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Nike
"Anti Racism" |
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30s
19 Feb 2005 |
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Black footballers Thierry Henry, Rio Ferdinand and Ronaldinho use flashcards to express the need for ordinary football fans to voice their disgust with racism. All part of Nike's effort to speak up against a new wave of racist abuse in football grounds.
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VW Golf
"The Great Pretender" |
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60s
19 Feb 2007 |
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The power of understatement is illustrated in this ad by showing us a man who lives his life by grandiose overstatement. Every aspect of his life from his wardrobe to the way he relates to people is over the top. He sees the light when he spots his cool doppelganger.
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McDonald's
"'Tache" |
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40s
19 Feb 2007 |
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A beautifully played domestic scene here as a man exploits his girlfriend's Achilles heel to get hold of her Chicken Wrap on a visit to McDonald's. Asked why he is staring at her, he says he thought he saw a hint of a moustache drawing a superb comic reaction and a handy retreat to the bathroom.
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Sprint
"Nascar" |
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30s
19 Feb 2009 |
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A neat visual metaphor is used in this American ad for the telecommunications company. It focuses on their mobile phone coverage of NASCAR... which as far as we can work out is like Formula One for People who live in trailers and procreate with their cousins.
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Johnnie Walker
"Crossroads" |
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60s
19 Feb 2009 |
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A man stands quite literally at a crossroads in his life. He contemplates the possibilities that lie in front of him... some of which he plainly feels are pretty hazardous. He has the power to choose... so what should he choose? And why should he choose Johnny Walker?
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Ginsters
"Confession" |
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30s
19 Feb 2011 |
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If this isn't intended as a spoof of the recent ads for the Co-op then it works as one anyway. And a triumphant one at that. We're now hoping for a reply from the protagonist's wife and that she'll look like Waynetta Slob and have a mouth coated with pasty crumbs.
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Cadbury
"James Corden" |
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2 mins 18s
19 Feb 2014 |
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James Corden starts his day on the wrong foot as people get in his way on the way to work. The news being piped through his earbuds is gloomy... but then Estelle's Free starts playing, and the world becomes a brighter place. This viral for Cadbury's has the cuddly star lip-syncing and dancing all the way through the track, spreading cheer as he goes. Fun and uplifting.
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The Royal Dutch Guide Dog Foundation
"Buddy" |
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35s
19 Feb 2014 |
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A soldier lies injured in the middle of a combat zone, surrounded by the debris of an explosion. Then suddenly he's in his bed, having been woken from a nightmare by his dog. The idea that dogs can help people who have seen too much as well as those who can't see at all is beautifully portrayed, and this film explains how veterans can be guided through the PTSD suffered in their military lives back into civilian life with the help of a four-legged buddy.
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Channel 4
"Live from Space season" |
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40s
19 Feb 2014 |
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Good old Channel 4 - if ever a spot promoting a themed season were to fill us with anticipation, it's this. A joyously testosterone-filled explosion of chutzpah, it has an astronaut straddling the outside of a rocket like some interstellar bucking bronco... in a fashion reminiscent of the climax of Kubrick's Dr Strangelove. It heralds a series of programmes that have unprecedented access to NASA and astronauts, which promises to be unmissable if this is anything to go by.
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Walkers
"Building Site" |
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30s
19 Feb 2015 |
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In this new spot for Walkers, the tables are turned on Gary Lineker. We're used to seeing him as the cunning thief nicking crisps off babies and preferring bags of cheese and onion to the company of supermodels... so it's a change to watch someone attempting to nick them off him. There's a nice bit of silent slapstick before the decisive moment occurs.
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Lotto Powerball
"Armoured Truck" |
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2 mins
19 Feb 2018 |
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This touching ad for New Zealand's Lotto Powerball keeps the viewer on the edge of their seat... before delivering a truly joyful payoff. The film stars a couple of mates who work together as armoured truck drivers, and have an ongoing habit of trying to one-up each other with what they'd buy if they won the lottery... until one of them takes things too far.
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Reebok
"Fastest Feet" |
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60s
19 Feb 2018 |
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This ultra-stylish ad for Reebok celebrates quite possibly the fastest feet in the world. We see renowned trainer and social media influencer Luis Badillo Jr - who, surprisingly, isn't a professional athlete despite being known as the 'King of Feet' - be put through his paces by a series of surreal challenges...some messier than others.
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Toyota Corolla
"Move Ahead" |
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60s
12 Feb 2019 |
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‘Sing, Sing, Sing' by Benny Goodman accompanies this engaging jaunt through motoring history for Toyota, as the marque pit their new Corolla hybrid against a fleet of roadsters, gas-guzzlers, and even a horse-drawn carriage. Shot by co-directors Sam Brown and Mark Jenkinson, this desert race affectionately riffs on Prohibition-era sedans, high school hot rods, and Eighties yuppie-mobiles.
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Marks & Spencer
"Come Up And See Me" |
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50s
19 Feb 2006 |
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Twiggy and her young model chums are back in a virtual re-run of the ad last year which featured ELO's Mr Blue Sky. The track Come Up And See Sometime by Steve Harley's Cockney Rebel provides the musical backing this time for the young women to do their thang.
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EA Games
"Wanton Destruction" |
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60s
19 Feb 2006 |
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There is a strange beauty to the wanton violence depicted in this ad for a new piece of EA Games video software. A lavish mansion is shot to pieces as a jaunty piece of classical music plays in the background before we get a glimpse of the game itself, which looks positively humdrum compared to the ad.
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The Samaritans
"Doodles" |
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30s
19 Feb 2007 |
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Shorter version of the captivating cinema film which appeared last year manages to capture some of the elan of the original in which various doodles were animated in a fashion to suggest the deep-seated desperation of whoever drew them.
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Land Rover
"Cameraman" |
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30s
19 Feb 2007 |
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Beautifully filmed ad for the sturdy car shows how it is used in the filming of a sequence involving vintage aircraft. Extras wearing period costume look on as the aircraft fly various sorties filmed by a cameraman on the back of the Land Rover. Good to see the car being put to good use for once.
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VisitScotland
"Carve It" |
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40s
19 Feb 2007 |
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An impressive array of outdoor sports and indoor culture are captured in this whirlwind tour of the activities you can expect to enjoy on a holiday in Scotland. We have been assured that all the scenes were really shot in Scotland - even the surfing sequence which was filmed off the Thurso coast.
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Land Rover
"Cameraman" |
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50s
19 Feb 2007 |
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Beautifully filmed ad for the sturdy car shows how it is used in the filming of a sequence involving vintage aircraft. Extras wearing period costume look on as the aircraft fly various sorties filmed by a cameraman on the back of the Land Rover. This is the director's cut.
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Nissan Note
"Exploding Stuff" |
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30s
19 Feb 2007 |
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Amusing piece of overstatement here for a new Nissan model highlights its storage capacity by contrasting it with various over-loaded cars which literally explode belongings all over the street when their owners try to put too much stuff in them. The Note's extra space proves superior.
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Orbit
"Plaque Theatrics" |
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30s
19 Feb 2007 |
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Stylish if self-consciously strange ad has an odd trio asking an Oriental fellow to act out the part of Orbit gum fighting the invisible enemy of plaque while accompanied by one of the three who plays a flamenco guitar. Its quirkiness will appeal to some... less so to others.
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STV Jobs
"Haka" |
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40s
19 Feb 2009 |
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A bastardised version of the New Zealand Haka is used to good effect in this jobs ad from Scotland. People dressed in job interview finery stand atop a car park in Glasgow and demand the positions they feel they deserve.
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Wagg
"Wagging Tails" |
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30s
19 Feb 2010 |
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Have you ever seen an ad more dependent on the choice of music? Without the groovy reggae track, this would just be a pretty cheesy compilation of wagging tails but thanks to the soundtrack, it's a cheesy compilation with a funky accompaniment.
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confused.com
"Guitar" |
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30s
19 Feb 2010 |
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This is a strong campaign. A man is interrupted as he attempts to broadcast travel news at an underground station by the guitar that he would have bought if he had been sensible enough to use the advertised service. A clever idea and well made.
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ING Direct
"Trophy" |
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30s
19 Feb 2010 |
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The best yet in this series features an encounter between the wealthy looking man and a woman with expensive tastes. They site each other up a few moments before she takes a seat at his table prompting an appearance from the campaign's leitmotif.
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