David Reviews

 Biting the hand that feeds us since 2002.

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On This Day
(1-25 of 25)

Coca Cola
"I Wish"
60s
23 Jan 2004
A smiling woman serenades passers by on the street as she hands out drinks in this ad for Coca-Cola. Her walk down the street is tracked in one smooth movement by a single shot. The combination of the joyful music and the woman's warmth creates a cheerful mood.

Skoda Octavia
"Train"
40s
23 Jan 2006
Brilliant new take on Skoda's "practical but exciting" campaign has a devoted PA going to extraordinary lengths to update her boss on some changes to his schedule. To reach him , she jumps on to the roof of a speeding train before crashing through the window.

Cadbury Dairy Milk
"Eyebrow Dancing"
60s
23 Jan 2009
That's the way to do it. Returning to the simplicity of 'Gorilla', Cadbury gets back on track after the minor diversion created by the Airport Trucks with this brilliantly charming film featuring four hyperactive eyebrows.

MasterCard
"Brit Awards Sponsorship"
90s
23 Jan 2010
This amusing set of bumpers advertising Mastercard's ongoing sponsorship of the Brit Awards show a band setting up a gig in someone's living room. A young schoolgirl gives the roadies the thumbs up each time they successfully install a bit of kit.

Asics
"Running Hood"
60s
23 Jan 2013
This is a superb piece of advertising. A young woman slipping into a new pair of trainers for her first run is rudely passed by a mysterious hooded figure but who can it be? She's determined to find out and sets off after him or her with unstoppable determination... what will she find out?

Newcastle Brown Ale
"Aubrey Prepares America"
86s
23 Jan 2015
Anyone unfamiliar with April Ludgate - Aubrey Plaza's character in Parks & Recreation - may find this commercial a bit baffling but they'll have seen enough of this style of deadpan to get the point. On the other hand, fans of Plaza's distinctive sarcasm will love it. Even if her style of comedy is a bit one-note, it's a note she plays so beautifully well that DAVID never tires of it.

The Observer
"Origins"
30s
23 Jan 2004
The Observer makes use of a distinct animation style constructed from cut out photographs to advertise its food magazine. Clement Freud's voiceover combines with the classical music in the background to accompany imagery that brings Terry Gilliam's work for Monty Python to mind.

Ford Focus
"Silence"
30s
23 Jan 2005
The fashion designer introduced in previous ads opines about the importance of silence to him as he sits in the back of his Ford Focus in the midst of a huge rave. He explains: "if I had one message to the rest of the World about the importance of silence, I would scream it at them."

Bodyform
"Vote For Change"
30s
23 Jan 2006
Women march together to demand better sanitary protection because one in five women are apparently let down by theirs each month. Excellent soundtrack (as ever with a BBH ad) as women abandon their activities to vote for change. Could have done without the dripping paint metaphor.

Kingsmill Bread
"Whole of The Grain"
30s
23 Jan 2006
A meeting of Kingsmill nutritionists comes up with revolutionary idea that they should use the whole of the grain in their bread. But, because they want parents of over-indulged children to buy it, they suggest doing so without having bits in it. Would Elvis approve?

MTV
"I Control Time"
40s
23 Jan 2007
A nightmare teenager tells her parents that she controls time; an impression she has gained from the way she is able to set up MTV Overdrive for her own requirements. Brilliantly cast and you have to love the moment when we get a glimpse of her photograph and she looks just as crazy as in the ad.

The Tonto Woman
"Trail"
2 mins 40s
23 Jan 2008
The opening sequence from Daniel Barber's oscar-nominated short film The Tonto Woman doubles as a trail. Based on an Elmore Leonard story, this tale of the redeeming power of love is utterly compelling and everyone in the business whould be rooting for Barber on the big night.

Road Safety
"Dress Bright"
30s
23 Jan 2009
Another in this engaging series which is designed to encourage children to pay attention to road safety. This film focuses on the vexed issue of persuading children to wear something bright (whether it is fashionable or not).

Macleans
"Be Ready"
60s
23 Jan 2009
This ad moves back in time from an intimate moment to show a woman using Macleans to clean her teeth. The idea being that you should always make sure your breath is fresh because you never know who you might end up kissing by the end of the day.

Barclays
"Spot The Difference"
30s
23 Jan 2010
Stephen Merchant provides another animated voice over for Barclays in a commercial which boasts that the bank will enable you to talk to a real person if you're looking for an insurance quote. All because, it seems, we sometimes forget what we've bought.

Sainsbury's
"Pork and Red Pepper Bolognese"
30s
23 Jan 2010
Jamie Oliver once again demonstrates his crowd handling skills in this effective commercial for Sainsbury's. The thick tongued chef cooks a Pork and Red Pepper Bolognese for a collection of people milling around in the snow.

Pizza Hut
"You Be The Judge"
30s
23 Jan 2011
This amusing parody of the paroxysms of agony suffered by judges on The X Factor has a young teenage girl trying to decide which stuffed crust to choose. In fairness, this is a more pressing dilemma than choosing between two sub-standard karaoke mental cases.

travelsupermarket.com
"Swimming Trunks"
20s
23 Jan 2012
Brian's hubristic journey through his Las Vegas hotel continues. This time he's striding through in his swimming trunks with the swagger of a man who knows he's just saved money on his family holiday. Has a campaign ever lost touch with its founding proposition as swiftly as this?

Churchill
"Love"
30s
23 Jan 2012
Martin Clunes's efforts to tell Churchill the dog that he loves his company's UK-based call centres keep floundering because of constant interruptions. Since this form of coded communication is known as a 'dog whistle', it's ironic that it should appear in an ad for this brand.

Andrex Washlets
"Episode Three"
30s
23 Jan 2012
The effort to persuade Britain to switch to moist toilet paper continues with Dawn wandering through Soho in search of people to convert. Once again, this campaign bravely tackles the instinctive antipathy to this product.

Young's Jamie Oliver
"Arctic"
30s
23 Jan 2012
Jamie Oliver gives another consummate performance in this commercial for a range of frozen fish products bearing his name. The premise has him attempting to prepare some food in an Arctic storm as some underwhelmed locals look on.

Fisherman's Friend
"Taxi"
20s
23 Jan 2012
A taxi driver is silenced by the strength of the flavours in the advertised product in this commercial for the dubious confectionery. Since the protagonist is gabbing on in clichéd fashion, we assume that the refreshing sensation is ours rather than his when he can no longer talk.

Road Safety (Ulster)
"Shannon's Story"
50s
23 Jan 2012
The parents of a teenage girl killed in a car accident talk candidly about the impact that her death has had on their lives in this heart-rending film from Northern Ireland. It's a powerful reminder that even when an accident doesn't affect other road users, its impact can be devastating.

Road Safety (Ulster)
"Melissa's Story"
50s
23 Jan 2012
Melissa explains how her life was shattered by a car accident. Now wheelchair-bound, she once had hopes of becoming a PE teacher and she knows that it's all because she lay down in the back of a car being driven by a friend because she was tired. Had she been wearing a seatbelt she would have "walked away from [the] crash".

Diet Coke
"Teaser"
20s
23 Jan 2013
Twenty or so years after the idea of gawping at a half-naked man was used to sell Diet Coke, this highly successful concept is back. On Monday morning at 11.30, the soft drinks company is hoping the whole nation will take a Diet Coke break and enjoy the sight of a hunky fellow being ogled by secretarial types.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.