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Recent Promos
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YT
"Prada or Celine" |
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2 mins 57s
29 Nov 2024 |
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In October, DAVID featured a Fimiguerrero/YT promo that honoured the 'NBA Street' series. Now we have a music video inspired by 'Dance Dance Revolution', an arcade staple that makes 'Strictly' look like a walk in the park. YT's friend, played by choreographer Elita Atwere, makes a beeline for the machine, but the rapper's not so sure.
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Hasna
"Dettes et Doutes" |
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3 mins 26s
29 Nov 2024 |
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Luis Rojo of BRBR directs an Anglo-French music video/fashion film for Hasna, who says 'dettes & doutes' was "born from true friendship in a small coffee shop in north London". DAVID hopes they serve coffee stronger than the place he went to earlier—he wants a twitch in his eye and a spring in his step, damn it!
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Reverend and the Makers
"Late Night Phone Call" |
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3 mins 08s
27 Nov 2024 |
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As the fortieth-anniversary version of Band Aid's 'Do They Know It's Christmas?' rubs folk up the wrong way, Reverend and the Makers are on safer ground with 'Late Night Phone Call', a tie-up with suicide prevention charity Samaritans. Frontman Jon McClure's walk home from the pub is like a sozzled take on ‘A Christmas Carol'.
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Saweetie
"Is It the Way" |
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2 mins 44s
26 Nov 2024 |
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In this cheeky promo for her track 'Is it the Way', Saweetie attempts to solve the deep seated mystery of her attractiveness. She puts forward all kinds of theories about the different aspects of her that might be to blame for the attention she receives and, all along the way, Tajana Tokyo captures her popping and slaying in various London locations.
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Everything Is Recorded
"Losing You" |
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3 mins 10s
26 Nov 2024 |
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Richard Russell is music through and through. Not only does Russell own XL Recordings, home of Radiohead, Fontaines DC, Peggy Gou, et al., but he also performs under the name Everything is Recorded. His new song, 'Losing You', features… well, more artists than this paragraph can handle.
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Audrey Nuna
"Mine" |
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3 mins 01s
25 Nov 2024 |
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Audrey Nuna, the US rapper and singer with the longest pigtails in the business, returns with 'Mine', a track that asks: "Guess how many times I can make you cry/Guess how many times I can leave you dry." It's not a Christmas song, then, but director Zac Dov Wiesel's analogue-meets-digital promo does have an ice-cold colour palette throughout.
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Yvnnis
"Pauleta" |
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2 mins 19s
22 Nov 2024 |
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'Pauleta' by Yvnnis is not the first song to be named after a Paris Saint-Germain player (AJ Tracey and Dave released 'Thiago Silva' in 2016). Still, we hope the Portuguese appreciates legend the effort, as well as how promo director and Blinkink newcomer Léa Esmaili incorporates his shirt into a mixed-media melee.
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Nimino
"I Only Smoke When I Drink" |
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4 mins 18s
22 Nov 2024 |
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'I Only Smoke When I Drink' sums up DAVID's university years. When the music got too loud in a club (how are you meant to talk to people in those places), he'd nip outside for some 'fresh' air. But enough about his brief love affair with Marlboro Bright Leaf—'I Only Smoke When I Drink' is also the new song from London- based producer and musician Nimino.
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Saint Jhn
"Body on Me" |
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3 mins 55s
21 Nov 2024 |
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There are shades of 'A.I. Artificial Intelligence' and 'Humans' to the promo for 'Body on Me', a song by Brooklyn rapper-singer Saint Jhn. A woman (Lourette Osei) orders a robot (Saint Jhn) from Body-OM, a company that promises “almost human” results. Right away, DAVID likes how much detail has gone into the instruction manual.
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Franz Ferdinand
"Night or Day" |
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3 mins 44s
19 Nov 2024 |
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Shot on 16mm in black-and-white, Rianne White's promo for 'Night or Day' is a close encounter with Franz Ferdinand. The monochrome film is shot at the same studio where they recorded sixth album 'The Human Fear', which might explain why Alex Kapranos, Bob Hardy, Julian Corrie, Dino Bardot, and Audrey Tait are so in the zone.
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Sub Focus, Katy B
"Push the Tempo" |
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2 mins 38s
19 Nov 2024 |
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Nifty camerawork abounds in this promo for Sub Focus and Katy B's 'Push the Tempo'. Directors Three Shade and Duncan Lewis, DP Stephen Dunn, and bullet time buff Hank Zoid combine to deliver a film about reverie on the dancefloor. The camera rotates around a couple of dancers in particular who are lost in a sweaty night that still has plenty to offer.
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Hak Baker
"No Control!" |
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2 mins 46s
14 Nov 2024 |
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Priya Ahluwalia directs the promo for Hak Baker’s latest single from his recent EP. There’s a party going on at the Baker residence, and all the kids have been shut upstairs and told to entertain themselves. Unsurprisingly that doesn’t last long, and soon everyone’s dancing and living it up downstairs, where the camera’s in constant motion to capture the energy of the room.
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Disclosure
"Arachnids" |
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4 mins 11s
12 Nov 2024 |
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'Arachnids' by Disclosure is not the theme song to a horror movie called 'Arachnids'. Nor is it a nod to that episode of Doctor Who where giant spiders invade Sheffield. Instead, it's a bassy, no-nonsense dance track that suggests Howard and Guy Lawrence are back on the night shift.
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Gabriel Gifford
"Barking Dogs Seldom Bite" |
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2 mins 39s
8 Nov 2024 |
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It's hard to befriend a song like Gabriel Gifford's 'Barking Dogs Seldom Bite'. We doubt it gives a toss, but still—not a pleasant listen. The promo is a better watch, at least, with the experimental musician forced to endure a lock-in at a pub with contemporary dance on tap. A whole new spin on the term 'blind drunk'.
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Lady Gaga
"Disease" |
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4 mins 21s
6 Nov 2024 |
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Perhaps Halloween’s been extended this year and the US election results are one giant trick. Wishful thinking or not, Lady Gaga’s new promo, directed by Tanu Muiño, is a certified twisted treat. It’s classic Gaga in that she throws her all into it (including her demons), and it’s classic Muiño in being a high concept music video with a fashion editorial feel.
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Laufey
"Santa Baby" |
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4 mins 03s
4 Nov 2024 |
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The promo for Icelandic-Chinese musician Laufey’s rendition of Santa Baby has it all. It opens with Bill Murray as an unlikely narrator standing on a theatre stage, before the curtain rises on a ballet routine featuring Isabella Boylston, principal dancer with the American Ballet Theatre, and the singer ends her performance by flipping off Santa. All unexpectedly delightful.
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Oracle Sisters
"Alouette" |
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4 mins
31 Oct 2024 |
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Actor Charlie Rowe shows his impressive character range by performing a one-take wonder for French band Oracle Sisters. The video opens with him getting the call to say the band's gone with someone else for their promo, spurring the actor into a frenzied display of different cinematic character archetypes, in a dazzling down the lens performance.
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Inhaler
"Your House" |
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3 mins 55s
31 Oct 2024 |
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The latest promo for Dublin band Inhaler sees their frontman hauled around a city inside a suitcase, being battered by the emotional ride, in a creative metaphor for complicated relationships. A woman out to do some damage marches around the streets, vigorously throwing the case against walls, bollards, and under cars, before eventually hurling it out to sea.
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Crows
"Is It Better" |
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4 mins 11s
30 Oct 2024 |
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Manoela Chiabai directs utter carnage at a funeral for Crows band’s latest promo. Taking an unorthodox approach to music video directing, she shot improvised scenes centering on the foundation idea of a deeply unhappy man who’s unable to find peace, even at his own funeral. The result is a beguiling exploration of the unchartered creative realm of promos.
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Skip Marley
"Close" |
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3 mins 39s
29 Oct 2024 |
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Skip Marley, grandson of Bob, has released a song based on 'Close to You' by Maxi Priest. The imaginatively-titled 'Close' gets a promo courtesy of director Gabriella Kingsley, who resists the urge to remake the 1990 original. She leans more into water caustics and underground club culture as Marley bids to carve out his own reggae niche.
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Sophie Ellis-Bextor
"Freedom of the Night" |
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3 mins 11s
29 Oct 2024 |
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Sophie Ellis-Bextor knows how to get her own way. In 2001, the music video for 'Murder on the Dancefloor' saw her win a dance competition by hook and by crook. Twenty-three years later, Ellis-Bextor sticks to what she knows in the promo for 'Freedom of the Night'.
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Wretch 32 ft Little Simz & Benjamin A.D
"Black & British" |
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4 mins 37s
28 Oct 2024 |
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Directing duo Meeks and Frost have crafted a richly layered music video for rapper Wretch 32’s ‘Black & British’ featuring Little Simz and Benjamin A.D. The Jamaican-British brothers’ interesting framing of shots, alongside the use of VFX to embed vignettes unfolding within picture frames in the main scene, creates a modern tapestry of nuanced heritage storytelling.
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Mimi Webb
"One Eye Open" |
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3 mins 34s
28 Oct 2024 |
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Claire Arnold directs Mimi Webb’s latest music video out of Paris. A chic addition to the Canterbury-born singer’s canon of promos, and one in which the sultry styling and pared back production design appear to signal the 24yo pop artist, whose fans can be firmly described as 'youth', making the complex industry transition to womanhood.
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Fortuno
"Wanna Believe U" |
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2 mins 04s
28 Oct 2024 |
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Director Ja’Lisa Arnold creates a moving image mosaic of a relationship in this promo for US soul band Fortuno. By dividing the frame into six different screens/scenes, she cleverly packs the lifespan of the connection between the couple with more depth, and has more space to play with visual metaphors to show the breakdown of their relationship.
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Kent
"Återvändare" |
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2 mins 37s
28 Oct 2024 |
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Återvändare, “The Returners”, is a unusual video for Swedish band Kent, in that it promotes their whole back catalogue. The ethereal video features ghostly figures moving through a Stockholm draped in mist, and is an effective and dramatically cinematic way to announce the band reuniting and returning to the site of their final farewell tour show, almost a decade later.
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Recent Promos
(1-25 of 25) |
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