

When people visit places like Eltham Palace, audio guides tell them all about the structure's history, who lived there, and where the stopcock is. When women's fashion label Leny got the palace to itself, however, it had its own audio guide in mind—one about the oppressive standards of polite society and feminine etiquette across the decades.

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5 August 2026

This intriguing ad for Asics features New Zealand born Japanese actor Anna Sawai who portrayed Lady Mariko in the 2024 adaptation of 'Shogun' on Disney. Here she runs into a double of herself while filming a scene and the two of them then begin a strange battle for supremacy... which is hard for either to win because they are so evenly matched.