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Lloyds TSB
"Life's Journey" |
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60s
4 Feb 2007 |
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Charming animated film shows us that Lloyds TSB (here represented as a train called The Black Horse) will be there to help you make your way through life's journey. A couple who meet on the train eventually see their daughter off to University where she meets someone who looks disturbingly like Dad.
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Honda
"Problem Playground" |
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90s
4 Feb 2008 |
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The tone here is reminiscent of science television programmes from the 1970s. A group of people get together and use various items to piece together models and jigsaws to show that problem-solving can be fun because, apparently, this is how Honda's engineers feel.
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Walkers
"Elected" |
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60s
4 Feb 2009 |
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The short list of new flavours has been determined and it's now up to us to decide which of them should win the competition. Each flavour on the shortlist is being lobbied by appropriately-attired extras with Gary Lineker involved only peripherally.
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Nike
"Laces" |
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60s
4 Feb 2010 |
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Didier Drogba is among the sports stars promoting a campaign to fight HIV in Africa which is funded by the sportswear giant. The players lark around in a fashion which suggests that Arsenal's Andrey Arshavin could have been the fifth Monkee.
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Leerdammer
"Elf" |
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30s
4 Feb 2010 |
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A flautist wanders through an enchanted Wood playing his instrument with gay abandon. There's magic in that flute and he's able to gift a fledgeling to a bird. But when he encounters a man carrying a basket of the advertised cheese, his behaviour turns wickedly.
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Audi A8
"The Advanced State Of Mind" |
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1 min 35s
4 Feb 2011 |
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The idea of a car forming in mid-air has been done rather a lot lately but this is probably the most stunning execution of the trick. It isn't entirely clear whether the smug looking grey-haired fellow comes free with the car but you can always recycle him.
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Virgin Media
"A More Exciting Place To Live" |
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60s
4 Feb 2011 |
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This beautifully filmed commercial errs on the side of grandiosity but has the gravitas to get away with it. Virgin definitely feels like a more serious rival to Sky than NTL ever did and advertising like this is helping to spread this perception.
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T-Mobile
"The Full Monty" |
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90s
4 Feb 2012 |
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Harry Hill narrates this commercial focusing on "what Britain loves". It builds beautifully towards a crazy crescendo as positive aspects of British society are put together until a whole crowd is enjoying music at a Glastonbury style event.
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McDonald's
"First Day" |
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60s
4 Feb 2012 |
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This lovely commercial for McDonald's concentrates on a man who feels utterly overwhelmed on his first day at work. To be fair, anyone in his position would... he's bombarded with information and much of it seems to be coded. He sneaks away to the comfort of familiarity at lunchtime where he spots another newbie similarly afflicted.
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O2
"Beyoncé" |
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60s
4 Feb 2013 |
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This beautifully-timed commercial featuring Beyoncé - very much the woman of the moment after her barnstorming performance at Super Bowl XLVII - makes the usual announcement about O2 customers' ability to get to the front of the queue while the stylish singer proves she's the queen of all she surveys.
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Bell's Whisky
"The Reader" |
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2 mins
4 Feb 2014 |
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On the face of it, this seems a rather unlikely topic to associate with whisky, whether a standard blend or an upmarket single malt. But then, this isn't concerned with British cultural references. It's from South Africa and follows the journey of a black father spurred into literacy by the desire to read his son's published work, prominently displayed in the window of a bookshop.
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The Prince's Trust
"Learn the Hard Way" |
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60s
4 Feb 2015 |
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How wonderful to be reminded by this sparkling film how important it is to look beyond the difficult circumstances that can make an individual's potential that much harder to see. Seb Edwards's film - from a script by William Cottam and James Crosby - leads us through a series of vignettes which powerfully remind us just how tough it can be when opportunities aren't served to you on a plate.
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Discordia
"The Calais Jungle" |
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3 mins 38s
4 Feb 2016 |
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Esteemed cinematographer Dan Bronks visited a refugee camp in Northern France to see for himself the reality of life there, and - with a lot of support from people in our industry - he documented the squalid existence of those in 'the Calais Jungle'. What he has captured is beautifully hopeful despite the grimness, and he has provided us with a truth many will find uncomfortable.
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British Airways
"Made in Britain" |
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90s
4 Feb 2019 |
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British Airways celebrate the quirks which make our island unique in this star-studded ad. As celebrities including Nicola Adams, Olivia Colman, and Gary Oldman board a packed flight, each chime in with their own reasons to love the UK and its people. With frequent shots of the British landscape and reminders of our cultural exports, this film offers an idealised love letter to an increasingly divided country.
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British Gas
"Kitchen" |
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60s
3 Feb 2020 |
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Domestic bliss reigns anew as British Gas ditch Wilbur the Penguin for a fresher, live-action approach. A pacy montage shows a couple dealing with all the ups and downs of life together via their kitchen - from affectionately-delivered cups of early morning coffee to oven-baked disasters and spats over empty milk cartons.
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Little Caesars
"Sliced Bread" |
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60s
4 Feb 2020 |
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US pizza chain Little Caesars breathe life into an overused phrase in this highly entertaining Super Bowl ad. The formerly collection-only franchise has recently partnered with food couriers DoorDash to offer delivery for the first time, and customers' enthusiastic support of the move sends the corporate overlords of sliced bread into something of a panic.
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Virgin Media
"Skatergirl" |
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60s
4 Feb 2022 |
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Fans of Crystal Moselle's 'Skate Kitchen' will enjoy this refreshing Virgin Media plug, wherein a girl tries skateboarding for the first time. Call her brave or foolish, she makes her debut in front of all the local skaters… and instantly bails. Everyone has to start somewhere, but this already feels like the end.
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RAF
"More Than Pilots" |
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30s
4 Feb 2005 |
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Against the sight of a military jet flying over various British landscapes, professions (including Engineers and Caterers) are named on the screen. So you don't have to want to be a pilot to join the RAF.
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Halifax
"Think" |
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60s
4 Feb 2007 |
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Another spectacular ad for the Halifax has another of the bank's employees enjoying their fifteen minutes of fame by knocking out a version of Aretha Franklin's Think. It is to the original as the BBC's Songs of Praise is to Baptist gospel. The choreography evokes The Blues Brothers.
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Nike
"Tortoise And Hare" |
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30s
4 Feb 2008 |
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An old tale is revisited in this viral for Nike. In the original tale, the race is fought between a tortoise and a hare. Here, there is an additional competitor... the new Nike shoe. It sets off at such pace that it cruelly consumes the hare in flames and reduces it to dust.
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Specsavers
"Shepherd" |
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30s
4 Feb 2008 |
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Filmed in black and white, this commercial for Specsavers depicts an elderly shepherd being assisted by his faithful border collie before making the mistake of shearing his canine friend because of his poor eyesight. The high street opticians has special deals for the elderly.
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Kellogg's Corn Flakes
"Love Story" |
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30s
4 Feb 2008 |
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When a young man's shopping trolley goes awry and collides with a young woman's it seems as though love is in the air. It turns out not to be between the young couple... instead, it is the box of cornflakes and a pint of milk who looks set to achieve the perfect union.
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Anchor Butter
"Map and Mouse" |
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30s
4 Feb 2008 |
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We are surprised that Anchor are able to claim that "only" their cows are able to roam freely no matter how charmingly they are putting it. It's very hard to believe that other dairy companies will not dispute this. Nonetheless a very cute illustration of the claim.
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Maltesers
"Sleeping Partners" |
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3s
4 Feb 2008 |
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The two women from the previous ad once again don't feel naughty after eating Maltesers because of their lack of calories. As a result they rearrange their sleeping boyfriends so that the duo are unwittingly in each other's embrace.
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Shell
"Clearing The Air" |
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60s
4 Feb 2008 |
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Like a lot of true stories, this one isn't quite as exciting as a fictional tale. The Shell engineer is inspired by the discovery of why his air conditioning unit is not working to uncover the reason why an entire plant has shut down.
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