Advert

14 August 2026

How does Ralph Lauren do back to school? In a way that says it's never too early to go full Polo. To the strains of 'The Child of Your Spirit' by RØRE and Avery Bright, the young cast are dressed for success followed by a country retreat (elementary school does tend to take it out of them, you know). We'd love to know how these clothes stand up to playtime or a toothy horse.

Advert

14 August 2026

This Old Spice commercial has suds and sinew, but is also nowhere near as zany as previous spots. Instead, the brand focuses on a couple who love the smell of coconut and vanilla, whether it's in body wash or deodorant form. The light and frothy, rom-com-style back-and-forth between the couple suggests a pivot towards unisex products.

Advert

14 August 2026

Reebok’s latest tie-up with golf brand Manors arrives against a backdrop of scorched fairways and greens on life support. As heatwaves take their toll on courses up and down the country, players can at least distract themselves with the United Kingdom of Golf, as brought to life by agency Stink Studios and director Dan French.

Promo

14 August 2026

Not a great deal is known about Nrvs, to be honest, save that they're a politically engaged group from London with songs like 'Breeders', 'Scum', and 'See Yer Hate to Be Yer'. They've broken cover to release 'The Tanks Are Coming Out', a slow-burn State of the World address that's perfect for Doomsday Clock-watching.

Advert

14 August 2026

The most popular covers of Wallace Collection's 'Daydream' are by the Günter Kallmann Choir and I Monster (Ford used the latter's to memorable effect in 2006). Barclays prefers the former’s spin on the track, however, using it to promote its Premier range of banking services. With the soundtrack in place, agency VCCP and director Gary Freedman aim to subvert expectations somewhat.

Advert

13 August 2026

You never can tell what someone's favourite karaoke song will be. In the last of four spots directed by Daniel Wolfe for Monzo, a van driver plumps for 'Careless Whisper'. It’s the sound of a man who loves George Michael, has a captive audience of two, and knows the advertised app is simpatico with his accounting platforms of choice. 'I'm Your Man' for the encore?

Advert

13 August 2026

The humble treadmill has featured in music videos for the likes of OK Go ('Here It Goes Again'), Madonna ('Don’t Tell Me'), and Tony Christie '(Is This The Way To) Amarillo'. The latest to hop on the trend is Matilda Mann, who's happy to go at her own carefree pace and stand out from the gym crowd. It's cardio meets indie pop, and it works well for Mann.

Advert

13 August 2026

This Depop campaign tastes like bubblegum… the kind that was taken off the market due to banned ingredients. Part four, 'Laundry is Hard', reveals that Zara Larsson likes to perform "three sets of LOLs" every afternoon (Lord help us), among other tasks. Rather than fold her clothes at 17:00, she opts to sell them on the advertised app. Larsson's giant pencil steals the show, to be honest.

Promo

13 August 2026

Rachel Chinouriri says her new song is about "the precipice of a night out where you know you need to leave and have to make a decision." In fact, "it's a deeper decision because it's less about the night itself, but more about a reflection of a deeper internal conflict with your self value that you haven't looked at yet."

Advert

13 August 2026

Now this is a toothpaste commercial—a real kick up the jacksie for a sector that often gets the, er, brush-off. Directed by Finn Keenan, the ad starts on a bit of a meta note, when a woman spots another Parodontax ad on the telly as she spits blood into the sink, Corsodyl-style. Best nip to the shop, then, eh?

Advert

13 August 2026

If KFC wants UK viewers to believe in chicken, then Australians are encouraged to go full chicken. What does that mean exactly? Well, for one dashing KFC employee, at least, it means getting to work early, putting on a pair of ice skates, then dancing with a giant drumstick to Rick Astley's 'Never Gonna Give You Up'. Naturally.

Advert

13 August 2026

Monzo's ‘Get Busy Living' playlist features the Who, George Michael, Wheatus, and Van Morrison, with the latter's 'Days Like This' used to promote a Salary Sorter tool. When the advertised bank divvies up a man’s wage as soon as it arrives, it means he can spend more time in a spin with his daughter. Director Daniel Wolfe and DP André Chemetoff film like a moment the brand wants to protect at all costs.

Advert

12 August 2026

If the Ptarmigan in the Cairngorms is the highest restaurant in the UK (3,599ft above sea level) and Restaurant Gordon Ramsay High is—you guessed it—the highest (882ft above ground level), then we need a ruler for this Tesco ad, pronto. Like hospitality's very own Mount Everest, a pile of tables, chairs, and tablecloths reminds shoppers to spend Clubcard points on meals out.

Promo

12 August 2026

In the face of rogue AIs and unfettered 'progress', us meatbags have to stick together. That said, the robot in this Dan French-directed music video still pulls off a cowboy hat better than most humans ever will. To the strains of 'Dance Dance Dance!' by Barry Can't Swim, a humanoid robot chucks in its job as a waiter to become a real mover and shaker.

Advert

12 August 2026

When devising an advertising campaign for a small car, agencies have a strong tendency to lean into the idea that they are fun because they are small, and this ad for Honda's Super-N vehicle is no different. The distinction comes from the delivery of the idea and the sense of fun that is projected and director Dan French has done a fine job for Pablo in this regard. It's still a small car being small though!

Advert

12 August 2026

In this ad for Specsavers, Tom Findlay and Andy Cato from Groove Armada reminisce engagingly about the rave culture of their heyday. We'll set aside the fact that the lads seem to think they invented dancing – DAVID is not sure he can agree that dancing was a niche activity until they came along – but the doc-style approach works extremely well, and the visual effects used to illustrate 1990s culture has been beautifully done.

Advert

12 August 2026

This ad for Karen Betts is subversive from start to finish, never more so than when the protagonist unleashes a disguised f-bomb towards the end. Director Chloe Victoria Hughes gives the film a surreal quality which seems likely to appeal to a target audience raised on a diet of short form video, with its tendency towards instant gratification

Advert

12 August 2026

As is often the way with Irish road safety films, this PSA contains a shocking reconstruction of a nasty collision with some great stunt work captured by director Chris Balmond. The language of satire is then used to set up the idea that the man who has caused the incident can have a second opportunity... an opportunity to rerun events with more diligence.

Promo

12 August 2026

Take That are reunited with their old mucker Vaughan Arnell for this part-animated promo supporting the release of their latest single, 'Sweet July'. The track isn't quite a certifiable banger, but it's not as far from being one as might be imagined, after all these years. The three remaining members of the band, bossed by front man Gary Barlow, distil their experience and to produce a record that deserves to stand shoulder to shoulder with their younger rivals.

Advert

11 August 2026

Carbonated water brand Topo Chico delivers a lovely slice of serpentine silliness from across the pond. When a can's cracked open on a hot summer's day, the sound attracts snakes like you would not believe. Wary but resolute, the cast do what's necessary to avoid a nasty bite yet still appreciate flavours like passion fruit or lemon with mint. Not a drink for Indiana Jones, that's for sure.

Advert

11 August 2026

Jade Ang Ackman's take on our "omni-surveillance" society is a black-white-gold promo for Len (or Len Lucci, if you want to be formal). Her visuals for 'Pick Up the Phone' brim with nervous energy, but also a sense of mischief and playfulness as the rapper hits the streets. If Francisco Scaramanga was the man with the golden gun, Len's the man with the golden phone.

Advert

11 August 2026

When the government announced its Great British Summer Savings scheme—an attempt to make theme park, zoo, and museum tickets cheaper for families—Tesco took notice. Blue Supermarket's latest commercial encourages shoppers to use Clubcard points on days out, though we doubt anywhere can match the ad's key visual: a technicolour rollercoaster that looks like a vertical Spaghetti Junction.

Advert

11 August 2026

Monzo's 'Get Busy Living' campaign continues with a spot soundtracked by 'Teenage Dirtbag', the Wheatus song from the year 2000 that’s now supposed to make viewers think… joint accounts? Stuff like that happens when you grow up, meet someone, and create a date night fund, we suppose. Olivia Colman's VO approves of the couple that clambers out of a taxi like the early days.

Short Film

11 August 2026

Dante Ariola, director of commercials such as 'Cranpus' for Ocean Spray and 'Soul' for Mercedes-Benz, has made a short film about loss. A most unusual kind of loss, it has to be said. As Nick (Nick Thune) turns forty-four, he's not fussed by presents or even a party. Instead, he tells us what he’s always wanted: to lose somebody. "Not like death, like… like somebody’s following me and I have to lose them. Like I'm Jason Bourne."

Advert

11 August 2026

DAVID's never witnessed a break-up in public, but adland likes to serve one up every so often. The latest comes courtesy of Raylo, a subscription-based service that lets people lease electronic goods like smartphones, laptops, games consoles, and the like. Technology, after all, can make people restless after a while.

Advert

11 August 2026

When former NFL star JJ Watt and his wife Kealia, an ex-USA football international, invested in Burnley FC—yes, that Burnley FC—fans wondered what kind of presence they'd have, if any. Three years and change later, we can confirm JJ is a different breed of minority investor who stars in a commercial about a kit he designed.

Advert

11 August 2026

If Olivia Colman tells you to "get busy living", chances are you'll do it. She comes across as the kind person you would hate to let down (spoiler alert for 'Paddington in Peru'—she will point a gun at your face, if necessary). Online bank Monzo, whose new campaign she voices, hopes it doesn't come to that, of course.

Advert

10 August 2026

Ford makes an exhibition of itself in this 30" commercial. Wait, scratch that —Ford has made a 30" commercial about the Exhibition, a chonky SUV that brings out the brand's inner travel writer ("If you want to go fast, go alone, but if you want to go far... go together"). The result feels like it's aimed at those who loved road trips when they were younger and now wish to recapture that feeling.

Advert

10 August 2026

DAVID's sad to say Currys doesn't sell boomboxes like the one seen in this 30" commercial. If they did, only the strongest music lovers in the land could hold them aloft à la John Cusack in 'Say Anything''. Not everyone has to sweat it, though—all the man with the mullet has to do is hold an HP Omnibook and pour his heart out to a customer.

Advert

10 August 2026

In the latest wayward spot for Depop, Swedish pop star Zara Larsson plays that friend who insists you have their full attention, only to dip in and out of the conversation like a drinking bird. If the brand had to sum up its attitude towards human interactions, it would say: "Don't let good friendships get in the way of great finds." Maybe Larsson's mate puts up with it for the free tickets.