David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Recent Promos
(1-25 of 25)

Mumford & Sons
"You'll Never Walk Alone"
3 mins 25s
6 Apr 2020
Creativity has never been in short supply in the world of music promos, but it's especially prevalent right now. People are having to become increasingly resourceful - dispensing with crews, sets, and even the ability to put their own equipment to use. This charitable offering is shot courtesy of Marcus Mumford and pianist Reuben James - along with some grudging assistance from their respective families

Dua Lipa
"Break My Heart"
3 mins 49s
7 Apr 2020
Hot on the heels of recent single 'Physical', Dua Lipa continues to mine a retro sound with latest track 'Break My Heart'. Featuring a beat influenced by Queen's 'Another One Bites The Dust', the singer reflects on failed relationships through a series of stylish vignettes, delivered with polished verve by director Henry Scholfield.

Glass Animals
"Your Love (Déjà Vu)"
3 mins 58s
1 Apr 2020
The heat is on in this Glass Animals promo, which uses thermal imaging to create a vivid, digitised aesthetic. Director James Whitby’s heat source, as it were, is frontman Dave Bayley, who kindly gives his bandmates a rest by playing every instrument. The result is undeniably striking, as livewire Bayley is saturated in pinks, purples, and reds against a constantly shifting backdrop.

Siimba Selassiie
"Lost Souls"
4 mins 16s
29 Mar 2020
This economical music video pairs Siimba Selassiie’s incendiary lyrics with slow-burning visuals. Like many of his contemporaries, the Ethiopian-American rapper is concerned by gun violence and police brutality. As Selassiie laments the death of another young black male (“He didn’t have to go out like that”), a grim ‘lump sum’ is slowly revealed.

EOB
"Earth"
5 mins 04s
24 Mar 2020
This short documentary from director Bafic evokes a more idyllic form of self-isolation: recording a studio album. The artist in question is Radiohead guitarist Ed O’Brien, who provides an easy-going insight into the making of debut solo album ‘Earth’. Shot deep in the Welsh countryside, it’s a gratifying blend of wide open spaces and well-furnished recording suites.

Lola Young
"Pick Me Up"
3 mins 40s
18 Mar 2020
This intriguing promo for Lola Young's latest track 'Pick Me Up' takes a deep dive into the emotional aftermath of a break-up. Combining a muted colour palette with the singer's confrontational performance, it takes a sideways look at the world through unusual shot composition to represent a life turned upside down.

Mild Minds
"Walls (ft. Boats)"
4 mins 15s
12 Mar 2020
This fragmentary promo for ‘Walls’ by Mild Minds depicts a father and daughter forced to live on the streets through unknown circumstances. Rather than adopt a prosaic or straightforward approach, director Colin Read uses canny scene transitions and a neat day/night cycle to convey the duo’s fraught existence.

Kekra
"Putain de salaire"
3 mins 15s
12 Mar 2020
This intriguing promo for French-Moroccan rapper Kekra's latest track 'Putain de Salaire' takes a tour through a dystopian future not a million miles from our present. A totalitarian regime which focuses on work may be all too familiar to some, as this depiction draws on the likes of ‘Blade Runner’ and Bong Joon Ho’s ‘Snowpiercer’ in its portrayal of productivity over population.

Elderbrook
"Numb"
3 mins 51s
6 Mar 2020
There's a palpable sense of isolation in the opening of this intriguing promo for Elderbrook's 'Numb'. Director Aldona Kwiatkowski creates a real feeling of urban alienation as the distinctive protagonist gets ready and goes out after dark, walking alone through streets which are at once brightly lit by neon signs yet utterly devoid of human warmth.

Greentea Peng
"Ghost Town"
3 mins 36s
6 Mar 2020
London-born Aria Wells aka Greentea Peng is mad as hell about the state of her hometown, and she’s not going to take it anymore. Like the Specials track of the same name, Peng’s ‘Ghost Town’ focuses on urban malaise and an increasingly disaffected population (“London Bridge is fallin’ down/All my mates walkin’ round with frowns”). It is, as one might say, grim down south.

Jelani Blackman
"Swerve"
2 mins 45s
5 Mar 2020
X marks the spot in this sepia-toned promo for Jelani Blackman’s ‘Swerve’. Claustrophobic and sparsely furnished, director Brock Neal-Roberts’s promo serves to let Blackman's tale of the hustle ("I just eat, work, and then I swerve") dominate. It's also a salient reminder to never literally dig yourself into a hole.

Four Tet
"Baby"
4 mins 44s
3 Mar 2020
Ellie Goulding provides the vocals on Four Tet's latest single 'Baby', and Joanna Nordahl has directed a soaring promo to match. The near-five-minute film features sweeping shots of natural landscapes and man-made environments alike, transitioning seamlessly from location to location with ceaseless motion.

Khruangbin
"Texas Sun (w/ Leon Bridges)"
4 mins 44s
2 Mar 2020
This beautifully shot piece of magical realism for Khruangbin and Leon Bridges shows how far people will go to catch some rays. Literally. Driving across a hefty chunk of Texas (specifically Fort Worth to Amarillo), the protagonist takes a scientific approach to sungazing as he tries to capture the perfect souvenir for his loved one.

Mabel
"Boyfriend"
4 mins
2 Mar 2020
Boyfriends are made to order in this concept-driven promo for Mabel's latest single. The film sees the British singer and her companions choose suitors from a holographic screen, exploring archetypes like 'The Bad Boy' and 'The Party Guy' as they attempt to find Mr Right... or, alternatively, Mr Right Now.

Metronomy
"Whitsand Bay"
3 mins 58s
28 Feb 2020
This gently surreal promo for Metronomy's latest single 'Whitsand Bay' travels the UK and looks at familiar landscapes from unusual new angles - including a picturesque slice of the Cornish coast. Casting a disco light (salvaged from an Italian club in the Eighties, no less) in the lead role, directors Sam Davis and Tom Andrews play with light and shadow to soothing effect,

Lilla Vargen
"Cold"
3 mins 09s
27 Feb 2020
Director Lochlainn McKenna aka Locky offers a suitably unnerving yet tasteful depiction of an abusive relationship in this Lilla Vargen promo. Shot in and around a remote cabin, the sense of claustrophobia is tangible as the female lead endures unwanted physical contact and cold-eyed looks from her boyfriend.

Red Moon
"Dogma"
4 mins 10s
21 Feb 2020
There’s a pleasingly autumnal look to this Red Moon promo, wherein the Norwegian-Swiss artist is joined by a contemporary dance troupe. As dead leaves lie on the ground and muted tones dominate the screen, Red Moon responds with powerful vocals and corporeal lyrics ("Breathe all my flaws and all my strength/I am the secret and the senses").

The Howl & The Hum
"The Only Boy Racer Left on the Island"
4 mins 33s
24 Feb 2020
A charged portrait of an Australian town and its inhabitants accompanies The Howl & The Hum's latest track, ‘The Only Boy Racer Left on The Island’. Director Matthew Thorne returned to his hometown for the project, and his intimate knowledge of local culture pairs beautifully with DP Adric Watson's considered shots - framing the people and their raw landscape as inextricable from each other.

Oliver Malcolm
"Switched Up"
2 mins 33s
21 Feb 2020
This edgy promo for Oliver Malcolm's 'Switched Up' sees the powerhouse producer debut as a solo act. Fusing R&B, rap, and electronica, the artist gives an enigmatic performance as he rolls around in the snow, hangs out in a neon-lit truck cab, and rides the track's sleek beats with ease. It's an energetic, intriguing debut for the twenty-year-old, leaving us keen to see what he comes up with next.

Tim Burgess
"Empathy for the Devil"
4 mins 28s
17 Feb 2020
The Rolling Stones had sympathy for the devil; now former Charlatans frontman Tim Burgess has empathy for the beast. Sure enough, AB/CD/CD’s accompanying promo suggests we give Satanism a chance… or at least ask if he was bullied at school and could really use a friend right now. The devil that greets us, however, is a snarling, thrusting beast with a tongue that seems desperate to break free and run wild

Salvatore Ganacci
"Boycycle (ft. Sébastien Tellier)"
4 mins 02s
19 Feb 2020
This surreal, sinewy promo for Salvatore Ganacci's 'Boycycle' just gets - as Alice in Wonderland once said - curiouser and curiouser as it goes along. Vidran Rupic’s film combines the story of a found family, a quest for belonging, and, er, fleshy motorcycle men all at once. Think centaurs with wheels and you won't be far off.

Eden
"Love Death Distraction"
4 mins 51s
18 Feb 2020
This atmospheric promo for Eden's 'Love Death Distraction' takes us out on the open road. The film follows a truck driver as he carts the wreckage of a small aircraft across the wide Kazakh plains, miles of open sky and mountains interspersed only by pit stops, cigarette breaks, and the rhythm of dawn and dusk.

HRVY
"Me Because of You"
5 mins 33s
18 Feb 2020
HRVY (or Harvey Cantwell, if you’re not into the whole brevity thing) receives a neon-soaked promo for ‘Me Because of You’ courtesy of Matthias Hoene. The result is a familiar but vibrant mix of ‘Blade Runner’ and ‘Power Rangers’, as the one-time CBBC star escapes into a futuristic metropolis through a glowing red MacGuffin.

Declan McKenna
"Beautiful Faces"
3 mins 42s
18 Feb 2020
There's a touch of David Bowie about Declan McKenna's latest single 'Beautiful Faces', and a colourfully quirky promo only helps cement the association. With director Will Hooper at the helm, the film sees McKenna decked out like a modern-day Freddie Mercury - leading his band in a bedazzled leather jacket as digital glitches begin to suggest this is more than your average live performance.

Courteeners
"Hanging Off Your Cloud"
5 mins 46s
13 Feb 2020
This cryptic promo for the Courteeners' 'Hanging Off Your Cloud' is based on a short story by British novelist Emma Jane Unsworth. The film follows a woman as she journeys into the depths of her own psyche, exploring her inner world through a shadowy dreamscape before resurfacing with a deeper sense of who she is. A lovely central performance and restrained direction from Joe Connor ensures audiences are enthralled throughout.

Recent Promos
(1-25 of 25)

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