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Recent Promos
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Vladimir Cauchemar
"Brrr" |
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2 mins 52s
14 Apr 2021 |
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Vladimir Cauchemar is unlikely to front a public information film anytime soon. After all, the French DJ wears a skull mask that would make Skeletor blush. This loopy promo sees Cauchemar and his associates trapped in a smartphone, bombarded with vibrations, rotations, and intruders via USB cable.
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Tiana Blake
"Interruption" |
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3 mins 14s
7 Apr 2021 |
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Retro R&B rules the day in this sumptuous promo for Tiana Blake's 'Interruption'. Director Sheena Brobbey helms the Nineties-inspired effort - a low-fi fever dream of satin, sparkles, and soft-focus shots. Nods to Britney Spears's infamous 1999 Rolling Stone cover as the artist lounges on a pink bed only cement the film's vintage vibe
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Bobby Gillespie and Jehnny Beth
"Remember We Were Lovers" |
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3 mins 37s
6 Apr 2021 |
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Inspired by classic Japanese cinema, this monochrome promo for Bobby Gillespie and Jehnny Beth's 'Remember We Were Lovers' delivers a striking watch. Primal Scream vocalist Gillespie cuts a stark figure against a bare beach landscape, while Savages frontwoman Beth lurks deep inside a barren woodland - eventually becoming one with the earth itself.
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John Grant
"Boy From Michigan" |
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4 mins 29s
1 Apr 2021 |
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Directing duo Ewan Jones Morris and Casey Raymond combine surreal animation with a roguish sense of humour in this vibrant promo for John Grant. Similar to 2018's 'He's Got His Mother’s Hips', the film delivers a diverting watch as it sweeps through a dreamlike visual landscape - drifting through hand-drawn/digital animation and puppetry by turns.
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Lil Nas X
"Montero (Call Me By Your Name)" |
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3 mins 10s
29 Mar 2021 |
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After teasing fans with snippets for months, viral sensation Lil Nas X has finally dropped latest single 'Montero', accompanied by a typically attention-grabbing video. Much more than a stunt designed to stir up controversy (and oh, how it's stirred up controversy), the film makes a defiant statement about being yourself - boldly, fully, and unapologetically.
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Sad Night Dynamite
"Krunk" |
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3 mins 28s
26 Mar 2021 |
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Parody meets escapism in this grimy promo for Sad Night Dynamite's latest track 'Krunk'. Centred on a narcissistic protagonist who meets an untimely end, the film lampoons the sort of bloke who thinks he's Tony Montana on a night out at the Babylon Club: misogynistic, egocentric, and unbearably obnoxious.
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Jessie Ware
"Remember Where You Are" |
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6 mins 19s
28 Mar 2021 |
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The '28 Days Later' aspect may have lost its novelty by now, but that hasn’t stopped artists and filmmakers from pursuing new takes on lockdown Britain. This Jessie Ware promo, for example, is a poignant tour of London that leans more on its protagonist than its setting. Gemma Arterton is the wanderer in question, with director Dominic Savage's camera trained on her throughout.
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Purple Disco Machine
"Fireworks" |
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4 mins 28s
25 Mar 2021 |
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West Side Story meets generational conflict in this absorbing promo for Purple Disco Machine's 'Fireworks'. Director Greg Barth pits Boomers and Gen-Zs against each other as dance-fighting street gangs, with the initial conflict rapidly fading into indoctrination as the older generation become a corrosive influence on the young upstarts.
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Nick Jonas
"This is Heaven" |
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3 mins 58s
23 Mar 2021 |
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Nick Jonas—one-third of the Jonas Brothers (the others are Kevin and Joe, as if you care)—has navigated life post-Disney Channel well thanks to some polished solo work. New single 'This is Heaven' is another respectable calling card, with lively production and fan-pleasing lyrics ("Every kiss with you, it's like a prayer falls from my lips") aplenty.
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Joel Corry
"BED" |
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3 mins 10s
11 Mar 2021 |
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Modern dating is a minefield even when not stymied by a pandemic, with apps galore and social media stalkers complicating the already thorny business of finding love. This tongue-in-cheek promo for Joel Corry's 'BED' takes things to their logical conclusion in humorous fashion, as it depicts Perfect Partner - a service which creates dates tailored to client specification.
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Dense & Pika
"Honey (feat. Matthew Dear)" |
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3 mins 12s
8 Mar 2021 |
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The hypnotic pulse of DJ duo Dense & Pika's latest track 'Honey' is matched by an equally enthralling promo. Directed by Maxim Kelly, the film uses C.G.I to create a virtual world which evokes the likes of sci-fi classic 'Tron' - guiding regimented gig-goers through a sparse digital space. It's one way to shoot a nightclub scene during a pandemic.
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Griff
"Black Hole" |
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3 mins 32s
4 Mar 2021 |
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Filmed at St John-at-Hackney Church, this stripped-down promo for Griff captures a live performance of latest track 'Black Hole'. Accompanied by a drummer and a keyboard player, the electro-pop singer soon embraces her ample surroundings and strides across the church's dark wooden floor. Meanwhile, occasional shifts into darkness add welcome visual variety.
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Biig Piig
"Cuenta Lo" |
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3 mins 51s
3 Mar 2021 |
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Ireland's Biig Piig opts for Spanish in her latest single 'Cuenta Lo', as the bilingual singer/former croupier targets elitism, greed, and inequality. “Papel en mis manos sienta bien" [The paper in my hands feels good] is repeated throughout Jess Smyth's hip-hop-inflected track, and the promo sees co-directors Nono and Rodrigo Inada run with the sentiment.
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Mahalia
"Jealous" |
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3 mins 32s
2 Mar 2021 |
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Anyone with fond memories of the glossy R'n'B promos which flooded MTV during its glory days will feel a spark of nostalgia upon viewing Mahalia's 'Jealous'. From styling choices (PVC and pigtails) to neon lighting and screens-within-screens, director Melody Maker toys with promo tropes while a home invasion with a twist plays out onscreen.
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Alfie Templeman
"Everybody’s Gonna Love Somebody" |
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4 mins 21s
25 Feb 2021 |
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The phrase 'cosmic puppet romance' doesn't usually make it into reviews here at DAVID, but then there's nothing routine about this promo for Alfie Templeman's 'Everybody's Gonna Love Somebody'. The film sees the Bedfordshire singer take a ride with an unexpected companion: a green, furry puppet trying to track down its lost love.
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Iceage
"Vendetta" |
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5 mins 34s
19 Feb 2021 |
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Iceage frontman Elias Bender Rønnenfelt describes new single 'Vendetta' as "an impartial dance along the illicit lines of infraction". We half-expected the promo to feature an edgier version of the hokey-cokey, but director Jonas Bang responds with a moody blend of performance and criminal elan from Croatian-Danish actor Zlatko Buric instead.
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For Those I Love
"Birthday" |
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5 mins 56s
18 Feb 2021 |
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This striking promo for Dublin artist David Balfe's 'Birthday' is a testament to loss, sketched in the dusty dregs of memories both barely recalled and still so painful. 'For Those I Love' is the artist's solo project, whose debut album was conceived and created following the untimely death of a close friend. As such, it's no surprise that grief is writ large across the hazy, monochrome visuals here.
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Solomun
"Tuk-Tuk (feat. ÄTNA)" |
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3 mins 39s
16 Feb 2021 |
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Fans of 'John Wick', 'Killing Eve', and the 'Hitman' video game series will appreciate this ballistic promo for disc jockey Solomun. Knives, silenced pistols, and the odd syringe filled with a luminous green substance appear throughout Chehad Abdallah's film, as the protagonist (played by guest vocalist Inéz Schaefer) shows why she is the boss.
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Teddi Gold
"Thought Bubbles" |
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2 mins 59s
17 Feb 2021 |
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Separation has preoccupied many of us throughout the past year, and this quirky animated promo for Teddi Gold's 'Thought Bubbles' explores the idea of connection in colourful fashion. Revolving around a character who is present in their absence, the film plays with the idea of one's personal bubble as it offers a fantastical take on distance.
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Ghetts
"No Mercy" |
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3 mins 28s
15 Feb 2021 |
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Femi Ladi directs this shadowy promo for grime MC Ghetts, who—despite the repeated chant of "no-motherfucking-mercy"—is in a nurturing mood. He's joined by newcomers Pa Salieu and BackRoad Gee, advising them to maintain "the same workrate and passion" that brought them to his attention in the first place. Solid career advice there.
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Sad Night Dynamite
"Smoke Hole " |
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4 mins 32s
11 Feb 2021 |
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Up-and-coming UK duo Sad Night Dynamite take a turn for the sinister with latest single 'Smoke Hole'. The track pairs a retro, Dr Dre-style beat with melancholy flares of piano and synth, all tied together by dreamlike, drifting vocals which increase the sense of sonic menace. The accompanying promo only enhances the track's foreboding vibe.
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Mowdee
"Je t’embête" |
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2 mins 32s
3 Feb 2021 |
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Wingmen around the world were forced to stand down in 2020 thanks to the coronavirus pandemic, and the situation is unlikely to improve anytime soon. French rapper Mowdee, on the other hand, still has the ultimate wingman by his side: himself. Alas, Mowdee² is a violent, puerile, sleazy menace to society.
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Priya Ragu
"Chicken Lemon Rice" |
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2 mins 33s
8 Feb 2021 |
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Tamil-Swiss musician Priya Ragu is an artist who truly refuses to be pigeonholed, defining her own unique mix of soul, hip-hop, and South Indian music as 'Raguwavy'. This colourful promo for 'Chicken Lemon Rice' provides an appealing gateway to the genre, as director Dumas Haddad embraces the singer's globally-inclusive approach.
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Rag'n'Bone Man
"All You Ever Wanted" |
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3 mins 15s
5 Feb 2021 |
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A model village provides the platform for social commentary in this beautifully designed promo for Rag'n'Bone Man's new track 'All You Ever Wanted'. The artist himself serves as a passenger on a train travelling around the idyllic hamlet in question, observing as layers of artifice are stripped away to reveal the real social ills beneath.
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Ben Howard
"What a Day" |
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4 mins 25s
5 Feb 2021 |
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Nature fights back in this darkly comic promo for Ben Howard's latest single 'What A Day'. Director Cloé Bailly takes the audience on a surprising ride through the Bulgarian countryside, which is replete with rolling fields, peaceful woodlands... and rabbits who don't take kindly to being killed for sport.
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Recent Promos
(1-25 of 25) |
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