David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Recent Promos
(1-25 of 25)

The Amazons
3 mins 35s
20 May 2022
The new Amazons single 'Bloodrush' belies its title by never really getting the heart pumping. Though frontman Matt Thomson gives it plenty of welly, the track outstays its welcome with vague nods to "a feeling I can't waste". At least the accompanying promo provides some old-school thrills thanks to a knife thrower and other circus performers.

3 mins 15s
20 May 2022
TikTok favourite BoyWithUke slips into a strange time loop in this interesting promo for 'Understand'. The film sees the musician's younger, maskless self stumble his way into the taping of a talk show, with nobody able to see him but the singer onstage.

Lil Wayne
"Mona Lisa (ft. Kendrick Lamar)"
5 mins 30s
20 May 2022
Lil Wayne and Kendrick Lamar collaborate for forthright new track 'Mona Lisa' and the accompanying promo. The song sees both rappers spinning elaborate tales of deceptive women, with Wayne focused on the idea of a woman setting her boyfriend up for a robbery in collaboration with him and his criminal associates.

Max Cooper
"Symphony in Acid"
5 mins 36s
20 May 2022
One of Homer Simpson's best false alibis references an Austrian-British philosopher: "The evening began at the gentlemen's club, where we were discussing Ludwig Wittgenstein over a game of backgammon". Another Wittgenstein fan is electronic musician Max Cooper, who adapts 1921's 'Tractatus Logico-Philosophicus' for his latest promo.

James Bay
"One Life"
3 mins 24s
20 May 2022
Ozzie Pullin directs this tender promo for James Bay which makes good use of the home video aesthetic. As Bay performs 'One Life' with his usual repertoire of facial expressions, we get a glimpse into a couple's budding life in the country. However, the promo tugs harder at the heartstrings when the two become parents.

Free Fire
"BEATz Go Boom"
3 mins 48s
19 May 2022
Real life merges with gameplay in this pop promo-slash commercial for Free Fire. Elements of the battle royale game leak out into the world when players across the globe enter the arena, becoming transformed into their colourful avatars as they gleefully send each other to destruction. Those who aren't existing players may find themselves as confused as the granddad driving the car in the opening shot, but there's plenty of visual fireworks to keep them interested.

6 mins 45s
19 May 2022
The end of the world never looked so good as in this enthralling promo for KCPK's 'ATOM'. Broken satellites spin through space and meteorites shoot across the sky in the French electronic duo's latest visual outing, as scant few survivors seem to witness a cosmic end of days.

Blu Samu
2 mins 58s
18 May 2022
Belgian rapper Blu Samu is all about intensity of feeling on latest track 'Turquoise'. The accompanying promo brings this to life in arresting fashion, as it depicts a night time beach scene which is interrupted by a figure on fire. It's an eerie combination of familiar images in a strange new context, as beachgoers read, lounge, and even sunbathe in the darkness.

"John Wick"
3 mins 06s
18 May 2022
Rapper M24 opens 'John Wick' by disclaiming that everything he says about firearms and gang activity is for entertainment purposes only... probably because he's fresh out of prison for carrying a knife and has been banned from inciting violence on social media. The accompanying promo - replete with guns, girls, balaclavas, and piles of cash - seems like an edgy move too far in context.

The Chainsmokers
"I Love U"
3 mins 10s
16 May 2022
Blur once said that modern life is rubbish, but the Chainsmokers take a different approach with their latest music promo. 'I Love U' sees the electronic duo partially captured via a multitude of mobile phones, as a night out of drinking and debauchery is rendered in all its sordid social media-ready glamour.

Kendrick Lamar
3 mins 36s
16 May 2022
There's plenty for viewers to sink their teeth into in this complex promo for Kendrick Lamar's latest track 'N95'. Christian imagery abounds throughout, as the rapper is suspended above the ocean in a Christ-like pose and cavorts in bed with a woman while surrounded by walls bedecked with multiple crosses and crucifixes.

Girl in Red
3 mins 16s
16 May 2022
Norwegian singer-songwriter Girl in Red - aka Marie Ulven Ringheim - reflects on fame and distance in latest single 'Hornylovesickness'. As the title suggests, love, lust, and romance all feature in her musings on touring and its impact on her life and relationships.

G Flip
"Get Me Outta Here"
3 mins 20s
12 May 2022
Aussie artist G Flip - aka Georgia Flipo - may be more known on this side of the world for going out with Selling Sunset's Chrishell Stause than their music, but new track 'Get Me Outta Here' threatens to change that. Their celebrity girlfriend features heavily in the accompanying promo, which adopts a Nineties-style, down to earth aesthetic.

Tion Wayne
3 mins 16s
12 May 2022
North London rapper Tion Wayne teams up with electro artist La Roux in this promo for latest track 'IFTK'. Featuring a sample of 2009 hit 'In For The Kill', the song sees the controversial performer rap about fashion, haters, and being better than his peers at just about everything.

Sabrina Claudio
"Don't Make Me Wait"
2 mins 52s
12 May 2022
This sultry promo for Sabrina Claudio assures the audience that Belinda Carlisle was correct: heaven is a place on Earth. The artist is depicted writhing around in a bodysuit on a bed atop a remote hill, with musicians clad in white appearing around her to add to the piece's dreamlike feel.

"Playing God"
3 mins 23s
12 May 2022
Texas prog-rockers Polyphia blend flamenco style guitar and heavy trap beats on latest single 'Playing God'. The accompanying promo combines straight-up performance footage with VFX flair and perspective-bending shots, giving the piece a dreamlike feel as the band rock out in a primly decorated mansion.

5 mins
11 May 2022
South London director Denisha Anderson is behind this striking promo for the equally distinct artist and producer, Wu-Lu. The film starts in a stark desert landscape, with Wu-Lu and friends almost shouting rap lyrics against serene blue skies, weathered dunes, cracked earth and robust vegetation.

Jack Harlow
"First Class"
2 mins 34s
11 May 2022
A sample of Fergie's club classic 'Glamorous' features heavily in Jack Harlow's latest track 'First Class'. The accompanying promo is accordingly focused on the glitz of fame, as an opening sequence has Harlow and Brazilian pop star Anitta donning various items of jewellery and applying make-up as they get tarted up for a night on the town.

"Good Boy Gone Bad"
3 mins 35s
11 May 2022
Baby brother group to K-pop kings BTS, TXT return with comeback single 'Good Boy Gone Bad'. The song takes on a slightly rockier sound for the boyband, though stays firmly in the arena of beat-driven pop that fans love. The accompanying promo is typical of the genre: a highly polished piece of work which is mainly focused on the group members and their various looks.

8 mins 08s
10 May 2022
Romance goes galactic in this sweet promo for Kygo's atmospheric track 'Freeze'. The film is an ode to the transformative feeling of young love, as a couple find themselves transported to the rings of Saturn in their first flushes of ardour.

Kendrick Lamar
"The Heart Part 5"
5 mins 42s
9 May 2022
What could easily have been an unremarkable promo is transformed by the captivating use of deep fake technology. Kendrick Lamar raps his way through his latest offering wearing a white t-shirt against a burgundy-coloured backdrop. Thatís literally it... up to a point.

"Fils de Joie"
4 mins 04s
8 May 2022
Belgium artist Stromae is back with this big budget promo which imagines a state funeral for a sex worker. Stromae, sporting a futuristic hairdo, owns the stage as he raps and sings his way through the song. The striking choreography takes centre stage, becoming less and less militaristic as the funeral progresses.

Carly Rae Jepsen
"Western Wind"
3 mins 46s
9 May 2022
Queen of camp Carly Rae Jepsen is all about style in this promo for latest single 'Western Wind'. The dreamy visuals are fashion focused, as Jepsen drives a moped and wanders through rural fields in various different outfits. The track's synth driven sound and airy feel will appeal to viewers who feel a hint of summer creeping ever closer on the horizon.

Tove Lo
"No One Dies From Love"
4 mins 48s
8 May 2022
This promo for Tove Loís new pop song 'No one dies from love' shows the developing love story between Tove and her new robot with a heart, Annie. Annie immediately falls in love and the sentiment is eventually shared by Tove. The pair combine for some visually spectacular dance scenes, which entwine effortlessly with the song and its feeling.

A$AP Rocky
4 mins 53s
9 May 2022
ASAP Rocky makes his directorial debut with this promo for 'DMB' or 'Datís My Bitch'. The piece heavily features the artist's girlfriend Rhianna, depicting the pair living a 'ghetto fabulous' lifestyle as their romance plays out on a street level. The expected rap video tropes feature, with plenty of weed smoking and posturing in designer gear to show off the singer's wealth and status.

Recent Promos
(1-25 of 25)

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