David Reviews

 It's the work, stupid.

Search by Date and Rating
Between: and:      
Five Stars:       Four Stars:       Three Stars:       Two Stars:       One Star:  
            

QUICK SEARCH

Recent Promos
(1-25 of 25)

Justice
"Heavy Metal"
4 mins 26s
13 Dec 2018
'Heavy Metal' isn't related to Ozzy et al in the slightest. It's more like Toccata and Fugue had a weird threesome with Gesaffelstein and mid-era prog rock, then boasted about it on social media.

Jorja Smith
"The One"
3 mins 32s
13 Dec 2018
The video for Jorja Smith's mournful new track 'The One' sees her locked in a cycle of passive misery as she vacillates between action and acceptance. Whoever the guy in her life is, he's evidently not emotionally fulfilling - but she'd rather take what crumbs he throw her way than strike out on her own. Come on, girl! Stop moping about in that depressing motel and pull your metaphorical socks up.

Ariana Grande
"Thank U, Next"
5 mins 24s
12 Dec 2018
It doesn't matter whether Ariane Grande's music is your thing or not - this is one of those tracks that's so lush and sinuous it'll seep its way into your consciousness and feel linked to the festive season forever... in the best way. There's a winning combination of deadpan sass and grace about it, and Hannah Lux Davis's all-star, big production promo has not only captured this but amplified it to the max.

The Prodigy
"Timebomb Zone"
3 mins 25s
10 Dec 2018
The Prodigy and director Paco Raterta's tour of the Filipino underworld continues with this bruising depiction of an underground fighting ring. Scored by the rave veterans' latest aural assault, ‘Timezone Bomb', Raterta's promo follows two combatants as they bid to survive long enough to confront their captor.

Blanche
"Moment"
3 mins 18s
20 Nov 2018
Belgian singer-songwriter Blanche gets together with a group of friends for some crepuscular goofing around in a neglected swimming pool. It looks like a lot of fun - if a tad on the chilly side - and later they warm up at a party while a very loose-limbed chap dances. The track itself is about not spoiling the end of a relationship, so evidently an amicable swim works wonders.

The 1975
"It's Not Living (If It's Not With You)"
7 mins 23s
5 Dec 2018
While The 1975's 'It's Not Living (If It's Not With You)' has that classic boy band sound, the promo gives it a welcome something extra that keeps us watching to the last. Warren Fu's direction turns Matty Healy's onstage jog into a trip and a half as the singer begins to hallucinate mid-performance; unsure whether he's having a mind-bending experience or everyone else is enjoying a joke at his expense... including his own doppelganger.

Daithí
"Orange"
3 mins 26s
5 Dec 2018
This engaging promo for Irish EDM artist Daithí compresses a long-term relationship into a three-and-a-half-minute music video, with director Locky McKenna charting a couple's tentative decline with deft economy. Set entirely in the boyfriend's front room-slash-kitchen, the narrative captures every nuanced relationship milestone.

Dermot Kennedy
"Power Over Me"
3 mins 34s
4 Dec 2018
Cuba's amateur boxing legacy provides the backdrop for this Dermot Kennedy promo, as a woman strives for respect from Havana's fighting community. Caught between her contemptuous peers and her feckless father, the protagonist must train harder and longer for her shot at personal glory. A rare Latin-Celtic triumph.

Model Man
"Ketones"
4 mins 34s
4 Dec 2018
Beatmakers Model Man consist of brothers Mark and Rob Brandon, and it's the latter who directs this beguiling promo for new track ‘Ketones'. Like a contemporary dance adaptation of ‘The Good, The Bad, and The Ugly', eleven people are forced to compete in a Mexican stand-off featuring finger guns and some spasmodic bopping.

Friendly Fires
"Heaven Let Me In"
4 mins 20s
30 Nov 2018
Over seven years after their sophomore album, ‘Pala', St Albans quartet Friendly Fires break cover with this nimble music video for ‘Heaven Let Me In'. Shot by director Bison, the promo cast ‘Mamma Mia 2' actor Jeremy Irvine as a clubber still in the throes of late-night ecstasy… and, erm, possibly another form of ecstasy.

Brother Dege
"The Moon and the Scarecrow"
3 mins 24s
28 Nov 2018
One can imagine bumping into Brother Dege on a pitch-black night in America's Deep South. Wild man look and penchant for scarecrow-based album covers aside, Dege Legg also plays a mean but melodic slide guitar. The Louisiana native's talent is evident as performs ‘The Moon and the Scarecrow', with Colin Read's accompanying promo amplifying the track's searching tone.

The Streets
"Call Me In The Morning (ft Chip & Grim Sickers)"
4 mins 03s
27 Nov 2018
Mike Skinner is back, directing his own video for new track 'Call Me In The Morning'. While the song has all the hallmark sounds of The Streets, it also features rappers Chip and Grim Sickers whose verses add a different mood; laying on lyrics at a pace that makes your ears bleed... in a good way. Meanwhile, onscreen, Skinner is impossible to look away from. This is a promo that needs watching again and again.

The 1975
"Sincerity is Scary"
4 mins 01s
23 Nov 2018
Even a fall down a manhole isn't enough to put Matty Healy off his stride in this well-choreographed promo for The 1975's ‘Sincerity is Scary'. Drawing from classic musicals and the band's own established lore, director Warren Fu delivers an uptempo dance number as a rise-and-shine Healy hits the streets.

Brunswick
"ADHD"
3 mins 39s
21 Nov 2018
A healthy dose of neon ensures this promo for Justin Bieber lookalike Brunswick catches the eye, as does director Lu's knack for urban photography. Unfortunately, bleach-blonde Brunswick's EDM track fails to catch fire, straining for edginess with lyrics like: "I want that new sports car/So I gotta go fucking insane".

Jess Glynne
"Thursday"
3 mins 35s
21 Nov 2018
The promo for Jess Glynne's release 'Thursday' is very elegantly directed by Joe Connor, and gives the singer an aura of gravitas. The song - which was co-written with Ed Sheeran - has her boldly declaring to eschew make-up on Thursdays and to sit around at home in her sweat pants, drinking straight out of the can (though, not in the American sense).

Anne-Marie
"Perfect To Me"
10 mins 37s
21 Nov 2018
Hannah Lux Davies has done a lovely job of introducing the voices of people who aren't stereotypically beautiful into Anne-Marie's 'Perfect To Me'. However, Anne-Marie herself provides a problem. While singing about how comfortable she is with her physical flaws and pigging out on ice cream, she presents as a perfect specimen of a human being - so her acceptance of not having a "supermodel" body appears disingenuous to say the least.

Tom Rosenthal
"Forests"
3 mins 02s
21 Nov 2018
Director and animator Katy Wang brings her signature textural style to this promo for Tom Rosenthal's ‘Forests'. Set in a world where bears and dogs can drive and furry mountains bound across the landscape, Wang's three-minute outing is one of the more whimsical creature features you're likely to see. A mellow flight of fancy.

Easy Life
"Nightmares"
1 min 54s
19 Nov 2018
Easy Life aren't, er, easy to categorise. What is obvious, though, is that they're a very talented bunch indeed. Hailing from Leicester, they manage to incorporate all kinds of different musical influences into their sound and the result - far from being a confused mess - is gloriously catchy. Greg Barthes's promo for their single 'Nightmares' captures the band's strange charm.

Roses Gabor
"I Could Be Yours"
3 mins 41s
19 Nov 2018
Director Sophie Jones's sophomore effort with R&B singer Roses Gabor is another accomplished promo that lulls viewers into a halcyon scene, albeit one punctuated by some sinewy outbursts. While fans absorb Jones and DP David Foulkes's balmy visuals, Gabor's ‘I Could Be Yours' offers hope to an anonymous suitor as the sun fades.

Chemical Brothers
"Free Yourself"
6 mins 31s
16 Nov 2018
As the Chemical Brothers announce their ninth studio album, this lively promo pairs Tom Rowland and Ed Simon's latest track with an android rave… with only a solitary security guard to corral this technologically-advanced hoedown. As soon as the paranoid strains of ‘Free Yourself' kick in, Roboforce AI Labour Solutions turns into a factory dance floor.

Sola
"Save Yourself"
3 mins 46s
15 Nov 2018
'Save Yourself' was written by artist Sola during a deep depression and is about "learning to love yourself through your flaws". As such, Savannah Setten's promo cryptically shows the singer struggling against her inner demons in order to emerge out of the monochrome landscape into a place of closeness and warmth.

Hozier
"Movement"
3 mins 56s
15 Nov 2018
Hozier goes back to his roots in this cryptic film for latest single 'Movement'. After an extended hiatus spent focusing on various political causes in his native Ireland, the one man folk revolution is back with more of the darkly romantic music his fans crave. The accompanying promo is beautifully shot by directing team Us - and once again stars artistic collaborator and 'bad boy of ballet' Sergei Polunin.

Little Mix
"Woman Like Me (ft. Nicki Minaj)"
3 mins 49s
13 Nov 2018
Little Mix become Little Minxes in Marc Klasfeld's blingtastic promo for 'Woman Like Me'. As you'd expect from a director who has shot videos for more stadium-filler acts than you can shake a stick at, he's done a sterling job of making them seem quite raunchy. Which, considering their audience tends towards pre-teen girls, is no mean feat.

Cheryl
"Love Made Me Do It"
3 mins 39s
13 Nov 2018
Poor old Cheryl Cole - has a baby, releases her first single since 2015, and is immediately swamped with criticism of her looks / weight / clothes / song. We've never been the biggest fans, but give the woman a break. In fairness, 'Love Made Me Do it' is three and a half minutes of pure, earworm pop and she carries it off admirably with help from Sophie Muller's neat promo.

Django Django
"Swimming at Night"
2 mins 56s
8 Nov 2018
Left-field quartet Django Django's latest promo sees frontman Vincent Neff embark on an animated mystery tour whilst performing their latest single, ‘Swimming at Night'. As the track's incessant loops and synthesised warbles unfold, Neff navigates director Gemma Yin Taylor's stop-motion collage of both urban and marine life.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.